The world's major well-known car companies have launched crazy promotions of all-electric vehicles around the world. After the new electric vehicles solved the three fatal flaws of endurance, battery life and stability, the market's reaction was immediately apparent.
Iceland, located in Northern Europe, was the first to respond positively. For the sake of Iceland's beautiful natural environment, the Icelandic government officially announced the comprehensive implementation of the new automobile environmental protection law in Iceland. From next year, it will ban the sale and use of fuel vehicles and fully implement all-electric vehicles.
Of course, Iceland is only a small country, and there are not many cars in the entire country. However, developing countries such as Europe and the United States have also launched policies to promote the development of electric vehicles, and have introduced regulations in various aspects such as taxation, financial subsidies, electric vehicle charging, etc.
Various new policies to promote the development of electric vehicles.
There is no doubt that these policies are promoted by car companies in their respective countries. These car companies have extremely huge influence in their respective countries. Now is the time to seize the electric vehicle market. Based on their own country and looking to the world, the countries behind each
All very supportive.
After all, the automobile industry is an extremely large industrial chain. There are tens of thousands of automobile parts alone. There are countless companies derived from it. It can stimulate the economy, promote employment, increase taxation, etc. There are many benefits.
The global media, various experts, etc. are naturally not to be outdone and have welcomed the new electric vehicles. In this era of environmental protection and economy, electric vehicles are environmentally friendly, affordable and more importantly, very important in the long run.
The economy of China is naturally boastful.
Under such fierce publicity, traditional fuel vehicles, which were already in a red sea, have become even worse.
Headquarters of China Automobile Group in Shanghai. As one of Volkswagen's two partners in China, China Automobile Group has been living a very good life, relying on OEM business and relying on the huge market of China.
, which also makes your mouth full of oil.
But in recent days, the life of China Automobile Group seems to have suddenly become difficult. In a conference room in the headquarters building, various CEOs of China Automobile Group gathered together and were holding an emergency meeting.
"Everyone, take a look at our sales in the past week. It can be said that we have not sold even a single car this week. All major dealers across the country have stopped taking delivery of goods from us, and some dealers have even offered to return goods.
requirements.”
Chen Ping said very seriously to the latest sales data.
As a large enterprise that produces and sells millions of cars every year, relying on its ability to OEM for foreign car brands, coupled with the huge market of China, Huaqi Group has always been doing very well.
I have no ambitions, and I don’t think about building my own state-owned brand. I can live happily by relying on the country’s automobile policies and become a Fortune 500 company in the world.
But the sales situation in the past week has been simply terrible. No matter which brand of cars it is, sales have completely stagnated. 4S car stores across the country have not paid money to pick up goods from the group. All of a sudden, the entire China Automobile Group was completely panicked.
.
"The situation has been clearly investigated. All major well-known car companies in the world are launching new pure electric vehicles with very favorable prices and financial subsidies. Therefore, the market is currently in a wait-and-see state. Our major car sales stores across the country
The sales situation has almost completely stagnated, and even the new cars that have just been launched recently cannot be sold."
"Of course, it's not just the brands under our umbrella. The situation of every automobile group across the country is the same as ours. Sales have completely stagnated, and it is difficult to sell even one car."
An Guowen, the marketing director in charge of market research, told the story of his research.
After his words, the bosses present breathed a sigh of relief. As long as their own family's situation was not so bad, there would be nothing to say if the entire market was like this.
Anyway, for a large state-owned enterprise like China Automobile Group Co., Ltd., when the market is good, there is no need to worry about bankruptcy. When the market is bad, there is no need to worry about bankruptcy. Such a large group is related to many industries and a huge employment population. The country
They will definitely not sit back and do nothing. No matter what, they, the bosses, are living a very comfortable life.
"I have to make it clear to everyone that all major car companies around the world are launching new pure electric vehicles. Volkswagen and General Motors, which we have cooperated with, currently have no intention of continuing to cooperate with us in the field of electric vehicles.
"
Chen Ping looked at everyone's expressions and felt helpless in his heart. State-owned enterprises and central enterprises are like this. The internal relationships are intricate and very complicated. You may not necessarily have the ability to sit in this conference room, but everyone must have connections behind them.
In the past, he could live a good life relying on the automobile development policies of state-owned enterprises, but now he seems to have seen the end coming. In the new field of electric vehicles, none of his previous partners have any intention of continuing to cooperate.
Here I have to mention China’s automobile industry policy. In the past, China actually had many of its own automobile brands, such as Jiefang Automobile, Changchun Automobile, Great Wall, Changan and other brands that have been mentioned in history textbooks.
However, after the reform and opening up, the policy of vigorously introducing advanced foreign production technology was proposed. Major domestic automobile groups have chosen to cooperate with foreign automobiles, hoping to learn from others' advanced technologies.
Everyone knows the final situation, but we don’t know whether the technology has been learned. Anyway, the cars running on domestic roads soon became Wanguo brand cars, but there was no China’s own car brand. In the end, these domestic cars in China
All automobile groups have become OEM factories for foreign cars.
Even though they are all huge and one of the world's top 500 companies, they can only be marketed in China. All OEM cars, core engines, and gearboxes are all imported from abroad. Only assembly and some unimportant parts are imported.
Parts are produced domestically.
The result is that major foreign car companies continue to extract huge profits from the Chinese market every year just by selling engines, gearboxes and brands, while all major domestic car companies have become OEMs.
All the independent national brands disappeared almost overnight.
This is why all the cars on domestic roads are cars of the IWC brand, but there are no cars of China’s own brand.
Some people may ask, why do these global car manufacturers not directly export cars to China, but choose to cooperate with these domestic car companies?
Because China has very heavy tariffs on purely imported cars. The same BMW model sells for more than 300,000 Chinese dollars in the United States, but costs 600,000 Chinese dollars in China. The extra hundreds of thousands are almost all tariffs. This is why some people
You will find out why it is cheaper to buy a car abroad than at home.
Relying on this policy, these domestic car companies have been able to survive proudly. Even if they are OEMs, because of the huge market in China, these car groups can still live a very prosperous life, and each of them has become one of the world's top 500 companies.
They seem to be extremely powerful Fortune 500 companies, but in fact they are just immature babies under a protective wall. Once the protective wall is gone, 100% of these car companies will be doomed.
China claims to be a major automobile manufacturing country, but the number of cars exported to foreign countries every year is simply appalling. In 2017, the number of cars exported by China was only 1.06 million. You must know that the total number of cars sold globally in 2017 exceeded 90 million. China
The proportion of cars exported abroad is simply insignificant.
And you may not know that the cars exported are state-owned brands such as Chery, Great Wall, JAC, and Changan. The sacred car Wuling Hongguang is the main force among them.
Those top 500 car companies that OEM for major foreign car manufacturers cannot export even a single car, because their destiny is to OEM cars for these foreign car companies and sell them in China. If they want to export, they must
Just use your own brand.
At this point, everyone should be able to understand why China Automobile Group is panicking, because the foreign car manufacturers it cooperates with have no intention of continuing to cooperate with China Automobile Group to survive in electric vehicles, at least for the time being.
The reason is very simple. Galaxy Technology's atomic matrix battery production capacity is temporarily limited. The major car companies have received relatively small shares, and they are not enough. Where can there be excess batteries to cooperate with these domestic car companies in China?
OEM.
What's more, there are only a few car companies that have obtained the share of Atomic Matrix batteries this time, which means that the entire huge market is shared by just these few companies. The markets in other parts of the world are still not satisfied for the time being, and they will definitely not cooperate with you.
.
Old fuel vehicles cannot be sold here, and new electric vehicles have no way to participate. This is the situation faced by Chinese auto companies such as China Automobile Group.
As soon as Chen Ping's words came out, the CEOs of China Automobile Group in the entire conference room were finally slightly moved, and they finally understood their current situation. It seemed impossible to live a good life like before.
"If they don't cooperate with us, their cars will never be sold to us in China."
Some people said without hesitation that this is the key to the survival of these car companies. The tariffs on purely imported cars are too heavy and the prices are too high, which will definitely affect sales.
"No, they can, because all the major car companies have huge subsidies from their respective governments. In addition, China's BYD Group seems to have mastered new battery technology and launched a new electric vehicle. Based on the current market situation,
Look, it seems to be very much anticipated.”
"Our good days are over~"
Chen Ping shook his head helplessly and said.
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