Regarding marketing, I believe any time traveler can casually name a dozen of them.
I must have experienced all kinds of modern advertising and hype, and the routines are very easy to use.
Knowledge in this area should be a time traveler’s natural advantage and a huge asset.
But Xia Shang has been in this world for so long, but he has never used these things.
Although Xia Shang also did business, Wuliangye's business did not need any publicity at all.
Because Wuliangye itself is something unique in this world.
Even without any publicity, it can become a household name and irreplaceable thing.
The Xiao family's rouge is different. There are other types of rouge on the market. The competition is relatively fierce. The advantages of Xiao's rouge are not very obvious, so naturally some marketing methods are needed.
Xia Shang has observed that although Dahua does not have the word marketing, each merchant still has marketing awareness.
However, the marketing awareness in this era is still at its most rudimentary stage, and generally remains at the point of manipulating prices.
The most common one is price reduction.
Even if there is a merchant offering a buy-one-get-one-free similar activity, they are all very smart merchants.
Obviously, marketing is a university subject, and it is much more than that simple.
Xia Shang then gave Xiao Kouer a brief description of what marketing is and the purpose of marketing.
Only then did Xiao Kouer understand a little bit, and then told Xia Shang that she was going to sell her rouge at a more favorable price tomorrow.
"The Xiao family rouge in Xuzhou is sold at 2 liang per box, while most rouge in the capital is sold at 3 liang, 7 liang, or even 12 liang per box. Taking into account the freight cost from Xuzhou, the price of 3 liang per box should not be bad. Tomorrow
I plan to sell it in packages of two or two, and it will only be available for one day tomorrow. Is this considered marketing?"
"You're such a bastard of marketing..." Xia Shang suddenly felt that the eldest daughter of the Xiao family was too naive and couldn't help but say indecent words, which made Xiao Kouer blush.
Xia Shang looked at the two boxes of rouge in front of him: "Shouldn't the Xiao family only have this kind of rouge?"
"There are several more."
"Take them all out and take a look."
Xiao Kouer hurriedly called the waiters to bring all the Xiao family's rouges, opened them one by one and placed them in front of Xia Shang.
There are seven kinds of rouge in different colors.
In addition to the previous box of cherry red, there are also labels
Accurate pink, as well as pink and white, rose red, orange, blue and yellow, blue and purple.
The most mainstream colors are cherry red and pink, which are also the most popular colors on the market.
"First of all, you need to understand which color of your rouge is your signature color, and choose one of these colors as your signature color."
"Signature color?" Xiao Kou'er thought for a moment and pointed to the cherry red color from before, "The best-selling color in the Xiao family is naturally this red...cherry red."
"This color is too common and has no differentiation. The so-called signboard should be the most unique."
"The most unique thing is the green-yellow color."
"Although this color is unique, in this era, girls are not very receptive. No matter how hard we promote it, it will be difficult for buyers to accept it."
Now Xiao Kouer was in a bit of a dilemma.
Xia Shang glanced at the lot in front of him again and pointed at the orange-red rouge: "This orange-red looks good."
"This orange color is not too unpopular, but a girl who only loves this color would not deliberately choose it."
"Is the orange color from other stores better than Xiao's?"
Mentioning this, Xiao Kouer suddenly became very confident: "If it's more orange-red than this, it's naturally the best from my Xiao family."
Seeing Xiao Kouer's confident look, Xia Shang knew that she was telling the truth and that she was really confident.
"That's good, let's use this orange-red color as the signature of Xiao Family Rouge. This color will be the main promotion tomorrow."
Xiao Kouer didn't know what to mean by Xia Shang's main recommendation, but when he saw that he was full of confidence, he felt at peace in his heart.
"The price of rouge needs to change, and the price of all colors cannot be the same. The cherry red color is as you said, three liang per box, and this pink one, also three liang, there is no problem. It is mainstream stuff.
, the prices of things that everyone has should not be too differentiated, but the prices of things that everyone does not have, and rare and unpopular things, will change. Unpopular things are because few people like them, but people who really like them don’t have many choices.
, so the price can be increased. Other colors can be priced at around seven taels, ten taels, and fifteen taels. As for the signature orange-red, I think it should be at least twenty taels."
"Twenty taels!" Xiao Kou'er was shocked. She had never heard of Rouge who had twenty taels.
Rouge is originally a luxury item. Spending a few taels of silver to buy a woman's decorative item is enough for a poor family to feel comfortable.
It's been a month.
Therefore, if you live in a wealthy family, almost no one will come to buy rouge.
Even a wealthy family is very economical on rouge.
The best rouge in the capital can be sold for ten taels, and all the ladies regard it as a treasure and it is very rare.
A twenty-tael rouge suddenly appeared. Wouldn't it scare people to death?
It’s expensive! It’s too expensive!
Xiao Kouer had worry written all over his face and felt that Xia Shang's words were a bit whimsical.
Xia Shang continued seriously: "I said at least twenty taels, and I think the price can be higher."
"Go higher?"
"Don't forget, this is the capital. The most indispensable thing in the capital is rich people! Besides, this thing is the signature of your Xiao family. Since it is a signature thing, can the price be lower? If the price is lower, it will be weak.
As long as the price is high, not only buyers will pay attention to you, but also peers will pay more attention to you. And the price is just a gimmick, as long as you shout the slogan, no matter whether this thing can be sold or not, it will be
There will be people looking at it. Who doesn’t want to see what the most expensive rouge in the world looks like? As long as someone is attracted by the price, there is always a way to get them to buy something else in the store. This is called creating a topic.
, this is called diversion, do you understand?"
Xiao Kouer shook her head, but after listening to Xia Shang's explanation, she naturally understood the reason. After saying this, she felt that this method suddenly became much more reliable.
"The purpose of high prices is not to sell things, but to attract other people's curiosity?"
"Yes, yes..." Xia Shang nodded repeatedly, "But the packaging of this thing needs to be changed. Since it is expensive, it must look more expensive. It is not good to put it in such an ordinary box.
It’s best to find gold and silver utensils, or a glass box. In short, it should be high-end and classy.”
"The rouge is placed in gold and silver vessels...the rouge is not as valuable as the vessels!"
"The wool comes from the sheep, and the price of the utensils is calculated on the rouge. At worst, it will sell for fifty taels a box."
"..." Xiao Kouer was completely speechless.
Xia Shang was inspired: "We will hold an event when the time comes. If you buy a box of orange, you will get a box of cherry red and pink. Buy one and get two free. Even if you are reluctant to sell such an expensive one, just save fifty taels of silver in advance and it will be the same.
I’ll give you a box of cherry red and bonuses. I’ve already thought of the slogan, ‘No money, free gift’.”