The publicity effect of CNN’s series of follow-up reports and in-depth interpretation far exceeded Gu Kun’s own expectations.
So much so that when he received follow-up feedback, he was actually surprised several times.
From August 2 to the official end of the Olympic Games on August 4, Gu Kun's news popularity continued to rise, almost becoming a household name among Oceania and other European and American people.
"Why is this happening? I thought that after the report on August 1, the peak of the news' popularity had passed."
For this question, Gu Kun also asked his assistant, the leader of the Lanfang team, Luo Haili, during a private chat.
Everyone around Gu Kun didn't understand sports, nor did they understand the publicity mechanism and hot topics in this area, so the only way to talk about this kind of topic was Luo Haili.
Fortunately, Luo Haili had done enough homework and was very concerned about her career. She had already secretly researched the answer: "This is actually not surprising, because the public was already numb to the news about you winning the gold medal in the 400 meters and breaking the record.
, I feel like it’s just another gold medal and record breaking.
However, the public does not understand the data analysis of world records and the value of each record. Even if it is mentioned in the news that "Gu Kun improved the world record of 400 meters by 24 seconds at one time," everyone does not know what this 24 seconds means.
How awesome.
But CNN's follow-up report was different. It specifically emphasized that "you improved the 400-meter self-record by 24 seconds, which means that for the first time in mankind, a single athlete swam 400 meters continuously, faster than 4 athletes swimming 4 times."
100-meter relay', and use physiological and medical technology to analyze what this means, proving that you do not need to use drugs, and drugs cannot help you.
The people who are interested in science and technology here don’t actually understand them at all. But they only need to understand one conclusion: you are better than four people in a wheel race, and that’s enough. This is the most shocking thing to the world, because there has never been a human athlete.
Having reached this height, it’s not surprising that your current attention exceeds that of Jordan.”
"So that's the truth... No wonder several friends have been urging me to sign a contract recently, and they also hinted that my news feedback has exceeded that of all other celebrities..." Gu Kun finally figured out the truth.
The industries Jordan and Ronaldo are engaged in are indeed more commercially successful and have a larger audience.
But before Jordan there was Chamberlain, and before Ronaldo there were Maradona and Pele. None of them were absolutely unprecedented and unprecedented successes in their sports.
Luo Haili looked at Gu Kun's thoughtful look and continued to report several backlogged to-do items to him: "These are the ones I want to discuss cooperation with you recently. Someone has been calling you since the day before yesterday. Aimer
Director Ricci seems to have contacted some other directors who are making great films but are not favored by the art world, and would like to talk to you about studio and location cooperation.
And Mr. Richard from the Hilton family is urging you about the land in Lanfang. He wants to finalize the site selection as soon as possible, and then carry out survey and design to implement the Hilton hotel project in Lanfang as soon as possible.
Finally, there is someone represented by Sony, who simply wants to find you a commercial endorsement. Sony has unconditionally announced that it is willing to give you a bonus of 500,000 US dollars every time you break the world record, without requiring you to do anything.
As long as when a reporter interviews you, you admit that you did accept the bonus from Sony, that will be fine. If you can show your habit of using Sony products by the way, that would be even better. But at that time, I was worried that you would have to deal with other things.
I'll stop the business for you for now and say you'll call them back."
Luo Haili was the leader of Gu Kun's side. When Gu Kun was in retreat and it was inconvenient, she would naturally have to rely on her to block him. Other people like Lin Ying and Midlova had bad reputations and were not suitable for handling public affairs.
Gu Kun was a little surprised, but then he was relieved: "So soon? It seems that after becoming famous, there will be more opportunities for cooperation. The people carrying the sedan chair also hope to attract attention from me.
I expected that the Hilton Hotel would definitely come to me soon. I didn’t expect that the Hollywood guys and Sony would respond so quickly. Well, I’ll take care of all this starting tomorrow.”
…
Pick the soft persimmons first, and pick the easy ones first.
So that night, Gu Kun first called people from Sony and several other endorsement buyers he thought he could cooperate with.
It is also an international practice for units to give bonuses for breaking records. Back then, Lucia from the Eastern camp received bonuses from the state, which were worth about 50,000 US dollars each time. Bubka only broke records every time because of this money.
1 cm.
Gu Kun's current era has been more than ten or twenty years after Bubka. Taking into account inflation and the premium of capital's attention to world publicity interests, Sony wants to be the sole sponsor of the awards and is willing to pay 500,000 US dollars for a record.
A name is not very generous.
Of course, it’s not cheap either. After all, brand endorsements are calculated separately, and this is just a pure bonus.
This amount has never been settled before, but now it is a one-time settlement, and Sony directly paid Gu Kun $25 million.
It was an old acquaintance, Gohito Soeda, whom I had dealt with before in Asia, who made a special trip to Oceania, signed the contract with Gu Kun in person, and then gave him a check.
Anyway, Gu Kun doesn't care. How many times Sony gives him money, he will admit in the media how many times he has received record-breaking bonuses from Sony.
Considering his status, Gu Kun did not accept any more commercial endorsements. At most, he only accepted cooperation secretly requested by several top luxury goods companies.
For example, in future public media appearances, if you wear a suit or use a bag, you should use Versace or Armani, otherwise it does not reflect the brand. Just such a soft implant endorsement is not exclusive, so each of them gave Gu Kun hundreds of dollars.
million dollars.
Including Sony's record-breaking bonus at the beginning, Gu Kun signed three contracts in total and received a total of 40 million US dollars in vain.
This money was so easy to come by that it made Gu Kun feel that his previous career was not worth it.
You must know that since he started the Lanfang tourism industry in the second half of last year, and now that he has paid off the fixed investment loan, his net profit is estimated to be only that much.
The sunken ship Suarez was recovered in the first half of last year, and a boatload of Mexican silver coins and other goodies were sold, and the net profit was only 50 million.
It is simply incomparable to now that he has become the number one superstar in the world and can easily earn tens of millions of dollars just to wear clothes and headphones.
This is still the case when Gu Kun deliberately maintains his strong personality and does not accept direct brand endorsements. If he is willing to let go of his stature, he will definitely earn many times more.
Don’t think this price is exaggerated. Historically, ten years later, when Yao Ming was at his peak, those exclusive endorsements could easily collect hundreds of millions of yuan per deal. In 2006, Toyota offered Yao Ming a long-term contract of 1.6 billion yuan.
There was an endorsement offer, but the relationship between China and Japan was not very good at that time, so Yao Ming didn't accept it.
Even taking into account the reverse inflation that has gone back ten years, divided by three times, Gu Kun is really willing to accept purely commercial endorsements, one generation will last for many years, and one deal of 20 to 30 million US dollars is definitely possible.
It's a pity that he wants to stick to his status as an "upper-class celebrity" and be his own boss, so leaving a reputation of directly collecting advertising fees is not good for his future career, so he has to hold back and just do
Armani's $8 million soft implant is equivalent to a quarter of a formal endorsement.
However, in the future, he can use this reputation to gain exposure for his own business, which would not be considered "commercial endorsement and charging advertising fees" and would not undermine his strong character.
Just like Ma Feng, even if he was in the news 10,000 times, no one would say that he was trying to gain exposure for Ali Baba. He is a public figure himself. Ms. Dong, who is as ugly as him, must have seen the publicity effect and became jealous.
, she had to follow up on those high-profile characters who wanted to be exposed, but it’s a pity that she didn’t understand that society’s tolerance for ugly men with a lot of money and ugly women with a lot of money is different.
With such mature and successful experience in his previous life, Gu Kun certainly knew how to operate it.
…
After collecting soft endorsement fees, Gu Kun took time to hold several cocktail parties with a group of young directors, producers, and film special effects company executives brought by Emmerich.
Hollywood is the most hungry for publicity resources, so as long as you are famous enough, there will be people in the industry to play with you, without even asking which industry you are from.
As long as you have enough gimmicks, it doesn't matter if people fine-tune the script in order to attract traffic, regardless of moral issues. (Except for art films, the art film industry is still very high-handed, but Gu Kun has come into contact with all
It is a circle of soft science fiction movies with big scenes and cool movies)
Emmerich, who has been with us for the longest time, first expressed his cooperation attitude: "Gu, after I finished filming my current film, someone asked me to make a remake of an old IP, which is "Godzilla".
I’m going to find a place for you to film the part of the script that takes place on a tropical Pacific island. You don’t have to worry too much about the setting, it will be almost the same as Bikini Atoll in history.”
This is very suitable for the drama itself. When the time comes, Gu Kun will be able to work in a big Hollywood production after a little processing at the resort where he is the owner of the island.
After the movie is released, even if European and American audiences don't care where the filming location is, Gu Kun can deliberately promote it in the Asian market: Monster Island in the Hollywood blockbuster was filmed on the Lanfang Islands!
At present, it is definitely unrealistic for Gu Kun to go directly to a large-scale multiplex movie theater. He has to accumulate reputation and resources with one or two blockbusters first, and get the team together. It will take a few years to evolve into "Osaka"
A comprehensive cultural tourism project model like Universal Studios.
So Emmerich can be regarded as a win-win situation and a timely help.
In addition to Emmerich himself, Gu Kun also met many science fiction film directors through the cocktail party, including Christopher Nolan, who just made his first film this year and made a successful debut. The other party is currently preparing for his first film in his life.
The second science fiction film "Memento".
But it is a pity that "Memento" is more philosophical, there are not enough hot scenes, and it is not compatible with Gu Kun's investment philosophy. In addition, Nolan is a Breton nationality, and Gu Kun is not compatible with Bretons.
No more cooperation.
The reason why Emmerich can cooperate is because Emmerich is German.
However, although it was a pity to give up Nolan who had just debuted, fortunately Emmerich brought enough new friends. Gu Kun socialized for a long time and finally met a few valuable ones.
——
(ps: In the last chapter, some people actually said that they couldn’t understand Hearthstone memes... Well, let’s explain. I always thought that the popularity of Hearthstone memes was about the same as that of chicken memes. It seems that I am old and only people of my generation play it.
Warcraft.
Fandral Staghelm is a character in Warcraft and a Druid orange card in Hearthstone. Most of the Druid's skills are selective, that is, you can only choose one of the two effects when playing that card. Fan
There is a special effect after Dahl Staghelm takes the field, that is, other Druid Choice Cards no longer have to choose, and can have both effects at the same time.
In layman's terms, it means "only children make choices, adults want them all." The meaning in the book is that stimulants have side effects and can only enhance one aspect of physical performance at the expense of another. And Gu Kun is comprehensive
Strengthening is all needed, so it can be proven from a medical and physiological point of view that he does not need drugs.
I didn’t expect that so many people don’t understand the basics of popular science for pretending. It’s hard to pretend.)