After signing a series of exchange agreements with John Rupert, Gu Kun sent everyone from the Richemont Group out of the country with great courtesy.
As for the subsequent delicious food and drinks, it is inevitable that Gu Kun himself will not have to worry about this.
After the guests left, most of the people around Gu Kun felt that the incident was over.
Gu Kun did not bring Tang Jia or other highly educated and well-informed subordinates to manage the mergers and acquisitions of the luxury business. Therefore, it is normal for his subordinates to not understand his long-term intentions.
The team in this area still needs to be slowly adjusted and recruited. Previously, Liang Jinsong was the only one who helped him manage it, but that was only at the level of capital mergers and acquisitions. Liang Jinsong, a grown man, didn't understand luxury goods at all.
In the blink of an eye, the next day was Christmas Eve, and Christmas would soon be coming. For his local employees from Western countries, Gu Kun should be kind and give them a holiday.
It doesn't matter only those who are single and living alone. It's the same if they stay in Gu Kun's new castle for Christmas. For example, Miss Sophia, the legal advisor.
At noon on Christmas Eve, while eating, Sophia asked by chance:
"You have put so much effort into entering the luxury industry, aren't you really just planning to play the role of a flag-waving person, pretending to fight against Arnault, and get some scraps for the rest of your life?
Have you never thought about opening up at least one track and becoming the boss and the number one in the industry? Richemont focuses on the basics of luxury watches and will never allow opponents to challenge his position in this field, so it does better than Kering.
Kering seems to be playing the role of fighting against Arnault, but they also have unique skills. For example, in the fur market segment, Kering has finally become the world's number one.
Nowadays, it is recognized in the industry that if you want to buy contraband items such as sable and sable, who doesn’t look for Kering’s sub-brands? Moreover, Kering has also made allocations to spread risks in the field of sports brands. This is an area that Arnault disdains.
That’s how thick it is.”
Gu Kun just listened silently and did not express his opinion immediately. He put down his fork, glanced at Zhu Youran who was still sitting next to him, innocent and heartless, and just responded to Sophia in an understatement: "You quite understand.
It's about the luxury goods industry. Are you interested in changing your career and getting a part-time job to help me deal with the relationships with the brand companies I hold shares in?"
Sophia pouted: "Come on, I still want to be a lawyer. Of course, when you are just starting out and have few things to do, it doesn't matter if you help me."
After a while, Zhu Youran ate quickly and didn't chat, so he went out to play after eating. He had just moved into the new castle manor, after all, it had only been four or five days, and girls tend to be more curious. The novelty has not passed, so it was not very good.
Can sit still.
Gu Kun waited for Zhu Youran to leave, wiped his mouth, and spoke more relaxedly to Sophia: "If you are really curious about my true thoughts, you will know when you become my woman."
Sophia was of course very thick-skinned, and she chuckled nonchalantly: "Are you serious? I still made money, but you are not really naive enough to think that you want a professional like me to keep it secret.
Just get my body?"
Of course it doesn't matter to Sophia. She is thirty years old and has already seen a lot. Even if it is just for physical satisfaction, she has earned it. What's the psychological burden?
Gu Kunke is not just a rich man. Strictly speaking, this kind of thing is equivalent to Beckham fans. What can those sister fans be unhappy with?
"Indeed, this is of no use." Of course Gu Kun knew that, so it was just lip service. Although Sophia's appearance was considered a beauty, she was far inferior to the young girls around Gu Kun who were purely for sex.
The two parties have more common interests, and Gu Kun can also ensure enough benefits for the other party - as long as Sophia follows him wholeheartedly, she will definitely have a better future than with Richemont's Rupert family or Kering's Pinault family.
After a few words, Gu Kun said with half reservation and half discussion: "Of course those words a few days ago were just for Rupert to hear. How could they be taken seriously? Even Rupert himself probably didn't understand them all.
Believe me, I just feel that in the limited years to come, I will not pose any threat to him, it will be purely beneficial and harmless, so he is willing to take one step at a time.
After I have established the person who is the "standard bearer against Arnott and Arnott's biggest enemy" and consolidated it for a few years, sooner or later I will return to focus wholeheartedly on the field of men's luxury goods and compete for the first place in the industry in several sub-categories.
One, but I haven’t figured out what exactly it is yet.”
Gu Kun's thinking is very clear.
He completely copied Gou Dong’s rise in another field.
Just as Goudong could gain traffic and popularity in the early days by exaggerating every negative news and shouting "It must be Ma Feng who is plotting against me", but this is not the whole story.
It doesn't mean that if you put on a fight-to-death stance with Ma Feng, you won't have to deal with other enemies.
On the contrary, the purpose of creating a persona of "Ma Feng's biggest enemy" is to better achieve the first place in the industry in the electronic 3C product market, online book market and other subdivided fields, and to kill the old rival Dangdang.com.
Kill Li Guoqing.
There is no businessman, no treachery. There is no need to consider whether it is treacherous or moral, and everyone can use it.
Today, in the luxury world, the positioning of Arnault's LVMH Group is equivalent to Ali's status in China's e-commerce field more than ten years later. Richemont was originally an enhanced version of Dangdang Li Guoqing, not like Ali.
Knott is dry, but it has its own core market and ranks first in the industry.
Gu Kun, on the other hand, came in like a barbarian, trying to steal the show's body and character. Everything he does now is harmless to humans and animals, and is just for the Rupert family to see.
Goudong knew very well that no matter how much he shouted to fight against Tmall, he could not destroy Tmall. That was just shouting.
Gu Kun also knows that no matter how much he claims to replace Arnott in the future, it is impossible to really replace him. In fact, his real ultimate goal is just that "Arnott becomes the world's number one luxury product for women, and Gu Kun becomes the number one luxury product for men."
"No. 1 in the world" draws a gap between market segments, and the boundaries between Chu and Han are clearly defined.
It would be possible for Gu Kun to achieve this after spending ten or twenty years.
Generally speaking, in the global men's and women's luxury goods market, 20% is definitely more than 80%. Women's consumption power can account for at least 80%. In the men's market, 20% is too much.
The gap in mental positioning between men and women has also led to the fact that it is easiest to divide the spheres of influence of groups by gender. Many people do too well to be luxurious as women, but if they want to cross the line and become men, it will cause resentment.
Although we cannot make a rough analogy with "male videos and female videos" on the Internet, the underlying logic is similar, because the publicity methods of both parties will be kidnapped by their own mainstream customer groups.
The simplest example is that if a master who writes online articles in later generations goes crazy and starts a harem, he may not necessarily be boycotted on male channels, but he will definitely be boycotted on female channels. However, there are many vulgarities in female channels, especially all kinds of disgusting base corruption.
, male consumers also hate the cold and hate it deeply.
In the field of luxury goods, publicity that focuses on men's luxury will inevitably highlight characteristics such as "successful people, people who can conquer many women choose my brand." Such publicity can boost sales, but it will secretly offend women and make them
Female punch warning.
Even if a considerable number of women who buy luxury goods are buying with men's money, and they dare not point fingers and slander male brands when their men buy men's luxury goods, they will still feel unhappy when they buy their own women's goods.
Those brands will be absolutely excluded.
This is how the industry established the common demarcation line of "the world's women's wear looks to Paris, and the world's men's wear looks to Milan".
No matter how strong lvmh is in the future, no matter how much money it makes, it will not dare to support male values and is as cautious as if it has bound feet when it comes to various discrimination issues. And the brands represented by Gucci acquired by its rivals are better than lvmh in the field of men's luxury suits.
The leadership of the department is also obvious to all.
There is no way Arnott can make money from women, he can only kneel and lick to please the female boxers, and the more women promote him to the position of the richest man in the world, even if men don't say it on the surface, their bodies will be honest when they need to buy it.
When it comes to luxury goods, I subconsciously buy from groups that are against Arnault.
What Gu Kun wants is to gradually hold Gucci and Giorgio Armani in his hands while carrying the flag, increasing the shareholding ratio like boiling a frog in warm water, and then gradually shrinking the women's and handbags departments of these brands, which are not strong enough in the first place.
Come be the world's number one in the field of men's luxury.
Moreover, Gu Kun's layout in other cultural and tourism markets is completely consistent with this logic - from his efforts to introduce foreign girls as service staff in Lanfang, to building a top health management center in Hollywood, and filming to highlight the bodybuilding of Asian men.
Every one of these graphic bodybuilding movies offended female boxers.
In this case, even if Gu Kun doesn't become an enemy of Arnott, he will only be able to work in the male channel for the rest of his life, and there is no way he can look back.
…
"If it wasn't necessary, I don't think you would tell me how much you insist on the male market. Even if you slept with me, you wouldn't tell me - so, if you emphasize it so much, you must have another job for me.
Are you done?"
Gu Kun did not explain all the above logic, but he also explained some of it to Sophia.
As a female lawyer with a treacherous nature, Sophia is of course very self-aware, so she said this.
"That's right, I think my communication with you is getting smoother and smoother. In fact, I'm just planning to stop for a few days and then negotiate with Kering Group. The three major luxury goods groups, among those companies with top independent brands
Here, there is more or less equity.
I have already taken over Richemont’s Gucci and Giorgio Armani shares. After New Year’s Day, I want to exchange these shares from Kering. As for the logic of negotiation, you should understand.
In front of Kering, we have to pretend to grab Kering's character and compete with LVMH. But in front of Kering, we have to pretend to grab Richemont's character. The ultimate goal is to 'focus on the male market'.
Kering does not focus on the men’s market, Richemont, which sells watches, only focuses on the men’s market, so as long as the strategy goes smoothly, it can somewhat resolve some of the resistance of Kering’s Pinault family to our entry.”
Damn it, are all Chinese people so vicious?
Is this person the reincarnation of Zhang Yi and Su Qin? Fortunately, I am not his enemy.
Sophia, who was responsible for peripheral negotiation and contact, felt a chill in her heart.
The position is actually easy to determine, but the key lies in the reasons and details of the explanation.
However, Gu Kun seems to act like anything. No matter which character he says he wants to focus on, the logic and reasons he gives are extremely sufficient, and he has a nose and an eye.
Just like when Goudong said that he wanted to fight to the death with Dangdang.com, the media thought it made sense and it should be such a strategic layout. But when they turned around and said that fighting Ali Baba to the death was the first priority, no
It also feels right.
——
ps: The above is already 3,000 words long, so I’m free to say a few words. I’m guilty. I’ve always wanted to position the protagonist of this book as a rough guy who enjoys revenge, but I’m not a rough guy. There are some cunning and vicious plots.
Spontaneous emergence begins again (the "emergence" defined by Kevin Kelly)
Let's all just watch it. Even if you think the character is a bit contradictory and the protagonist shouldn't have such a high IQ, just bear with it. I can't stop my bad qualities from leaking out and it's not under my control.