""The Secret of the Business Logic of 'Lanfang Showing Off Wealth Economy'".
"Business Insider You Don't Know: Some people make much more money than they spend by pretending to be fat."
In the Internet hype of 1999, the degree of intentional shock in the words was still relatively low, but the logic was consistent.
Moreover, the creativity of folk joke makers is endless. Even if some official news links and column articles themselves are not too outrageous, as long as the "comment" function is enabled and there is a BBS community for netizens to post, it will be easy to ferment through mutual discussion.
Come up with some wild and malicious ideas.
Gu Kun only looked at it for a few minutes before feeling slightly unhappy.
Huang Yi! It was Ding Sanshi’s people who did it!
Sure enough, up-and-coming companies prefer to step over others to get the upper hand, or show off their own ingenuity.
At this juncture of 1999, the three major portals in the Mainland have already taken shape. In terms of qualifications, Sohu Xinlang and others are older, but in terms of rising momentum and aggressiveness, it is actually the rising star Boss Ding who is more powerful.
Among these three major portals, the first two were successfully listed on Nasdaq in the first half of this year or even last year. After all, the development pace of Huangyi is slower, and it is still in the preparation period for IPO. According to the original history,
It only entered the Nasdaq in June 2000, which was more than 8 months away.
Huang Yineng came from behind to occupy an important ecological niche in the portal website, which is also inseparable from some small designs at the time. The most successful point is that Huang Yi was the first to provide a comment function that was closely integrated with the news portal (mainly at the time
It still mainly exists in the BBS forum mode. You cannot post comments directly under the news, but it has already induced everyone to comment.)
As we all know, if you can only watch news but not comment, netizens’ sense of participation is very low, the level of interaction is about the same as that of traditional media, and netizens have no loyalty.
Being able to post comments and comments immediately gave those early keyboard warriors a sense of belonging. For nearly 20 years, Huang Yijia’s news client has the most rhythmic atmosphere, and everyone likes to control comments the most. This has also been the case for a long time
It is a historical tradition, and this is what people relied on to get started in the past.
Otherwise, with Sohu and Xinlang already occupying the top two ecological niches, Huangyi has no chance to surpass it. (Of course, Huangyi's mailbox business is doing well and is more professional, and relying on mailbox overtaking is also one aspect. Any
The success of an enterprise is a complex issue and cannot be generalized to one reason)
At this moment, out of the need to interact and mix the rhythm, a small group of guys sprayed it on Gu Kun's head. If they just wrote a business case analysis and interpreted Gu Kun's great successes as worthless, Gu Kun would still do it.
There's really nothing you can do against them.
After all, this kind of marginalia is not illegal in itself and belongs to the freedom of speech.
Gu Kun could only endure his discomfort for a few minutes and look down carefully.
In addition to the speculation at the beginning, there are some pictures and texts later that Gu Kun really caught and violated taboos - several articles directly fabricated some words that Gu Kun had never said to explain many things that Gu Kun did not clarify.
The business logic of Gu Kun's noble behavior was interpreted as extremely vulgar.
For example, there is an article with pictures, the content of which is actually similar to those of later generations, "Analysis of the pros and cons of the marketing of the 'Yangzhou local government wasted several tons of grain to fry a world record portion of Yangzhou fried rice' incident".
Those articles are nothing more than calculating "how much are a few tons of grain worth, how much is a ton of eggs worth, the total is less than 100,000." However, the number of clicks and exposure gained through news channels after event marketing, converted into traffic, is equivalent to several
It takes millions of advertising dollars to achieve reach, so "wasting eyeballs is a long-planned trick."
The article in Huang Yi that Gu Kun saw at this moment was pretending to be calculated by Gu Kun, "How much is the waste of thousands of pineapples/durians cut with the blue square knife method" in exchange for "let the whole world get it".
From then on, the world named the knife-cutting method that wasted food as 'Lan Fong Knife-Method'
', in the future, when all mankind encounters the waste of food, they will joke, 'Please stop your Lanfang knife skills', and how much exposure and topicality it can bring to this country." And then use the offline traffic monetization method to brag about this
What a great business and what a cost-effective waste.
Strictly speaking, this initial article is a bit of slander. It is equivalent to some business review accounts in later generations desperately fabricating "Ma Feng Quotations" and "Ma Feng Chicken Soup" in order to gain attention, but Ma Feng himself may not have said those words at all.
Pass.
It is definitely illegal to fabricate something that others have not said, saying that they have said it. Even if the other person thinks so, as long as they have not said it out loud, you cannot spread rumors and say that they have said it.
If Ma Feng, the supplier of quotations in later generations, wanted to sue, he would definitely do it right away. It’s just that Ma Feng himself also needs continuous traffic popularity, so he just turned a blind eye and didn’t sue.
However, even if those articles were prohibited, given the circumstances of the times in 1999, Gu Kun did not have many countermeasures.
Nowadays, online postings cannot be tracked at all, and the legal protection bias for website operators is also very serious. As long as the website casually writes "This article comes from the Internet and does not represent the website's views", it can be exempted from liability.
No matter how hard Gu Kun pursues him, the only thing he will do is to have the article deleted, and it is impossible to file a lawsuit to pay for it. What's more, they would like you to file a lawsuit against him, as that would also attract traffic to the website.
…
"It's better to be polite first and then be cautious. Talk to the other party through some intermediaries and let them clean up the article atmosphere on the website."
Gu Kun thought about it again and again and decided not to worry.
Although he is already a billionaire, after all, he is just a Nanyang hegemon, a foreign emperor, and he cannot make any mistakes when he goes to China.
He wants to be an "old friend of the Chinese people" for the rest of his life. This persona will not waver for a hundred years, and he will always keep the secret in his heart.
So he picked up the phone at his desk and first hung up the phone to Ma Feng, who had taken his investment:
"Lao Ma, are you familiar with Ding Sanshi? Give me your contact information, or you can make an appointment for me and pass it on. This guy is not authentic. At least we still have some friendship. We are all from the East China Sea, so we are half friends.
I’m a fellow countryman, and you’re publishing an article to slander me like this? It’s said that you’re exposing my background, but it’s actually all fabricated!”
After all, Ma Feng invested 10 million US dollars from Gu Kun, allowing Gu Kun to hold 20% of the shares in Ali Baba. Of course, he still had to share the worries for Gu Kun.
After hearing this, I immediately had a very good attitude. I quickly opened the webpage to confirm and took a few glances, and then said that I would help make peace:
"Are you talking about articles like 'Revealing the Commercial Hype Benefits Behind Lan Fang's Knife Technique'? It contains fabricated words that you have not said and claims that they were said by you yourself. This is indeed slander.
But I think Xiao Ding is not that kind of person. The current management of domestic portals is not as good as that of Oceania. We basically don’t hold people accountable. If I tell him, the article will probably be deleted. Boss Gu, let me be fair.
Well, in fact, a quarrel will be beneficial to increasing the visibility of both parties..."
"What I do is high-quality products! It's a luxury positioning! If I want traffic, it must be the traffic of a good reputation, not the traffic of vulgarity! But he who doesn't know is not guilty, I will give him a chance to make corrections." Gu Kun's tone became serious.
Some.
Just letting people publish fabricated articles, this level of treatment, must be Gu Kun's fault.
Even in accordance with the 1999 law, if the website still does not take down the article after the victim informs and reminds the website operator, then the website will bear legal responsibility.
Ma Feng asked Gu Kun to give him some time, and he called someone immediately.
Ding Sanshi and him are both in Ark City, and they can be found by making a local phone call, not even long distance.
Half an hour later, Ma Feng gave Gu Kun a reply: "I negotiated with Xiao Ding, and I also took a look. He did delete those marginal articles. You can also confirm here,
If it can’t be refreshed, clear the browser’s COOKIE cache and reopen Huangyi, and they should be gone.”
"Let me take a look first." Gu Kun didn't hesitate, holding the microphone while operating the computer.
However, after looking at it for a while, he found that only those articles that were not justified by law were deleted, while other articles that skirted the legal bottom line and defamed him were still left there. This obviously did not satisfy Gu Kun:
"Brother Ma, is he determined to confront me? Can't he be more polite?"
Ma Feng's tone was a little tactful: "He is also young and energetic, and the selling point of his website is freedom of speech. As you know, Xiao Ding started his career as a BBS. He was the first BBS in the country. Now he is a portal, and he is still
We attach great importance to the voices of all parties.
And he is different from me. I have started a business several times and suffered losses, so I know that survival is the most important thing. He is a young man who has achieved success and has never suffered losses, so he is easily discouraged. If you give him some more time, I think he seems to be
I want to negotiate terms with you. If you have time, sit down and have a chat in person, maybe we can cooperate."
Gu Kun smiled coldly: "Cooperation? Why should he cooperate with me now? Are we all equal in status? However, since you said it, I will give you this face. If his appetite is lower than Zhang Chaoyang, I won't be able to appease him.
For a moment. If he wants to take advantage of me, then there is no need to talk about it, I will make him look good."
He could roughly guess that if Ding Sanshi really thought about it and wanted to have a deal with him or raise money at a high price, he would definitely not be able to agree.
The current Internet craze is indeed very fervent, and there are many people willing to invest money. This peak of easy financing will continue until the end of the year, if nothing happens.
However, the overall atmosphere of easy financing does not mean that it is easy for Huang Yi to raise funds, nor does it mean that there are many people willing to raise funds for Huang Yi at a high valuation.
Because this is related to the stage of the other party - new companies like Ali and Tengyun that are still in Series A and Series B, it is very easy to raise money at the moment. Xinlang, Sohu, those who have already IPO, can also
Market value soared and new shares were issued.
But it happens that a company like Huang Yi is expected to IPO on Nasdaq in a little more than half a year.
Such a period of time between IPO and IPO is very unfriendly to shareholders who want to enter the market.