After being slightly beaten by Gu Kun, Luo Haili only felt depressed for a few seconds and quickly regained her energy.
Who told her that she was a heartless sports student, she was too nervous. When she lived to the age of 24, she only knew how to swim and train others to swim, and basically knew nothing else.
Lanfang is a small country, and the work in the sports department is free. In the days when Gu Kun didn't need to prepare for competitions, the most she did was "helping Lanfang's only high school, and several junior high schools and elementary schools to revise the new physical education exams."
Standards" and other dispensable jobs.
In name, it can be considered as a contribution to the overall quality of national education. In fact, it is not bad at all without her.
"No, I can't go on like this anymore. After the Olympics, little Gu, I have to find something new to do for myself. I have to study hard and recharge my batteries. Since I am the minister of the Ministry of Culture, Sports and Tourism, I can't handle culture, at least
How can I live a life of leisure if I help take care of travel and shopping?"
Luo Haili naturally made a new decision that I don't know if it will be popular in three minutes. It just depends on whether she can stick to it in the future.
This is also one of the benefits of ignorance. It is easy to underestimate difficulties, and you are confident that you can always do well as long as you work hard.
Of course, she is only "relatively ignorant" and not "absolutely ignorant". After all, she is also a graduate of Jiaotong University, and her cultural quality is still higher than that of ordinary college students.
With this mood in mind, Luo Haili was really impressed by the inspection. She subconsciously regarded herself as the general manager of Yintai Shopping City and looked at the prosperity in front of her.
The two of them traveled incognito. Gu Kun wore sunglasses, but he was still afraid of being recognized by others, so he didn't ask passers-by in person. Luo Haili was average-looking and not famous, but she was less cumbersome and could inspect freely.
They first visited the jewelry counter on the first floor, and several market researchers accompanying them also helped record some research findings.
Nowadays, most high-end shopping malls in China give priority to jewelry and luxury watches on the first floor as soon as you enter. After all, these items have a high net value, and you can earn a lot of profit by selling just one piece. They need gold shops with the highest square footage efficiency. Go up to the second and third floors.
It is my turn to sell clothes, bags and shoes.
However, the Yintai Shopping Mall in Lanfang looks different from the mainland. In addition to jewelry brands such as Cartier, there are also two luxury men's clothing brands, Armani and Gucci. This layout is very different for those who are used to the shopping malls in Shanghai and Jiangsu.
It seems to Luo Haili that she needs to get used to it a little bit.
After shopping around for a few minutes, Luo Haili heard some familiar accents in front of the Cartier jewelry counter, which were similar to the accents she heard when she was studying at Jiaotong University. She knew it was a mainland tourist group from Shanghai and Jiangsu.
Luo Haili spent four years in college and learned a few dialects, so she pretended to be a mainland tourist and struck up a conversation: "Sister, this series of diamond rings from Cartier is much more expensive than Lao Fengxiang and Chow Tai Fook. Will you make a loss?"
She was asking about a fashionable woman in her thirties, with a 40-6 center parting, which was the hairstyle of Fang Yanyun in the Chen Shu version of "Hujiangtan". The woman looked Luo Haili up and down: "Nong Xiangwo
Ning, right? The one you introduce is Cartier. The Eight Stars and Eight Arrows brand is always ringing. It’s so bright and bright. If you want to buy diamonds, just look at Du Xiaodi! You know the goods!”
Although Luo Haili was scolded, she was not in a depressed mood, but felt a little happy.
Unexpectedly, the price can no longer deter domestic consumers.
The thirty-year-old fashionable woman saw that Luo Haili had a good attitude and her Hujiang dialect was standard, so she said a few more words out of a show-off attitude:
"Take a look at Lane Crawford in China. The same style is 30% more expensive. How much is the import tax on domestic jewelry? The key is the Cartier brand. I heard that Gu Kun has a stake in it, and everyone in China recognizes it. Someone who knows the goods.
A comparison with Lane Crawford on Huaihai Road will tell you how much something is actually worth.
If you often go back to your hometown to buy Wotou, and there is no local store to compare with you, and others don’t know the goods, then you might as well go back and buy Chow Tai Fook Lao Feng Xiang, it’s cheaper.”
While talking, the thirty-year-old fashionable woman actually bought three diamond necklaces with almost the same size and cut, but with slightly different accessories and styles, just like shopping for groceries. Luo Haili glanced at the side while issuing the invoice.
, that’s more than 100,000 RMB spent. It’s so arrogant.
From the words that leaked out, it seemed that two items were brought to my colleagues and best friends who stayed in China. As long as the receipts were in order, they would accept the price, and they would also treat someone to eat and drink as a reward for their hard work.
, it can be regarded as a good relationship and a good conscience even if you don’t make any profit from the price difference.
After chatting with a few consumers in Weifu, Luo Haili found a place to sit down and drank herbal tea with Gu Kun.
"It seems that I had too little contact with the upper class society in China. I always thought that most places were as poor as our hometown. When you stand at a different height, you find that there are still many people who got rich first." Luo Haili drank.
After a few mouthfuls, he sighed.
"That's necessary. You have to have confidence in the regional wealth gap in the country." Gu Kun was obviously not surprised at all.
In mainland China, many people have the illusion that "people only became rich after 1995/2000/05/10 years" due to their current limitations.
But in fact, any illusion here is wrong.
It can only be said that China is too big, and the regional disparity is also too big. In Hujiang and the Special Economic Zone, there may have been a lot of luxurious people in 1995. It took five, ten, fifteen years for the mainland provinces to reach that average
Consumption is also normal.
Luo Haili only spent a few hours shopping when she realized that her thinking was too backward.
Gu Kun didn't know much about this kind of woman's business. He just used his common sense to talk to Luo Xiaobai in general:
"If you want to do this business, you can't have a general idea in your mind whether the people in the country are too poor or too rich, and whether they can support our business. You need to do quantitative analysis and research to find out which class and which region can currently do business.
To what extent do you think your target group will expand after this year, what new cultural factors need to be paid attention to, and what adjustments should be made to the decoration and hospitality methods."
While Luo Haili listened, she looked through some reports sent by the current general manager of this shopping mall. The above are detailed sales data since its opening in the second quarter.
It is currently August, so the data for July and August have not been compiled yet, but they will definitely be compiled when Gu Kun goes to Sydney to participate in the Olympics.
Luo Haili couldn't help but sigh after seeing this: "In the second quarter, the number of monthly consumers of jewelry, beauty, clothing, luggage and other categories on the first to third floors were 53,000, 68, and 66 respectively. Mainland tourists accounted for 56%, 71
%, 63%. The per capita consumption of the above categories is 27,000 yuan, which is beyond my expectation. But why are there more people in May than in June?"
Gu Kun didn't think much about it: "How do I know? You can continue to do more research. Maybe it's because of the May Day Golden Week holiday in the first year. Children have final exams in June, and it's off-season for rich families to travel with their families.
.”
Luo Haili was not very clear about the current number of tourists in Lanfang every year, so she quickly checked the total number of tourists.
According to last year's statistics, the number of tourists from mainland China to Lanzhou has reached 1 million. Including wealthy people from Japan and South Korea and a few other wealthy people, the number is about 13.4 million.
And this year is only August, and the number of mainland tourists has already reached one million. It will take at most two weeks to catch up with last year's full-year record. This means that the next four months will be a net increase, perhaps a 50% increase over last year.
% can be expected.
This growth rate is too exaggerated.
Luo Haili thought for a while: "More than a hundred thousand mainland tourists come every month, and the number of luxury goods consumers is currently about 70,000 multiplied by 70% of the mainland tourists, which is 50,000 people - equivalent to 40% of those who come to Lanzhou."
Mainland tourists all bring luxury goods. It seems there is still a lot of room for growth.”
Gu Kun: "That's not the calculation. 40% is quite a lot. When men and women go out together, only one person may be responsible for buying things, and children will not buy things themselves. 40% of the number of people is not the key, the key is the per capita consumption amount. Now
The average number of people who come to spend money is only 27,000 - this is equivalent to the total shopping of 'one household' visiting Lanzhou. It is not enough to buy a suit of Armani. There is so much room to dig deeper here."
It is estimated that most people just buy a few sets of cosmetics to make up the money. Among the 50,000 mainland luxury shoppers every month, only 10,000 or 20,000 people actually spend 50,000 yuan on jewelry, watches, suits and bags. It all depends on these people.
High consumption has pushed the average up.
Luo Haili thought about it and was not disappointed: "The room for improvement is huge, which just shows the power of your implantable endorsements in the future. If after the Olympics, successful men in China will be proud to wear the suits you wear, it will change everyone's understanding of class."
If they are unified, there will definitely be a surge.
By the way, let’s go to Lane Crawford, which sells men’s clothing over there. I’ve always been curious. Lane Crawford seems to be a specialty store brand in Hong Kong. Why did you absorb it into Intime Shopping City? That’s not the case.
The brand of fashion jewelry is equivalent to promoting someone else’s brand, right?”
Men have basically never heard of the brand Crawford, but women who have bought luxury goods before 2010 must know it. It is not a luxury brand similar to "Hermès/Prada", but a "luxury goods specialty store"
store" brand.
In other words, in the Lane Crawford store, there will be shops for Hermès/Prada/Chanel. It is a centralized shopping mall that specializes in providing counters for luxury goods, but it is very small and only sells luxury goods.
No one else is allowed to enter.
In 2000, there were already Lane Crawford stores in Hujiang and Beijing in the Mainland, so Luo Haili had seen it in Hujiang when she was studying, but she couldn't afford it at that time, but she knew it was a chain store brand in Xiangjiang.
"Lian Crawford has a part of the equity. I got it at a low price when I killed Kong Shangzhong in 1998. At that time, Kong Shangzhong had just lost his temper. All his assets were sold off and disposed of at a low price, and the Southeast Asian financial crisis caught up with it, so it didn't cost much.
money.
I will use it temporarily as if it is just a tool. After all, Intime's foundation is too shallow, and it is a shopping mall brand in the mainland. So in the early stage, I thought of setting up a 'secondary entry', using well-known small but beautiful boutique luxury chain stores to drive large-scale
A shopping mall would be better and easier for mainland tourists to accept.
In three to five years, I will gradually remove them. In the future, there will no longer be a need for 'boutique centralized chain stores' that exist as intermediate links. Luxury brands can directly sign contracts with large shopping malls for special counters. Lane Crawford is just using waste to make a transition.
Just like designers like Galeazzo and McQueen need to be gilded with big brands before they become independent from big brands."
Gu Kun has no affection at all for the so-called "Hong Kong time-honored high-quality commercial and retail brands". After using them, he can kill them whenever he wants.
In a word, he is a tool person with a very clear sense of goal.
It's a bit like "I want to support my amateur star to debut, but he can't be popular for a while, so I will put him into a popular group first, let him become popular with the group, and then throw away the used tool set."
routine.
Although it is a bit unethical to do this in the entertainment industry, and it may not necessarily make you famous if you praise it, but at least the probability of becoming famous is higher than if you don't.
Moreover, there is no character or conscience in the luxury goods industry, and Gu Kun has no feelings for this industry. He just wants to force those vain Chinese people who have to spend money on luxury goods, "Instead of giving money away
If you give it to a foreigner, you might as well give it to me."
As long as the grade positioning is established, nothing else matters.
In 2000, the Internet era had just emerged, and the self-media attributes of luxury brands had just sprouted, and had not been fully explored by the industry.
The groups in the entertainment industry are not yet popular, and there are many singers and stars who have made their own debuts. This is a sign that the fame arbitrage bonus has not been fully explored.
In a few years, when the brokerage company has figured it out and will no longer praise disloyal individuals, but only praises the group, then it will be considered that others have caught up with Gu Kun's current thinking.
Being one step ahead can always reap additional benefits in terms of the right to define your reputation and the right to define your character.
"I didn't expect that the brand "Lian Crawford" would become a throwaway tool in your hands. It's such a pity." Luo Haili still felt a little regretful.
She didn’t know that in the future, e-commerce would erode all the intermediate links between brands and consumers. Luxury shopping malls may survive, but chain store brands as intermediaries will not survive.
The two of them strolled around for a while, and finally decided to check out the Giorgio Armani counter in Lane Crawford, and then left.
To Luo Haili's surprise, there were actually a lot of people paying at Giorgio Armani's counter, and there were even people queuing up.
"So many people buy Armani? It's more than the people who buy jewelry, right? Spending 30,000 to 40,000 yuan on a one- or two-carat diamond necklace to buy a suit? It's really hard to give up. They all look like Chinese."
Luo Haili couldn't help but be curious.
Vaguely, she heard several female tourists not far away complaining: "Hey! That doesn't seem to be the guy who often appears in disgusting scenes! He's not talking to a group of foreign girls!"
Luo Haili was surprised and couldn't help but observe carefully. Only then did she realize that most of the people queuing up to pay at the Armani counter were men in suits and ties. It was the men who were paying in person.
This is really rare, because in most cases, even men's clothes are bought by women. Unless they are the kind of men who come to Lanfang to enjoy the entertainment industry and do not bring their wives and girlfriends, they will do it themselves
Buy clothes.
In other words, it’s not that you can’t bring a female companion, but that you can’t bring a wife, you have to bring a lover or a woman who is just a show of love for fun.
It seems that the marketing here is quite successful in attracting men.
This scene made even Gu Kun feel a little curious.