Chapter 209 Every inch of residual value is drained
The Olympic Games are different from the World Cup, so there are almost more TV viewers watching the opening ceremony than watching any individual game.
Football belongs to the category of "the game itself is exciting and beautiful to watch", and fans are here to watch the game itself.
Most of the events in the Olympic Games are not interesting enough for the masses. They just want to know how many gold medals each country has won and how many gold medals their own country has won.
So watching the opening and closing ceremonies is like watching a variety show, and then looking at the gold medal list every day. This is almost the norm for 80% of the world's audiences.
Four years ago, Gu Kun created countless histories and records.
But at that time, he was only worth a few hundred million dollars and had basically no international reputation. He hardly made any waves at the opening ceremony. He was known to most people around the world and won gold medals one after another, time and time again.
After making history, it was repeatedly reported that the intensive bombing was set on fire.
Therefore, even if it were to happen again four years later, winning the same number of gold medals would no longer be enough to earn him more professional coverage focusing on the event. But just because there was extra global attention at the beginning of the event, it was enough to make people pay attention to it.
Gu Kun’s soft endorsement ability has huge room for imagination.
At least the last time he was not qualified to wear a suit at the opening ceremony and deliver a speech and oath on behalf of global athletes.
…
The days quickly turned to the third day after the opening ceremony, which was also the day when Gu Kun was about to make his debut on the court.
Because the Olympic Games are held in Australia, there is a time difference of 8 hours and 13 hours in Europe and America respectively.
On September 17, it was still midnight here in Australia, but it was already 10 or 11 a.m. in Europe, France, and Italy.
In Milan, Italy, the headquarters of the Armani company, Giorgio Armani himself looked at the latest data sent with a look of disbelief.
It has only been two or three days. Has the positive feedback from the supply chain already been so rapid?
At least, in Italy, all Giorgio Armani stores and boutique counters have reported the latest sales data.
Not to mention anything else, at least the style Gu Kun wore when he took the oath on behalf of all human athletes at the opening ceremony of the Olympic Games has received thousands of purchase intentions. All the samples prepared before have been sold out.
Although what Gu Kun wore was custom-made and handmade by famous artists, it was only a promise that "when Gu Kun wore it publicly for the first time, the windbreaker, shirt and trousers were the only one in the world", but it does not mean that the follow-up
Cannot be produced.
However, what others can buy is not tailor-made by Giorgio Armani himself. It is produced in small batches by the craftsmen below. However, handcraft is still guaranteed, and subsequent orders can also be fine-tuned according to personal body size characteristics.
That's a windbreaker priced at 20,000 euros a piece! In a few days, thousands of pieces were sold and ordered in Italy alone. Doesn't it mean that there has been sales of 50 million euros! The gross profit is at least
Thirty or forty million!
Everyone knows that the gross profit margin of luxury goods is very high. It is very conscientious to have 20% of the cost of materials and processing. The majority of the cost is spent on marketing and virtual positioning.
Soon, in the afternoon of that day, before Gu Kun got up on the other side of the ocean, Giorgio Armani received the latest feedback from France. It seems that the French market, plus the Netherlands and Switzerland, have no more consumption power and feedback than Italy.
weak.
This means that in just a few days, Gu Kun has sold more than 100 million euros of the same model because of the Olympic opening ceremony.
The key point is that we are not yet in an era where the Internet is very developed. Today's traffic monetization and digestion speed is slow. It may take a month to digest this craze.
The situation of later generations of live streaming of goods "eating and digesting the goods on the same day, don't expect the long tail effect, the traffic will end as soon as the live broadcast is turned off" does not exist at all today.
Therefore, in the following month, especially in the half month before the Olympic Games, there will be at least several times the sales volume of the same model.
A set of clothes costing 500 million euros is probably easy to achieve.
"In 1999, it seems that the company's total sales revenue was only more than 2 billion US dollars, and the marketing and publicity expenses were still so high. Isn't this equivalent to Gu Kun bringing a piece of clothing, which can be equivalent to a quarter of the entire company last year?
One sales? That’s terrible.
Should we consider allowing Gu Kun to increase his capital and hold more shares? Times seem to have changed. Now is the time when the top rich and famous people decide the popular trends in the upper class..."
Giorgio Armani has had a shake.
Gu Kun had revealed his true thoughts on the overall situation to him in private, so Giorgio Armani knew that "the Armani brand is not Gu Kun's entire goal. He just needs to use this model case to "make a fortune" for the time being.
What he wants is to build an entire empire that is willing to accept his surrender and rebellion in the future."
This is all a conspiracy. With Armani's own IQ, of course he can understand the principle of "the first righteous will be rewarded, and the last righteous will be killed."
As a model example of Qianjin Shigu, even if more equity is transferred, the premium per unit equity will definitely be the highest. Gu Kun has not shown any overbearing misdeeds in the past year or so by "interfering in management and design", Lan
I heard that Fang’s delivery sales data are also pretty good (it hasn’t been calculated yet. We need to observe it for a period of time after the game to see a comprehensive comparison before and after, so the Italians don’t know the data there yet)
Based on all the signs, there seems to be no reason to refuse to take shares.
It seems that it should be shaken after adhering to the line of operating independently for more than 20 years without negotiating with capital.
…
Giorgio Armani is probably the entrepreneur in the world who has the best understanding of the power of Gu Kunruan’s endorsement.
Apart from him, perhaps there is only Nobuyuki Idei, the new CEO of Sony.
At the Olympic Games four years ago and the Universiade five years ago, Gu Kun needed to listen to music to adjust his body rhythm before competing, and both used Sony's DISC-MAN Walkman CD players. At that time, Nobuyuki Dei was not the CEO of Sony.
, was just the head of the production department, and the CEO at the time was Norio Ohga.
Four years have passed, and the tide of scientific and technological progress is inevitable. So although Gu Kun still took the red envelope from Sony and listened to music with Sony products, the form of the products has changed. This time he used Sony’s new
Launched, the first MP3 player that wasn't even on the market yet.
MP3 is much smaller than a mini CD player, and it was technological enough in 2000. For Gu Kun, using a customized MP3 can indeed temporarily improve his image, elegance and trendiness. However, red envelopes are also a must.
, Sony directly gave Gu Kun a red envelope of US$100 million for this matter.
This price still takes into account that Gu Kun is not willing to do direct commercial endorsements, but is only "soft implants to ensure the public use of your products on competition days."
After all, Gu Kun's status is already very noble. It is very disrespectful to accept advertisements. He can only use it and does not allow others to expressly indicate "Gu Kun, XX brand spokesperson" on advertisements. If express endorsement is really allowed, then at least 3
The endorsement fee is more than 100 million U.S. dollars. He would rather give up 200 million U.S. dollars in exchange for not being able to express it clearly.
Even if it is just a soft endorsement of this level, the feedback Sony has received is very amazing. Its first MP3 has become a hot fashion news in recent days, but unfortunately it has not yet been mass-produced, so it cannot be sold for the time being.
However, Sony's relevant R&D and process departments have accelerated their pace as a result.
In a turbulent and foggy atmosphere, Gu Kun finally made his official debut, and this day, and the comparative performance in the following two days, are destined to give the world a new definition of this great man.
Cognition.
…
September 17, afternoon.
Gu Kun got up at 9 o'clock in the morning, exercised a little, had breakfast, and rested for two hours. He finally took his helicopter again and flew to the Sydney Swimming Pool for the first time.
This is the second time he has set foot in Sydney, and the first time he has come to the Sydney Swimming Pool - 54 hours ago, when he last landed, he only went to the main venue for the opening ceremony, and did not even come to the swimming pool to adapt.
site.
During the past two days at midnight, Gu Kun stayed on the "Zhu Sen", resting on his yacht and training in the swimming pool on the yacht to maintain his condition.
This is unbelievable to other athletes, not because other athletes cannot afford these facilities because they have no money, but because they often only participate in one or two events. If they do not adapt to the venue in advance, they may not perform well in the preliminaries.
, it didn’t make it out of the line, and it was all over later.
Gu Kun did not have this problem. After he entered the venue, he was surrounded by reporters and asked this question once. A CNN female reporter caught him and asked: "Mr. Gu, I heard that you are the best athlete in this Olympics so far."
The only player who did not come to the competition venue to adapt to the venue in advance.
According to the arrangements of the organizing committee, yesterday’s all-day swimming pool was used as a window period for players to adapt to the venue, ensuring that every player participating in the draw could be allocated a time slot. Most of the players came to Sydney in advance before the opening of the Olympic Games.
You spent your own money to adapt to the venue in advance - but you did nothing. Is this because you are trying to be a big name?"
This was also the first time Gu Kun responded to an interview during the competition: "My identity is not just an athlete, I am quite busy. In addition, I think safety issues are also more important, and I don't want to create pressure on the organizers' security forces.
As for not adapting to the venue, what does this have to do with being a big star? I have to swim in this venue more times than any other athlete, so I can use the preliminaries and semi-finals that I will participate in today to adapt to the venue."
The CNN female reporter was secretly stunned, but could not refute.
Use the preliminaries and semi-finals to warm up and adapt to the venue. If you are so arrogant, you will only have 11 Olympic gold medals and dozens of world record-breaking guys can say that.
The reporters could no longer cause trouble for him and could only watch him quietly for now.
Gu Kun had to swim five times this afternoon and participated in almost all the men's events that were held today except butterfly swimming. However, there would be no gold medal this afternoon because there was no finals.
Gu Kun quickly won the three preliminaries and semi-finals, and broke the world record three times again on the first day of the game.
There were two semi-finals to come. Gu Kun thought that his form had declined recently. It would still be easy to win, at least seven or eight meters ahead of the second place. But it would be a bit of a stretch to break the world record again.
In other words, if we break it again now, it will be more difficult to break the record we broke today in the finals.
So after weighing the situation, Gu Kun planned to do some tricks to make full use of the "unable to break the world record" pot.