On the earth in 2000, there was no new high-tech swimsuit like "drag-reducing sharkskin". That thing only appeared after the 2004 Athens Olympics. It was generally used by athletes from developed countries in the 2008 Beijing Olympics.
In the past, especially Phelps in later generations, he often relied on the blessing of technology to break world records.
Many Chinese people in later generations said that "the Water Cube is a good place." At that time, in that place, too many world records in swimming were born. But in fact, it was just a simple "statistical induction" and there was no causal relationship. Rational analysis will
It was found that the venue did not help in breaking the record. The real help was the new swimsuit.
However, although there is no "drag-reducing sharkskin" nowadays, the shapes of swimsuits are still relatively casual and diverse. It does not mean that men must only wear boxers and expose their chest muscles to participate in swimming competitions.
If you want to wear a one-piece swimsuit to compete, feel free to do so. Olympic sportswear sponsors will also provide all styles, so as not to create a situation for athletes: "I also want to flatter you, but you can't make the style I want.
"So I can not wear them" excuse is just that these styles do not have the blessing of technology BUFF.
And precisely because no one has the blessing of technology BUFF, the sports brand sponsor endorsement agreement for this Olympic Games dares to write such overbearing terms. Nike wants to spend so much money to be qualified to spend it. If eight years later, he really wants to sign like this
The organizing committee does not dare to ask him for so much money for exclusive use, because then many athletes will boycott Nike and demand to wear their own niche high-tech brands.
This is like Coca-Cola, which has always been a sponsor of the World Cup and has signed an exclusive contract requiring that all drinks consumed by football players at the World Cup must be sponsored by Coca-Cola.
But in this case, Coca-Cola can't just provide rubbish like carbonated drinks. It has to comprehensively provide distilled purified water, natural mineral water, sports fruit juices similar to Gatorade, and sports drinks similar to Red Bull.
In this way, when future generations encounter a case like Croatian athletes drinking Red Bull at the World Cup, Coca-Cola will be qualified to ask FIFA to strictly enforce the law and fine the Croatian team. Because its reason is that "Coca-Cola has the right to produce and provide 'Powerade', which is completely
It is a drink labeled with the function of Red Bull, so the Croatian team’s defense of ‘you must drink Red Bull’ is not valid.”
Everything, from the technological environment of the times to the legal evolution of event sponsorship, has provided the conditions for Gu Kun's layout today.
Or rather, Gu Kun and the legal consultant around him had secretly studied the legal loopholes in the sponsor clauses of this tournament, and had planned it for a long time and had no intention of gaining a fortune.
…
Offsite, in the lounge.
After the semifinals, Gu Kun immediately returned to the dedicated lounge he rented to relax his muscles, adjust his circadian rhythm, and prepare for the next battle more than two hours later.
For a person of his status, who still has so many private matters to deal with, of course he will not use the bathroom and locker room of the swimming pool to rest like other athletes. He will definitely rent a house nearest the venue as a temporary
A place to settle down and prepare.
As soon as he entered the room, Luo Haili personally rubbed his shoulders, arms, thighs and calves to relax his muscles, while complaining:
"Are you okay? This is too much. If you can't break the record, you can't break the record. Why do you have to act to the level of second place in the semi-finals? It's a little fake. Just now, I looked at CNN's official website, and I still
Many online media outlets published the news that you "only came second in the competition for the first time in five years since your debut" within a few minutes of the end of the competition as a tidbit.
Well, it’s really scary to think about the Internet media. If it were like four years ago, there would only be newspapers and TV stations, at least one report a day, or a news program delayed a few hours to that evening. It’s not like the arrival of the Internet.
, it was actually so fast that the express report was issued within a few minutes.”
When Luo Haili said this, she sighed.
Gu Kun just sighed a little in his heart. In his opinion, CNN's response speed this time was not surprising. In fact, it still took 15 minutes to write the news and upload it quickly.
If the Internet had been developed for another ten or eight years, a lot of major news would have been updated in seconds.
Only someone like Luo Haili, who has just been exposed to the Internet for less than two years, would feel uncomfortable.
Therefore, Gu Kun just drank Red Bull calmly and joked in a pointing tone: "Isn't that pretty good? If I take first place, the density of coverage, click-through rate, and attention, maybe I won't take second place even once."
Comes high, right?
There is a saying that goes like this: A dog biting a man is not news and no one will watch it. A man biting a dog is news and no one will watch it. People all over the world have become a little numb when they see me winning gold medals, ranking first and breaking records. I occasionally embellish it.
Secondly, the sports media all over the world would like to thank me, at least I provided them with a sense of rhythm that allows them to advance before suppressing."
Luo Haili was stunned, but she had to admit that Gu Kun was right.
Because this time he did not take first place, the news coverage was actually more intense than if he had taken first place.
She was just a little confused: "How did your swimsuit get torn? Did it get torn in advance?"
Gu Kun smiled: "No, I just stretched it as much as possible. When I turned around, I took a deep breath. My chest muscles and triceps worked together, and the swimsuit burst with my chest muscles."
It was Gu Kun who did this, and no one would doubt it at all.
Who makes Gu Kun the man with the largest lung capacity and the strongest diving and swimming skills in the world? His chest muscles are more developed than Schwarzenegger, and he can achieve those two-dimensional clothes-exploding effects in the three-dimensional real world. Who is dissatisfied?
What?
If you don’t agree, just admit it! It’s because the quality of Nike’s swimwear is not good!
About 40 minutes later, the massage was finished and the full set of physical therapy was done. Gu Kun rubbed his legs and ordered: "It's almost time to take action. Please help me contact the organizing committee immediately. The declaration and fine are ready.
We took the initiative to pay the fine and stopped wearing Nike swimsuits!”
It was at this moment that Gu Kun revealed all the details of the specific operation to Luo Haili.
Before, I just did it one step at a time, and there was no need to reveal everything in advance.
Luo Haili was already prepared in her heart. After hearing the words, she thought about it for a moment, bit her lip, and decisively executed: "Okay, I'll do it right away."
There is only one hour left before the 50-meter freestyle final. Now is just the right time to start, so it won't delay things and it's easy to maintain the "surprise" level.
A few minutes later, Luo Haili rushed back to the venue and first found the on-site docking personnel of the organizing committee.
That's an Australian. After all, these roles are played by people from the host country.
"Hello, I am the leader of the Lanzhou team. Our team has had to break the contract due to some circumstances. I am here to pay the fine." Luo Haili said straight to the point.
The staff member was still confused for a few seconds: "Lan Fang? Isn't that Gu Kun's country? Are you doing anything prohibited? I remember I warned you yesterday that you must wear sportswear brands sponsored by sponsors.
But if you have made rectifications, then there will be no penalty.
I'm quite ashamed of what happened today... I heard that Gu Kun's grades were affected. There may indeed be quality issues with Nike's swimsuits, but it's hard to tell right now. We need to conduct an in-depth investigation and go through the procedures..."
Obviously, the staff thought Luo Haili was here to ask for an explanation.
Unexpectedly, Luo Haili’s answer was very cool:
"No, no, no, we don't want you to investigate and explain. We can't wait to investigate. We have checked the sponsor's terms. It seems that there was a violation in the competition by not wearing the exclusive sponsor's clothing and refusing to repent after being warned.
, is a compensation of US$50,000, combined enforcement for repeat offenders, and US$20,000 for each subsequent offense.
Gu Kun has participated in 11 events this time, with a total of 28 appearances. Six games have passed, and there are 22 games left. We have decided that we will not wear Nike swimsuits in every subsequent game, so there will be a total of
It's 50,000 plus 21 multiplied by 20,000, US$470,000 - Now, after signing this acceptance letter, we will immediately transfer US$470,000 internationally to the corresponding account.
For us, winning more gold medals and breaking more world records is the key. We cannot let low-quality products affect the performance of athletes."
The staff of the organizing committee were stunned.
Damn it! You can still do this? If you really do this, where will the Nike brand be? This is such a slap in the face!
"People would rather charge you tens of thousands of yuan for not wearing your clothes once than don't wear them."
The quality must be so rubbish, or the design and technology must be so outdated, that people would be so disgusted with it!
The staff could only plead with a sad face: "Don't... don't be like this. Everything is easy to discuss. If after going through the process of appraisal, it is confirmed that the product does not meet Gu Kun's personal requirements, you can also enjoy the exemption from the exemption clause. Please wait.
Wait, there’s no need to pay in a hurry. This doesn’t make sense logically. It’s fine for other people to wear this swimsuit, so why did Gu Kun wear it out?”
Luo Haili's face was stern. On this point, she had to retaliate without hesitation and righteously: "What do you mean that Gu Kun can't be fine when others are fine? Gu Kun's chest muscles are the most developed among men on earth, and his lung capacity is
He is also the largest man on earth.
What a swimsuit needs is tight tension and tenacity. If it doesn't fit snugly and doesn't bind the skin, the underwater resistance will be great. When he was training, he chose the same size from Adidas. No matter how deep he breathed and his chest muscles were tightened, it wouldn't be tight.
When it comes to explosive clothes, Nike’s are not good. What other explanation is there? It can only be said that Nike’s quality margin is not as good as Adidas’.”
The people in the organizing committee were speechless after being refuted and could no longer refute, so they could only go through the payment procedures reluctantly and with a guilty conscience.
These technical details emphasized by Luo Haili are definitely not lies.
For example, some emoji-like female swimmers in later generations of China openly said, "Swimsuits are so tight that they pinch your breasts, and the elasticity of the swimsuit straps can hurt you to death."
This is because the competition swimsuit must tighten and tighten the floating flesh on the human body as much as possible to reduce resistance. Tightening the flesh so hard means that the original size of the swimsuit is too small and must have a huge elastic modulus.
It can be stretched to a certain extent without collapsing.
It is true that Nike's craftsmanship quality is slightly weaker than that of Adidas. This is because Nike's emphasis is not on "professionalism/quality", but on "design/fashion".
Nike is also moving faster than Adidas in terms of transferring the industrial chain and OEM to the third world. After China joins the WTO next year, there will be a bunch of OEM factories for Nike shoes in Putian, and there are also factories in Vietnam.
The reason why Nike developed well in later generations is also because "Adidas does pay more attention to quality, but most people don't need the redundant quality that is only used by professional athletes. They just need to wear fashionable enough clothes."
It's a pity that today I met Gu Kun, a top athlete who needs extreme quality, so extreme that the critical point of quality difference between the two brands can be seen.