Therefore, the third generation of the Dassler family is not the current chairman/president/CEO of the company.
He is only the largest shareholder of Adidas. To be precise, he controls it indirectly through his family's trust fund. However, in any case, he may not be able to affect Adidas' daily operations, but he can definitely have a say in Adidas's foreign strategic alliances.
And to a certain extent, the decision was made.
In this situation, it is obviously better to have the major shareholder of the behind-the-scenes trust talk to Gu Kun privately than to send the chairman or CEO.
After Gu Kun and Mr. Dassler exchanged a few pleasantries, he invited the other person to go back to the cabin to have breakfast together and chat while eating.
Because the Olympic Games are over, Gu Kun's side, who is responsible for reviewing food varieties and serving dishes every day, has also replaced Luo Haili with the two stunning female secretaries——
The reason why Luo Haili was hired during previous competitions was partly because Luo Haili was a senior sister and half-coach. She had a better understanding of athletes' nutrition and was more authoritative in preparing meals for Gu Kun. Most of the female secretaries did not have the courage to confront Gu Kun head-on.
, refuting Gu Kun’s taste preference.
On the other hand, it’s also because Gu Kun “had a lot of trouble in the past.” There are so many beautiful girls in the world, so a mediocre figure like Luo Haili is safer by his side. If you supervise his diet and daily life, it will be easier to ensure that Gu Kun is safe during the competition.
Not approachable to women.
Now that the Olympic Games are over, Gu Kun, who has been holding back for two months, kicked Luo Haili away after returning to the ship yesterday - it can't be called driving away, but just gave Luo Haili a long paid vacation, and she can be free on the ship.
You can enjoy all the recreational facilities and don't have to do any work until the ship returns to Lanfang.
As for Gu Kun's female secretaries who had been taken advantage of by him, they were all summoned again by Gu Kun last night. There was nothing to say about respect or disrespect for them. Favor was the greatest respect, and they were not exposed directly.
West Asia roulette blocking is already very sympathetic.
At this moment, the female secretaries carefully laid out the napkins with a smile on their face, served baked pies made from Australian dragon and New Caledonian black gold abalone, poured Calais apple cider for breakfast for both the guests and hosts, and then carefully
He stepped aside and waited.
Baked pie is a food similar in appearance to an egg tart, but much larger. It is equivalent to a pot of baked Spanish paella without adding rice. It only uses egg tart powder, cheese, mayonnaise and egg white as the staple fillings.
Serve plenty of various high-end seafood.
This taste is formed by the fusion and improvement of French food and Spanish food in the New Orleans area. The most famous one in New Orleans is "crayfish pie". Gu Kun here replaced the seafood with local products.
This dish doesn't look luxurious at all on the surface, it's just an "egg tart" the size of a pan, but once the tender yellow surface is lifted, you can see the ultimate deliciousness inside.
Low-key, luxurious and connotative.
As a German, Mr. Dassler is not very particular about food and drink. After tasting the creative dishes of chef Gu Kun, he had to admit that there is a huge gap between Germans and Chinese in terms of changing their ways of living and enjoying life.
Chinese people don’t necessarily have to cook Chinese food, even if they just cook French food or Spanish food, it’s still much better than the Germans.
After eating the seafood pie, Mr. Dassler wiped his mouth with a napkin and made an offer to Gu Kun straight to the point: "Mr. Gu, for your help to the Adidas brand this time, we are willing to pay 200 million euros in cash - of course, this
It's just a part of our goodwill, but it's not the end.
Don’t refuse in a hurry. I know that compared to your current worth, the good help you have given to Adidas and the reasonable suppression of Nike are worth far more than 200 million euros. But because of your status, it is impossible to accept it.
For commercial advertisements and endorsements, we can’t pay normally, so the cash part can’t be more.”
When he heard the figure of 200 million euros, Gu Kun's expression did not change.
Not to mention Gu Kun, even the female secretaries waiting behind him were fine. They seemed to be talking about just a few dollars in change.
"I understand your difficulties, and I really don't mind the amount of cash." Gu Kun wiped his mouth and agreed casually.
Compared to Gu Kun's endorsement value, 200 million euros is indeed too little.
But Gu Kun was unwilling to openly endorse it, so the other party's financial operations became much more difficult - Adidas is not the private property of the Dassler Family Trust Fund, nor does it belong to any single shareholder.
Gu Kun's unwillingness to clarify the relationship means that the company's normal cost expenses cannot be recorded in the public accounts. As a listed company, if it wants to explain to all shareholders, it must not spend hundreds of millions of euros in vain.
As for the current two hundred million, it is estimated that the major shareholders of the Dassler family and several other leaders sat down and held talks in private, and then each family pooled tens of millions of euros in private accounts to honor Gu Kun.
After all, the market value of Adidas has increased by more than one billion euros in this wave of operations. Several major shareholders, including the Dassler family, can sell high and buy low to cash out. Then when the good news in the future is digested, the market
Breathe in a little more when you calm down.
It is normal for such an operation to squeeze out a price difference of 200 million euros. Transferring these private account benefits to Gu Kun is equivalent to cutting off a small amount of leeks to increase the oil production rate.
As for the part of the benefits that cannot be cashed out, they will definitely have to discuss other cooperation models with Gu Kun.
After testing Gu Kun's tone, Mr. Dassler said sincerely: "We have thought about letting you invest in acquiring part of the shares of Adidas, and we believe that your participation will be of great help to the long-term development of Adidas.
However, you must also realize that Adidas has been a listed company for decades, has a lot of circulating shares, and its stock price is very transparent. It will be troublesome for us to issue new shares below the market price and deliver them to you.
It is necessary to convene a shareholders' meeting to approve it, so that the majority of investors in the circulation market who hold shares to a certain extent agree to this transfer of interests... I asked the company's legal advisor and found that this model is almost impossible to operate, and we cannot obtain unanimous consent.
"
If Adidas were still an unlisted company, it would be easy to issue new shares at low prices. As long as the previous investors agreed, it would be no big deal.
Just like in later generations, before Tengyun became a shareholder of Goudong in 201X, Tiger Fund had already invested in the previous round. When Tiger Fund invested, it took 20% of Goudong's shares with US$1.5 billion in cash. However, when Tengyun entered the market two years later,
Only $300 million in cash was paid, and with the condition of "redirecting the 'e-commerce' button link in WeChat to Gou Dongyong", another 20% of the shares were taken away——
It seems that Tiger Fund has suffered huge losses. In the past two years, it has spent 1.5 billion, but only got what Tengyun, which came late, only spent 300 million. But in history, Tiger Fund and several other earlier investments
When they heard that Tengyun was willing to come, they all readily accepted this condition. Because they knew that the traffic value of the "e-commerce" button on "WeChat" was worth far more than 1.2 billion US dollars in cash.
In the same way, for Adidas' non-tradable major shareholders today, it is necessary for them to form a unified understanding. They feel that "letting Gu Kun get a few percentage points of Adidas equity at a price that is almost free" is also a gain for Adidas without losing money.
things.
Because as long as they are qualified to spread the news that "Gu Kun is a new shareholder of Adidas", even if they do nothing else, it will be enough for Adidas to skyrocket, and the entire brand marketing and promotion will be easier in the future.
Unfortunately, because Adidas has already been listed, this matter cannot be solved by persuading a few major shareholders.
There are so many small shareholders in the secondary market, and there are only one or two stupid people with more than 1% who are not convinced and refuse to dilute themselves and give them to Gu Kun. This matter is not easy to operate.
Gu Kun also understood this truth, so he asked frankly: "Then how do you want to operate?"
Dassler said with some embarrassment: "So, we don't plan to issue new shares. At worst, after a while, after we have figured out a way to digest the good news, you can look for an opportunity for Adidas' stock price to fall and buy it on your own in the circulating market."
To accumulate funds, spend more time, it doesn’t matter a few months to half a year, and then accumulate enough funds to 5%, so that you can raise cards.”
Dassler actually hadn't finished speaking yet, but as soon as he said this, Gu Kun couldn't help but laugh:
"You want me to spend money and go to the market to buy the circulating shares of Adidas at the normal market price? What kind of sincerity is that? I can do this kind of thing anytime I want, not to mention I don't think Adidas has much investment value."
Dassler quickly waved his hand and explained: "I haven't finished yet. First of all, we won't let you suffer. You can only sell at the most rational price. Even if there is a partial premium, we will cleverly designate a name to compensate you in the future.
The key is, once you hold more than 5% of Adidas shares and can make it public, we guarantee to give you an extra big discount."
At this point, it’s time to show off.
Gu Kun lit up a cigar and blew out a smoke ring on his lower lip: "Tell me more details."
Dassler ventured to speculate: "I have discussed with several important members of the board of directors and we believe that you are interested in sports fashion brands. In this case, why don't you find an opportunity after the Olympics to launch a brand based on your personal style?"
The new independent brand endorsed by the name——
Just like my grandfather founded Adidas, Phil Knight founded Nike, and Li Ning founded Li Ning. After you create that personal brand, we at Adidas are willing to launch a long-lasting series of co-branded models with your personal brand at the appropriate time.
And it is definitely the model that promotes co-branded brands with the greatest intensity. I believe that such sincerity is enough to repay you for your previous promotion of us and your exposure to Nike."
Co-branding is a relatively common way of promoting each other's business in the field of sports brands. It can be regarded as a kind of mutual promotion.
For readers who have little interest in sports fashion, you can imagine that "the great gods give each other praise".
However, historically, Adidas has always been unsightly when it comes to co-branded models. The co-branded logos on their shoes may not be fully displayed, or even abbreviated.
However, since Dassler has promised to give Gu Kun the highest standard of co-branding, there should be no need to worry about these issues.
From Gu Kun's perspective, if he really builds a sports brand with his own name, although the traffic and reputation will definitely be sufficient, the outside world will also worry that "Lanfang's industrial foundation is too poor and its design and R&D capabilities are insufficient.
Things only have popularity but no sense of technology and quality.”
Therefore, Adidas, which has a history of 50 years and has an absolute reputation for R&D and quality, came to jointly support it for several years and convey to the outside world that "the early R&D, design, and quality control of Gu Kun's personal brand are all Adidas' expertise."
"provided by the team" will also make the market have more trust in Gu Kun.