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Chapter 236 Noble Definition Right

One day in late October, there was an office building with dozens of floors on Prince of Wales Street in downtown Sydney.

This is the headquarters of kg-seafood group company. Charles Li, the chairman of kg group, does not usually come to the company every day, but today he came worriedly.

Because he had a very ominous premonition, since earlier this week, the Indonesian fishermen slave and piracy scandal had been repeatedly and highly paid attention to by the international community, and Charles Lee's company had also been gradually involved.

It's just that everyone's focus was not on Australia at the beginning, and there was a weekend gap in between. The two closed days gave the stock market no time to react.

However, everything cannot be contained by paper after all.

The worst piece of bad news right now is that the escaped undercover reporter Pierre and his companion Jeanne were actually nominated for this year's Pulitzer Prize by people from AFP!

Pulitzer is the world's highest journalism award. Of course, not only people from Oceania win the award, but French people can also be nominated. AFP naturally has their own channels to help their own people be nominated, and the final award is also

Have to wait until the end of the year.

To be honest, if a foreign non-governmental international news is not paid attention to by the Pulitzer Prize, then relatively few ordinary people will know about it.

In other words, you can put yourself in the shoes of an ordinary citizen in mainland China. Would he care about the newly discovered slavery in a corner of Africa? There is a high probability that he would not.

Only those liberal arts students who pay attention to international relations and related majors will eat these melons. But for ordinary people who mainly support their families, what does it matter to them whether they are foreign slaves or not?

In China in 2000, no more than 20% of the citizens knew that Black Hawk Down occurred in Somalia, and no more than 20% of the population knew that inter-ethnic massacres broke out in Rwanda.

However, once an event becomes the background material for the Pulitzer Prize, its popularity will explode many times in an instant - roughly equivalent to the difference in attention for an art film before and after it wins the Oscar for Best Picture. Later generations

The difference in the number of viewers who watched "Green Book" before and after it won the Oscar was dozens of times greater!

"The French are serving as Gu Kun's guns for nothing, damn it! But the French have common interests with Gu Kun in this matter!"

Charles Li complained bitterly to vent his inner pressure.

He has been sitting in the office worriedly until late at night. After dinner at the company, he still has no intention of going home. He just wants to lean on the sofa for a while and then ask the female secretary to prepare a midnight snack for him. He will stay up late tonight.

Wait and see.

The reason for this is that he has to wait for the verdict from the London Stock Exchange.

Australia does not have a mature stock trading market, so many Australian resource tycoons are listed on the London Stock Exchange. For example, BHP Billiton, which sells iron ore, focuses on London listings.

As Australia's largest seafood giant, kg is also listed in London. This company accounts for 40% of Australia's national seafood exports all year round. Before the incident, the market value of the London Stock Exchange reached 7.5 billion pounds.

London time is 10 hours behind Sydney time. Today is Monday. The Sydney side has to wait until 7 pm before the London side opens at 9 am.

"Boom~boom~"

The luxurious classical clock next to the wall struck seven times. Charles Li perked up and looked at the screen in front of him. The real-time data on the stock price had begun to update.

Due to delays in network transmission and processing, it took a minute or two for Charles Li to see his company's stock price and jump out for the first time.

He was immediately shocked by the first number.

"16.7 pounds per share? Did I read that correctly? It dropped 2.6 yuan at the opening? omg!"

People who don't pay attention to the stock price of kg Group may have no idea about this number, but if you look at a few reference numbers, you will know how powerful it is.

The highest price per share of kg Group in the past two weeks has reached an instant peak of 22 pounds per share, but that does not count, it is just like a real man in three seconds, and it was far before the scandal happened.

The average stock price last week was later calculated to be around 19 pounds. The final closing price last Friday was 19 yuan. The total share capital of the kg group is about 400 million shares, which is not all outstanding shares. Therefore, the total market value last week is estimated.

There are about 7.5 billion pounds.

Today, on Monday, the London morning market dropped from 2.6 yuan to 16.7 yuan as soon as the market opened. In proportion, it is equivalent to a drop of 13.5% at the opening of the market. This is already a very exaggerated figure.

You must know that European and American stock markets do not have a price limit system, so the rises and falls are relatively even, and the rise and fall of a day will not be concentrated at the moment of opening. (Many domestic A-share stocks fall by 10% in a day, all at the opening.

It just finished falling. That’s because of the limit limit and the downward pressure that should have fallen the day before was not fully released.)

Therefore, on the London Stock Exchange, a 13.5% drop at the opening means that it dropped at least 20% throughout the day, and may even hit 30%!

The moment the market opened, nearly 1 billion pounds of market value had evaporated! This is very outrageous for a company with a relatively high net asset ratio per share and focusing on low-end industries.

The market value of seafood trading companies is relatively solid, because the technology content of this industry is not high enough. What everyone values ​​​​more is how many transportation fleets, aircraft logistics, fishing fleets, and processing plants you have. They are all solid physical assets. Intangible assets

The asset part is more of just a brand, as well as the entire supply chain channels and customer network.

Charles Li was destined to be unable to sleep tonight. He stared blankly at the screen and did not move for two whole hours. He watched helplessly as the decline expanded from 13.5% to 15%, 18%, 20%...

By the time the market closed at noon, London time, which was also around 10pm in Sydney, the 20% drop mark had been exceeded.

During the market break, in order to relieve my irritated mood, I turned on another TV in the office and checked some relevant news channels. I also found that the scandal criticizing the kg group for squeezing the supply chain through indirect slave trade had received more and more attention.

Interpretation and criticism.

"Boss, do you want me to arrange a car to take you back to rest? There's nothing wrong with you staying here...there's nothing to do, right?" The assistant was a little worried when he saw the boss's face turning red, black, and white. He wanted to persuade him to take advantage of the situation.

The London market closed at noon and went home to sleep.

"Get out! I won't be able to sleep until the market closes in London today! Bring me nifedipine!" Charles Lee smashed an ashtray with a pale and trembling face.

The assistant retreated without daring to say anything.

If the chairman does not get off work and has to stay to watch the market, it means that other senior executives cannot get off work and can only waste their time.

Those at the grassroots level, on the other hand, didn't expect to climb up. They didn't need to care about their fortunes. They should have been doing whatever they wanted long ago. Anyway, if the company went bankrupt, ordinary employees would just change companies and continue working. What good sense of belonging do they have?

Charles Lee switched from cigars to pipes, smoking one pipe after another, pipe after pipe, and taking two tablets of nifedipine to lower his blood pressure, struggling to survive the lunch break in London.

When the market reopened in the afternoon, he was dealt another heavy blow in an instant.

Compared with when the market closed before noon, it dropped another 5 percentage points! The current day's drop is already 26%!

After staying up late at night, when the London market finally closed, the drop reached an exaggerated 35%.

"It's not good! The chairman is in shock! Call an ambulance!" As Charles Li gradually collapsed on the sofa, his assistant was so intimidated by his usual intimidation that he didn't dare to disturb him for the first two or three minutes, so he moved a little

It took a while to find out.



Because of his old age, coupled with his excessive anxiety that day, staying up late, and excessive intake of drugs and tobacco, the boss of the kg group did not survive this hurdle. He was hospitalized for a heart attack, cerebral hemorrhage, and stroke that night, relying on medical equipment to hold on.

It lasted for a few days, and finally I burped before the end of October.

It was also his own suicide. When he was dying after a stroke, he was just paralyzed and unable to move, but at least he was somewhat conscious when he regained consciousness. Unfortunately, this guy refused to give up and insisted on looking at the real-time stock price. A nurse was forced to give up.

He looked.

Then he suddenly discovered that when he lost consciousness, the market value had only dropped from 7.5 billion pounds to 5.5 billion pounds, but now it had dropped by 5.5 billion pounds, leaving only 2 billion pounds! 73% of the market value had evaporated! Only 2 billion pounds were left.

27%! In the two or three days when I was in a coma, I lost more than half of the company!

This irrational thirst for knowledge completely destroyed him, causing him to kick his legs after reading it.

An Australian dog who exploited the blood and sweat of slaves ended his sinful life and his human blood lobster trade.

There is no way, who made the Pulitzer incident ferment, the market expectations of this company in the Western world have collapsed, and it is felt that this heinous slavery company will definitely not be able to sell goods in the future, at least this piece.

The signboard is completely ruined, and there is only a bit of net assets left that can be divided and sold to sell meat to get back some money.

It is obvious that it has fallen so much. Everyone knows how powerful and arrogant the Holy Mothers in the Western world have been in recent years.

News of Charles Lee's death spread to Southeast Asian countries and mainland China, causing quite a stir in related industries.

The seafood industry tycoons in Southeast Asia were further vigilant and fearful all day long. They did not dare to wipe Gu Kun's sharp edge again for fear of accidentally cutting his hand.

"We might as well stop selling Aolong in the future. Once the Aolong brand was changed by Gu Kun, I don't know if it will stink in the Western world. It will definitely stink in the Chinese market. The Japanese and Korean markets may also be a few percent smellier than now.

.In the future, if we call it Aolong, we might not be able to sell it at a high price."

Some seafood giants have discussed this in private.

"But the cost of Aolong is higher than that of Qinglong Shanlong, and the taste is slightly better than that of Qinglong Shanlong. You can't lose money and sell it as Shanlong, right? The colors are different, and Aolong is so red. Besides, Banda Sea and Arafura Sea are originally

The only thing that produces Australian dragons is our local product." Some seafood merchants from East Malaysia, Indonesia and the southern Philippines, and even guys from Papua New Guinea, were a little unhappy.

"I think it's better to rename it in the future. All lobsters produced in the waters near Southeast Asia and Oceania that are actually Australian dragons will be named 'Lanfang Red Dragon' from now on, and let Gu Kun do it. Big deal.

Let’s give Gu Kun the position of second-tier businessman who has promoted the industry’s reputation that was vacated after Charles Lee’s death.”

"This is a good idea. Gu Kun can't slander himself. Apart from him, any other Western luxury goods that want to enter the Chinese market will have to worry about being slandered by the public opinion media controlled by Gu Kun."


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