Chapter 249 The time for leveling is earned by myself
De Sore actually said that he chose Gu Kun instead of Pino purely because of his shrewd decision-making in "business matters"?
This statement really surprised everyone in the audience, including Arnault, and especially made Francois Pinault, who was a backup for losing the opportunity to become a full-time employee, feel that there was no place for his old face.
So Arnott was subconsciously shocked and asked: "Is it impossible? Do you dare to make such a big decision just because you saw Giorgio Armani's latest operating data and the Asian market operating discounts that Gu Kun expected to get?
I have also seen the public business data of Giorgio Armani. The third quarter data is indeed very eye-catching, but it is definitely not enough to influence your decision-making. As for the fourth quarter - it is not over yet.
Well, where do you get the complete data?”
Giorgio Armani is a non-listed company, so they are not responsible to public shareholders, so they are not very active in issuing financial reports, and there is no forced schedule pressure.
It belongs to the kind of free-range state of "get out when you want to come out, don't come out when you don't want to".
With Arnott's intelligence network, he could get relatively detailed data, but he couldn't tell it clearly in front of others, lest his colleagues think he was a commercial spy.
This kind of small talk at a thank-you banquet can only be judged by the public data of reporting good news and not bad news.
As for the fourth quarter data, he really doesn't know.
Sorey did not criticize, but commented lightly: "Giorgio Armani's final third-quarter business data is not just 'a bit eye-catching' - in the third quarter of this year, Giorgio Armani's global sales were 680 million euros, and
In the same period last year, there were only 260 million euros, a year-on-year net increase of 162%. However, the data in the second quarter of this year was 370 million euros, with a month-on-month growth of 84%.
Mr. Arnott, in all your years of working in the industry, have you ever seen a brand that has matured grow so rapidly? What proportion of the growth should Gu Kun take control of Giorgio Armani and fully promote Armani? We
Gucci is also envious of this sales effect. If you have to find a white knight, is there any problem in choosing him under the normal conditions? Would you not choose him if it were you?"
These two data are public, and to be honest, they are indeed quite attractive to practitioners.
But Arnott obviously believes that it is not enough to decide Gucci's decision.
He commented fairly: "It is indeed very beautiful data, enough to exceed the growth of other peers during their best performance, but it is not convincing enough."
Soleil: "You have not looked at the whole picture. You must know that many of the world's top celebrities who support the Giorgio Armani brand have been in a low period recently. Only Gu Kun's reputation and prestige are increasing day by day. It can be seen that the publicity effect brought by Gu Kun is also
To offset the downward trend of other iron powders of this brand.
You know, the two biggest fans of Giorgio Armani suits were the two Bills. Now Bill will resign in January next year, and his deputy Mr. Albert also lost the election. He is in fashion.
The appeal of the world is declining.
Another Bill, Mr. Bill, the richest man, also suffered a sharp drop in value due to the bursting of the Internet bubble. There will be a period of time when his wealth will shrink to less than Buffett. How much will the temporary influence of a person who loses his title as the richest man drop in your mind?
It should also be clear – humans only remember number one.”
Solei's remarks involve two pieces of common sense.
The first one is the situation in Oceania at that time. There is not much to say about that. Next year, the situation will change. Once a commander-in-chief becomes a "former commander-in-chief", it is certain that his charisma and appeal will be greatly reduced.
The second one is the Internet stock market crash that has completely collapsed.
Many readers of later generations may have a stereotype that Bill Gates was the richest man in the world for more than 20 years before being surpassed by Arnott and Jeff Bezos. But this impression is actually wrong.
Because between the end of 2000 and 2001, there was a one-and-a-half-year hiatus. As Microsoft's stock price fell along with other Internet technology stocks, the market value of Gates' shares shrank seriously, causing him to fall to the world's No. 1
Second, he is poorer than Buffett.
(Other people at the top of the rich list also hold Internet stocks, or they are also Internet giants, such as Oracle boss Larry Ellison. So when the Internet stock market crash came, their values dropped along with Gates, not
It affects the ranking of the rich list. But Buffett is famously conservative and never touches Internet stocks. As a result, in 1998/99, Buffett was ridiculed by many people for falling behind the times. However, after the Internet stocks crashed in 2000, he instantly changed his personality.
More strengthened.)
In a word, Sorey very reasonably emphasized how untimely and abnormal the growth of Giorgio Armani was, and how effective Gu Kun's publicity was as "one pillar can hold the sky up, and it can only hold the sky back".
The fact is that at present, the three major luxury giants also have to sink into thinking, which seems to make sense. Arnault said thoughtfully: "Even if it makes sense, the increase of more than twice should still not be enough to promote your decision, right?"
Whether it is enough to determine Sorey's decision-making actually has nothing to do with Arnott. But who made Arnott insist on pretending to be calm and attracting hatred? He had to try his best to ask these provoking questions.
Just like Cao Cao's thieves desperately tried to provoke internal strife between Sun and Liu.
Sorey knew that Arnault was not completely convinced, so he took advantage of the victory and disclosed: "You only have Armani's overall data for the third quarter, but I have detailed breakdown data here, as well as the data for the fourth quarter. This is originally a commercial secret, but
We are all friends, and I won’t hesitate to tell you.
Let's put it this way, 'a year-on-year increase of 162% and a month-on-month increase of 84%', which is the average result of the three months from July to September in the third quarter. You should know that the previous Olympic Games were from September 15th to September 30th.
Coupled with the warm-up publicity before the game, Gu Kun's sales effect is most obvious in September.
The monthly marketing volume in September was 2.4 times that of July and 2.1 times that of August. So compared with the same period last year, the growth rate in July and August was actually only 50% to 70%, which was not as exaggerated as 1.6 times, but
In September alone, it increased nearly five times compared to September last year!
As for the figures for the fourth quarter, they are even more exaggerated. Now every month, the sales volume is no less than or even far greater than that in September. In October, it increased by 47% compared with September, which should be the benefit before digestion.
November has more than doubled from October! Giorgio Armani’s sales in the first two months of the fourth quarter totaled 1.3 billion euros.
December is not over yet, and there are indeed no statistics. However, if you look at some typical daily newspapers, you can see that with the dress Gu Kun wore when he received the great honor on the 10th, and the people from AFP now respect him
The intensive reports and touts will only be more exaggerated than in November, and this does not take into account that the Christmas season is the peak season for luxury consumption and gift giving every year——
I can't help it. If Gucci doesn't find Gu Kun as its white knight, within two years Gucci's men's clothing sales and social status may even be inferior to those of Giorgio Armani. My life is hard, Mr. Arnott, and I too
I'm not afraid to tell you, and I don't let you acquire it. It's not because I have any personal opinion on you. It's just because I know you don't have the publicity resources to take Gucci to a higher level.
Armani and us are just one example, and there are many such examples. Think about it, after Gu Kun wore a Nike-sponsored swimsuit at the Olympics, how anxious has Phil Knight been in the past few months? Nike's sales
How has the market value dropped? Adidas gave Gu Kun 5% of its shares almost for free. I heard that it will recently create a co-branded brand for Gu Kun. How much market share has Adidas regained? Times have changed."
After Solei revealed what he said, he did not receive an immediate response from the person he was talking to, but the surrounding area seemed to quiet down instantly.
Not only Bernard Arnott was speechless, but the other two giants who were eavesdropping were also shocked and speechless.
"What? So this is what Giorgio Armani's breakdown data for the third quarter was like? And its unannounced fourth quarter sales data are so terrifying?" Everyone was shocked and speechless for a long time.
Who knew that they did not know these detailed data before? There is an information asymmetry between outsiders and insiders in decision-making.
It seemed that in an instant, the layers of conspiracy theories covering the deal "Gucci sold S to Gu Kun" melted away.
Gu Kun used despicable and shameless poaching and dog-licking conditions. He was completely trying to defeat ten people with one effort.
If Gucci doesn't sell, according to this trend, Armani may really be overshadowed in the field of men's clothing.
This is to escape for one's life.
"To put it this way, I have underestimated Gu Kun. I am disrespectful and disrespectful. I am really terrible." Bernard, Arnott was embarrassed for a while. He could only prepare to give up and try to sow discord, then he left and went to follow
Others chatted away.
De Solet looked around the field and seemed to "accidentally" see Francois Pinault standing not far away. He walked over with an apologetic look: "Mr. Pinault, I'm so sorry. At the beginning of the year,
, I also made an offer to you, but unfortunately it ended without any problem. But I
I still want to give you an explanation: In fact, the conditions given to you and the conditions given to Gu Kun are exactly the same. In fact, since September, Gu Kun has been in the limelight, with too much prestige in various fields and many resources.
If you can't resist the temptation, your business will not be done with kindness and justice..."
"Haha, it's easy to say, it's easy to say. I didn't have much interest in Gucci originally. I was just more interested in the character of 'the white knight who fights against Arnott'. But now you look like you are so servile and cowardly in front of Arnault."
, you probably don’t need my help anymore." Pino said with feigned disdain.
Both parties left as soon as they touched each other without much entanglement.
Pino watched De Soret walk away and said to Rupert next to him: "Gu Kun was so insidious this time. He went back on his word and overtook my car on the corner. Next time, I don't need to worry about this happening again."
So many of your Richemont men’s luxury goods, if you continue to have endorsement relationships or other cooperation with Gu Kun, they will be backlashed one day..."