After hearing her husband's bold question, Zhu Youran was instantly shocked. She couldn't help but do some serious calculations and discussed:
"Today is only August 6th. Aren't we going to stay until the opening ceremony ends around the 10th? There will be 20 days left in August. September will start this year and there will be four full months, a total of more than 140 days. You
Do you expect this royal suite to be occupied at all times until the end of the year?
This is 300,000 RMB a day. Not counting the tip service fee, the room fee for more than 140 days is close to 45 million RMB! Including all expenses such as tip service fee, it will definitely exceed 55 million RMB!
A discount of seven million US dollars! Are there really so many super rich people in this world who continue to pay such an expensive price for this set of guest rooms? We in Lanfang haven’t reached this level of being sought after by the top rich, right?”
Every word Zhu Youran said came from the bottom of her heart. She truly felt that even though her husband had been crazily supporting Lan Fang's rich character in the past few years, a person's power was limited after all, so how could he possibly get so many wrongdoers.
And the key point is that she has never considered the underlying logic of the hotel industry, let alone realized how "after the opening of the Burj Al Arab Hotel, the most expensive suites were full every day, and the occupancy rates of other houses also remained high."
Important, how worth spending money and resources to pursue.
In her opinion, building the most luxurious hotel in the world to show off and show off Lanfang’s city card status is considered to be 70% or 80% done after the hotel opens, and there seems to be nothing left to do later.
.
Only Gu Kun knew that building the hotel was only the first step of the Great Wall.
"You still underestimate the importance of this matter. Forget it. If you don't care, don't think about it. There are specialties in the art." Gu Kun sighed and stopped discussing this matter with his wife.
Let's discuss it with Lin Ying later. Of course, Gu Kun just kept this statement in his heart and did not say it out loud, trying to avoid unnecessary irritation to his wife.
Zhu Youran has been very knowledgeable since the day she got married and has never been jealous. She knows that everything her husband does is for the sake of her family, country and the world, not for her own selfish desires. Gu Kun also treats her with respect and treats her like a guest, avoiding anyone he can.
So Zhu Youran didn't ask much, and just said quietly: "Is the hotel's early occupancy rate really so important? I thought it didn't matter if it was built, it was just a face-saving project."
Gu Kun poured himself a glass of cognac and slowly explained: "Face projects also need to be followed up continuously, otherwise this business will be too easy. If others see that I am successful, they will spend a few times more money to build a better and more luxurious one."
Doesn’t the house overshadow us?
Building a house is only the first step, the key is to have people in the sedan chair and people to support me. Then, I can let the print media, television media and Internet trolls take the lead and promote my awesomeness here. How can I do a continuous feature if there are no people to support me?
"
Gu Kun vividly remembers that when the Burj Al Arab Hotel in Diba first came out in his previous life, many netizens and TV viewers took it as a joke or a gimmick when they first saw the news.
There is still a long way to go before the gimmick can be transformed into a truly aristocratic and upper-class atmosphere with historical heritage and accumulation.
Later, the Diba people continued to operate it for two or three years. It seemed that the hotel itself was making money, but in fact, including the media resources and hype costs, the Burj Al Arab definitely suffered losses for many years.
However, this persistent media saturation bombardment has allowed the occupancy rate of the Burj Al Arab Hotel in Diba to exceed 80% during the peak season, and the average occupancy rate throughout the year has remained above 50% to 60% for several years.
Then the outside world gradually recognized the setting that "Dipah Burj Al Arab is indeed the most luxurious hotel in the world, which is the most luxurious hotel in the world", and then subconsciously further felt that the setting of "Dipah is the richest city in the world" was nothing.
Problem.
Since Gu Kun knew this history, how could he dare to despise it?
There is no easy business of showing off. If you think it is easy, think more about why your peers cannot copy you and where the moat is.
The more everyone feels comfortable doing it and the business is easier to be interested in, the more leading players must strive for excellence.
Why do people who write novels put more effort into sweeping the streets? Because no one in the world is interested in sweeping the streets. People who sweep the streets only want to earn a living. As long as they have money and not feelings, it is relatively easy to win over their peers.
You may have interests and feelings when writing novels, so you have to work harder.
As for making money by playing games or even showing off your wealth, you need to keep improving and strive to be the best in the world.
Because this kind of thing is inherently fun, and there are many people who are willing to do it for nothing without getting paid. You still want to make a lot of money through this. Why should you make money if you don’t become the number one in the world?
…
Zhu Youran was not professional about this matter, and Gu Kun didn't bother to tell her too much. She wouldn't need these skills in her life anyway. They just chatted about literacy for a few words, and then stopped.
At noon, as usual, there was a grand banquet for guests to show off the luxury of the hotel to all media friends.
The ancient Manchu and Han banquets lasted three days. Of course, the dishes at Gu Kun's banquet must be rotated over three days. There are dozens of different delicacies every day to ensure that there is no repetition in three days, so as to show the complexity of Chinese etiquette.
At the banquet, all the guests who met Gu Kun were full of praise for the "World's Highest Waterfall" shown in the morning, and there were endless compliments. Gu Kun could hear that most of them were really sighing from the bottom of their hearts, not from the bottom of their hearts.
Give face-saving compliments.
Even Mr. Mahathir, who once regarded Gu Kun as a "competitor of his investment targets", for the first time took the initiative to put down his posture in a public social situation and showed his goodwill to Gu Kun, saying that we can learn from each other's strengths and weaknesses in the future.
At that time, a CNOOC executive introduced Gu Kun and Mahathir to each other: "This is Mr. Mahathir from the Abu Dhabi Consortium. Boss Gu, would you like to meet him?"
Even though Mahathir was the main target that Gu Kun had deliberately tried to deceive before, when he was introduced to him now, Gu Kun still acted with real acting skills, as if it was the first time he saw this face.
"It's a pleasure to meet you, and I have admired you for a long time. Our oil field in Lanfang will be in full production in two months. By then, we still have a lot to learn from the international advanced level in the petroleum industry."
After all, Mahathir is from Abu Dhabi and has no direct interest in Gu Kun. Gu Kun is also happy to show his magnanimity, and on the surface he readily agrees to make this superficial brother.
Mahathir looked at Gu Kun cheerfully. After a few pleasantries, he also took a step back: "Mr. Gu is really a wealthy man in the world. A few years ago, I saw that guy Abramovich danced very well. He only had 20 billion US dollars in oil."
He dares to build the world's most expensive yacht if he has assets. I'm a little angry.
Our Abu Dhabi consortium is more than ten times bigger than him, but we are not that arrogant. We just want to teach him how to behave and build a ship that is more arrogant than him. Unfortunately, when I went to the Hamburg Luessen Shipyard to inquire, President Adolf actually hinted to me that
I can't promise to build the world's largest one. I was still dissatisfied at the time, but later I found out that it was you who bought the 'Zhu Sen'. Brother Gu, you've hidden your dark horse well enough."
Gu Kun pretended to smile and said, "No matter where you are, it all depends on your colleagues to give you face and not to rob me head-on. If you really have to spend money to rob me, no matter whether it is your consortium, Aramco, or the Kuwaiti royal family, who can't rob me? Acceptance
Granted? Just talking about the position in the oil industry, I will always be just a primary school student."
Foreigners don't know much about modesty, so they can't understand the other profound meaning behind Gu Kun's pronouncement of the word "primary school student" in Guo Degang's tone.
Mahathir accepted Gu Kun's modesty calmly and proudly, and said casually: "I have no interest in competing with you for the first place in yachts. We focus on oil, and other money is too laborious. I am too lazy to pick it up if you give it to me."
However, your royal suite looked good this morning. After the opening ceremony, I will be the first to live in it when it is officially rented out. Is that okay?"
There was a hint of Mahathir's words, "I'm not going to steal your reputation as the world's number one yachtsman, but you have the nerve not to let me be the first to stay in the royal suite with the world's highest artificial waterfall?"
A bit arrogant indeed.
Gu Kun also understood that what the other party wanted to live with was that besides luxury, he also cared more about learning experience.
Maybe there is something unique about the decoration and facilities here in Gu Kun, and other places will learn to imitate them in the future.
But Gu Kun didn't care about this imitation.
Because as long as someone imitates it, it means that the person who is learning is lower-end than Gu Kun. Only low-end and low-end things in the world will imitate higher-end beings with low self-esteem.
If Gu Kun uses the media resources of storytelling well enough, these talking points can be used to splash water in the future.
What's more, now Gu Kun is asking someone to fill up the lease of the royal suite. Although Mahathir came to live with other intentions, he can still be regarded as a compliment and has common interests with Gu Kun.
Just like those tourist attractions in later generations, which have launched many high-end tourism projects. Even if you know that the first batch of guests are all Internet celebrities who want to check in and gain popularity, and their motives are not pure, you can't drive away all the Internet celebrities. (Unless
You sell claypot rice, you can have this confidence)
"Deal, how long do you want to stay? If you insist on staying for the first time, it is best not to exceed three days, because there will be more customers who want to meet just after the opening. If you are still interested in playing in the future, for example, after opening for three months,
After October, you can order for as long as you like." Gu Kun agreed happily.
Mahathir was also very kind and said: "Okay, since you agreed to let me stay first, I can't delay your business. Let's stay for two days at the beginning, and then in October... I remember that you Chinese people are going to stay in early October.
There’s a Golden Week holiday, okay, then I’ll avoid early October and stay for another week after October 11th.”
After a while, one of Mahathir's female secretaries naturally went to settle the bill in private and prepaid a total of 3 million yuan for the room.
He knows very well that to gain the reputation of being the first guest, he cannot stay for only two or three days. Otherwise, why would Gu Kun give you the extra honorary title of "first guest"?
Therefore, the best way to do business is to stay for two days when the property is most valuable, and then add another seven or eight days during the relatively off-season, and tie it in during good times and bad times.
As for whether they will have time to stay there by then, anyway, they, the young men of the oil consortium, spend money all year round to have fun, and it is their business to investigate the new trend of luxury, so they will definitely find time.
If you really can't spare the time, it doesn't matter if your friends or even your own women come to stay.
The room rate of 300,000 yuan a day is not money at all for the dignitaries of the Middle East oil consortium with hundreds of billions of dollars in assets.
"Thank you for your cooperation. From August 10th to 11th, and from October 11th to 17th, the royal suites on the top two floors will be yours." Gu Kun shook hands with the other party heartily and concluded the deal.
With Mahathir's support model as an example, it will be much easier to talk about later.
Because the aristocratic circle is so large, once there is a precedent and a common practice, it will be easy to learn from it in the future.
In order to grab the first one to stay, Mahathir rented it for an extra week during the relatively off-season. So for the second and third guests, why don't you also rent it out for three to five days during the off-season?
Even if you don’t want to live there, or you can’t schedule it, you still have to buy it together. At worst, you’ll just throw the extra money into a puddle and listen to it.
"Stayed in the royal suite of the world's only seven-star hotel, the Burj Al Arab", the reputation of saying this is the same as "staying in the first month/first quarter/first year of opening", boasting
The degree of display and social currency exchange rate are different.
The earlier it is, the rarer it is, the more worth bragging about.
If you have stayed there a few years later, it will be a relatively poor place, and it will not be easy to show the absolute dignity of the residents.
If you're willing to grit your teeth and shell out 300,000 yuan for a place where anyone can live, then what's there to brag about? A dog could live there.
Soon, after just hanging out over a lunch cocktail and chatting with Gu Kun, the Royal Suite in mid-August was fully booked.
By the way, the remaining schedules in October are also fully booked. Basically, in mid-August, several October schedules will be sold together in one day.
"Prince xxx and Princess yyy of Saudi Arabia are on August 16/17 and 18 respectively. Sony shareholder Mr. Oi is on the 15th. Mr. Zhao and Miss Zhao of Hanjin Group are filling the gap between Chief Mahathir and Mr. Oi.
Schedule..."
After the luncheon, Gu Kun called Lin Ying, who was in charge of the hotel business, and went through the list together.
Lin Ying looked at the list negotiated by her husband and felt quite pleased: "It's really amazing. I booked the royal suite for a month and a half in just one meal."
Some guests did not book extra dates for the Royal Suite due to poor schedules. Instead, they repaid the favor by "booking the Royal Suite for one day during the prime season and combining it with the off-season daily rental of n ordinary rooms" to complete the tacit understanding.
.
For example, this is the case with Sony. The shareholder booked 5 ordinary standard rooms for one month to provide annual leave and travel benefits to some of Sony's middle-level backbones with outstanding performance. 20 Sony managers can be organized to come to Lanzhou.
One week trip.
Therefore, the effect of bundling goods is actually very good. If you only focus on the royal suites, you will definitely be able to sell more.
Gu Kun didn't look proud at all: "What's the matter? In fact, I tried my best to restrain myself during the lunch just now and didn't take any more business from other Asian customers. Otherwise, I would have taken several times more business. Starting from late August, to the whole September
During the month, we will focus on European and American celebrity customers and let them come to support us first.
After October, we will shift the focus back to Asians. In terms of our future mainstream market, we may not pay attention to the European and American markets, but in the initial stage, we must pay attention to it. In this world, the right to define who is noble and who is low is currently final.
It's better to hold it in their hands. Let Europeans and Americans gather together for two months before we can let the media use all their firepower to bombard and publicize it."
Lin Ying nodded thoughtfully: "Do you have any clues?"
Gu Kun: "Isn't this just the beginning, so I'm here to discuss a direction with you. Anyway, the opening ceremony hasn't ended yet, so I've been focusing on this for the past two days."
Gu Kun knows the history, so he must place a batch of orders for European and American guests before September. Otherwise, if the white people don't come to support the hotel a few months before it opens, how can he press the white world's head to force them?
Do you admit that this is the most luxurious place in the world?