Chapter 292 Don't let people know about saving money
More than two dozen celebrities from the top sports, Hollywood and luxury industries came to vacation for at least three to five days, which added up to more than two and a half months. Those who bought early got the initial right to show off.
, then you have to tie it in for a few more days in the off-season.
So with just one contact during the lunch break, Gu Kun made a full schedule for the lease of the royal suite of the Burj Al Arab Hotel from August 10th to the end of October.
In addition to the off-season consumption of the first seven or eight customers, as well as Sole and Armani who came to the door to ask for money and housing, the entire November and early December accounted for more than 80%, leaving only two
Days where prejudices are inserted into the space for VIPs who are more impulsive and impromptu.
In the last half month of the year, Gu Kun is not in a hurry, because even if the tourism wave in the Western world will recede at the end of this year, it is still the peak season around Christmas. Even if Oceanic people are generally sad this year, it will be difficult to be in the mood then.
He suddenly decided to travel, and the Japanese in Asia also celebrated Christmas. Gu Kun was very confident that relying on Japan's top wealthy people, he could fill up the royal suites during the Christmas season.
The peak Christmas season in the West lasts until after New Year’s Day, which roughly covers the entire early January, and then connects to the Spring Festival and winter holidays in the Chinese world.
By then it was already early 2002, and it would not be difficult to find a few Chinese guests who were particularly wealthy and extravagant, who wanted to show off their wealth, or who wanted to cooperate with Gu Kun in business.
In such a huge country with over a billion people, why can’t we pick out five or six wealthy people who are willing to spend one million to stay in a hotel for a few days?
"After mid-September, Western tourists may drop sharply, resulting in not enough Western celebrities to support Burj Al Arab in the early stages of its opening." The small crisis has been temporarily eliminated.
Lin Ying, who also made two hours of phone calls, couldn't help but feel a little discouraged when she saw the results that Gu Kun had just picked up at his fingertips:
"Husband, you are so efficient. After just two hours of chatting, you arranged all the royal suites that are close to Christmas. If I just give you a formal notice, there will be fewer people bothering me.
Finally, some people were interested, so they were willing to stay in the presidential suite for a few days. Most of them were the cheapest ones at 80,000 yuan a day. Fortunately, you sold all the royal suites. This is the icing on the cake.
one time."
Gu Kun hugged Lin Ying into his arms in a charming manner and comforted her a few times: "That's not good. You have just entered the industry and it's not long. You can only do some sideways work to gain a reputation for doing things for me. Of course it's difficult.
.With time, it doesn’t take much, at most one or two years, you will have established your own network and popularity, and by then you will be more famous internationally than Miss Hilton."
Gu Kun is still very fond of Lin Ying, and he and Pablo are just taking advantage of each other. Since Lin Ying has learned hotel management and has officially entered the industry, Gu Kun of course has to support him and make this little bird fall in love with her.
The young lover turned into an elegant lady and a top socialite.
After a slight pause, Gu Kun continued: "There is only one royal suite. I can easily solve it by making phone calls and asking for favors. In the first year of opening, we ensure 100% occupancy rate. Once this golden statue is promoted, it will be an absolute signature
It's a gimmick.
After the Spring Festival next year, even if the occupancy rate drops to 90%, or even more than 80%, it doesn't matter. I think it will not drop to a lower level for at least three to five years. After all, there is only one royal suite, which is scarce enough.
So many.
On the other hand, I am worried about the rooms at the presidential suite level, which should be the focus of follow-up work. After all, spending 100,000 yuan to stay here is not the best, and most of the target customers will consider it.
Moreover, there are twenty or thirty presidential suites, each of which occupies half a floor to a full floor. The initial orders for these resources are not enough, and it is easy for business review organizations that conduct industry assessments to find points of attack.
Us. So, your work is also very important."
After hearing the analysis, Lin Ying became even more angry and happy: "Really? Then I will continue to work hard. Anyway, there are still two days, and I just had a busy lunch break today. I tried my best to call and send an email notification, and adjust the wording.
, by the way, we politely remind potential customers that the royal suite has been booked for the whole year on the launch day, and there is no guarantee whether the presidential suite will be booked in the future.”
The wording of the email drafted by Lin Ying also needs to be airy. She will not seduce potential customers. She will only empathize and put herself in their shoes. "I'm afraid you won't pay attention and miss this opportunity to post to Moments. If you miss it, it will be gone."
, we have to wait until next year.”
…
That night, and even for the next two days, Lin Ying followed this idea exactly in soliciting customers, and Gu Kun occasionally helped.
By the evening of August 8, when Gu Kun took stock again, he found out that a round of notices had come out that 40% of the lease for the remaining period of this year on the presidential suite level had been sold out.
In addition, more than 20% of business suites and executive suites have been booked, with 24%, 17% and 12% of ordinary standard rooms, double rooms and parent-child rooms booked respectively.
Lin Ying did not deliberately recommend these types of apartments. They were chosen by some guests when they responded to inquiries after the notice. The main purpose of downgrading the guests to choose apartments is obviously to save money, so the suite type is still the most rented in terms of sheer quantity of 36,000 yuan.
good.
The reason why there are so many standard rooms is entirely because when high-end VIPs rent, they always provide rooms for attendants, secretaries, assistants and the like. There are many more double-bed rooms than parent-child rooms. Obviously couples are more willing to spend money, and double-bed rooms
Not much more expensive than a standard room.
However, parent-child tours with children are much less expensive. It seems that Eastern men spend money more rationally, and the waste is spent on hanging out women. After reading the numbers, Lin Ying even doubted the original configuration.
When it comes to room ratios, should this high-end hotel further reduce the number of parent-child rooms? Forty or fifty rooms in the entire hotel are a bit too much.
After Lin Ying finished settling the accounts, she felt a little uneasy:
"After two days of pre-leasing promotion, the presidential suite has only a 40% pre-leasing rate, and the low-end apartments have a 30% pre-leasing rate. This number is not even enough to maintain the cost. The overall occupancy rate must be 40% to break even. Now the average is still low.
It's 10%. Even if the number of people checking in at the last minute is about the same as the number of people who booked months in advance... I don't dare to relax.
Husband, why don’t you think of ways to create more aggressive publicity and promotions, instead of giving away profits directly, think of other ways to attract customers without compromising your status and dignity.”
It was at this moment that Gu Kun really became serious.
He had been more casual before, but he also wanted to see how far his plan for the Lanfang Yacht Hotel could go without cheating and relying solely on traditional business promotion methods, and how powerful his real competitiveness was.
After the easy-to-gnaw soft meat is finished, all that is left are the hard bones, and he has entered the deep water area of making money, so he does not hesitate to cheat a little bit.
After Gu Kun thought for a while, he said sincerely: "I understand. In the first year, be mentally prepared to lose money and make a profit. After all, it is such a large scale. There was no fantasy before. Natural competition will definitely not be full at once.
I am mentally prepared.
But fortunately, the proportion of white tourists in the early days was enough. At least there was enough material to use for publicity, and the rest was easy to just fill the number of people.
Since you can't directly give discounts to customers, let's give them other benefits. In this way, you can go to Lanfang Cinema and find a way to prepare some resources. By then, for high-end customers who have booked business suites or more this year, we can provide documentary quality
Selective life vlog tracking service.
Of course, the top wealthy and distinguished guests must pay more attention to privacy and don't want to be photographed, so they definitely don't want this benefit. But those second-tier actors and musicians from Hollywood, or those who have recently transferred or signed commercial endorsements, are top-notch
Sports star clients. They must be very happy to be exposed by reality shows and lifestyle shows.
If it appears in a third-party fair and objective financial media’s special feature tracking the current tourism situation, they should also be happy to promote each other’s business. When the time comes, they will say that the film crew is purely for commercial and financial interviews and production.
The documentary is not commissioned by us. But it can hint to customers that these professional filming resources will have considerable exposure in the future and will be disseminated for free as news works."
Don't guests come here just to share their circle of friends? Then Gu Kun will reward them with a new and high-end circle as their circle of friends.
Of course, whether you can get into this circle of friends and become successful in the new circle depends on your luck, regardless of Gu Kun's affairs.
Although digital cameras became available in 2001, they only reduced the cost of hardware consumables for shooting and eliminated the need for film. However, the services of a professional photography team are still quite valuable, mainly because the technology and artistic quality are higher.
Gu Kun can't directly give people money back, so he can give people this kind of service, a room fee of 10,000 yuan a day, photography services equivalent to several thousand yuan in return, and even possible additional dissemination and online sharing in the future (of course, currently only sharing on the portal
It is impossible to share the relevant industry news section of the website to a private blog. That thing has just appeared in Oceania and there are not many users yet.)
People in the sports and media circles weighed it up and realized that this was equivalent to at least a 20% discount on service.
Gu Kun's idea is one sentence: In fact, it is okay to lose money, and it is okay to temporarily discount in secret, but it cannot be seen by others, and the superficial skills must be done well.
After hearing this, Lin Ying felt that it was feasible: "This method seems good? It also inspired me. I understand. Anyway, as long as I charge less money and don't let people see it, I can survive the initial stage of opening. With this guarantee, I
It’s easy to increase the occupancy rate by half, and even with temporary customers, it’s possible to double it.”
On the last day before officially accepting booking customers to check in, Lin Ying strictly followed the idea of taking care of Kun, and as expected, she attracted several tenths of the customers who were originally reluctant to give up money. However, no one thought that Gu Kun was hyping up, and they still thought it was herself.
Taking advantage of Gu Kun's warmth.
The "All Nations Come to Korea" situation of pretentious opening is finally done.