Chapter 301 How do you want me to improve the quality of service
Hearing Gu Kun speak so resolutely, it seems that he has not rested on his laurels and fallen into the resource curse because of the new revenue of "US$4 billion from oil sales per year". As a collaborator, Mr. Yamazaki is of course very pleased.
Yamazaki nodded approvingly and asked, "So, can you tell me what new preferential policies you have in place to attract new customers after the current batch of "pre-booked high-end customers" left over from history are digested?
Let me tell you the truth, I think the market that European and American rich people come to Asia to play in will have no hope of recovery within a year or two. If you consider giving us more discounts, then with the power of our JTB,
There is absolutely no problem for more wealthy Japanese people to fill the vacancies left by the Europeans and Americans."
It seems that the perception that "Lanfang people relied on lackeys to escape the decline in passenger flow temporarily after the black swan incident in mid-September" has become a stereotype in the minds of all tourism industry colleagues.
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Not only competitors in the Middle East and Monaco think so, but also upstream and downstream partners in the supply chain in the Japanese and Korean markets are also worried.
It is necessary to boost the confidence of collaborators.
However, Gu Kun touched the stubble on his chin and felt that the second half of Yamazaki's words sounded a little uncomfortable. He thought to himself: Damn! This day, I originally wanted to take advantage of Lanfang's high-end luxury facilities.
, you can’t rent it out during this black swan off-season, so you’re asking me for a discount?
Does Brother look like the kind of person who sells things at a discount? I don’t know that Brother’s slogan is never to discount, if you like to buy, buy or not, just leave?
The matter of clearing one's name cannot be vague, so Gu Kun cleared his throat, put on a very serious expression, and warned sternly: "Of course there are revitalization measures, but they are not discounts. We Lanfang people
You can spend a lot of money on a treat, which is a welcome gift to friends and an elegance of the Chinese nation of etiquette. But business is business, and we will never discount."
When Gu Kun said this, his voice increased unconsciously, so that some nearby guests who were just observing secretly and waiting for the opportunity to come over to chat and ask questions also quietly came closer, ready to listen carefully.
Mr. Yamazaki was also slightly displeased by Gu Kun's attitude, and asked without giving in: "Oh? Lanfang insists on never discounting? Then I would like to hear what other measures you have recently taken to expand tourism demand.
Woolen cloth."
Although Yamazaki himself is not very rich and is just a professional manager, the JTB Group he manages is very powerful, so he is very unhappy with others refuting his face.
Don't underestimate JTB. This company is not just "Japan's largest tourism group", it is also the second largest tourism company in the world, second only to France.
It’s eden-red, so Japan’s JTB’s power in the tourism market is basically No. 1 in Asia.
This is also related to the current situation of the decentralized tourism industry in Western countries. The tourism market in Western countries is very open, visas are easy to obtain, and there is a lot of ethnic mobility, so it is not easy to form a monopoly giant in the tourism industry. The Japanese were well-known as ethnic minorities in their early years.
The idea is that the cards for foreigners are very strict and the visa fee is very high, so it is not easy for small businesses to develop.
The reason why the French are able to compete with the Japanese is because France has the oldest history and culture and the richest tourism resources among the major Western countries. After all, among the five nuclear powers, France is the most culturally rich among Western countries.
, Brittany and Oceania are just old haters compared to France.
The Germans were just old haters before the Renaissance, and could not even be ranked among the five major countries. The Italians can compete with France in terms of tourism and cultural luxury resources. Unfortunately, the country itself is too weak and too funny. To sum up many factors,
This has created a pattern in which the top international tourism giants are at the top, with Japan and France competing against each other.
For such collaborators in the supply chain, Gu Kun must come up with convincing suggestions that are well-founded and convincing, making people think that you are equal to a bowl of water.
Although he had already planned this matter in his mind, when it came to the end, Gu Kun still cleared his throat, sorted out his brain circuits, and then spoke calmly:
"Considering that the number of European and American tourists, especially those from Oceania, will definitely decrease sharply in the future, discounts for Asian friends are definitely inevitable. If discounts are not available, we can only make a fuss about the convenience and speed of travel, and try our best to
Let the guests leave as they say without having to do much planning.
To this end, we will strengthen our services from three aspects to ensure that the service quality is improved without increasing the price.
The first one is to prepare to improve the foreign language proficiency of service industry employees in Lanfang City. In the past, there was definitely no language barrier for Chinese guests. The native language of Lanfang locals is Chinese. In recent years, even if there are white Eastern European service workers
There is an influx of applicants, and we have all passed the entrance examination. If you don’t speak Chinese well enough, you will definitely not be able to work here.
However, since we want to show our attitude of further serving guests from all over Asia, we will definitely not be satisfied with this. In the next two or three years, we will continue to train all existing service staff in the foreign language proficiency at public expense from the Royal Family and the authorities of Lanzhou.
.The service staff are required to master all basic kana spellings and be able to at least spell out the words they see.
As for the vocabulary mastered, we plan to allow employees in more receptionist positions to reach 1,000 common Japanese words within three years. In the same way, we will also slightly strengthen the Korean learning of service staff, of course, that will not cover all."
In fact, among the measures that Gu Kun took to improve service quality at the beginning, this measure can only be regarded as the last one, and the priority of importance is ranked third at most.
After all, two-thirds of the overseas tourists in Lanzhou are Chinese, and as China becomes richer and richer, the Japanese have fallen into the "lost decade", and will even further become the "lost twenty years" in the future.
In the "lost thirty years", the proportion of wealthy people in China and the proportion of luxury spending tourists will definitely further increase.
(Gu Kun said "lost ten years" because the book is only in 2001, so only ten years have passed since the collapse of Japan's housing price bubble in 1991. For us viewers in 2020, the Japanese are of course
After experiencing the "lost thirty years", in a word, as many years are lost as many years.)
Gu Kun mentioned this just to show that "we are really very international and not just for Chinese tourists". This is to improve the overall quality of Lanfang's tourism services, not to please the Japanese.
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Not to mention, tourists from China also value this very much. Even if they don’t speak Korean or Japanese and can’t understand it, they also hope that the waiters who receive them can understand these foreign languages. This is mainly due to the fact that later generations of Chinese people in the world
There are too many people in various tourist resorts who specialize in making money from foreigners, and there are too many people who often engage in the business of "seeing fellow countrymen and killing them behind their backs".
For example, in the past few years, those so-called luxury stores in Paris, France, that specialize in receiving Chinese tour groups, found out that they were actually Chinese bosses behind the scenes, but the clerks in front were black. These Chinese shopkeepers were specifically focused on making money abroad.
People's money.
So ten or eight years later, when many tourists in Japan and France heard that a waiter could speak Chinese, they became wary and subconsciously thought, "Why does this foreigner speak Chinese? He must be a liar if he deliberately spends a lot of money to study."
Right? Or do you want to promote fake products?”
After all, ordinary people can't be as hard-working as liars. The Chinese themselves know the Chinese best and know that the Chinese are unparalleled in the field of commercial scheming. Therefore, when you hear the first Chinese sentence in a foreign country, you will subconsciously think of conspiracy. Even if a Chinese speaks to a Chinese,
Say a few sentences in a foreign language first
After all, any ethnic group on the earth, and the Jinjin tribe also said that other ethnic groups should be inferior to the Chinese in terms of IQ in terms of treachery. The opening of "Speak a few foreign languages" is sometimes a subconscious instillation to the other party, "I am a bold and honest person."
, are no longer as calculating as traditional Chinese people." This is a business tactic to show weakness and make the other party relax their guard.
You don’t have to speak foreign languages, but you can’t master them. As long as you can speak them, Chinese tourists will subconsciously think, “You are not deliberately doing my business, you have other businesses.” If the tourism industry staff does not speak foreign languages, Chinese tourists will think
"You can't make any other money, and you are deliberately trying to calculate the money of us Chinese people, and you are still trying to catch a fat sheep."
If you really don't know foreign languages, it can also explain "why people who speak with a Northeastern accent are easier to get along with internationally and are easier to win the trust of people they just met." This is because this takes advantage of the Chinese community's own stereotypes about people from various regions, making it appear that
Be honest yourself.
Cantonese-speaking foreigners can only interact with Cantonese-speaking people themselves. It’s not that Chinese in other areas reject the Cantonese-speaking area, but the subconsciousness of regional stereotypes makes people think that Cantonese-speaking people should beware of backstabbing you.
In Lanfang, the people here have all immigrated from Hu Jian for hundreds of years, so the local accent is a bit Hu Jian style, and a bit motorcycle accent. Nowadays, not many Chinese think motorcycle accent is bad, and some even think it is a bit like Taiwanese businessmen.
, quite tall.
But in five or ten years, when the Internet develops and the telecom fraud industry rises, this kind of motorcycle accent will easily make people wary. It is easy to think of "Wanwan people/Nanyang Chinese whose ancestral home is Hu Jian".
"Telecom scams" in Southeast Asia, or think of scammers selling tea in various social software groups, so it is necessary for Lanfang people to make their ordinary hair more accurate and reduce the problem of being affected by accent stereotypes. This
This is also the reason why we should work hard to develop our internal strength this year.
That's a bit far.
And in the end, among Gu Kun's several "increased quality without increasing price" reward plans, this can only be ranked third in importance. It was just for the sake of chatting with Yamazaki that I mentioned it first.
After hearing this, Yamazaki was indeed very satisfied and felt respected: "You are very sincere in your willingness to improve the foreign language skills of all service practitioners. In the future, we can increase the intensity of free travel, and we do not expect everyone to do so."
Each group only has one tour guide to translate, so guests can go shopping more easily. Maybe it can also promote impromptu consumption during the tour, which is also good for you. After all, some consumption places are too embarrassed to let tour guides take them.
Go, it’s fun to wander around alone.”
Gu Kun continued to state: "Our second measure, and the most important, is to simplify the travel procedures for friendly Asian countries to come to Lanzhou, including improving visa convenience and increasing flight coverage."