With Iprasin's approval, traitor Yang's trip to Diba was naturally arranged.
A few days later, about three to five days after the Chinese New Year, Iprasin met with Mr. Yang at the Montgomery Hotel in Dibba.
"Mr. Iprasin, I have admired you for a long time. I have been engaged in the Internet tourism industry for several years and have been to dozens of countries. But this is my first time in Dibba. Everything here is really impressive.
Eye-opening." The traitor's smile was as bright as a blooming chrysanthemum, trying to please potential investors.
Don't look at the idiot Ibrahim who was trained like a grandson in front of Mahathir of the Abu Dhabi Consortium and could only play the role of an entrepreneur.
But "entrepreneur" and "investor" can always be switched. Just like Biancheng's boss Shen is an entrepreneur now, but when he has some money and connections and changes careers to Sequoia Capital, he will be an investor.
.
When Ibrahim faces billions of dollars in investment, he is an entrepreneur and needs a giant like the Abu Dhabi Consortium with hundreds of billions of dollars in capital to be an investor. But Ibrahim himself can easily
Use tens to hundreds of millions of dollars in working capital to invest in some small projects.
As for a small project like Biancheng Travel Network, which only received a few million dollars in Series A in the last round, Ipraxin can make a living by just squeezing some money out of his teeth.
He also knew the situation, so he didn't care about Mr. Yang's compliment and accepted it calmly: "Stop being polite and get down to business. How do you think you can help me and what value do you have for me."
Yang took a deep breath and said eloquently: "You should know that Gu Kun actually relaxed the difficulty of visa for China's nouveau riche group in exchange for the explosion of demand from China's nouveau riche tourists, which helped him survive.
This is the trough period due to the decline in the number of high-end tourists from Europe and the United States caused by the black swan incident in September last year.
I also know that you failed to copy his measures, allowing Diba to smoothly go through the trough period and flatten the growth curve. But I have to say that I don’t blame you for this. I also think that Gu Kun is doing harm to the long-term.
competitiveness.
It's just that he conceals it better, so outsiders can't tell it at first glance. We are all insiders in the tourism industry. You and I both know that the business model of "pleasing the nouveau riche" is to quench thirst with poison. That is using a
A potential customer's lifetime consumption potential is exchanged for a temporary burst of consumption, which will result in no repeat customers."
After hearing these words, Yi Praxin narrowed his eyes slightly, thinking to himself that this Chinese man is indeed a treacherous man and has a lot of money in his belly.
The biggest problem encountered when applying the business model of "courting the nouveau riche" to the luxury industry is that the nouveau riche will not always feel that they are nouveau riche.
In today's era, the time required for the nouveau riche to have the illusion that "he has become a noble" is actually much shorter than laymen imagine. It does not really take two or three generations.
For example, a person who started driving a Santana in the 1980s would still drive a Santana in 2010 when others were already driving Mercedes-Benz and BMWs. At this time, his subconscious mind already felt that he was no longer a nouveau riche.
He would say, "The reason why I still drive Santana is because I like it and am used to driving Santana. I drove Santana thirty years ago, it's not because I can't afford a more expensive car."
When he said this sentence, he already regarded himself as a nobleman - although objectively, in fact, he did not evolve from a nouveau riche to a nobleman, at best, he only evolved from a nouveau riche to a veteran.
But no matter what, when he evolved into a veteran, he had already drawn a clear line with the nouveau riche. He would say "In the 1990s, I was so poor that I didn't even have a private car, but in the early 21st century, I started driving a Mercedes-Benz directly."
"People regard these people as nouveau riche, and they develop a psychological advantage over these people and look down on these new upstarts.
This is the dilemma a luxury brand will face once it sets its position with people from rich cities and is labeled as "pleasing with the nouveau riche":
If you please the nouveau riche, you can gain the gratitude of those who have just become the nouveau riche, and you can also make money from them, making a lot of money in a short period of time.
But the sustainability of this is very poor. Once the nouveau riche gets used to being rich and feels that he is no longer a nouveau riche, he will immediately despise those service providers who "please people who have just become rich" and follow them.
Draw clear boundaries.
Just like some golf courses, they are specially designed to accommodate the demolition households who "have just been demolished and their temperament has not yet caught up". Once their temperament catches up, they will immediately abandon these golf courses and stop playing there.
I can't afford to lose this guy! I've been demolished for ten or eight years, how can I play golf on a golf course with those dirt blocks that were demolished just a year or two ago?
You think you have occupied his lifelong brand mind, but in fact you have only captured a certain link in the chain of contempt in his life.
This principle has obviously been thought through by both Yi Praxin and Yang, and it is the basis of the common context for their chat.
"But Gu Kun's show is really good and very deceptive. Although he pleases the nouveau riche to make up for his performance, he doesn't let outsiders see that he is trying to please. Even Mr. Mahathir doesn't see it - you can solve it
This question?" Iprasin asked in a serious tone.
"Yes, as long as you give me additional investment - not too much, my plan can be realized with only tens of millions of dollars." Yang said with a stiff smile.
"Be specific." Ipraxin exhaled slightly.
"You can do some research. I own one of the best Internet travel booking companies in China. Although I am losing money and making profits, and profit is far away, it is still very easy to sell cheap goods to attract traffic.
I can organize a low-cost or even zero-cost tour group to Lanfang online, and I don’t need Gu Kun’s authorization or permission. I will do it business--if Gu Kun dares to obstruct the travel of the guests organized by us,
If you sign, we will apply pressure in a formal manner.
Gu Kun dare not refuse visas on a large scale to Chinese guests who meet the objective conditions, as that would damage his image as an old friend of the Chinese people."
Yang's move is exactly like when Luo Taijun first launched Douyin live broadcast and brought goods, he went to those big-name manufacturers to negotiate "the lowest price discount on the entire Internet for fans who place orders for my live broadcast room", and then was sold by the big-name manufacturers as "
We agreed to the lowest price on the Internet for a certain Qi/Weiya/a certain xx anchor. We already have an appointment, so we won’t accept the offer.”
But as long as Luo Taijun has money, he can say, "If the manufacturer doesn't give me the lowest price on the Internet, we will subsidize it ourselves."
Low.
In this case, those manufacturers who had previously promised to "give others the lowest price on the entire network" could not accuse him.
Regarding the Lanfang Travel Market specifically, Gu Kun does not offer discounts, but the law cannot prevent other bitches from buying his things and selling them at a lower price at a loss.
After Ipraxin pondered the doorway inside, his eyes lit up instantly.