Two days later, across from the Burj Al Arab Hotel, there was a newly built luxury shopping mall that was less than a year old.
Gu Kun and Lin Ying came here for a secret inspection.
The person in charge of the shopping mall, Luo Haili, came out to greet her in person in a low-key manner and accompanied her juniors for inspection.
Since the end of the Sydney Olympics in 2000, Luo Haili, the person in charge of the "Culture, Sports and Tourism Department", has completely lost her job in sports. Who told Lanfang that apart from Gu Kun, there is no sports career.
Therefore, his "Cultural, Sports and Tourism Department" only had culture and tourism. As a student with a sports background, Luo Haili didn't know many things. Gu Kun counted them over and over again, and could only cover the tourism and shopping aspects of Lanfang's cultural tourism career.
Let her take care of this.
Anyway, it’s just daily work, with no technical content or difficulty, financial cleanliness, and reliable loyalty. The most important thing is. As for the brand building and operation and promotion of luxury goods, it is not something she needs to worry about, there are other people to take care of it.
Luo Haili just needs to be optimistic about the SHOPPING-MALLs that are rising every year.
A year and a half ago, when Gu Kun had just acquired Armani, and before he acquired Gucci, Luo Haili followed him and did some early work. At that time, there was only one decent SHOPPING-MALL in Lanfang, but in the past year and a half, this
The scale has expanded several times, and Luo Haili often works in different places every day within a week.
What makes Lanfang's tourism industry develop so rapidly? The scale of the luxury goods purchasing industry is reaching a new level every year, almost doubling. The original shopping malls will soon be out of capacity.
"Brother Kun, why did Yaxing come to my place today? Do you think the first quarter performance of this Yintai Sailing Flagship Store is too impressive, and you want to boost your morale?"
As soon as the two parties met, Luo Haili gave a friendly greeting from the bottom of her heart. It was not to please or flatter. Of course, the only thing that showed her politeness was that she reluctantly changed her title to "Brother Kun". After all, she was older than Gu Kun. According to the school
In terms of grade at that time, she was Gu Kun's senior sister, so calling Fang Ge as a respectful title was already the limit.
The store she is in charge of today is still a new store of Intime, a shopping mall chain brand that Gu Kun acquired from China. However, this new store is more luxurious and larger than the old store, so after opening, it has become the highest-end flagship store.
Because the store is located on the inside of Binhai Avenue opposite the Burj Al Arab Hotel, it is directly named Yintai Burj Al Arab Flagship Store.
She didn't know the reason for Gu Kun's visit, so she enthusiastically took Gu Kun and Lin Ying to inspect some of the counters with the best sales performance to show off her achievements.
She first took Gu Kun to see the Armani store that was first owned by Gu Kun, and then looked at Gucci. While looking at it, she introduced: "In March, just this store alone, you guessed this Armani store?"
How many goods did the brand sell? A full 900 million yuan! The Gucci next to it is even more exaggerated, with a monthly sales of 1.7 billion yuan. The two largest brands have a combined turnover of 2.6 billion yuan. And the first floor just now
At the jewelry store I passed by, Cartier sold 1.8 billion. It was too exaggerated.
According to the retail industry indicators, when they calculate the efficiency of a mall, they calculate the square meter efficiency, that is, the monthly sales per square meter of store area. For a shopping mall of our level, a monthly square meter efficiency of 70,000 to 80,000 yuan will be considered a passing standard.
, a store that costs more than 200,000 yuan is considered a superstar store.
The stores I gave to Gucci and Cartier are all top-notch layouts. Each brand has a store area of one to two thousand square meters. According to the evaluation of peer sales, each of their stores sells 200 million per month, even if they reach the same level as their counterparts in Xiangjiang or Japan.
If you sell 500 million yuan a month, you are a superstar store. Now each store easily sells more than 10 to 2 billion yuan, which is already three or four times better than the best results of its peers."
Luo Haili only learned the concepts of luxury retailing such as floor effect last year. It seems that in order to show off in front of her boss, she subconsciously uses new words when speaking to cover up her inferiority complex as a sports student.
Of course, as a specialty store for duty-free luxury goods, the profit is actually relatively low. The majority is taken by the brand, and the store's gross profit is less than 20%. Therefore, the total sales of the three brands are 4 billion, and the gross profit is only
7.8 billion, plus the store costs.
It’s just that the sales volume is too high, and it doesn’t matter if the fixed costs are amortized. It can be almost ignored. Generally, a group of boutiques of this size have a monthly gross profit of less than 100 million, so all the details are taken care of.
All costs have been amortized. The extra gross profit of more than 600 million can be completely converted into net profit.
In a shopping mall, the top three flagship brand counters add up to a net profit of US$70 million per month! If the entire shopping mall is added up, wouldn't it be a net profit of more than US$100 million per month?
This is not normal no matter how you look at it! If the luxury retail industry can be so profitable, how can you make super profits so happily without others rushing in like crazy?
Under normal circumstances, such a high-end shopping mall, even if it is ranked first in Lanfang, makes a net profit of 20 to 30 million US dollars every month. Even if it is normal, it has fully taken into account the policy dividend of Lanfang as a duty-free free trade port.
Already.
…
"It's interesting. Since the opening of this new flagship store in the new year, the sales performance has indeed been so good that I feel... outrageous." Gu Kun commented in a joking tone.
After hearing this, Luo Haili became a little worried, and her mood took a turn for the worse. She began to reflect on whether she had failed to do something well, or whether she had left some loopholes due to her lax control.
"Is there something wrong with the account? Just tell me and I will investigate thoroughly immediately. I really didn't mean it. You know I'm not professional, so I just took care of it for a year or two... Of course, this matter must be down to me, yes
I failed your arrangement." Luo Haili apologized sadly, and she quickly realized that there might really be a problem here.
After all, when she was bragging, she couldn't believe her achievements.
"Sister Lili, don't think too much. I know it's definitely not you. Just wait until I finish what I'm saying." Gu Kun didn't want to scare such a cute and unprofessional senior, so he quickly gave up trying to talk and tell the truth.
Already.
He winked at Lin Ying who was accompanying him, and Lin Ying explained the ideas of the preliminary investigation and analysis in the past two days: "Sister Lily, the thing is like this, we found that in most shopping malls in the country, the travel purchasing agents in the first quarter
The sales growth of consumer goods has been astonishing, reaching far beyond the normal range.
In particular, your current sailing flagship store has the most exaggerated growth. The month-on-month growth rate in March reached an astonishing nearly three times - I am talking about the month-on-month growth in February, which is three times faster. This is definitely
unusual."
The same store did not engage in any promotional activities, nor did it just open, but in the fourth month after opening, the sales of related categories were three times higher than in the third month. There must be something wrong with this.
Luo Haili felt a little guilty after hearing this, and quickly asked: "Then how do I investigate this matter? What should I do here?"
Lin Ying didn't really understand at first, but she did some homework in the past two days before coming here, so she was very assertive at the moment: "Let's pull out the detailed accounts first, especially to see if we can find out any real-name big purchases."
Home, what is the specific composition of the abnormal excess performance, and the details of the invoicing and tax refund information..."
Without saying anything, Luo Haili immediately led Gu and Lin into the office, made a phone call, and soon the accountant brought everything they needed.
Lin Ying helped with the review and immediately discovered the problem: "Why are there so many purchases where the invoicing information is not correct? And you have too many sales here that don't have corresponding passport tax refund coupons - if
When Chinese tourists are buying things, they must affix their passport coupons to their passports. Otherwise, how can they get their consumption tax refunded when they leave customs?
There are so many people here who don’t need to put a passport coupon when shopping. They must be purchased by people in their own country. This is because they are forced to bear the 4% consumption tax rebate. There are so many abnormal purchase information, why didn’t you pay attention earlier?
"
Japan’s consumption tax is now 6%, and will gradually rise to 8% and 10% in later generations. There are still many people going to purchase on behalf of others (foreigners are entitled to a refund of the consumption tax when leaving customs). In free trade ports like Hong Kong, 4% is common all year round.
%. Lanfang is also 4%, so if you don’t withdraw, you will lose some money, but people with a heart can still withstand it.
"It turns out...it turns out that the proportion of domestic people purchasing is so high, it is an abnormal situation. I'm really sorry. I don't know. I will pay attention next time. So what should we do now? Should we trace it? But the information is very limited and we don't know.
Where did these people come from?" Luo Haili immediately admitted her mistake and wrote down this experience.
This is actually just a layer of window paper. If someone pierces it, you can immediately figure it out: Lanzhou receives 500,000 foreign tourists every month, and about 200,000 are stranded at the same time. But there are only so many in our country.
Population? How many times do Chinese people buy luxury goods a year? If you really pay attention, you will know that there is a problem.
Gu Kun thought for a while and ordered: "I'm just here to check it out today. Since the previous data is not sufficient, it's normal that I can't check it. You should pay attention here. Starting from this month, there will be a large number of purchases.
If you affix a passport coupon and don’t need to apply for a tax refund, please keep enough relevant information and give it to Gao Jianxiong. We will investigate it within the legal scope and investigate it if we can."
At this point, Gu Kun turned to Lin Ying and said in a probing tone: "It is basically confirmed that it is a second-tier dealer. However, a normal second-tier dealer will definitely not be able to sell it at a price that is more expensive than the flagship store. Therefore, they will probably still follow
There is collusion between tour companies and travel companies that provide targeted shopping.
Please help me inform the people at China Travel Service and Brother Ma, and ask them to pay attention to the domestic general tour group market and the Internet group group market respectively, and check if anyone has done anything recently. Most of them are forced shopping groups.
Sister Lili, the Culture, Sports and Tourism Department is under your control, so you can check whether there are any new intermediary travel companies registered in Lanfang recently. We will check together."
"What if it's a zero-low-fee shopping group organized by a travel agency in Japan and South Korea?" Luo Haili did not forget to remind and added a possibility.
Gu Kun was slightly startled: "It would be really difficult if the Koreans did this. But I guess not, they are quite strict about unfair competition, and China is the most tolerant towards Internet companies.