If a person buys some Lv brand bags and then sells them privately, or even opens a store to sell them, can the Lv brand company hold him accountable and not allow him to sell them?
Legally speaking, that is not possible. After all, property rights are sacred and inviolable. If someone buys something, even if it is sold as second-hand goods, is there any problem?
What this society values is freedom of contract. There is only a pure property transaction between the buyer and Lv Brand, without any other accompanying agreements. Of course, after paying the money and delivering the goods, the brand has no control over how the other party handles it.
property.
Of course, if it is a dealer or agent who mixes goods, violates the brand's price control, and sells goods in any way/price/area/time that does not comply with the agreement, then the brand can hold it accountable for breach of contract.
Yes, based on the distribution/agency agreement between the brand and the dealer.
Therefore, specifically for Biancheng's cooperating stores who organize zero-low-cost tour groups, they go to Gu Kun's luxury shopping mall to purchase goods at regular prices (of course, if you actually buy more or have connections, you will definitely get a slight discount. Luxury)
The person in charge of the product counter will also privately offer a few discounts for Lila business, and at worst, they will use the commission as a rebate, so in fact it must be a bit cheaper than real personal retail)
As long as they don't sell fake goods or engage in other forced buying and selling that violates the laws of Lanzhou, Gu Kun really can't find any way to punish the other party, just like it's difficult for you to punish the purchasing agent.
Lanfang's business environment and the international reputation that this business environment brings are very important.
To be called a free trade port, it must look like a free trade port and cannot be changed overnight. Therefore, even if Gu Kun has to deal with zero-low tour fees, he must act according to the rules and be impartial and impartial.
When the other party's crime is not yet obvious, the only way is to temporarily fatten up, collect evidence, and slowly figure it out.
It is estimated that this matter cannot be eradicated without a new plan in three to five months.
…
After identifying the person to be dealt with, Gu Kun reacted very quickly, asking Gao Jianxiong's people to track and trace the person while tightening the supply of goods from the source.
Early the next morning, he called Luo Haili and gave two instructions: "From now on, tighten the rebate discount authority of all front-line store managers/managers of boutique counters in shopping malls, and strictly investigate the rebates they give to tourists who shop in large quantities.
The behavior of discounting would rather lose some promotional sales.
Secondly, from now on, we will strengthen the management of "nationals who do not show their passports when shopping". When selling all luxury goods, try to affix the passport copy of the invoice. As for the name, it is to standardize the management of consumption tax refunds. In a word, I
It is necessary to make it more difficult for our own citizens to purchase goods.”
Regardless of whether the big luxury brands under Gu Kun's leadership have discounts or not, front-line store managers must have more or less discount authority in their hands - you can tell if you think about it with your knees. For example, if you go shopping in a foreign country, when you arrive
In those stores, if you buy a lot, the store owner will always have the authority to give you some small gifts, or provide other benefits to customers in disguise. What Gu Kun needs to do now is to completely tighten the supply of goods.
He can already think that Mr. Yang and the others stocked up in advance before the May Day cheap group launch, in order to prevent the shortage of popular products that have a good reputation among tourists. On the other hand, they are also afraid that consumers will not know the goods.
If people don't give you genuine goods, it's easy for them to cheat.
But Gu Kun believes that with the chaos of those making cheap dough balls, it is impossible to really tolerate selling only genuine products and not A-grade products - when they insist on selling genuine products, Gu Kun cannot catch them, nor can he punish them according to law.
, but if it involves selling fake goods, the nature changes completely, and it is reasonable and legal to directly raid the store.
Gu Kun, who has seen a lot of chaos in cheap tour groups and travel purchasing agents in later generations, would have guessed that over time, the supply of genuine products has become tight, and these people will definitely be tempted to mix genuine products with fake ones.
Don't doubt the vision of the clerks in Chinese specialty stores. Those salespeople with good performance are very vicious in their judgment of people. If they observe people's behavior and talk a few words, they can tell how much a customer knows about the goods and whether giving him fake goods will make him cheat.
After the other party buys it, will he use it for himself, use it for his wife, or give it as a gift? What is the approximate wear rate for each shopping purpose...
Those who buy are not good at selling. Those people have been calculating this conspiracy all their lives. They are specialized in the art, and they will definitely think that they are perfect if they mix in a few fakes. They are not even afraid of surprise inspections and have various ways to deal with it.
Moreover, Gu Kun believes that with the capital chain of those Internet travel companies, they simply cannot afford to stock up on so many genuine goods - in March, the goods stocked by Gucci and Armani are now estimated to be at least several hundred million for each brand.
It’s RMB, which is quite a conservative estimate.
How can a broken company that has raised tens of millions of dollars spend so much money to stock up on goods? You can count on your toes and you know it's impossible.
Therefore, maybe the big financier behind it felt that this business was a sure profit, that the purchased goods could still be sold anyway, that the luxury goods would retain their value, and that there was a business model to back them up, so they were willing to spend extra money to stock up on goods.
Under such circumstances, even if online travel companies want to sell all genuine products, they probably cannot afford such a large capital chain risk.
Therefore, Gu Kun's blocking of the supply of genuine goods is also a way of forcing the other party to speed up the digestion of genuine inventory. If the business grows bigger and bigger, there seems to be no danger, and when the temptation of profit becomes greater and greater, sooner or later he will be unable to bear it.
.
The source of authentic goods is a catalyst that accelerates the other party to take desperate risks.
Of course, maybe the big bosses of Internet travel companies may not necessarily know about this matter, and they may not necessarily strictly control it. They may not have thought of it, which is not surprising - many Internet entrepreneurs in 2002 were still relatively
Those who are high-minded are all majoring in computer science.
These bosses consider themselves high-class and look down on traditional commercial sellers. So after they set up this situation, the employees who specifically helped them set up the "forced shopping to repay the group fee" link were not necessarily confidant or willing to work with them.
And as long as the boss is not very understanding, it is inevitable for middle-level people to deceive them.
Even if the company's top executives don't allow the sale of fake goods, Gu Kun bets that the store owners in the middle who are responsible for the sales will definitely be tempted to carry fake goods.
That's when they will die!
…
The words were divided into two parts. While the Lanfang people were conducting a thorough investigation, the Diba people and the Internet travel company they newly invested and controlled were also making crazy plans.
It’s no wonder they weren’t vigilant. It was actually the first time an online travel company had done this. Who knew how many tricks, risks, and disobedient behaviors there would be among the middle and lower class people?
Didn’t you see that in the future, Rebus just entered the hardware industry from the Internet circle to work on Xiaomi, and he suffered a lot of hardships before he learned the lesson?
Didn’t you see how many companies in the later generations of bike-sharing subsidy wars were robbed by the following bike repair stations and city promotion teams?
Internet companies are purely flying in the sky, relying on a fairy spirit without touching the ground, and they look down on those entities that are eating on the ground. Especially in ancient times like 2002, Internet people have the kind of "I
Even the Internet can handle it, but the traditional broken things cannot be handled." The psychological advantage is even greater.
It has just entered mid-April, and Biancheng Travel.com has used certain publicity channels in China to specifically render and deliver precise advertisements at targeted locations. It is said that it has also used Google’s adsense algorithm to recommend ads, trying to place advertisements “based on preliminary portraits of online behavior.”
It seems that it is relatively easy for users with money to travel abroad and those who have the intention to travel abroad.
Internet advertising based on adsense algorithms has become childish in later generations. Website advertisements in later generations are all "thousands of people". Different people click on the same website and see different advertising content.
is different.
For example, if you search for a certain keyword "milk powder" on the Internet, and then you browse other websites and the ads pushed to you are all analogies to cribs and walkers.
Adsense advertising, which just appeared in 2002, is of course not that smart, but compared to the old generation of hot chicks in the late 1990s who "showed this kind of ads to everyone", it has made some progress after all.
Coupled with promotions such as "Visit Lanfang with zero group fee" or even "Two thousand yuan/three thousand yuan to visit Lanfang for a week", it is really attractive and will appeal to anyone who accidentally clicks on this advertisement online.
Every time I say it, I have the urge to take a closer look.
Therefore, in terms of advertising and publicity, Biancheng Travel Network really got off to a good start. Not only did it receive an explosive increase in inquiry customers and ordering customers in a short period of time compared with the usual business model, but the number of visits to the website itself also increased overall.
By an order of magnitude!
As for the operation of these orders, it is not true that there is no charge at the beginning - if the tour group with zero tour fee really does not pay a dollar in advance, then if the tourists break the contract and will not go, the Internet
Wouldn't the booking company be deceived, at least losing a lot of the booking price and visa delivery costs, and it would also be easy for people to amuse themselves.
Therefore, you still have to collect money. Even if the tour fee is zero, if you collect a deposit of about 500 yuan in advance and pay the visa fee from the deposit, you can basically avoid the suspicion of being entertained.
As for the payment method, many people booked tickets and group tours online for the first time. They didn’t know how to make payment at first. They thought they had to sign a paper contract in person and pay cash directly. Later, the online booking company proposed to pay directly with Alipay——
Anyway, if you want to get a Lanzhou visa without financial review, you need to apply for Alipay, so paying with Alipay can win the trust of both parties.
As for whether doing this will lead to Alipay being promoted even more, it is not the concern of the online booking company. They do not regard Alipay as Gu Kun's company, and they have no enmity or grudge with Gu Kun.
They only think that Alipay is Ma Feng's business and there is nothing to avoid.
The first group to test the water was organized in the middle of April and entered Lanfang smoothly. For safety reasons, initially these groups did not have a zero fee, but the tour fee was slightly cheaper.
About two to three thousand yuan can spend five days to a week in Lanfang (two thousand five days, three thousand one week).
In addition to the shopping trip, this group of people really have two or three days of fun time. They will visit Zhaoming Palace, the aircraft carrier museum and the Lanfang Maritime Museum, and even go to the nearby Lanfang Sailing Hotel.
Take photos on the beach and play some water sports.
This arrangement is also to cast doubt on the direction and test the Lanfang side's supervision standards for zero- and low-cost tour groups.
The first batch of group tours went very smoothly, and the online travel company actually made money - all the tourists who only spent two to three thousand in tour fees were bombarded with hype and brainwashing sales during the three to four days shopping trip.
We bought at least 100,000 yuan worth of goods. Of course, these people also sincerely believe that "the things we buy here will definitely not be a loss, and they will be more valuable when we return home. If we can successfully sell them on behalf of others, we can still make money."
So in late April, they became more generous and began to prepare real zero-fee tours.