Chapter 324: If You Want To Kill It, Make It Crazy
One day in mid-May, Dibba Montgomery Hotel.
Recently, Mr. Yang, a high-spirited travel boss, came to Diba again. He was requested by investors to report on the company's recent progress. He thought he had achieved great results and seemed very confident.
"Mr. Iprasin, congratulations on the increase in value of your investment. Your decision to invest money in us was indeed right." As soon as the two parties met, Mr. Yang's face was full of joy, his expression was smiling, and he looked peaceful.
"Performance growth and market share are really good." Although Ipraxin doesn't care about this and is also dissatisfied with Yang, it is not suitable to slap Yang in person. He can only acknowledge the other person's achievements first.
Just like when a teacher asks a parent to criticize a student, he or she must first say something about the child's merits, followed by a "but" and then a lengthy rant.
Unfortunately, Mr. Yang had no awareness of this at all and continued to talk: "Not only market share and performance, one or two new venture capitals have recently approached me, and the valuations they gave are several times higher than yours."
When I invested money a month ago, it was several percent higher——
This is equivalent to the value of your money increasing by nearly half in just three months. In today's Internet winter, projects that can increase the value of your money so quickly are extremely rare."
Iprasin finally couldn't help it, and remained silent for a few seconds without answering. He just poured two glasses of wine, using the time difference to let the other party calm down and experience it, and then interrupted without giving any face:
"Yang, aren't you living your life in a dizzy state? What I want is the appreciation of tens of millions of dollars of wasted money? What if the investment amount of more than 30 million US dollars has turned into a valuation of 50 million US dollars?
?
You know in your heart that what I want is to use your hand to destroy the dignity and dignity of the Lanfang tourist market! Let the upper class people all over the world know that Lanfang is a tourist market that can be purchased for free as long as they are willing to shop for a certain amount of money.
Accommodation fee and transportation fee are free in this lowly city! A tourist destination for lowly people!
How are you doing on this point? Have you made any progress? During the May Day holiday, I didn’t see a single zero-fee group or even a discounted group! I sent a journalist friend to Lanfang to keep an eye on dark corners and dig up blackmail materials.
Friends from the media, I have found nothing! I want to write a black article promoting Lanfang as a tourist destination for untouchables, but I lack basic materials!"
These words brought Mr. Yang back to reality: Have you forgotten your roots? What was the purpose of Mr. Yiprasin’s initial investment in you? Do you really think he cares about your market share and valuation increase of tens of millions of dollars?
?The cash flow you swallowed from your early luxury goods hoarding is more than several times the increase in market value!
Their main purpose is to make Lan Fang look bad!
Although, the money spent on stocking up on luxury goods cannot be regarded as a "loss", because after buying the finished goods, they still have them in their hands, and they will be sold out sooner or later, so they will definitely maintain their value and still make money.
Even if we step back ten thousand steps, we really can’t sell it all in Lanfang. It’s just a bunch of goods. If we move it to some high-end shopping malls here in Diba, we can still sell it - the people of Diba themselves are also high-end and luxurious.
The tourist route is also the urban design of the world's shopping paradise. Since the demand and supply are highly overlapped with Lanfang, the goods that sell well in Lanfang will definitely be sold in Dibba.
At most, Ipraxin is a little unwilling to accept it - every top tourist city set up by a wealthy person has a luxury group camp that has the deepest cooperation with his city. For example, the lvmh group where the donkey brand is located, which is Bo.
All the brands under the name of that cunning guy Nader give the most discounts to Monegasques. Independent brands like Hermès and Chanel also tend to give the most discounts to Monegasques.
After all, Monaco is right next to France, and it also relies on French protection. There are countless French capital operation relationships behind it, which can ensure that most of the Monaco people’s luxury industry benefits will eventually be sent back to France as protection fees.
In the same way, whether it is Lanfang or Dibba, other wealthy and luxurious cities that are slightly worse than these two cities are also similar to Rupert's Richemont Group and François Pinault's Kering.
Groups, etc., each have their own spheres of influence and camps. Generally, in a certain wealthy city-state, you can buy a certain faction's luxury goods at the lowest prices in the world.
Specific to the Diba people, in fact, their luxury strategic cooperation layout in the past seven or eight years has been mainly to win over the Richemont Group. Various brands under the Richemont Group can easily be purchased at the world's lowest prices in Diba. Therefore, the Diba people have always
They also tend to put maximum promotion efforts into promoting Richemont products.
In the near future, if the offline stores arranged by Mr. Yang’s Biancheng Travel Network are unable to sell out the Gucci, Armani, Cartier and other products in Lanfonteun, they will have to sell them in Diba, although it is not impossible.
, but it will also encroach on some of the market share of Diba's own strategic cooperation group.
It is equivalent to giving up part of the market share originally intended for Richemont products to Lanfang products. It is equivalent to Yipraxin becoming Gu Kun's offline sales in the luxury industry. Thinking about it, Yipu is quite satisfied.
Racine is disgusting.
But no matter what, in order to lower the tourism image of the Lanfang people, he can tolerate these small inconveniences and losses.
The only thing that I can't bear is that Yang has not advanced the main task for a long time.
Why are you so late in confronting Gu Kun, how long are you going to do it? Are you going to become the Shilipo Sword God in Novice Village and then do the main story?
Yang had to accept the persona of "taking people's money and using them as a chamber pot to pour sewage on the enemy", and reluctantly apologized: "I'm sorry, it's not that I don't want to promote free tours during the May Day peak season. It is really a prime business season.
It’s great. The full price can ensure that the passenger flow is at full capacity. I don’t want to make money without making money..."
Ipraxin: "What I want is your few dollars! Forget it, the past is in the past, and the time wasted is irreversible. But from now on, I want you to take action immediately! It doesn't matter if you lose money, the key is
It’s time to make Gu Kun stink as soon as possible! Make Lanfang Tourism Market a low-key business! If you delay any longer, I won’t be polite to you!”
Yang gritted his teeth, but he could only endure this humiliating scolding.
Who asked him to force his partner Shen Beipeng to leave in order to succeed (although Shen Beipeng saw through the ambitions of the Diba people and did not want to work with the Diba people and be taken advantage of by them, so he left on his own initiative)
As soon as Shen Beipeng left, Diba's shareholding ratio had already exceeded 50%. As a CEO, he had no ability to resist the decisions of the major shareholders. He knew that some things were not the best solution for the company in the long run, so he could only cater to the major shareholders.
"I'll make arrangements right away! There will definitely be no further delays!"
…
After being punished by the Diba people, the spread of subsequent low-cost and zero-fee tours increased dramatically.
Starting from about mid-May, the Lanfang tour group information that can be found online in China, unless it is released by traditional large companies such as China Travel Service, was almost occupied by cheap tours and free tours.
With overwhelming publicity to attract customers, as long as you are an Alipay user before, they can help you apply for a visa quickly and successfully travel.
Fortunately, Ma Feng made a warning in advance. In mid-April, he announced that "Anyone who becomes an Alipay user after May 1st and applies for a free tour will not be able to enjoy the visa financial exemption."
Then I suddenly thought of applying to register Alipay in order to sign up for a free tour, but people who paid the monthly fee blocked the door.
However, even if this is the case, just the many black accounts that were suddenly registered before May 1, or various other loopholes left by lax supervision, are enough to organize hundreds of thousands of tourists.
The Diba people had previously stocked up in Lanfang to sell a lot of luxury goods to tourist groups at mandatory shopping points. As the waves of forced shopping groups digested them, seven or eighty-eight of them were sold.
The accounts were once in disarray. After the front-line management made a lot of money by deceiving the superiors, their greed expanded and they did not forget to steal the company's profits. They even looked for channels on their own and mixed the two accounts with the intention of selling fake goods.
It seems that without supervision, the reputation of the Lanfang tourism market will be in jeopardy.
At the end of May, some domestic media and newspapers, especially the faster-responsive Internet platforms, began to publish breaking news posts and news complaints, such as "the quality of luxury goods sold by Lanfang has declined, and it is suspected that a certain proportion of fake goods are adulterated."
negative news.
Ma Feng and Ding Sanshi, who had been invested by Gu Kun, were still a little nervous. Ding Sanshi secretly showed his kindness and asked Gu Kun if he wanted to delete the post and ban him. They traced the source - Ding Sanshi was also frightened by Gu Kun two years ago, and now he obeys his advice.
Don't dare to be arrogant anymore.
"Are they telling the truth? If they tell the truth, let them tell it. We will correct it and encourage others. How can we not let others speak!" Who knew that Gu Kun's attitude would be so righteous this time?
However, Ding Sanshi, who wanted to flatter him, was caught off guard.
Ding Sanshi: "Yes, yes, I understand. I'm going to look up some real evidence and won't touch them for the time being."
Gu Kun: "Yes, we need to find evidence. If the evidence they say is conclusive, our Lan side will definitely organize special rectification."
If you want to destroy them, you must first make them crazy. If you don't give them some sweetness and don't let them become arrogant, how can they fully reveal their flaws?
Gu Kun didn't want to frame him, he wanted the other party to make mistakes on his own. If he didn't make mistakes, Gu Kun would add more fire.
…
A few days later, we visited the headquarters of Chengdu.com.
CEO Yang received some resistance messages from front-line market development business backbones:
"Boss! Can we increase our promotional efforts? It seems that some of our peers have emerged to start a price war with us recently! They should be jealous of our market share because of our low group fares. They are jealous of our market share! What should we do?
Can you be frightened by the price wars waged by the newly-established Yeluzi?"
"What? There are actually people who have followed up on our business model?" When Yang heard it for the first time, he was very surprised. But then he thought about it, and they started talking about Travel.com around February or March.
Start organizing and planning.
The so-called "business model innovation" has no technological threshold. If you have money and are willing to spend money, you can follow suit, so it is normal for rivals to appear within three months.
Yang couldn't help but think: "I didn't expect Gu Kun to be so cowardly. He is indeed a person who acts in accordance with the law and does not dare to fight aggressively. Haha, the Internet is a very fast-paced place. Everything here has just been...
When they were born, they were new things with no legal basis! You actually have to follow the steps of civilized people step by step. You deserve to die!
Now that there are colleagues grabbing business, this matter will become more and more unjust in the future. Gu Kun can't break with the entire travel agency industry in China, right? It's decided! Since someone dares to grab it, we will be more aggressive.