Shen Beipeng acted quickly and found helpers from two institutions, IDG and SoftBank China, within a few days.
Blackshirt Capital led the investment with 100 million yuan, and three institutions including IDG, SoftBank China, and Zhenke Fund each invested 50 million yuan.
IDG and SoftBank are somewhat unhappy. When they find a good project, they both want to lead the investment.
In the end, it was Zhang Yida who made the decision, and the next round of investment was led by IDG and SoftBank China, which finally settled the matter.
After completing the A round of financing of RMB 250 million, Pate.com’s shares were changed to:
Zhang Yida:58.32%
Lu Fenghai:6.48%
Option pool:7.2%
Blackshirt Capital: 12.8%
Zhenke Fund: 7.2%
IDG:4%
SoftBank China: 4%
Zhang Yida still has 20 votes per share, with 93.3% of the absolute voting rights.
After receiving RMB 250 million in financing, Pate.com can now start operations.
The operation sub-center continues to expand, establishing local promotion branches in more than 30 provincial capital cities and second-tier cities, recruiting local promotion personnel, and continuing to attract pet service merchants to settle in the Pet.com O2O service platform.
If it is online, we will increase advertising to attract traffic and attract new C-side registered users.
When searching for keywords such as "pet feed", "pet hospital", "pet bathing", "pet care", etc. on the three major search engines of Qiandu, 361, and Sogou, all the ads that pop up are Pate.com's advertising registration pages.
The "pet" keyword in major mobile phone application markets has also been purchased by Pet.com. When searching for the word "pet", the Pet.com APP immediately pops up.
The self-media department is also working hard. WeChat official accounts, Weibo, Tieba, Zhihu, and various Q&A websites all have positive posts on Pate.com.
Under the powerful money-burning offensive, Petnet's operating data ushered in a period of growth, and soon the number of registered users exceeded one million, moving towards higher figures.
…
After dealing with the matter of Pet.com, Zhang Yida turned his attention to Diandianchi.
After being scolded by Zhang Yida last time, Diandianchou CEO Chen Sheng realized his shame and acted bravely, and spent all his energy on Diandianchiou.
The goal Zhang Yida set for him is to reach 5 million registered users by December 31. Now it is only mid-November, and the number of registered users of Diandianchi has already exceeded 4 million. There is still more than a month left, and he should be able to easily complete 500. Thousands of goals.
He called Chen Sheng into the office and the two sat on the sofa. Zhang Yida first encouraged him a few words and highly affirmed his work during this period.
Chen Sheng was very excited and finally kept his position. The work progress before Diandianchi had been very slow, and compared with parallel subsidiaries such as Mung Bean Credit and Tiance Technology, it was even slower than a snail.
Chen Sheng was also helpless. He felt that he had tried his best. But after being severely criticized by Zhang Yida, he learned the hard way and found a way to inflate his data.
That is to take advantage of Penguin’s traffic and promote it in WeChat Moments.
Promotion is also a technical activity and must focus on users’ G-spots.
Therefore, Chen Sheng selected a few terminally ill patients with stories that could easily arouse the sympathy of users and launched a crowdfunding campaign. Then Diandianqiang went to full speed, and the entire company devoted resources to the crowdfunding promotion of these patients. .
One is a rural girl whose parents died when she was young and was raised by her grandparents. She finally got into college but suffered from leukemia...
One is a poor student from a rural area who relied on years of hard work to get into a 985 university and got a good job after graduation. However, he was diagnosed with uremia six months after getting married. Faced with high medical expenses, his wife divorced and abandoned him. The rural student
The old parents are helpless...
There is also a pair of 3-year-old twin girls who are suffering from leukemia. Faced with sky-high medical expenses, their parents are trying to save their children by selling cars and houses...
These stories are all true and relatively typical. Diandianchou staff edited a series of sensational articles for them and published them on Diandianchou.
Then I shared it on WeChat Moments from Diandianchou. After seeing such a tragic story, everyone helped donate money and forward it.
In just a few days, with the enthusiastic help of the general public, these fundraising projects of Diandiancai were fully collected. Diandiancai staff immediately handed over the donations to several families who were in urgent need of life-saving money.
.
With several families expressing their gratitude, Diandianchou staff took photos with them one by one to record this touching moment. These photos were then sent to Diandianchou one by one as a follow-up report.
Each family was asked to write a word of thanks, and the Diandianchi system retrieved the donor information from the background, and sent text messages to each donor one by one as a thank you.
This is what Zhang Yida specifically emphasized, and Diandianchi is a public welfare project:
"We must help families in need, but we must not let down every love."
All crowdfunding fund flows, as well as subsequent patient conditions, must be disclosed to all donors.
It must be open and transparent, and every love must be put into practice.
This society must establish this kind of trust in public welfare in order to promote a better society.
These activities were very successful, not only helping many families, but also benefiting from Diandianchi, which completely built up its reputation.
In just over a month, the number of users increased by more than three million.
These more than three million users are not patient users who have initiated crowdfunding, but are just light users who have logged in to Diandiancai with the authorization of WeChat, have made a donation once, or have only registered an account with WeChat authorization and have no donation records.
Zhang Yida has always paid close attention to Diandianchou, and he is no stranger to operational data. He then asked:
"There are more than 4 million Diandiancai users. How many are on the APP and WeChat? How many are the daily active users and monthly active users?"
Chen Sheng suddenly turned pale and asked about his difficulties again. Upon seeing this, Zhang Yida smiled and comforted:
"It's okay, I'm very happy that you can now reach more than 4 million registered users.
It is normal for customer loyalty to be low. After all, whoever is not sick logs into our APP every day!"
Zhang Yida said this, Chen Sheng's face looked better, he took a deep breath and said:
“There are less than 500,000 APP users, and the other 3.5 million are basically WeChat users.
The monthly active users are 500,000, and the daily active users... are less than 100,000!"
This data is indeed ugly. The ratio between APP and WeChat reaches 1:7, and most of the traffic comes from WeChat Dad.
There are 500,000 monthly active users, which is less than 1/8 of the total registrations. The daily active users are even worse, with only tens of thousands of people opening the APP every day.
Zhang Yida thought for a few seconds and then ordered:
“This stickiness is too low and is not good for our future plans.
In this way, you can recruit more people for content operations, especially the insurance knowledge section, write more articles, and post them on the Diandianchou APP and official accounts.
Through the popularization of insurance knowledge, we can improve user stickiness and APP opening rate.
In addition, we will also instill insurance ideas into the public and lay a solid user base for the “Diandian Mutual Aid” project we will launch next.”
"Is Diandian Mutual Aid the same project as the Serious Illness Mutual Aid Service?"
Chen Sheng heard Zhang Yida mention this project before, but he didn't expect it to be put on the agenda so soon.
“Yes, it’s mutual aid for serious illnesses.
If a member who joins encounters a major illness, he or she can enjoy a protection fund ranging from 300,000 yuan to 100,000 yuan, and the cost will be shared by all members.
Mutual aid makes it easier for low- and middle-income groups and invisible poor groups to obtain health protection, which to a certain extent alleviates and prevents the phenomenon of these groups becoming poor due to illness and becoming poor due to illness."
Zhang Yida concluded that Diandian Huzhu seems to be good, but it still has many shortcomings. The main purpose is to cultivate insurance awareness among users and prepare for the launch of the ultimate product "Diandian Insurance".
Chen Sheng nodded and asked again:
"Then what kind of threshold should be set to join Diandian Mutual Aid?"
"Three conditions.
First, it complies with health notifications.
Second, the age range is 18-59 years old. The risk is higher at younger and older ages. We will consider relaxing it in the future.
Third, mung bean’s credit score is higher than 650 points.”
Zhang Yida has long thought about it, mung bean credit is the core key, and people without credit must not be involved in this type of mutual aid plan.
"What are the specific guarantees?" Chen Sheng asked as he took out a pen and paper and started recording.
"Protect 100 major diseases, including malignant tumors! It does not provide other protections such as minor illnesses, exemptions, etc. It is just a serious illness product that "solves the problem of food and clothing".
Please discuss the specific terms with an actuary and legal advisor.
The amount of insurance is fixed.
If you suffer from a serious illness before the age of 18-39, you can get a compensation of 300,000 yuan. If you are between the age of 40-59, you can get a compensation of 100,000 yuan.
The older you are, the higher the risk and the lower the compensation amount! This is how insurance is designed.”
Zhang Yida began to give Chen Sheng detailed answers and analyzed them one by one.
"What are the charges? How much do users pay?" Chen Sheng asked again.
"Adopting the method of "protect first, pay later", you don't need to pay when you join, but you will generally be deducted once or twice every month.
Diandian Mutual Aid counts how many people are sick in each issue, and how much compensation is needed in total, plus 10% of the operating management fee, which is then evenly shared by all members who join Diandian Mutual Aid.
Assume that 100 people are sick in the current period, and each person pays 300,000 yuan in compensation. The total compensation amount is 30 million yuan, plus 10% of management expenses, which is 33 million yuan.
If 5 million members join our Diandian mutual aid plan, each member will share 6.6 yuan this month.
So you don’t need to pay when you join, but money will be deducted from the user’s Mobao payment account every month. If the deduction is not successful for more than 5 days, it will automatically exit Diandian Mutual Aid and affect Mungdou’s credit record.”
Diandian Mutual Aid is not a public welfare, and it will certainly not be free like Diandianchi. It will charge 10% of the management funds as a management fee for the operation of the project. Zhang Yida still thinks this is very reasonable.
"Do we need insurance companies to issue products?" Chen Sheng asked and got the idea right.
"Yes, but we have an insurance brokerage license and can participate in the design of insurance. If we find an insurance company to cooperate with, we can customize insurance plans and recommend products to customers."
Zhang Yida smiled and said, this step has been planned a long time ago, and the insurance brokerage license has been obtained long ago.
"With Diandian Huzhu, do we need to launch Diandianbao in the future? I feel like there will be overlapping functions."
After thinking for a while, Chen Sheng said that he felt that Diandian Mutual Aid was already very comprehensive.
"No, Diandian Huzhu can only provide very basic protection. The insurance amount is not high. If you want to get higher protection, users have to buy commercial insurance as a supplement.
For the innovative protections in recent years, such as mild illness, moderate illness, exemption, multiple compensation, etc., Diandian Mutual Aid does not have them.
In addition, as the number of mutual aid members increases, more and more patients will become ill, and the cost is not fixed. It may increase or decrease. You can’t say for sure.
Also, mutual insurance is a new thing in our country and is not mature. Neither insurance companies nor relevant departments have enough experience.
If the relevant national departments feel that the product is overly innovative and disrupts the market order in the future, it may also lead to the termination of the product.
There are many uncontrollable factors, and this is also our internal exploration and innovation.
What will happen in the future? No one can say for sure."
Zhang Yida sighed, that's how it is in finance, he is most afraid of policy changes.