"How is the development of the Five Blessings Collection activity going?"
In Ruixiang's office, Zhang Yida was having a meeting with a group of senior executives and asked about this matter.
"There are some technical difficulties, mainly reflected in the AR technology. However, we have recruited a new group of experts and have conquered this technology.
There will be no problem in launching it online within this month.”
Group CTO Zhou Feng replied confidently.
“That’s good, this wave of activity is particularly important to us and is related to our mobile payment strategy this year.
In 2015, the group's first strategy is to vigorously promote our magic payment.
The priority of other products will be pushed back.
Without Mobao Payment to help Touronghui increase customer loyalty, any other products and services would be worthless."
Zhang Yida said with a serious face that he has never taken the competition with Leech Financial Services lightly.
Leech Financial Services is a five-blessing activity launched in 2016. Ruixiang launched it first this year to seize the opportunity for development.
“The prize pool for this Five Blessings Collection event is tentatively set at 215 million, which happens to be 2015. This meaning is just right.
The current number of registered users of Mobao Pay is 120 million, and there are only 60 million users with transaction records.
After the Five Blessings Collection activity, this data must be doubled.
There are 240 million registered users and 120 million transaction users. This is the minimum requirement.
If you fail to achieve it, all KPI assessments will be deducted by one level."
All the executives present were nervous. They all saw Mr. Zhang’s determination and secretly encouraged themselves to achieve their goals!
If you fail to achieve your goals, you will have no options!
Ruixiang has always been very generous with option incentives, and everyone is well aware of this.
It is related to vital interests and must be taken seriously.
"How's the contact with CCTV going? We have to take over the red envelope event for the Spring Festival Gala.
Ruixiang will also show its face in front of people across the country this year."
Zhang Yida asked again.
"The contact has been made." Lin Zhenyang looked confused and couldn't help but said again:
"Do we really want to use 600 million yuan to distribute it? Including collecting five blessings, it will be more than 800 million yuan?
“Every penny spent now will earn us a dime or a dollar in the future.
There is no point in raising more than 90 yuan in cash and leaving it in the account without spending it.
If Mobao Pay wants to compete with Alipay and WeChat Pay, we must quickly increase our reputation."
Zhang Yida waved his hand, saying that miserly thinking is not necessary. Ruixiang diluted 20% of its shares. Such a huge price must be compensated somewhere.
He has raised more than 9 billion in cash. Except for a small part that will be used to improve technology research and development, he plans to spend most of the other funds this year, all on the promotion and subsidies of Mobao Pay.
Lin Zhenyang gritted his teeth and said:
"Okay! 800 million is 800 million. As long as the effect is good, it's worth it."
"Don't worry! What kind of stage is the Spring Festival Gala? It's a program watched by hundreds of millions of people.
600 million is a great value for money.
We will definitely not be able to get this price next year, and Penguin and Leech Financial will definitely imitate us."
Zhang Yida is a little worried. The two giants are not short of money. This year, Ruixiang has thrown out two big hits, Ji Wufu and Spring Festival Gala red envelopes.
It may stun the two giants. After reacting, they will definitely plagiarize and follow up.
When the time comes, let’s go head-on!
"How is the game I asked you to develop going?"
Zhang Yida looked at Zhou Feng and asked again.
"Oh, Mr. Zhang, are you talking about those development games? Ruixiang Manor and Ruixiang Forest?
It is already under development and has recruited two experienced game teams. It is expected to be completed soon.
I just think this game is too simple, will any users like it?"
Zhou Feng didn't know what Zhang Yida was thinking. What was the purpose of developing such a simple game?
He felt that Ruixiang was in finance and had no gaming genes. Zhang Yida should set up a new company even if he wanted to develop games.
It really doesn't fit in TouRongHui.
“Users like it because it is simple and easy to use!
There is a popular term nowadays called fragmented time.
Users spend one or two minutes every day raising chickens and planting trees, which is quite leisurely, relaxing and enjoyable.
Just like the old Happy Farm, stealing vegetables was so popular back then!
The most important thing is that the chickens raised by users can lay eggs, and then the eggs can be exchanged for love and donated to disadvantaged groups.
What a sense of accomplishment! Users can gain a sense of satisfaction! In this way, they can continue to play for a long time.
If you plant trees, users will feel a sense of accomplishment when they see the saplings they planted grow up slowly.
Every time a user plants a tree in the software, we will plant him a real tree in the desert area.
Prevent land desertification and protect the environment. Users can easily gain a sense of satisfaction from this that cannot be given by other games."
Zhang Yida explained to Zhou Feng that the success of Leech Financial Services Group in these two projects has already explained everything.
There is a large base of users who like these two games and are even addicted to them.
Set the alarm clock every day, feed the chickens in time, and collect energy for the saplings.
"Mr. Zhang, do you want to use these two games to increase the activity of our users?"
Zhou Feng feels that Zhang Yida's analysis is quite reasonable, and this game seems to have merits.
"That's right! Otherwise, what can I do if I eat too much?
With these two games, more users will open our TouRongHui APP every day.
After they open the APP and feed the chickens and collect energy, they buy some monetary funds, do some financial management, and borrow some money.
Isn’t this business going to come up soon?”
Zhang Yida patiently explained to Zhou Feng that Zhou Feng was a technical geek and did not understand the market and operations.
But Zhang Yida also tried his best to explain it to him and try to make him improve.
"Okay, then we have to make this game good. What you said, Mr. Zhang, makes sense to me.
Not only has the daily activity of users increased, but our company has also called on all people to participate in public welfare, environmental protection and other activities.
It can greatly increase your popularity and social favor."
Zhou Feng is not stupid, he quickly figured out the connection and thought of many other benefits.
"Yes, the group will set up a charity foundation and actively participate in social welfare activities.
In addition, we also have a good relationship with the Ministry of Environmental Protection. They support us in developing Ruixiang Forest and will give us some help in our work."
As Zhang Yida talked, he thought that Ruixiang's company has grown in scale now, and it must make some contributions to society.
Rui is doing charity work for the manor, and Rui is doing environmental protection for the forest. This is just the beginning.
In the future, there will be more things that are beneficial to society, and we must gradually participate in them.
"What's the reply from Handing Group? Does Hanzhou Securities want to take a stake?"
Lin Zhenyang looked at Zhang Yida and asked again.
Zhang Yida frowned. Handing Group had approached him some time ago and asked him if he was interested in investing in Hanzhou Securities.
Zhang Yida no longer likes this second shareholder.
As for the status of the major shareholder, Handing Group will definitely not give it up.
So Zhang Yida was very confused and kept delaying the reply to Handing Group.
Zhang Yida has always been very coveted when it comes to securities licenses.
Last year, Hantai Group controlled Hanzhou Securities, which ranked last among more than 100 securities firms, for less than 1 billion.
Ruixiang has money, but lacks the qualifications. When he goes to acquire a securities license, even if he has money, he cannot pass the review of the China Securities Regulatory Commission and the transaction cannot be completed.
Handing Group has a background in PE and has a listed company, and its qualifications are relatively suitable, so it easily acquired the brokerage license.
Zhang Yida thought about it carefully and said to Lin Zhenyang:
"Let's talk to them! Get as many shares as possible."
After all, the securities license is still a scarce license, so Zhang Yida decided to penetrate it in advance.
In two years' time, when Handing Group's debts are too high and unsustainable, they will take over the company.
Handing Group is developing so fast that it cannot compete with Ruixiang.
The path is financing-acquisition-additional share issuance-refinancing-reacquisition, and the snowball keeps getting bigger and bigger all the way.
The biggest risk is debt!
The leverage is too high, and even a small problem can make him paralyzed.
The main business of Handing Group is PE, which means to find the right listed companies and acquire shares before they go public.
Then go to the secondary market to harvest leeks.
In the following years, it was unable to obtain an IPO project, and its performance naturally plummeted.
It's fine if nothing goes wrong, but if something goes wrong, performance plummets.
That's fine. Ruixiang can take over directly in two years.
Zhang Yida thought so.
…
"Yida, drink this tea, authentic Dahongpao."
In a club in Beijing, Hu Gang greeted Zhang Yida warmly.
Wang Xiaojie next to him also had a smile on his face and said:
“I heard that Yida’s Yimin Wangjin raised US$500 million in Series B financing?”
"Brother Jie, I'm going to be honest with you. 500 million is the total transaction price. Some of the old shares were sold, and only over 200 million was put into the company's account."
Zhang Yida did not hide his secrets and spoke frankly.
This kind of thing cannot be hidden from the more knowledgeable people in the industry, especially the two professionals in front of me.
The more honest you speak, the more favorable and trustworthy you will be.
"More than 200 million U.S. dollars is quite a lot, more than a billion yuan! It is higher than the market value of many Hong Kong stock companies."
Wang Xiaojie took a sip of tea and praised it.
"Those penny stocks are not on the table, let's compare them with Yida...
The business that Yida is talking about now starts with hundreds of millions of dollars.
We are old and cannot keep up with the times...
I’ll have to take care of Yidadu from now on!”
Hu Gang maintains a very low profile, and Zhang Yida's current momentum is more than ten times greater than when he first cooperated with them.
Ruixiang, Yimin Wangjin, Huimin Bicycle, Huinong Loan... are all well-known companies in the industry.
Just pick one out and its valuation will start at several hundred million dollars.
"yes!
Doing finance is walking on the edge of a knife, and no one knows what will happen tomorrow.
If you are in trouble one day, you still need Yidaduo to help you!"
Wang Xiaojie also said politely.
"What did the two eldest brothers say? We are all from the same hometown. We are working hard in the capital, so we must help each other!"
Zhang Yida said without hesitation that most of these kind words are really polite.
It's a small problem, it's nothing if you can help me.
For big problems, only you can help yourself.
Hu Gang and Wang Xiaojie were quite satisfied with Zhang Yida's statement. Some time ago, they asked Zhang Yida about Hanzhou Securities' investment, but there was still no reply.
They thought that Zhang Yida's career was getting bigger and bigger, and his profile was getting higher and higher.
So when we met at the club today, we exchanged pleasantries for a long time, and we haven't gotten into any important topics yet.