Chapter 152 Spring Festival Gala Red Packet Interaction
"Dear audience friends, happy New Year to everyone!"
"This is the live broadcast of the 2015 CCTV Spring Festival Gala. All the hosts on our stage give our best wishes to people of all ethnic groups across the country and all Chinese people around the world.
Happy New Year!"
…
In the Ruixiang conference room, Zhang Yida specially projected it on the big screen and watched the 2015 Spring Festival Gala with the company's senior executives.
Looking at the opening remarks of several familiar hosts at the party, Zhang Yida thought that this was the first time in his life that he had not celebrated the New Year at home.
For a time, I had a lot of emotions.
In my previous life, after graduating from college, I returned home to inherit the family business and became a rich country man.
In this life, I chose to join the Internet, and my business has become dozens or hundreds of times bigger than in my previous life.
The bigger the business, the greater the responsibility.
As the wonderful performances were completed one after another, it was time for the red envelope interaction. Zhang Yida hurriedly said to everyone:
"Everyone, please take out your mobile phone and shake it to participate."
Zhang Yida himself also took out his mobile phone and started shaking it. From time to time, someone in the conference room said:
"Haha, I got 1.3 yuan!"
"I'm not lucky, it's only 2 cents."
"It's been paid, I'm 6 yuan and 8 yuan!"
“It’s a scam, invest 100 yuan in red envelope!”
Zhang Yida looked at his own, which was 0.09 yuan, and did not dare to say anything.
I thought to myself, this is too disrespectful to the boss, I will die if I send more!
When it is time for the red envelope interaction, there will be reminder subtitles on the TV screen, and the Touronghui APP will also send pop-up push notifications to users.
The cash red envelopes obtained by users by shaking are directly distributed to the balance of each user's Mobao payment account, which can be consumed and withdrawn.
In addition to cash red envelopes, Ruixiang also brought a certain amount of private goods.
For example: investment red envelopes, fund red envelopes, insurance red envelopes...
They are all discount coupons that can be used to deduct part of the financial products purchased from Ruixiang.
After all, 600 million yuan of money cannot be wasted. By the way, we can bring the platform's business to the area to promote financial business transactions.
Everyone was laughing and joking in the conference room. Because it was the Chinese New Year, there was no formality as usual in meetings in the conference room.
Another large electronic screen in the conference room is a rooster map, showing the participation intensity of each province and city through color:
"Beijing, 2,063,695 people!"
"Magic City, 2,136,523 people!"
"Yangcheng, 1,358,541 people!"
"Pengcheng, 1,286,326 people!"
…
Zhang Yida stood on the electronic screen and observed carefully. The color depth of each province displayed on the electronic screen also reflected the penetration of Ruixiang in the local area.
The highest penetration rate is in the four first-tier cities of Beijing, Shanghai and Pengyang, followed by the eastern region, then the central region, and the western region is the lightest.
Zhang Yida pinched his chin and began to think about this year's advertising focus. Obviously, the vast central and western regions still need to be vigorously developed.
Zhang Yida continued to shake red envelopes. This time he was lucky and got a 3 yuan 2.
Zhang Yida took a screenshot and posted it to a circle of friends via WeChat, along with the following text:
"You're not lucky. Did everyone shake the red envelopes today?"
After a while, the post in the circle of friends received hundreds of likes, including business friends, classmates, and subordinates.
However, Zhang Yida noticed that someone liked him and commented:
"This is a good idea. Let's do one next year."
Damn it, it was Xiao Ma who commented.
Not long after Penguin invested in Ruixiang some time ago, Bonima added Zhang Yida's WeChat account.
When he first added Zhang Yida to WeChat, he didn't agree and refused several times.
I thought it was that boring person who made a profile picture of Brother Ma and also gave me Pony’s WeChat name.
After a while, Brother Xiaoma called him and said: "Zhang Yida, right? I am Brother Xiaoma. I have added you on WeChat several times. Please agree."
Zhang Yida fucked him for three times. It turned out to be a real person. He thought it was a pirated version, so he quickly gave it to the boss.
The red envelope interaction was targeted by Penguin. Zhang Yida was not surprised at all.
Since 2015, Penguin, Ali, Qiandu, and Toutiao have all participated in the Spring Festival red envelope interaction.
We are all smart people, and we all know that the Spring Festival Gala has a large traffic volume and covers a large and wide range of people.
According to statistics from CCTV Sofuri: from 2001 to 2014, the Spring Festival Gala maintained an average high ratings of 30%, which means that at least 700 million people were directly reached.
The Spring Festival is a time when a small number of consumers gather in front of the TV, forming a very good interaction scene between the Internet and TV.
The Spring Festival Gala is also a very good moment for the Internet to sink.
In County H, a third- and fourth-tier city, users may already have some experience with the Internet, but the experience is not as in-depth as in first- and second-tier cities.
During the Spring Festival, a time for family reunion, most workers in first- and second-tier cities return home, creating a family-centered scene, and Chinese people have a strong attachment to red envelopes.
Therefore, it is undoubtedly a good opportunity to use the Spring Festival Gala to use red envelopes as a carrier to sink Internet products.
Especially for giants like Penguin and Ali, user growth in first- and second-tier cities has been sluggish, and they urgently need to sink their businesses and increase market development in third- and fourth-tier cities and counties.
"Let's do it! Just be careful of Ahli trying to steal it from you. I think you can talk to the leaders of CCTV now."
Zhang Yida replied to Ponima's comment.
"It makes sense. But the bidding will probably be open next year. I'm sure everyone will still have to fight for it."
Bonima responded quickly, and Zhang Yida also understood what he meant. He was the first to try something, and he easily finalized the cooperation with CCTV.
Didn't you think you could play like this before?
Even CCTV has not thought that next year, the giants will probably have to pay a large sum of advertising fees. At the same time, bidding will be held, and the one with the highest price will get it!
Unforgettable tonight Unforgettable tonight
Regardless of the ends of the earth and the ends of the earth
China embraces each other thousands of miles apart
Wish the motherland a good life together
Wish the motherland well together
…
With the singing of the closing song of the Spring Festival Gala, the Spring Festival Gala also came to an end.
Zhou Feng sent a document, and Zhang Yida flipped through it. It was the Spring Festival Gala red envelope interactive data:
“The number of people participating in the Spring Festival Gala red envelopes reached 110 million! A total of 600 million cash red envelopes were distributed, with an average of 5.45 yuan per user.
At the same time, the Spring Festival Gala red envelopes attracted more than 30 million new users to Ruixiangxin, and the total number of registered users has approached 300 million."
Xie Huaiyu also brought the data report of the Five Blessings activities, and Zhang Yida looked through it:
"786,325 people collected all 5 lucky cards and shared the 215 million bonus equally. Each user received 273.4 yuan."
"How is the public opinion online?" Zhang Yida asked.
"The Spring Festival Gala red envelopes are okay. Everyone knows that there are hundreds of millions of people watching the Spring Festival Gala. Even if you only win a few cents, no one will be angry."
Zhou Feng said with a smile that the red envelope interaction of the Spring Festival Gala ended successfully, and he also successfully completed the task.
The technical department was very good this time, and there were no accidents or failures.
On the contrary, Xie Huaiyu was not so calm and frowned and said:
"Mr. Zhang, many people on the Internet scolded us. They said they worked hard for 10 days and still couldn't get 5 blessings.
He said that Ruixiang is not user-friendly and will never use our products again."
Zhang Yida smiled and waved his hand and said:
"Those are just words made by users out of anger. Next year we will just increase the bonus a little bit and the winning rate a little bit higher."
"By the way, did the winning user post a picture online to pretend to beep?"
Zhang Yida is more concerned about this. After receiving my reward, he still has to promote it to me!
"Share it! We have specially organized a sharing and prize-winning activity on the reward distribution page. After sharing, you can also get an investment gift package worth 888 yuan.
The gift package includes 800 yuan insurance coupons, 80 yuan Internet financial management coupons, and 8 yuan fund coupons.”
Xie Huaiyu said that he had already arranged it and spent more than 200 million on the event, so the advertising effect still needs to be good.
“That’s enough, let users know that we really sent out 215 million.
Also contact the media and report the event participation data and reward distribution status of the Spring Festival Gala red envelopes and Wufu red envelopes."
Zhang Yida arranged it this way.
Rubbing his temples, Zhang Yida began to calculate the gains and losses of this event. The 815 million advertising fees were exchanged for 80 million users. It was worth it!
The only regret is that compared to giants such as Ali and Penguin, Ruixiang's influence is still weaker. If they were to do these two activities, they would probably attract hundreds of millions of users.
But Zhang Yida is also satisfied. He has to eat one bite at a time. The gap between him and the two giants cannot be filled in a day or two.
By the time I got off work, it was already half past twelve in the evening.
Just as Zhang Yida was about to leave, Song Caiwei stopped him and said, "Mr. Zhang, I said I wanted to treat you to dinner. I made soup at home, why don't you go to my house to drink some!"
"Um...it's so late, it's not very convenient!"
Zhang Yida wanted to refuse, but was afraid of hurting her face.
"It's okay, I feel lonely at home alone. Let's have a New Year's Eve dinner together!"
Song Caiwei had made some insinuations before, knowing that Zhao Erya had flown to Qianzhou to spend the New Year with her parents a few days ago, and Zhang Yida had been alone these days.
"Okay!" Zhang Yida had dinner at the company in the evening and was a little hungry now.
Song Caiwei led the way in a red 3 Series BMW, and Zhang Yida followed in his Panamera to an apartment in Haiding.
After parking the car in the basement, Zhang Yida followed Song Caiwei and took the elevator upstairs.
After Song Caiwei pushed the door open, Zhang Yida also followed her into the house. Zhang Yida looked around a few times. The house was not big, it was probably a one-bedroom apartment, but it was clean and the decoration was quite warm.
"Haha, the house is a bit small, please forgive me!" Song Caiwei smiled at Zhang Yida, then pointed to the sofa and said: "You sit down first, I will go to the kitchen to get the dishes."
"Okay, it's okay, it's fine. Did you arrange this yourself?"
Zhang Yida asked, pointing to a wall in the living room covered with artistic photos.
“I really like taking pictures, so I specially sorted out and framed some of my photos and hung them on the wall.”
Song Caiwei had just taken off her coat and put on an apron. When she saw Zhang Yida admiring her beautiful photos, she answered with a smile and walked into the kitchen.
After a while, a "sizzling" sound came from the kitchen.