“After Didi and Kuaidi merged last month, all Ali’s shares in Kuaidi were exchanged for shares in the new Didi Travel Company.
Ahri is also a major shareholder of Magnesium Group, while Penguin holds shares of Dianping.
Qiandu Waimai and Qiandu Nuomi are also promoting Qiandu Wallet.
Now that the O2O war is going on so fiercely, it is a good time to promote the number of users who bind mobile payment cards.
But we can’t get involved! Although Huayi Capital holds a certain share of Magnesium Group and Didi shares, in the final analysis it is not directly held by Ruixiang.
After a layer of relationship, my words are no longer so fluent.
Chen Wei said that Mobao Pay will be removed from the shelves next month, so let us know in advance.
He said he was also helpless because this was the result of a shareholder vote.
Now it’s good, all the major traffic portals in the O2O industry have been closed by Mobao Pay.”
Xie Huaiyu was complaining to Zhang Yida, who reacted calmly and was not surprised at all by the result.
"Lao Xie, just close it. Don't worry about it. In this world, the rich are the fathers.
After the merger of Didi and Kuaidi, Chen Wei's shareholding has been very diluted.
Moreover, he will continue to fight with Uber, and he cannot do without the support of Ali’s father.”
Ahri's counterattack has already begun. The payment entrance for Didi Travel has been cut off, and Zhang Yida is also very hurt.
But Chen Wei insisted on this, and Zhang Yida had no choice.
“Online, we are similar to Leech Financial Services and Tenpay, with functions such as phone bill recharge, utility payment, and financial product purchase.
The only thing that is worse is the number of users.
Offline, we have lost the O2O field again. Aren't there just mom-and-pop shops and street stalls that put all their hopes in the streets?"
Xie Huaiyu had been working abroad before and was not so awed by domestic giants, thinking they were just mediocre.
Now that the giant takes action, the development momentum of Mobao Pay is immediately interrupted.
Now he finally knows that if the domestic giants were so easy to deal with, BAT would not be able to dominate for more than ten years.
The BAT giant has been deeply involved in the country for more than ten years, and its capital, technology, and influence have long been deeply rooted in the hearts of the people.
Coupled with their strategic investment departments and industrial funds, they have already formed a close network of relationships with their shareholding companies.
Ruixiang's rise is too short, lacks foundation, and lacks Ma Chai. Competing with giants is equivalent to one person fighting a group of people.
It is similar in foreign countries. AFAGW has also formed a monopoly at the upper levels of the Internet and technology circles. Bottom-level companies have the same difficulties in defeating or even replacing them.
"Don't look down on mom-and-pop shops, they are one of the important components of China's economy.
It would be good for us to upgrade the function of Mobao Payment and firmly grasp this market.
Do mom-and-pop shops have to do accounting every day after selling things?
We upgraded it with a billing statistics function, so that it can be seen at a glance how many things were sold every day, every month, and every year.
Statistics can also be made for new and old customers, allowing them to have a clearer understanding of customer purchasing status and repurchase rates.
Finally, you can also create a store manager and store clerk function. After the payment is received, both the store clerk and store manager can receive message reminders, but the money will only go into the store manager's account.
Does this solve another major pain point?
The store manager doesn’t have to keep accounts every day, and he doesn’t have to worry about clerks being embezzled.”
Zhang Yida decided that he would not have an advantage in the online sector, O2O sector, or Mobao Pay, so he would simply focus on offline mom-and-pop stores, convenience stores, and supermarkets.
These scenarios are more frequently used by users. Maybe we can take this opportunity to attract users to Mobao Pay.
"Um... I really ignored it. Mr. Zhang, your idea is very good. In the past, we all focused on user red envelope subsidies and did not think about upgrading products and services to solve users' pain points.
Okay, I'll make arrangements right away. We'll focus on offline mom-and-pop stores."
Xie Huaiyu understood Zhang Yida's approach, which was to launch misaligned competition and rely on products and services to win over a group of users.
After Xie Huaiyu returned to the Open Technology Division, he immediately mobilized programmers from Mobao Pay to start product research and development based on the functions and requirements proposed by Zhang Yida.
…
"Did Didi also end the cooperation with Mobao Pay? Great.
Magnesium Tuan is also on our side. Now, the online usage scenarios of Mobao Pay have been greatly narrowed.
Lack of scenarios for attracting new card users and lack of usage scenarios, Mobao Pay has hundreds of millions of users.
It won't take long before they are slowly lost. We have to seize this opportunity and grab all these customers, and we can't give Penguin a discount."
At the high-level meeting, Pang Lei said with joy after hearing her subordinates report that Didi and Mobao Pay had terminated their cooperation.
"Then should we take the opportunity to launch some activities and seize the blank market left by Mobao Payment?"
A senior executive at Leech Financial Services Group suggested.
"Yes, take advantage of his illness and kill him. They have stolen all the limelight recently. We need to educate them on how to respect their seniors."
Another leech executive said bitterly.
“There are still activities to be done. Mobao Pay has maintained a hot upward momentum from the year before to now.
Tens of millions of new users have been added to their credit cards, and we must interrupt this new trend.
In this way, contact Meituan and Didi, and we will launch some preferential activities.
If you are an old PayBei user, you can choose to pay with PayBei, and you will receive a discount ranging from 1 to 10 yuan.
New Paybay users who choose to register for Paybay and pay later will be given a random free order.”
When Pang Lei was happy, she waved her hand and prepared to throw out some budget for activities.
"Is it too broad for new users to randomly waive orders? If the user pays hundreds or thousands, will we also waive the order?
I recommend that new users get a discount of 10 yuan or 20 yuan. This way the activity will be clear at a glance, and users will like it more."
Some senior executives felt that there were some loopholes in the activity and suggested.
"Okay, let's book a 20 yuan reward for new users! The group's financing has been negotiated immediately, and the mobile payment activity budget is sufficient.
My only request is to continue to improve our performance while maintaining our current market share."
Pang Lei is very decisive. When a good opportunity appears in the market, she will immediately follow up with a large promotion budget.
…
"Pony, Mobao Pay was expelled by Didi. Do we have to occupy some of the blank market left?"
Lai Ziming is the general manager of Tenpay, and all WeChat payment businesses are under his control. Mobao Pay has withdrawn from the ranks of Didi payment partners. It was such a big news, so I hurriedly came to Ponima for instructions.
"Oh, what's going on? I heard that Chen Wei and Zhang Yida have a good relationship, right?"
Bonima was quite surprised by this news.
"Friendship is friendship, and business is business. Now Didi's major shareholders are Ali and Penguin. Chen Wei is a sensible person, and he will continue to fight a subsidy war with Uber.
The only ones who can support him are us at Penguin and Ahri, as well as the big Wall Street PE institutions.
Ruixiang does not directly hold shares in Didi. Moreover, Ruixiang itself is a company in need of blood transfusion, so how can it invest capital in Didi?
In this case, it is not difficult for Chen Wei to choose which side to turn to.
The magic treasure has been eliminated, and it’s up to us and Ahri to play the next chess game.”
As a senior executive of Penguin, Lai Ziming is very aware of the small moves behind the scenes of various companies, and his analysis is clear and logical.
"Well, then how do you think we can seize these blank markets?"
Bonima asked lightly.
"Subsidy, give subsidy red envelopes to users who choose WeChat payment."
The WeChat red envelopes planned by Lai Ziming were praised by Jack Ma as the sneak attack on Pearl Harbor, so he has a good grasp of user needs and market trends.
"Okay, you go and make an event budget and hand it in. Penguin is far behind Ahri now and must catch up."
Tenpay is now Penguin's third largest business growth engine after games and social networking. When it comes to throwing money at it, Bonima is not merciful.
…
In a company in Beijing, several white-collar workers sat together and chatted after lunch.
One of them said: "Have you noticed? On Didi Taxi, WeChat payment and Alipay payment are exempted!"
As soon as he said this, someone answered: "Yes, I saw it too. I took a taxi this morning. The fare was 10 yuan, Didi discounted it by 5 yuan, and WeChat discounted it by 5 yuan. It's like taking a taxi for free."
money."
Another person asked: "Waiting for nothing? How did you do it? When I get back from get off work in the afternoon, I will go and take a ride too."
Several white-collar workers began to discuss the strategy of harvesting wool. First, pay once with WeChat to enjoy the first discount, and then pay once with Alipay to enjoy the second discount.
"Hey, why is Mobao Pay missing?" A girl discovered that Didi's taxi payment method no longer supports Mobao Pay.
"Yeah? Didn't they do it some time ago? Did you see that the two giants Ali and Penguin were subsidizing users, so you didn't dare to take the challenge and ran away?"
"The message above Didi reminded me that Mobao Pay has terminated the contract with them."
"That's such a pity. I also said that I could pay again with Mobao and enjoy the discount again."
"Ruixiang's strength is still far behind Ahri and Penguin. I guess I can't afford the huge subsidies, so I'll retreat!"
"I guess so. I'm so angry. I might as well uninstall the Touronghui APP. Since I won't be given any discounts, I won't let it occupy the memory of my phone."
"No, there are no discounts on Didi Taxi. But there is a convenience store at home that has discounts!
Mobao Pay seems to have cooperated with many convenience stores, and you can get red envelope exemptions when paying with Mobao Pay.”
A girl quickly stopped her colleague who was about to uninstall the APP. It would be a pity not to save such a big piece of wool.
"Where is it? Why don't you see one near my home?"
The girl who wanted to uninstall the APP opened the Touronghui APP and started browsing.
"Hey, you're so stupid. Come on, let me teach you. When you open the homepage of Touronghui, did you see the "1 billion red envelope giveaway"?
Click in, enter your home address, and nearby partner stores will be displayed.
In addition to this method, if you look at any store that displays the QR code for payment by Mobao Pay, it should also be carrying out activities."
A group of girls chatted about the red envelope subsidies of various Internet companies. One yuan was reduced here, and 80 cents were saved there.
The imperial capital is large and difficult to live in. It seems that all of them are good women who are diligent and thrifty.
When picking up the wool, everyone spoke eloquently and appeared to be full of experience.