Time has entered April, and the weather is gradually getting hotter.
Zhang Yida's mood was also a little restless. After Mobao Pay ended its cooperation with Didi, the business was greatly affected, and the growth of C-end users also slowed down.
Fortunately, the local promoters in the northern market are very capable, and the number of B-end merchant accounts has increased rapidly.
There were losses online and gains offline. One loss and one gain. The business barely maintained a balance. There was no decline, but there were not many new additions.
But Zhang Yida is not afraid, he also has a trump card - Pinduoduo.
Once Pinduoduo gets started, it will be able to take on the heavy responsibility of Mobao Pay’s online business growth engine.
The success of Pinduoduo in the previous life was inseparable from several major reasons.
First, because of the connections and work experience of founder Huang Xing, Pinduoduo has four king-level angel investors since its founding: Shunfeng Wang Wei, former Taobao president Sun Yutong, the bully Duan Yongping, and the pig factory Ding Sanshi.
Of these four kings, Wang Wei provides logistics, Sun Yutong has e-commerce experience, Duan Yong provides advice behind the screen, and Ding Sanshi provides money.
With the support of so many resources, Pinduoduo has soared into the sky within two or three years, becoming the third largest e-commerce company in China.
Zhang Yida analyzed his own situation and found that he was not short of money, had memories of past lives, and did not need anyone to make suggestions. He knew all about Pinduoduo's fighting methods.
The only thing missing is logistics and a master with e-commerce experience.
In fact, logistics can be cooperated with all directions, not necessarily with tailwinds.
The price of Shunfeng is too expensive, which is a bit inconsistent with Pinduoduo’s temperament.
At this time, Sitong Yida has not yet been completely absorbed by Cainiao Station. If there is business for them, no one will refuse it.
Second, Pinduoduo. In the previous life, Pinduoduo had thousands of high-quality and low-priced Pinduoduo factories, which were equivalent to supply chain partners for the goods sold on Pinduoduo Mall.
There are two tissue brands on Pinduoduo that have sold 260 million packs of tissues in two years, and the profit of each pack of tissues has been reduced to 3 cents. One of these two brands is "Plant Protection" and the other is "Kexinrou".
Ke Xinrou encountered obstacles offline everywhere until she met Pinduoduo. Under Pinduoduo's suggestion, Ke Xinrou began to reduce her product line and focus on popular products.
It launched a cost-effective solution of "28 packs of 100-tissue paper towels, priced at only 29.9 yuan," which became an instant hit in the market.
After Pinduoduo users place an order, the paper towels are automatically packaged and stored in the warehouse through the assembly line. Through logistics, they are directly delivered to consumers, eliminating many tedious links in the middle. The factory also ensures its own profits at a low price.
Zhang Yida knows that if he wants to replicate the glory of Pinduoduo in his previous life, he must establish his own Pinduoduo supply chain system.
Third, we have to talk about the magical marketing method.
With the help of the social platform WeChat, Pinduoduo started a bombardment mode, helping to bargain, grab red envelopes, and grab gas cards for 1 cent...
Pinduoduo’s group-building model of finding goods and finding people determines that Pinduoduo must use the most eye-catching words to acquire users.
Because Penguin is a shareholder, he turns a blind eye to this disturbing behavior.
Social e-commerce cannot bypass social platforms. So Zhang Yida made up his mind very early on and must bring Penguin on board.
Fourth, users sink.
At a time when Internet traffic dividends are gradually drying up, third- and fourth-tier cities as well as vast towns and rural areas are still a huge blue ocean of traffic.
Just the opposite of Goudong, which targets mid-to-high-end users, Pinduoduo only caters to the low-end.
Therefore, Pinduoduo was also scolded badly in his previous life and was synonymous with fake and inferior products.
After the brand gradually grew bigger, Pinduoduo was also on the road to high-end products, but it was quite difficult. The main position was still low-end products.
The founder’s connections, Pinduoduo’s supply chain system, magical marketing, and user sinking are all four aspects that determine Pinduoduo’s development prospects.
Zhang Yida listed these development factors on paper one by one, and after thinking carefully about the next development plan, he started to take action.
First, Zhang Yida called Shen Beipeng and asked, "Teacher Shen, do you recognize Sun Yutong, the former president of Taobao?"
"We know him! Why are you looking for him?" Shen Beipeng was a little confused. Is this going to be a big move?
I secretly thought that Mobao Pay seems to have been severely suppressed by Ahri recently. Zhang Yida is not a person who does not fight back after suffering losses. He is probably planning to start a counterattack.
"Didn't I start a Pinduoduo company in February? I am an e-commerce company and want to invite him, a senior, to be our consultant and adviser."
Zhang Yida said with a smile. He first pulled Sun Yutong into the chariot. Huang Xing had to compete with him later and lost a right-hand man.
"I know you registered two new companies in February, and I wanted to ask if you want financing.
Are you sure? It’s already 2015, and you still want to do e-commerce?”
Shen Beipeng was quite surprised. He couldn't understand what Zhang Yida was doing.
This guy is usually quite smart, but now his mind is so confused!
Ali and Goudong both went public last year, with one having a market value of tens of billions of dollars and the other with a market value of hundreds of billions of dollars.
At this time, I started to do e-commerce. Is it because Ah Li can’t lift the knife? Or is it that Goudong’s knife is not fast enough?
"Yes, I know there are two mountains, Ahli and Goudong, blocking my way. But so what?
When Ruixiang was first founded, Alipay had been around for nearly 10 years.
What now? We have forced the Leech Golden Server to use off-board moves.
E-commerce is a huge market. In addition to Ali and Goudong, aren’t there also Jumei and Vipshop?
Opportunities are always there, it just depends on how you seize them!"
Zhang Yida said to Shen Beipeng very confidently on the phone. As he listened, Shen Beipeng started laughing and said:
"Okay! Stop it, stop it! Don't put gold in your face.
Did you force Ahri to do nothing? Did Ahri beat you so hard that you couldn't find a way to defeat him?
Let me tell you, you'd better concentrate on taking care of Rui Xiang's affairs.
Don't hit here and there with a hammer.
Look, Ruixiang’s business growth rate has dropped recently, how can it still be like a tiger that swallowed thousands of miles in the past two years."
"We are strategically shrinking. Ahri currently occupies most of the online traffic entrances. Let alone us, doesn't Penguin have to think of solutions offline?
Also, the hibernation of Mobao Payment is only temporary. If you look back next year or the year after, the situation will not be what it is now."
Zhang Yida thought to himself that in 2016 or 2017, when Pinduoduo and DouShi become popular, together with Ruixiang and Huimin Bicycle, the four major businesses will form a matrix.
It’s not like Ahri and Penguin can’t fight each other, so now they have to hide their capabilities and bide their time, and develop in a wretched way.
"Okay, okay! I can't say that about you. Facing the competition and pressure from the two giants Penguin and Ahri, Ruixiang is now able to stabilize its business and even see a slight increase. I think it's pretty good.
Is the Pinduoduo e-commerce company you run preparing to fight back against Ahri?
Follow the Taobao + PayPay model?”
Shen Beipeng has been in the venture capital industry for many years, and has become extremely familiar with the Internet model and various strategies.
As soon as Zhang Yida mentioned e-commerce, he basically guessed Zhang Yida's intention.
"It doesn't count, right?" Zhang Yida didn't want to hide anything from Shen Beipeng, and said:
“In my plan, Pinduoduo will definitely become a national-level e-commerce APP with hundreds of millions of users in the future.
It is only incidental to provide payment diversion for Mobao and provide payment scenarios.”
"Hey, the goal is ambitious, I like this kind of project. Well, let me make an appointment for you with Sun Yutong.
At that time, I will also come to hear how a national-level e-commerce APP with hundreds of millions of users is built?"
Although Shen Beipeng didn't believe everything Zhang Yida said, he still believed half of it.
Most of the things that Zhang Yida boasted about have been realized. This point cannot be ignored.
Although Shen Beipeng does not believe that Pinduoduo has the potential to compete with Ali Goudong, if it reaches the size of Jumei and Vipshop, with Zhang Yida's methods, there should still be a chance.
After completing the human resources step, Zhang Yida held a meeting with Pinduoduo’s founding team.
At the meeting, Zhang Yida proposed several concepts such as "finding people for goods", "fighting for factories" and "magic marketing".
A group of former Ali business personnel were mobilized and headed to the south to begin a trip to recruit suppliers.
As for the technical team, Zhang Yida hired a game team to come over.
Pinduoduo’s bargaining and sharing fission mode is actually regarded as a game.
Zhang Yida has only one request for them, which is to develop a bargain-sharing model that is interesting and viral.
After the two steps of marketing and factory building are solved, the next step is to sink users.
Don't worry about this. After the development of Pinduoduo APP is launched and the supply chain system is completed, users will slowly be attracted to the high-quality and low-priced products, the magical brainwashing bargaining model and advertising slogans, and then become addicted to it.
Zhang Yida registered Pinduoduo and invested 200 million, but most of this money is still in his account and has not been used.
Just rent an office and hire a headhunter to find people, spending 10 to 20 million.
Now Pinduoduo only has an office of more than 1,000 square meters on the first floor, plus more than 100 employees.
The real money-burning part is advertising and subsidies. Zhang Yida’s 200 million is definitely not enough, and he will still need to raise funds in the future.
Zhang Yida also knows this. The 200 million is just for Pinduoduo to explore the early business model.
After the model and business are running smoothly, financing will be started immediately. After financing is obtained, advertising purchases and user subsidies will be started.
There are only two main indicators, GMV and active users. As long as these two indicators continue to improve, a steady stream of venture capital funds will continue to pour in and continue to promote the expansion of business scale.
In addition, Huang Xing has already made a splash this month, registering a company called Pinhaohao.
This company is equivalent to the predecessor of Pinduoduo, and it is also a group shopping company.
At present, the business is only fruit shopping.
But Zhang Yida knew that once Huang Xing figured out the routine, he would soon branch into more fields.
However, Zhang Yida is not afraid of him. He has already taken the lead. If Huang Xing just sells some fruit honestly, that's all. If he insists on competing with him, then each of them will have to show his true strength.