"Old Ma, I'm going to make you work harder during this period,"
After Yimin Wangjin was listed, Zhang Yida did not return to China immediately and began to inspect American industries.
"Mr. Zhang, don't worry, I will definitely be very concerned about the development of musical.ly."
After Ma Jun became a feudal official, he quickly got into work mode.
While Zhang Yida was working on the road show for Yimin Network, he was not idle either. He founded the North American branch of musical.ly in Los Angeles and hired dozens of employees, basically setting up a business.
This is also in compliance with Zhang Yida's request: in the future, the R&D center of Musical.ly will be located in Beijing, and the marketing center will be located abroad.
Through the transparent glass door of the conference room, Zhang Yida looked at the employees of Musical.ly North America branch of various colors who were busy outside the door, and said to Ma Jun:
"The religious culture abroad is completely different from that in China. We must continue to recruit local employees in the market direction and completely complete the localization of products."
Ma Jun nodded. It was indeed the case. The locals knew the local market best. After recruiting this group of American employees, Musical.ly quickly discovered many problems that had been ignored or not discovered at all.
At the suggestion of American employees, the North American branch submitted many product suggestions to the headquarters in Beijing, China.
I believe that after the product is upgraded again, musical.ly can achieve better development and attract more users.
"Also, don't think about saving money. Musical.ly has invested 100 million yuan, and your marketing team and R&D team will each share half of it.
You must make good use of these 50 million, and spend it wisely in order to expand musical.ly's reputation and increase the number of users.
DouYi is also making rapid progress in China and will soon conduct its first round of financing.
After obtaining financing, another development fund will be allocated to the North American branch.
So you don’t have to worry about funds at all.
Just go ahead and focus on market expansion, I will support you from behind."
Zhang Yida cheered Ma Jun and said that within the DouYu system, the fastest and best development is the North American market.
The North American market is the first step for DouYu's overseas expansion. Whether the development is smooth or not is related to DouYu's globalization strategy.
Therefore, all resources within DouShi are given priority to the North American branch.
"Well, I will spend some of the money on advertising and various marketing to completely establish the musical.ly brand in North America."
Ma Jun will not save money foolishly. The speed of development is what Mr. Zhang values most.
I believe that Mr. Zhang’s financing capabilities will be further improved after Yimin Wangjin is successfully listed.
Financing is not a problem for the young chairman in front of me.
Just pay more attention to the market situation and think carefully about how to spend your money efficiently.
Thinking of the praise and admiration given to Musical.ly by the domestic media, Ma Jun couldn't help but feel a little elated.
Recalling the supervision of music short videos in various countries in his previous life, Zhang Yida added:
"In addition, there is another issue that requires more attention.
Musical.ly must grasp the right standards when it comes to user privacy and politics, and do not step on red lines.
We are originally products from abroad, and are observed by regulatory agencies with a magnifying glass.
If you are not careful, all your previous efforts may be wasted.”
Ma Jun feels that Zhang Yida is too far-sighted. No wonder he has achieved world-renowned achievements at the age of 20. He is indeed young and mature!
"Okay. Mr. Zhang, I will pay attention to these issues."
Ma Jun made a solemn promise to Zhang Yida.
After leaving musical.ly North America branch, Zhang Yida came to the San Francisco Bay Area in California.
Huang Xiaofeng rented a small office in the city's famous Silicon Valley and recruited several clerks.
The development of Huimin Bicycle's North American branch is not as good as that of Musical.ly's North American branch. The latter opened an office at the beginning of the year, and after receiving huge funds from Zhang Yida, it quickly moved towards development from 1 to 100.
Huimin Bicycle is different. It has no foundation at all in North America and is in the development stage from 0 to 1.
"Old Huang, after inspecting such a large area, what do you think?"
Zhang Yida was sitting in the office of Huimin Bicycle North America Branch and asked Huang Xiaofeng.
“In the past two weeks, I have visited more than a dozen cities in the United States to investigate the field of short-distance travel.
Currently, there are several shared bicycle companies in the United States."
Zhang Yida was not surprised at all by Huang Xiaofeng's words.
Chinese companies have always been benchmarking against the United States, but now they can’t let others copy them?
What does this mean? It means that my country's Internet development has made significant progress and reverse output has begun.
“How are those shared bicycle companies doing?”
If you want to develop the shared scooter business in the United States, you must first understand your opponents.
Although Zhang Yida doesn't think shared bicycles can develop in the United States, he might as well listen to see if Huang Xiaofeng can bring him some unexpected discoveries.
"Mr. Zhang, you are really amazing. These bike sharing companies have been developing for only half a year, but they have always been tepid.
Let alone Huimin Bicycle, which has swept across the country, it is difficult to develop in just one city."
Huang Xiaofeng was really convinced by Zhang Yida now. Before coming to the United States, he told himself that the United States was not suitable for the development of shared bicycles and must be transformed locally.
Huang Xiaofeng didn't take it seriously at first, thinking that something as simple as a bicycle, easy to learn and use, should be popular around the world.
But after inspecting the U.S. market, I found that this is not the case.
Huang Xiaofeng told what he had seen and heard in the past half month:
“Americans really don’t like riding bicycles very much, and many people don’t even know how to ride a bicycle...
In addition, the traffic roads in many cities in the United States are not suitable for cycling, and there are no bicycle lanes...
Some people ride shared bicycles for green travel and to follow the trend.
In short, it is a kind of novelty mentality that cannot become the norm.
There is no bicycle culture and no environment for survival and development that we can rely on. I judge that shared bicycles cannot be developed on a large scale in the United States."
"Hmm... What do you think about shared scooters? Can they be promoted?"
Even if shared bicycles are not suitable, Zhang Yida will not abandon the American people and is ready to bring them a more advanced and more fun device.
"Scooters, I think they are just like bicycles in our country. Many Americans use scooters to go to school from childhood.
With this foundation, shared electric scooters should soon be accepted by the American people."
Huang Xiaofeng no longer resists electric scooters. He thought it was a kid's thing at first, but the Americans fell in love with it.
He organized passerby surveys in several cities in the United States.
The problem is: there is an electric scooter placed on the street, which can be used by unlocking it with a mobile phone. It is driven by pure electricity and can be returned at any time in a vacant area of the street after use.
The scooter charge is $1/half hour.
Will you use this service?
The answers from the Americans were similar, but overall they all tended to like it.
“I think I won’t have to squeeze in the bus when I go to work, and I will use this scooter to commute to get off work every day.
A bus trip costs US$2.50, and you have to wait for more than half an hour.
I've had enough of this slow pace."
Answer from a white-collar worker in California.
"It's so cool, I think I'm going to love it.
In fact, I haven't ridden a scooter in years.
I will definitely not refuse such an environmentally friendly and convenient way of traveling.”
Answer from a passerby in Los Angeles.
"Is there a traffic jam? As long as there is no traffic jam and it is a short trip of a few kilometers, then I will definitely choose this scooter service first."
An answer from a certain Wall Street elite in New York.
Huang Xiaofeng really wanted to open up Zhang Yida's brain and see how he grew?
How did you come up with the idea of sharing electric scooters?
Huang Xiaofeng has basically determined that once the scooter project is launched, it will definitely become popular in the United States and achieve major commercial success.
"Mr. Zhang, how do you think we can open up the market in the United States?"
Huang Xiaofeng began to ask Zhang Yida for advice. He knew that Zhang Yida had a lot of ideas, and anyone would benefit from just one of them.
Seeing that Zhang Yida was about to return to China, of course he had to dig out more useful information.
"The domestic competition model is definitely not suitable for the United States.
The domestic shared bicycle market does not have any protective measures, causing the entire market to fall into excessive competition and present an out-of-control chaotic situation.
Bicycles parked haphazardly all over the streets and mountains of abandoned vehicles make people extremely frustrated.
In the European and American markets, bicycles cannot be placed wherever you want.
Before launching, the company must first formulate a contract with the government, and some restrictions will be added during this process.
We can choose to cooperate with cities and universities to jointly plan service standards and industry rules.
After obtaining the cooperation license, we can keep other competitors out and avoid malicious competition.
Without a price war, our shared scooters will soon be able to achieve a balanced revenue and enter a healthy development state."
Zhang Yida has long made up his mind to make money in the European and American markets.
Using free services as a means of competition will not work in Europe and the United States.
They are all developed countries, who do you look down on?
Therefore, Zhang Yida wanted to earn some foreign exchange in the European and American markets and then feed back into the domestic market.
"That's true. Europe and the United States are the most particular about contracts and the spirit of the contract.
According to Mr. Zhang, we will get contracts city by city. After winning the contracts, we will enter the local market.
In this way, will it be a little slow? Or other competitors will be the first to complete the market occupation."
It is certainly inevitable that competitors will appear and follow the trend to launch shared electric scooters.
Zhang Yida was also mentally prepared for this and said:
“So we have to fight for technology and products!
When each city conducts cooperative bidding, we must submit high-quality products to bid and win the market based on our strength.
R&D work is the top priority, and we have to build a team of engineers as soon as possible.
In the future, product research and development must also be given top priority.
In the European and American markets, the competition is not about the number of bicycles launched, but about technology and technology."