Ge Erping was an ordinary white-collar worker in an office building. He squeezed out of the crowded subway in the morning as usual and clocked in at nine o'clock to enter the company.
I sat in my seat, took a sip of coffee, and leisurely browsed Weibo on my computer.
I saw the number one search on Weibo: "New mutual financial company Ruixiang Technology once again donated 80 million coins."
What the hell is this? Out of curiosity, Ge Erping clicked in.
"If you invest 100 yuan for seven days to a month, you can earn a reward of 30 yuan."
"By investing in 12 platforms, you can earn 360 yuan with 1,200 yuan."
"Invite a friend to register and invest in a platform and get a reward of 10 yuan."
“Invite a friend to register and invest in 10 platforms and receive a reward of 120 yuan.”
"The above activities have a total cash reward of RMB 80 million, the number of places is limited, first come first served!"
"APP download channels: Android, Apple and other major mobile application markets."
…
Hey, this is interesting! Ge Erping searched for mobile applications and downloaded all three mobile software.
After registering and logging in, a pop-up advertisement on the homepage introduces the content of the event and how to participate.
After looking at the pop-up ads and having a clear understanding of this event, I forked the ad page.
The advertisements for the 12 investment platforms on the homepage were displayed one by one by scrolling down the mobile phone. Seeing that less than half of the originally displayed activity quota of 50,000 to 100,000 for each company had been taken away, Ge Erping was a little anxious.
I quickly clicked on the advertising page of a platform and jumped to the link to register an account. Just when I was about to complete the next step of recharging and investing, the company boss summoned everyone to a meeting.
Reluctantly, he quit the APP, put away his phone, and Ge Erping went to the meeting.
At the meeting, the boss assigned an urgent task, and everyone hurriedly took over the task and started working on it.
This busy day lasted for a whole day, and Ge Erping had already forgotten about investing.
After getting off work, Ge Erping only remembered investing to get rewards, and quickly took out his mobile phone to log in to the APP to take a look.
"Okay, okay, there are still 20,000 to 30,000 places left."
Ge Erping put his heart back in his stomach and started operating without any hurry. He completed the registration and investment of 12 platforms in sequence. When he saw the balance of 360 yuan displayed in the Touronghui backend account, he clicked on the withdrawal, and the bank card showed the receipt within two minutes.
360 yuan has been credited to the account.
Ge Erping felt happy and opened the 365 Accounting Manager APP. The "banner" activity page on the homepage showed:
"Love keeping accounts and know how to live."
"The first 365 Accounting Butler Challenge Competition is waiting for you to compete!"
"Users who keep accounting for 365 consecutive days will be rewarded with 365 yuan in cash."
"If you interrupt accounting for one day within a year, you will need to spend a replacement card."
“The way to obtain a supplementary card is to invite new users to register. The first supplementary card requires inviting 3 new users to obtain it. The second supplementary card requires inviting 6 new users to obtain it. The third supplementary card requires 9 people.
By analogy, you can only obtain a maximum of 5 supplementary cards."
This is interesting. If you use their software to keep accounts for one year, you will be rewarded 365 yuan, one yuan a day. If you forget to keep accounts and interrupt it, you can also invite new users to get a replacement card.
Come on, hurry up and join one. Keep good records. In the past, I was just a moonlighter every month, and I didn’t know where the money was spent. From now on, learn to keep accounts, learn to plan and manage money, and save money to marry a wife.
Ge Erping smiled innocently, imagining where his future wife would be.
Then Ge Erping opened the Kawang Credit Card Manager APP. The homepage was also an activity page. Clicking on it showed the following content:
"Manage credit cards with one click, just use Kawang Credit Card Manager."
"Users can bind their billing email with one click and enjoy services such as managing bills, calculating interest-free periods, finding discounts, repayment date reminders, online quick repayments, and online card applications."
"Now that you bind a credit card, you will also get a 30 yuan credit card repayment coupon, which can be activated in 6 months, and you can get a 5 yuan deduction every month for credit card repayments."
“In addition, if you invite a new user to register for the APP and successfully repay a credit card once, the inviter will be rewarded with a 30 yuan credit card repayment coupon. The more you invite, the more you get, there is no limit!”
Ge Erping quickly linked his credit card and saw that there was a 30 yuan repayment coupon in his account. Moreover, the APP also showed that his repayment date would be in 7 days. He calculated correctly and the statistics were very accurate.
.
I also tried to use Kawang Credit Card Manager to pay off a credit card bill, and a 5-yuan repayment coupon was deducted. I logged in to the bank's APP and it showed that the credit card repayment was successful.
Hey, it’s really convenient! I quickly bound six or seven other credit cards to it. They are all in one interface. The repayment date and bill amount are clear at a glance.
Ge Erping felt that he liked these three softwares so much that he quickly gave them to his colleagues.
I shared the invitation links for the three software tools, namely Touronghui, 365 Accounting Manager, and Kawang Credit Card Manager, to my colleagues, classmates, and friends through WeChat and QQ.
After thinking about it again, I started to compile a post, listing the various advantages of the three major software, and posted the post to the post bar and forum, and attached my own invitation link.
What happened to Ge Erping is just a microcosm. Now online Weibo, Tieba, forums, major QQ and WeChat groups are all discussing these three products and promotion invitations.
The situation offline is similar. Colleagues and classmates recommend each other, the products are easy to use, and there are rewards available. Everyone becomes a promoter.
The final result was that the promotion was so popular that the 80 million promotion fees prepaid by the 12 platforms in the second round were burned within three days.
For Ruixiang Technology Company, in addition to earning a gross profit of 48 million, the number of users of Touronghui has soared to 5 million, and it is still maintaining rapid growth. It has become a representative of Internet celebrity software, where people are stupid and have too much money.
The number of users of 365 Accounting Manager and Kawang Credit Card Manager has also soared to exceed 1 million, and the products have gained quite a reputation.
After Zhang Yida read various reports, he couldn't stop laughing.
The product was successfully launched and is getting better.
So the joint due diligence team of Zhenke Fund and Blackshirt Capital also settled in Ruixiang Technology Company.
A team of more than ten people, including lawyers and accountants, conducted a three-day investigation.
I reviewed the resumes of the company from the founder to middle management to the background of ordinary employees.
Grab various detailed data of the company's three softwares from the background and conduct detailed analysis and demonstration.
Compare and verify the company's various funds and accounts one by one.
In the end, detailed various data were obtained, various data were summarized, an investigation report was written and sent to the two funds, and Ruixiang Technology Company was withdrawn.
Zhenke Fund and Blackshirt Capital received the investigation report, held an investment decision-making committee and voted to pass it, and then began to contact Zhang Yida for detailed investment matters.
"Mr. Zhang, with all due respect, these three softwares of yours do not have much technical content and can be tinkered with by just a few college students. The asking price of 200 million US dollars is too high, and Blackshirt Capital can only offer 1 Billion dollar valuation.”
The person speaking was Shen Beipeng of Capital Capital in a black shirt, a tall, thin and clean middle-aged man. He looked gentle but spoke with a tough attitude.
Zhang Yida smiled calmly and said:
“Technology is simple and cheap, but creativity is priceless.
The financial supermarket concept created by Touronghui has centralized advertising placement and promotion, which reduces costs and improves the efficiency and influence of advertising promotion.
Currently, as the largest and most influential financial advertising online platform in the country, it has gained 5 million registered users in less than 2 months. I wonder whether this is persuasive enough, and whether it can be done casually.
365 Accounting Manager and Card King Credit Card Manager are software tools with the function of assisting in attracting traffic. They have been on the market for three days and have already gained millions of users.
In the future, the three softwares will keep pace with each other as a troika, and each one will win hundreds of millions of users.
With more than 300 million users, becoming the largest financial traffic portal is our ultimate goal.
By then, the pricing power of advertising in the entire financial industry will be jointly controlled by several major traffic giants and Ruixiang Technology.
Currently, the company has been established for two months and has already achieved revenue of 140 million yuan and gross profit of 84 million yuan.
While other companies are still burning money, we have found the right profit model.
In the future, with the development of mobile Internet, the prosperous age of the Internet financial industry has arrived.
The bigger the market, the bigger the cake. Every mutual financial company that wants to expand its scale and market must come to us to advertise.
What we want to eat is the biggest and most delicious piece of cake."
Shen Beipeng nodded, which made sense, but drawing cakes was useless for him. He then questioned:
"Where is your company's moat? Where is its core competitiveness?"
Zhang Yida feels that this king of venture capital is really difficult to deal with and is not easy to fool, so let’s talk about it! He said:
“There are two moats. The first is to seize the market first, cultivate user loyalty, and win with speed.
The second is our product matrix. In the future, we will add provident fund stewards, financial management and investment classes, online financial education courses, etc. to the categories. All products will become planets, rotating around the star of Tou Rong Hui and inputting traffic for it. It will then be monetized by Tou Rong Hui. Advertising revenue is just one type of income at present, and more monetization channels will be considered in the future.
The core competitiveness is the richness of products and the coordinated operation of all units. If any single segment welcomes followers, I will let them feel what it is like to fight with a group army as a regiment."
Shen Beipeng and Xu Xiaoping on the side applauded at the same time. Shen Beipeng finally smiled and said in appreciation:
"Blackshirt Capital agrees to invest! You successfully convinced me!"
He stretched out his right hand to shake Zhang Yida's hand and encouraged:
"Do a good job, young man, I'm optimistic about you!"
Zhang Yida spoke again:
"On the basis of a pre-investment valuation of US$200 million and a financing of US$50 million, I still have a condition."
"Please speak," Shen Beipeng said.
"AB Equity Institution, you take A shares, with 1 voting right per share. Management takes B shares, with 10 voting rights per share."
Zhang Yida said carefully. He still attaches great importance to corporate control.
"That's no problem. I wouldn't dare to vote without you!" Shen Beipeng said with a smile.
"I have a small request. Whether you agree or reject it will not affect our cooperation." Zhang Yida said.
"What request?"
Shen Beipeng said with some displeasure. Investors are here to make investments and give money to the company. It is not his style to give in without hesitation.
"I want to sell 1% of my equity to improve my life."
"In principle, it's not allowed, but I like you very much, young man. If you want 1% of the shares, Black Shirt Capital will take over."
Shen Beipeng agreed. As for the 2 million US dollars, the black-shirted capitalists have a big business, so they just need to get more shares.