In my previous life, I didn't make any money playing games or writing novels. I earned everything from investing online.
My game skills are too bad to be a host, pass!
I wrote two novels, but they were rejected. I was complained about by the reader and was dragged out and whipped to death! Come on, I don’t want to serve you anymore! I will never write again in this life!
Then you should continue to invest online. The last time I came into contact with online financial management was in the second semester of college, that is, at the beginning of 2014. It was neither too early nor too late, but I didn’t seize any opportunities that should be seized.
In 2013, Little Ant launched Yu'e Bao, leading the trend of online financial management on the Internet. It can be called the first year of Internet finance.
Subsequently, various baby financial management products sprung up like mushrooms after a rain, and at one time there were as many as 5,000 to 6,000 online financial management platforms.
Unlike the O2O group buying "Hundred Groups War" and the online live broadcast "Thousands of Broadcasts War", where the winner takes most of the share, one track cannot accommodate too many entrepreneurs.
Internet + finance, this track is broad enough, a trillion-level market. I remember in 2019 before the rebirth, there were ten or twenty mutual financial listed companies on the Nasdaq, New York Stock Exchange, and Hong Kong Stock Exchange, most of which
They are all unicorn-level, with a market value of more than US$1 billion.
Internet banks, Internet brokers, Internet insurance, Internet financial management, Internet loans and other industries all have good opportunities.
Among them, the most profitable ones are definitely online loans. What is the slogan of contemporary young people?
“Everything can be phased in”
"Driving school training installments"
"Ticket Installment"
"Travel Installment"
"Plastic Surgery Staging"
"Auto Insurance Installment"
"3C Digital Installment"
…
After thinking about it, Zhang Yida found that 2013 was full of opportunities, and any mutual fund subdivision could be listed separately if it was done well.
In his previous life in 2019, he was often upset that he had missed too many opportunities. He was complacent after making a little money, which was a joke in front of some mutual money bosses.
When I graduated in 2017, the Internet financial field was very stuck by regulation. Basically, the domestic domestic stock market was shrinking and everything was undergoing transformation.
Therefore, he had no choice but to give up this career as a recent graduate. In addition, there were some problems with the feed factory at home, so he continued to manage the feed factory at home until 2019 after graduation.
However, I have been paying attention to the news about the mutual finance field. For example, a certain company went public on Nasdaq and raised hundreds of millions of dollars, a certain company invested in a licensed consumer finance company, invested in a private bank, and went overseas to Southeast Asia, Africa, and Latin America.
, rapidly developed into the number one market share in the local market.
All these news attracted Zhang Yida and made him eager to take action in the field of mutual finance. However, due to the fact that his family's feed mill business was facing a critical period of transformation, and the time window for starting a mutual finance business had been missed.
The final result was this. Zhang Yida bid farewell to the mutual fund industry with regret and did not start a business.
In his previous life, in the first semester of his sophomore year, that is, in 2014, Zhang Yida accidentally came into contact with Ping An Lufax, an Internet financial management platform under Ping An Group.
Lufax was doing an activity to attract new users at the time. New users who registered and invested only one yuan would be given a no-threshold investment coupon of 500 yuan. If they invested the 500 yuan investment coupon for one month, they could withdraw it with interest after the expiration of one month.
500 yuan principal plus investment income.
Zhang Yida saw this news on the Internet, and tried to register and invest himself. He spent one yuan and earned 500 yuan.
All this is very attractive to Zhang Yida, and he wants to find out what's going on here. Is Ping An giving money away? Or is it that Internet companies have subsidized it to attract new users?
Then, I slowly fell into the mutual gold circle.
At first, you register on each platform yourself to become a new user and get rewards, and then you cooperate with the platform to help them attract new users and earn promotion fees.
In this way, a cooperation worth tens of thousands of dollars, and after more than three years, I have saved six to seven hundred thousand. It is not a big achievement, but it can be regarded as a little spice to college life!
Because he still has to study, the courses are also very heavy. In his previous life, Zhang Yida thought about starting a business in college and opening a company to promote major platforms. He also thought about building a website to divert traffic to major platforms and collect advertising fees.
Or because of schooling issues, I was afraid of not doing well in part-time jobs, and I had no entrepreneurial experience. After all, I was too young, so I just missed the opportunity.
There is a similar company called Rong361, which was founded in 2011 and is known as a mobile financial smart selection platform that provides search, price comparison and application services for loans, credit cards, financial products and other financial products.
In my previous life, when I wanted to start a business in college, the company I wanted to imitate or benchmark the most was this company. Later, this company was listed on Nasdaq in 2017, with a market value of up to US$3.5 billion.
The power of an individual is limited. In my previous life, when I was in college, I had been doing mutual money on my own, so I didn’t make any great achievements.
If you build a website at this time and join the competition with Rong361. Without trying to kill your opponent, there is great hope that you can carve out a piece of this cake.
If nothing else, Rong361 should have raised US$30 million in Series B financing, led by Sequoia Capital China. Next year, there will be US$60 million in Series C led by Temasek. The year after that, there will be another US$1 billion from Yunfeng Fund.
RMB D round financing support!
The speed and scale of financing cannot be underestimated, and the team is also very good. There are turtles who have returned from Wall Street and founders who have gone there to join.
However, I also have an advantage. I have a better prediction of future mutual financial trends than they have for 6 years. This alone will allow me to avoid many pitfalls in the future.
You must know that starting a mutual financial business is a way to make money quickly, but being too close to money can easily lead to various problems and even crimes.
Later, with the strong supervision of mutual funds, many mutual financial bosses deviated from their original intentions and did too many outrageous things for money!
"Campus Loan"
"Naked Loans"
"Violent Collection"
"Data trafficking"
There are too many to mention. "I will definitely not do these things, they are all minefields." Zhang Yida thought secretly.
"They have money, and I have predictions about the future."
"They have a team, and I will help them too!"
"Perhaps at the beginning, my team should be a little weaker and look for more technical skills. The operational talents should not be any different?"
Zhang Yida thought silently for a while.
Make up your mind that you must do something vigorously in this life, don't be timid.
First, we need to complete the goal of one apartment in Beijing. It will take about one-tenth of the small goal mentioned by Boss Wang. Of course, it refers to the housing price in 2017. I remember that it has risen to about 100,000 per square meter in Haiding District. Now it should be 4 in 2013.
Looks like ten thousand.
By the way, parents, please remind them to make the transition as soon as possible. Selling pig feed has no future.
Sixteen years ago in the previous life, my family's feed factory put into production a new type of feed, and invested tens of millions in it. The R&D and production process was extremely arduous, but the feed that finally fulfilled the expectations of my parents was not welcomed by the majority of farmers and was unsaleable when it was launched on the market.
Tens of thousands of tons of feed are piled in the warehouse and cannot be sold, and my parents are worried about their gray hair.
Seeing that most of the factory's working capital is tied up in this, if the feed cannot be sold, there will be no payment. This has affected the normal operation of the factory. In the end, the strong man broke his wrist and offered a 30% discount before clearing out the goods.
After this battle, the career that my parents had put their whole life on was severely damaged.
In more than two years and nearly three years from 2014 to 2016, tens of millions were spent on the research and development of new feeds.
In addition, the feed from 2016 to 2017 was unsaleable and was cleared at a low price. The final inventory of losses showed a total loss of 42 million.
Fortunately, my parents have always been cautious in doing business, and rarely run with debt. That is, they do not have loans to purchase feed production raw materials and new production line equipment. Otherwise, there will definitely be a backlog of hundreds of millions of yuan in goods that time, and bankruptcy is a certainty.
When I graduated from college in 2017, my family's industry was facing a major test. Because of the setbacks in the launch of new feeds, old feeds were gradually phased out. The market share around Chengdu was also declining day by day.
At that time, I did not run away. I first convinced my parents and took out all the remaining funds of the family for 10 million. I mortgaged all the factory land and equipment for 20 million. A total of 30 million was invested in the pet food market.
The difficult battle of transformation.
Entering the pet food field was a carefully chosen decision by Zhang Yida.
First of all, it is not very different from the field of pig feed. They both produce things that animals eat.
Second, the factory buildings and personnel are ready-made, and the equipment can be used after modification.
Third, all use online marketing channels, opening Taobao and Tmall flagship stores, and cooperating with animal influencers to carry out live broadcasts.
Especially the third point. Zhang Yida University has basically been engaged in online marketing for several years. He is no stranger to this area and has some experience. In addition, this sales model has a very short account period, ten days and a half with the partner.
Settlement is done once. Unlike in the past, it was common for pig feed dealers to default on their accounts for several months and half a year.
At that time, when the factory was undergoing transformation, the most lacking thing was capital flow, and the capital chain was too tight.
Fortunately, the transformation was very successful. In the first year of 2017, the operating income reached 50 million, the net profit reached 20 million, and the loan was paid off smoothly.
Because it is a self-made pet food brand, word-of-mouth has fermented after the product became popular. In 2018, the operating income reached 300 million, and the net profit reached 30 million. In addition, 80 million was spent to invest in new factories and equipment to supplement production.
capacity, so profit margins have declined.
When Zhang Yida was reborn in October 2019, the operating income in the first nine months was 700 million, and the full year is expected to be no less than 900 million.
At that time, Zhang Yida was still chatting with some pet food and veterinary experts and scholars about expanding the research and development of some new pet food and medical supplies. At the same time, he planned to start laying out pet hospitals in Chengdu and hosting them. The plan was very big and he wanted to be aggressive in the pet market.
Take a big piece of the pie.
Then, after taking a nap, I was inexplicably transported back to 2013.
"The National Day holiday is in a few days, so I'd better go home. Let's just ask my parents to transition to the pet food market as soon as possible. There are too many pig feed giants. Zhengda, I hope they are all players who have been involved in the pet food market for decades. No.
If there are too many opportunities, the market won’t be big!”
"And also provide me with the next entrepreneurial capital, one million, which can be considered as a corporate strategic consulting service fee for me."
Thinking of this, Zhang Yida inadvertently smiled.
Just arrange it like this, no problem, old iron 666!