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Chapter 23 Payment Layout

After finishing a lot of things about buying a car and a house, the office building over Wudaokou has also been renovated.

Ruixiang Technology moved out of the school's mass entrepreneurship and innovation center and settled in Colin Building.

Colin Building is located between Beijing University and Wudaokou, adjacent to Zhongguancun, and its Feng Shui and location are both very good.

The entire Colin Building is 50 stories high and has complete supporting facilities around it. It was completed less than 2 years ago and the building looks brand new inside and out.

Ruixiang Technology rented the 35th and 36th floors with an annual rent of 12 million, with a total area of ​​3,000 square meters.

The decoration design style adopts a fashionable and minimalist style, which is simple and bright. At the same time, many green plants are also arranged to make the whole space look more vibrant.

The chairman's office covers an area of ​​200 square meters. It uses light-colored sofas, natural wood-colored floors, office desks and chairs, and vertical table lamps to create a light sense of home comfort.

Bookshelves are also arranged, containing many history books and economic and management books.

Zhang Yida was very satisfied. He walked to the huge and bright floor-to-ceiling windows and looked into the distance. The view was broad and the sun was shining brightly.

"Bang bang" the doorbell sounded.

Zhang Yida turned his back to the door and said, "Please come in!"

Looking back, Lin Zhenyang, dressed in formal attire and with meticulously combed hair, smiled and led an elegant middle-aged man in his thirties, also dressed in professional attire, into the office.

Lin Zhenyang introduced:

"This is the CFO recommended by Blackshirt Capital, Mr. Lei Dongming."

Zhang Yida stepped forward and shook hands warmly, invited the two of them to sit on the sofa, and asked the administrator to bring three cups of steaming coffee.

The three of them leaned on the leather sofa, and Lei Dongming took the lead in introducing:

"Director Zhang, I graduated from the School of Economics and Management of Aoki University in 2002, and then went to the University of Chicago to study for an MBA. I worked at Goldman Sachs for five years in investment and M&A, and later I went to Liehu Mobile as the CFO to guide Liehu Mobile.

Listed.

Mr. Shen in the black shirt recommended me to come to Ruixiang Technology to serve as CFO, and I am deeply honored.

As a dark horse in the field of domestic mutual funds, Ruixiang Technology has no doubt about its development potential and space.

It is very happy and exciting for me to be able to work with young talents like Director Zhang and Mr. Lin.

I believe that under the leadership of Director Zhang and Mr. Lin, Ruixiang Technology will definitely make a difference in the mutual fund industry and become a great company.

And I will also use my more than 10 years of investment, mergers and acquisitions, and financial management experience to plan and solve all financial management problems for the company and do a good job in logistics support."

Zhang Yida laughed and thought that Lei Dongming, a turtle, was very good at talking and expressing his opinions. As expected, all the elites in the business field were talented people.

Black Shirt Capital sent him to join Ruixiang Technology as a talent introduction to supplement Ruixiang's strength, and also to insert individuals into the company's management to understand the company's trends.

After all, tens of millions of dollars are not thrown away in vain. Venture capital should not only help the invested company to strengthen its strength, but also prevent the founder of the company from hollowing out the company or doing other things that are not beneficial to the company. This can be regarded as the post-investment management of venture capital institutions.

Bar!

When Lei Dongming came up, he first flattered him and Lin Zhenyang, and then stated that he only focused on the financial affairs and would not interfere in management.

Zhang Yida smiled and said:

"On behalf of Ruixiang, I welcome you to join us.

Mr. Lei is an expert in the field of finance and investment. He has also served as the CFO of a company listed on Chinese concept stocks and is familiar with the listing operation process. Mr. Lei will need more efforts in this area in the future!"

Lei Dongming said modestly:

"Everywhere! It's all your responsibility and what you should do."

Zhang Yida was about to weigh the CFO's ability and asked again:

"I don't know, Mr. Lei, what do you think of the current development of Internet finance and various opportunities?"

Lei Dongming knew that he was considering himself. Before he came to report, he had already collected all kinds of news in the field of mutual funds. He smiled calmly and said:

“This year can be regarded as the first year of development in the field of Internet finance. Ant Financial took the lead in launching Yu’e Bao, ushering in the era of Internet financial management.

Today, the total deposits of domestic residents have exceeded one hundred billion yuan. For domestic people, financial management channels are still too simple.

Most people's financial management methods are deposits and savings, or bank financial products, monetary funds, and dividend insurance. These financial management methods are safe, but their returns are low and they cannot beat inflation.

High returns in the stock market are also accompanied by high risks, and many people are afraid to invest.

The emergence of Yu'e Bao and various Internet financial management platforms has filled the gap in the domestic financial management market very well. It has the characteristics of higher returns than banks and lower risks than the stock market, so it is basically foreseeable that it will be popular among the public in the future.

As a financial supermarket, Ruixiang Technology's Internet financial management platform will become more popular in the market, the greater its development space will be. Its status will also rise.

What Ruixiang has to do is to firmly control the flow and wait for the wind to arrive.

In addition, I think Ruixiang still has ample funds. In the future, it can selectively invest in several potential start-up mutual fund companies to enjoy the dividends of this wave of industry development to a greater extent.

In turn, as these companies develop and grow, they can become partners of the company's products and feed back to Ruixiang Technology. The money we take out of our left hand pockets is earned back with our right hand.

In addition, the company's current products are relatively single.

We can get involved in things like online loans, fund sales, and Internet insurance sales in the future.

We will maximize our traffic advantages, provide customers with richer financial products, and create greater profits and value.

We can all participate in the three traditional banking businesses of deposits, loans and remittances. Empowering the Internet to create new finance.

It's just that obtaining the corresponding financial license is very difficult in the country.

To save money, you need a bank, fund, insurance, or trust license.

Loans require consumer finance and Internet small loan licenses.

Remittance requires a paid license.

Of course, the above are some of my immature ideas, and some of them may not be very realistic and prepared. I hope that Director Zhang and Mr. Lin will not laugh."

Zhang Yida clapped his hands and cheered:

"Mr. Lei really sees the problem very sharply, and some of his ideas coincide with mine.

If Ruixiang Technology wants to control traffic, it will need to improve many layouts, expand the market, and increase marketing expenditures.

Expand market share, increase revenue, and raise more funds. Then use financing to burn money to continue expanding the market size.

The pace cannot be slow, and the track must be firmly occupied in front of the opponent.

Expand the market scale → increase financing → burn money on financing and continue to expand the scale → continue financing...

Capturing most of the market size in this field and capturing most of the financing invested in this market is what I really think.

We have an absolute market scale advantage, so our competitors cannot raise capital and have no money to engage in vicious competition with us.

It must be fast and rely on the pace of financing to overwhelm the opponent. Otherwise, a tug-of-war will form, and then all kinds of money will be burned. The company does not want to make a profit, and it will be a junk stock even if it is listed.

So our funds seem to be abundant, but in fact they will be used for marketing and expansion.

But what you said about investing in a start-up mutual fund company is a good idea.

The company has set up a strategic investment team, and you are responsible for managing the selection of projects and investment and mergers and acquisitions.

We will allocate 50 million to you in the initial stage, mainly angel rounds and A rounds at first!

You can invest less cash, but our traffic resources can also be counted as a kind of capital and invested together.

In addition, I have been considering expanding products and obtaining relevant licenses.

You can't rush this, you can only do it one by one.

It is not advisable to swarm the swarm of swarms. It is necessary to maximize the utilization of resources, break through at a single point, and gain absolute advantage in one field before deploying the next one.

The advantages of financial management this year have basically been determined, and the online loan diversion business will be deployed next year.

As for the license, the most important thing is actually to pay for the license.

We direct deposit and loan business to our partners, and we do not need to hold a license. Instead, we need our partners to hold a license.

For Hui, I want to do direct business, scan code payment and mobile payment.

That is, everyone can go out with a mobile phone and pay with the mobile phone, bringing society into a cashless era.

This business is currently being promoted by Ali and Penguin. If we want to be a latecomer, we can't burn as much money as others.

So I have been thinking about where is the entry point?

If you jump in, you don’t need much. I’ll be satisfied if I can occupy 10% of the market share.

Creating a payment software can attract new users for us, attract traffic, and increase user activity and stickiness.

With the three-direction layout of deposits, loans, and remittances completed, it can be said that the user's asset situation is fully understood.

Financial management, borrowing, transfer and consumption, combined with our accounting data and credit card data. We can launch personal credit scores and provide risk control output business for other financial institutions.

The most missing link now is payment, which is very troublesome. It must be supported by scenarios or traffic. Ali relies on e-commerce to promote it. Now Alipay users have exceeded 300 million. Penguin has a huge number of users, so it is relatively difficult to promote it.

Easy.

Mr. Lei, do you have any good ideas?"

Lei Dongming listened with rapt attention. What Zhang Yida said was so attractive, and he was still thinking about it. Zhang Yida suddenly called him, and it took him a long time to react and hurriedly replied:

“How about we start with the subdivision of third-party payment?

In the early stage, we focused on industry needs and developing industry applications, such as making third-party payment interfaces for wealth management companies and loan companies, and conquering the financial industry first.

Then we will gradually promote it to individuals to individuals and individuals to small and micro businesses."

Zhang Yida thought about it for a while and found that this is more realistic. All the customers are ready. Now he just needs to continue to deepen cooperation. He nodded and said:

"That makes sense, but I'm too impatient. We can't handle the giants at the moment, so let's start with a little development!"

He also recalled the popularity of third-party payment licenses in later generations, with a transaction price of more than one billion. He hurriedly said:

"You should do some research first and see if it is too late for the license we apply for now to be issued this year. If it's too late, buy it. This project cannot be stopped and must be launched immediately."

Lei Dongming agreed, and then went around to inquire about connections.

Zhang Yida recalled the hot financial license trading market in later generations, and wondered whether he should quickly hoard a wave of licenses, speculate on the licenses, and sell them during the price peak in 2017-18, and earn ten to eight times the profit.

Take payment licenses, for example, which are standard equipment for giants, including Ali and Penguin. Goudong acquired them, and Meituan reportedly spent more than a billion to acquire them in 2016.

The third-party payment license business can be divided into three parts: Internet payment and mobile payment, prepaid card issuance and acceptance, and bank card acquisition. The most valuable ones are Internet payment and mobile payment.

This year 2013 should be the year with the most payment licenses issued. It seems that next year more than ten or twenty licenses will be issued. The last one issued in 2015 will be the swan song.

In the end, there are only more than 200 stocks in the national market, which are priced but not marketed. However, for Internet giants, financial giants, real estate and communication industry giants, one billion or eighty billion is not affordable. The key is to complete the strategic layout and

Operate legally.

It was only in 2010 that licenses were required to operate. In the past, e-commerce giants were running naked without licenses.

This is also the country's financial phenomenon. They always innovate first, then rectify the problems after they are discovered, and then require a license to work.


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