"Mr. Zhang, the cash on DouShi's account is a bit insufficient."
At DouShi’s annual meeting, Zhang Lan quietly said to Zhang Yida.
"Ah?" Zhang Yida was surprised. He hadn't heard any good news recently. All companies were losing money and burning money.
"Didn't we just inject $100 million a few months ago?"
Zhang Yida was sitting at the row of tables closest to the stage. He was enjoying the singing and dancing of the young ladies on the stage. He looked away and started asking about Zhang Lan.
Zhang Lan said with a serious expression: "Musical.ly has been increasing its promotion efforts, and recently opened a European operation center, which consumed a lot of our reserve cash.
And we, DouShi, have been poaching people from domestic art academies and from various live broadcast platform guilds, which all require funding."
Speaking of this, Zhang Lan frowned and looked at Zhang Yida again, and said quietly: "There are also content reviewers, which is also a huge cost."
Zhang Yida heard the resentment in her words, smiled and said:
"Content review is what I have always emphasized. What if the videos uploaded by each user are not reviewed, and videos of pornography, gambling, drugs, and videos that insult heroes and martyrs appear?"
“We need to take a longer-term view. If we want long-term and orderly development, content review is essential.
Just look at Weibo and you will know! You understand!”
Zhang Lan nodded and said: "The reason is this. We have never been commercialized and have no revenue. The operating costs are so high. I want to save as much as possible."
“There’s no need to save money, and there’s no need to worry about commercialization. We’ll consider this issue when DouShi’s daily active users reach 100 million.”
Zhang Yida clearly knows that the current state of DouYu is far from full-fledged.
After the user scale increases and everyone becomes addicted to playing and can't live without it, you can insert an advertisement at this time...
We are still expanding our territory, so it is too early to talk about commercialization. If the number of users decreases because advertising affects the user experience, then the gain outweighs the loss.
"It's time to start a round of financing. After all, we have to go to the capital market." Zhang Yida murmured.
"Mr. Zhang, how about singing a song? We will launch an annual meeting challenge on DouShi."
Zhang Yida pointed his finger at Zhang Lan and said with a smile: "You! You really don't miss any promotion opportunity."
"I think Mr. Zhang, your singing is very nice. I was still browsing the short video of last year's annual meeting that Guo Rui sent to employees on TikTok.
The protagonist of the short video is you, and it has received hundreds of thousands of likes."
"Really? You can't speak out of conscience." Zhang Yida still knows how much he weighs. He is still far from a professional singer. At most, he is at KTV level.
"Really, really. Mr. Zhang, just sing a song! The employees of Dou Vision have performed pretty well this year, please cheer me up." Zhang Lan encouraged.
"Then what are you going to sing?" Zhang Yida was annoyed and had no choice but to nod in agreement.
"Sing "Nothing"!" Zhang Lan suggested.
Zhang Yida touched the back of his head, this is not good! He stole the spotlight from the richest man Wang.
"This song is too high-profile! The contrast is too big. What should I do if netizens suspect that I am showing off?
No! No! Let’s change it to something else!”
Zhang Yida shook his head repeatedly.
Zhang Lan persuaded: "That's how it becomes topical! It makes it easier for us to run the annual meeting challenge!"
"You are playing a big game of chess!"
In the end, Zhang Yida didn't steal the chance to debut as King's Richest Man, and chose the song "Like You" by GEM.
Zhang Lan suggested singing "Bubble", but Zhang Yida did not dare to choose this song. Yimin Wangjin's stock price was in danger. It would be a slap in the face if it plummeted after singing this song...
When the employee guest-starred, the host began to announce: "Now please enjoy the performer of "Like You"..."
The voice was very long, and it took a long time before he said "Chairman Zhang Yida."
Under constant calls, Zhang Yida walked onto the stage with a microphone and spoke in loose Cantonese:
Drizzle drizzles and wind soaks the streets at dusk
Wiping away the rain, my eyes looked up for no reason
Looking at the lonely evening light
It's that sad memory
…
I like your charming eyes
…
Although the Cantonese language was not very standard, the employees present were still very excited. The chairman sang with all his heart. It was a rare opportunity, so he quickly took a photo with his mobile phone and made a tremolo.
Hundreds of short videos with the "Annual Meeting Challenge" were quickly uploaded to Douyin.
The algorithm recommendation department of the left-behind company had already received Zhang Lan’s advice and selected the short videos with the best shooting and editing skills from hundreds of short videos and threw them into the traffic pool and received strong recommendations.
"Awesome, my Yida, when will he debut?"
"This is Dou Vision's annual meeting! Look at the stage and the live sound, it's a big company!"
"It sounds great. I want to see Mr. Zhang Yida and GEM perform together."
…
In the following days, the annual meeting challenge quickly became popular on Douyin, and many people followed suit and shared their company’s annual meeting videos.
Since Zhang Yida has a good relationship with Penguin, DouShi’s external links can also be shared on WeChat and WeChat Moments, which has attracted a lot of traffic from WeChat.
…
After Zhang Yida finished singing, he returned to his seat with applause and cheers from the audience.
"It sounds good, the rumors are true, he is indeed a music boy." Zhang Lan gave Zhang Yida a thumbs up, and then continued to immerse himself in shaking his head.
"What music boy? What an ugly name! It sounds like the boy who picked up shit.
Why don’t you name it after a music god?”
Zhang Yida complained there.
"Here, look." Zhang Lan handed the phone to Zhang Yida.
When Zhang Yida took a look, he didn't know who had posted the short video of himself singing, and it had received thousands of likes.
Then the first floor of this short video was occupied by the comment "music boy".
Zhang Yida was dissatisfied and typed a reply to the first floor on Zhang Lan's mobile phone: "That's the "Music God". Change it for me quickly. Believe it or not, I will ban your account."
Zhang Lan took the phone and looked at it, and she couldn't help but smile. You are only 21 years old, you are right to say that you are a boy? You are too narcissistic to be a male idol.
I thought so in my heart, but I didn't dare to say it with my mouth. Zhang Lan echoed: "It's just that I have no eyesight."
"By the way, Mr. Zhang, I found a problem that we must pay attention to."
Zhang Yida was startled and asked, "What's the problem?"
“On TikTok, there are many girls showing off their figures and faces, and then the traffic is redirected to WeChat to ask people to engage in micro-business;
There are also people who show off their luxury cars and mansions, ask people to add them on WeChat, and talk about one-on-one guidance to make money;
There are also makeup tutorials on DouShi and directing fans to sell beauty products on WeChat;
There are also beauties shooting clothing matching videos to guide fans to sell clothing on WeChat;
There are also various micro-businesses that make skin care products and so on.”
Zhang Lan complained about a lot of questions, and then asked Zhang Yida: "Do you think we should take care of it?"
Zhang Yida pondered for a moment and said: "From a certain level, rich content is good for the platform. But this kind of harvesting of leeks cannot be tolerated.
Add a reporting function and classify the reports. Posting spam advertisements, selling fake goods, suspected fraud...are divided into these categories.
After investigation and verification, all accounts will be blocked and serious reports will be reported to the judicial authorities."
Zhang Lan's eyes lit up, this method is great! If DouShi wants to maintain a positive image, it must establish some reporting and picketing mechanisms like this.
The annual meeting has entered a new stage at this time, the overseas branches are connected.
The figure of Musical.ly North America President Ryan appeared on the big screen on the stage. He was blond and blue-eyed and dressed in a high-end suit. Behind him stood a large group of employees with different skin colors: "white, yellow, and black."
Led by him, a group of international employees behind him said together: "Give my Chinese colleagues a happy New Year in advance, and wish you all a happy New Year!"
Although the pronunciation was not very standard, everyone could still clearly hear a few words "early years" and "happy new year".
Many employees who have just joined the company are not aware that the company has an operations center in the United States. Seeing a large group of foreigners paying New Year greetings via remote video gave them a deeper understanding of the company's strength.
After Ryan, the person who connected again was Ma Jun, the European president of musical.ly. He led a group of almost all white employees behind him to express New Year greetings to his Chinese colleagues.
Beijing time is now 8 pm, Eastern time is 9 am the next day, and London time is 4 am the next day.
Through the screen, Zhang Yida saw that Ma Jun was leading a group of employees to have a party in a villa.
Zhang Yida smiled, Ma Jun was quite adaptable to this kind of life, and looked contented.
Next came the award distribution session. Zhang Yida came on stage and distributed stock options to outstanding employees, which was a piece of paper with the number of shares written on it.
The specific issuance of options requires the legal department to communicate with each award-winning employee one by one and sign a thick stack of agreements.
After the options were distributed, various electronic products and cash began to be distributed. There were too many people, so Zhang Yida handed it over to Zhang Lan.
The lottery was very interesting. The company directly retrieved the data from the backend. The 10 people with the most likes in the annual meeting challenge were awarded a mobile phone.
There are also consolation prizes for those with slightly worse data, such as a "9 yuan and 9 bag of tissues to take home" shopping coupons kindly provided by Pinduoduo, "free monthly, quarterly and annual cycling passes" provided by Huimin Bicycle, Pei Duoduo.
A "Dogfud Dog Food Voucher" provided by the Internet.
There are also investment red envelopes provided by Yimin Wangjin, Ruimin Financial Management, and Ruixiang.
After this pile of consolation prizes was put on the stage, employees were taught a vivid lesson: what is free recruitment and ecological reaction?
After the annual meeting of DouShi, Zhang Yida continued to attend the annual meetings of other companies in the next few days.
At every annual meeting, Zhang Yida sang a song without discrimination, and was then filmed and uploaded to TikTok by his employees.
TikTok has recently been flooded with videos of Zhang Yida singing at the annual meeting, which netizens jokingly called "Zhang Yida's Beijing-wide tour concert."
In addition, it should be mentioned that the consolation prizes of each company's annual meeting are the same as those of DouShi. A lot of "free riding coupons", "e-commerce shopping coupons" and "investment red envelopes" were given out.
This was also pulled out by netizens and whipped to death, and a joke was also made about it.
I was riding a free Huimin bicycle, drinking Mengniu Sour Yogurt with free shipping from Pinduoduo, and my dog was eating the dog food donated by Dogfud. I silently turned on my mobile phone, Touronghui/Yimin Financial Management
/ The daily rising income of Ruimin Financial Management is enough to buy two pounds of pork ribs. Being an employee of Zhang Yida Company is such a blessing!