Many office workers have opened the Huimin Bicycle APP, preparing to scan the code to unlock a Huimin bicycle and ride it to work.
However, when they opened the APP, they all received a software update reminder.
Users with good traffic clicked update and upgraded the APP.
They are also curious about what functions Huimin Bicycle has added in this update.
In the past, every time Huimin Bicycle was updated, some new features would be added, such as: deposit financial management, Duoduo shopping coupons, authorized mung bean credit points for deposit-free riding...
With anticipation, the user completed the software update.
Eagle-eyed users discovered that the APP has been renamed, from "Huimin Bicycle" to "Huimin Travel".
Cycling has become travel, and users have not guessed the meaning of the subtle change in the two words.
With doubts in their hearts, users quickly logged in to the Huimin Travel APP to find answers.
They found that the UI interface of the APP has changed drastically.
There are several more sliding buttons at the top of the homepage, namely "Bicycle", "Taxi", "Hitchhiking", "Map" and so on.
Originally it only had a bicycle function, but now it has several more services.
What do "taxi-hailing" and "hitchhiking" mean? Does Huimin Travel want to compete for Didi Travel's business?
Some users have already figured out that Huimin Bicycle's name change to Huimin Travel represents the official entry from the "shared bicycle" field into the "big travel" field.
This is a big deal!
Many users are happier than during the Chinese New Year. They like to see Internet companies engaging in subsidy wars.
After the merger of Didi and Kuaidi last year, we haven’t enjoyed any real taxi-hailing discounts for a long time.
Uber China has also recently adjusted its subsidy levels. It is unthinkable to pay one or two yuan to take a taxi like before.
As for Yidao, Cao Cao, these poor guys, all of them deduct Sosou, and the subsidies are not profitable at all.
Huimin Travel, a wealthy company, is different. Didn’t it raise billions of dollars?
With the rich man Zhang Yida as his backing, he should be able to break up with Didi.
They very much hope that Huimin Travel will start a war with Didi. It is best to burn money like Didi and Kuaidi did in the past. This way their users can get benefits.
Some users received a reminder: Huimin Travel will give you an 88 yuan taxi discount coupon, which can be used to deduct 10% of the fare for each taxi ride.
As expected of a wealthy company, this move is extraordinary.
After receiving the coupon, some users began to experience the taxi-hailing function. They first clicked the taxi-hailing button, then entered the destination and sent the order.
Then a window popped up on the mobile phone page:
Take a taxi from Yidao for 21 yuan.
Cao Cao takes a taxi for 22 yuan.
Uber ride is 20 yuan.
…
Some users feel that their IQ has been insulted. What the hell does that mean? Hezuo Huimin Travel is just a second-rate dealer!
It has not launched its own online ride-hailing brand at all, but only serves as a diversion for other ride-hailing apps.
However, some users like this feature very much. In the past, when using Didi Taxi, during rush hours, they could not get a taxi at all and had to queue for a long time.
Now use Huimin Travel’s taxi-hailing aggregation function to call more than a dozen taxi-hailing apps at once.
Whichever taxi app takes the order first, you will be seated there.
Apart from anything else, the order-taking speed is not even a little faster than Didi.
In addition, Huimin Travel also gave away an 88 yuan taxi voucher. Many users decided to use Huimin Travel to take taxis in the future, and at least they had to use up the voucher.
Some attentive users also discovered that Huimin Travel has cooperated with more than a dozen mainstream taxi-hailing apps, but Didi is the only one missing.
They speculated that Didi was dissatisfied with this and did not cooperate with Huimin Travel.
Some Internet professionals commented: Huimin Travel has launched an aggregated taxi-hailing function, and with 100 million users, it will greatly increase the order volume of small and medium-sized taxi-hailing software.
In addition, Huimin Travel helps these taxi-hailing apps conduct business diversion, customer acquisition, payment and settlement, etc., all of which are completed on the Huimin Travel APP.
Huimin Travel will definitely charge a commission for each taxi order. Although I don’t know the specific commission ratio, I guess it should be high.
For Didi, Huimin Travel's move will greatly harm his interests.
If Didi does not cooperate with Huimin Travel, it will lose part of its order volume. At the same time, this part of the order volume will also go to Didi's competitors.
With an increase and a decrease, Didi's market share may decline to a certain extent.
If Didi cooperates with Huimin Travel, in addition to receiving a commission, it will also damage the image of the giant and will be interpreted by the outside world as bowing to Huimin Travel.
…
Zhao Chunhua was recently promoted to head of the company's new media department.
It was too difficult to write an article about Shiwanjia, and she had been struggling with what topic to choose recently.
When it was time to get off work, Zhao Chunhua took a ride and started chatting with the driver.
"Master, how many days have you been hitchhiking?"
The ride-hailing driver replied while driving, "I've only been running for a few days. I used to ride Didi Hitch-Hitch all the time."
Out of professional sensitivity, Zhao Chunhua asked again, "Then why don't you run away?"
"Hey!" the driver sighed, "Didi's commission is too high now, and the subsidy has also dropped."
"Is that so?" Zhao Chunhua asked again, "What policies did Huimin Hitchhiker give you?"
Talking about this, the driver suddenly became energetic and talked about all the incentive policies of Huimin Hitchhiking that are beneficial to car owners.
Zhao Chunhua listened very carefully and remembered what the driver said firmly.
When she got home, Zhao Chunhua didn't even bother to eat, so she turned on the computer.
Soon, an article titled "Huimin Bicycle's "Travel" Ambition" was published.
After carefully checking for typos and incorrect sentences, Zhao Chunhua formatted the article, clicked send, and the article was uploaded to the WeChat public account operated by Zhao Chunhua's company.
This article by Zhao Chunhua first reviews the development history of Huimin Bicycle and lists the achievements of Huimin Bicycle, including the acquisition of Baimo Bicycle, the dominance of Hello Bicycle and Xiaolan Bicycle, and the launch of shared scooters in Silicon Valley.
etc.
Then he focused on describing the difficulties faced by Huimin when traveling, including damaged bicycles, difficulty in making a profit, etc.
Then it introduced the recent action of Huimin Bicycle, which launched the aggregated ride-hailing function and the ride-hailing function.
Didi’s user subsidies and car owner incentives were also compared with Huimin Travel.
Finally, it was concluded that Huimin Travel will definitely occupy a place in China's travel industry.
Zhao Chunhua never expected that her article would soon exceed 100,000 copies and be reprinted by major media outlets.
Zhao Chunhua’s article is still very good. First, she reviewed the development of Huimin Travel from a neutral perspective and affirmed the past achievements.
Then he wrote the evaluation of Huimin Travel by users and car owners, including subsidies, reputation, efficiency, experience and other aspects.
Of course, for most users, they still value the various user subsidies that benefit people’s travel highlighted in Zhao Chunhua’s article.
Many users are ready to experience Huimin Travel's taxi service and ride-hailing service to see if it is as good and as favorable as described in the article.
…
"Mr. Chen, with Huimin Travel, do we really want to refuse cooperation?"
Didi COO Liu Jing asked Chen Wei tentatively.
Chen Wei's face was very gloomy. He had seen all the ups and downs that Huimin had gone through these past few days.
There are also users on the Internet who say that Huimin Travel will definitely beat Didi Travel.
He wanted to see how Huimin Chu could crush them.
"How is the order volume from Huimin Travel?"
Liu Jing shook her head, "I can't get first-hand data, so I can only make some assumptions based on the orders received by Didi drivers in the past few days."
"Based on the comparison of orders received by drivers these days, our order volume has dropped by 5%."
Chen Wei frowned, "Is Huimin Travel really that influential?"
Liu Jing really wanted to persuade Chen Wei to put aside his prejudices and let Didi settle in Huimin's Taxi Taxi.
But she knew that Mr. Chen in front of her had a very stubborn temper, so she had to say in a roundabout way: "Huimin Travel has 100 million users, most of whom are young people between the ages of 20 and 40.
These groups have a high degree of overlap with the taxi-hailing crowd. Therefore, after Huimin Travel launched aggregated taxi-hailing, some of our users went to them.
In addition, Huimin Travel also provided a lot of user subsidies this time.
In terms of free rides, Huimin Travel also provides high subsidies to users and drivers, so..."
Chen Wei looked unhappy and said: "What do you mean by this picture of Yida? Isn't it good to be a good example of shared bicycles?
I’ll have a hand here today and a kick there tomorrow.”
Liu Jing complained endlessly, it was not your acquisition of Xiaolan Bicycle that stimulated others.
You are only allowed to do shared bicycles, but others can’t do online ride-hailing?
Liu Jing said with a serious face, "It's useless to complain about this now, we have to make a response plan."
“Increase subsidies!”
Chen Wei waved his hand and said: "Don't users like discounts? Then give them discounts."
Liu Jing shook her head, "If Hitchhire offers more discounts, it can indeed win back a large number of users.
But it has little impact on Huimin Travel’s ride-hailing services. They only serve as diversion, and the impact will only be on other online ride-hailing companies.
Moreover, if subsidies are increased for taxi-hailing and ride-hailing businesses at the same time, our financial report this year may be ugly.
Uber is dying and is reducing subsidies. We should also seize this opportunity to recuperate."
"Then just watch Huimin Travel steal our market?"
Chen Wei got angry and said that since Didi acquired Xiaolan Bicycle, he has rarely interacted with Zhang Yida.
The relationship between the two also dropped to a freezing point with the launch of the taxi-hailing function of Huimin Travel.
It stands to reason that Didi launched shared bicycles first, and Huimin Travel counterattacked later.
But Chen Wei believes that he did nothing wrong. What Didi does is the travel business, which of course includes shared bicycles.
From the moment Zhang Yida launched shared bicycles, he became Chen Wei's enemy.
It is unacceptable for him to ask Didi to bow his head and cooperate with Huimin Travel's taxi service.
Liu Jing didn't know how to persuade the angry Mr. Chen, but from a rational point of view, she thought she should talk to Huimin Travel.
"Little Blue Bicycle has been losing money, and sharing bicycles is not as easy as imagined."
Liu Jing paused, "Why don't you talk to Zhang Yida, let's..."
"It goes without saying."
Chen Wei stopped Liu Jing, "Whether it's bike sharing, taxi-hailing, or ride-hailing, I won't give up."
Liu Jing felt that Chen Wei was too obsessed and wanted to occupy every vertical field of mass travel.
However, as a subordinate, she could not comment much on what her boss decided, so she sighed and nodded in support.