"Son, our pet food factory's equipment, employees, and raw materials are all in place, and production will start soon. I haven't chosen the name of the factory or the product yet. You are a college student, what would you like to call Xunsi Xunsi?"
Zhang Qinghua asked cheerfully on the phone. With his career in its second spring, he was full of energy every day. In more than a month, he found the factory and employees, bought the equipment, installed and debugged it. Dealer
We have also contacted more than a dozen companies, and the raw materials are gradually entering the factory warehouse. Now everything is ready and all we need is Dongfeng!
Zhang Yida thought for a while and began to analyze to his father:
"In the past, our feed factory was called Xingnong Feed Factory, and its main customers were rural pig farmers. The company was named Xingnong, which means revitalizing the countryside and making farmers prosperous. This is very suitable for pig feed, but not suitable for pet food such as dog food.
factory.
People who raise dogs and buy dog food are basically urban residents and some young people. Our factory name and dog food brand name must be avant-garde and fashionable.
Let’s call the factory “Chong Ai Sheng Pet Food Factory”! It’s called Chong Ai Sheng for short.
The dog food brand is called Dogfude, which means dogfood in English.
This name sounds more like something from abroad, and city people prefer imported names. Our name sounds more like something imported, and it’s grand and classy.
In the future, when the company becomes bigger, it will register a company abroad to control the domestic company, package it and pretend to be foreign capital. Or it may acquire foreign dog food brands to improve its quality.
There is still a domestic market for exporting to domestic sales.”
Zhang Qinghua was very happy. What his son said still made sense and he agreed:
"Okay, I'll get the name for you.
As for the offline market, I have found more than a dozen dealers, each of which can handle from one hundred to several hundred tons. In total, it is estimated that they can digest three thousand tons.
But if the 20 million working capital we have in hand is spent, all of it will be used to buy raw materials for production costs. The maximum output can reach 10,000 tons.
Now I’m confused! I don’t dare to take too big a step at once, so why not just produce 3,000 tons in the first phase to test the waters.”
Zhang Yida pondered for a long time, and his father's behavior style was still more conservative. In fact, from the perspective of the older generation of businessmen, food must be eaten one bite at a time, and the business must be run step by step.
Times have changed. In the past, production, processing and sales enterprises were limited to transportation capacity, roads, information and other reasons, and most of their layouts were limited to one corner of the country.
For example, Dad’s pig feed factory has been in business for 20 years, but most of its markets and customers are limited to Chengdu and its surrounding areas.
Dog food is different, it’s all city people who raise dogs and feed them dog food! People in the city basically go online, so e-commerce online shopping must have something to do with it.
So Zhang Yida put forward his own views and analyzed them one by one:
"Dad, the 3,000 tons you mentioned mainly refers to the offline market. But you ignored the online market. For example, let's open a store on Taobao and Tmall, advertise online, and find Internet celebrities to help us advertise.
Increase your visibility. This can bring in orders.
First, take the Taobao Tmall store as an example. The cost of opening a store is not high. The biggest expenditure is advertising and marketing, finding people to give good reviews to increase sales, and buying advertising express.
Second, search the pet food-related keyword search rankings on Qiandu and 360, and build a yellow pages website to display business information so that consumers who search for it can place orders and dealer partners can join.
Third, find new media celebrities and industry figures on Weibo, forums, Tieba, Zhihu, etc. to advertise for us. For example, make a video to show our dog food to increase brand exposure. Write soft articles, starting from the nutritional value of dog food.
, production specifications, material safety and hygiene and other aspects should be taken into account to improve the visibility and reputation of some brands.
Let’s just stick to these three aspects for now! Once these three directions are done well, let’s talk about refined operations.
I can set up an Internet marketing company in Beijing to do these things. Once the order is received, it will be forwarded to the Chengdu Dog Food Factory, where you will package and ship it.
Anyway, offline dealers don’t pick up all the goods at once. You’d better produce 3,000 tons first, and we’ll sell them online and offline together. If the sales are very popular, we can just add production orders in time.
In this way, there will be no backlog of inventory and the risk will not be high."
Zhang Qinghua thought about it repeatedly and felt that there was really no big problem with this operation. He said:
"Your method looks good. But how much does it cost to operate an Internet marketing company?
To open an online store, you need to find search engines to advertise, and you also need to find Internet celebrities and industry experts to advertise.
After calculating the cost, have you considered the cost? What is the investment cost? How many tons of dog food can be sold to cover the cost? Are there any successful cases?
The most important thing is, you are still a student, do you have enough time to take care of this company?
Also, do you have any experience with an Internet marketing company?
If the investment is not big, I can let you try the waters with 1.8 million. If it's more, it won't work. You have to prove that you can control the company and that the business model is correct and sustainable. Then I will continue.
I’ll invest more in you.”
Although Zhang Qinghua was very moved by what he heard, he also felt that this matter was not nonsense. His son still worked hard and said exactly what he said.
He was also willing to give his son some money to train him, but there was a prerequisite. He had to make some achievements first, otherwise if he didn't give him millions, it would all be in vain.
Zhang Yida was so happy that his father was playing tricks on him, so he said:
"I can't find the answer to your question.
Guess what happened to Ruixiang Technology, which you came to Beijing to invest in two months ago?"
Zhang Qinghua sounded happy when he heard Zhang Yida's words, which was probably a good thing. Could it be that the company made a profit so quickly? Making a little money, it's amazing to have hundreds of thousands, to be successful like this.
But I thought it was not easy for my son to start a business. If he really made hundreds of thousands, he would have to encourage him. So he laughed and said:
“The company is making a profit, right?
Should you make half a million or one million? It’s not easy anymore. You have to guard against arrogance and impetuosity and continue to work hard. Don’t be complacent and inert.”
Zhang Yida chuckled, forget it, let's not trick dad anymore. He said directly:
“Ruixiang Technology raised 50 million in Series A financing, with a valuation of 250 million.
The unit is US dollars, not RMB."
Zhang Qinghua was stunned for a moment, and it took him a long time to react:
"Son, are you kidding your dad?
You college students rented an office in the school, fiddled around for two months, and came up with a software. Then you raised 50 million, or US dollars?"
Zhang Yida didn't laugh at his father's thoughts. He patiently told Zhang Qinghua what happened in the past two months, such as the development of the APP Investment and Finance, the promotion of advertising by mutual financial companies, and the development of 365 Accounting Manager, Kawang Credit Card Manager, etc.
series of things.
Seeing that Zhang Qinghua was still a little hesitant, Zhang Yida added:
"If you search for Ruixiang Technology on Qiandu, news about financing will come out. Blackshirt Capital and Zhenke Fund invested US$50 million and so on."
Zhang Qinghua turned on his mobile phone, searched, and looked at the news information on the screen. The titles were all eye-catching, "Ruixiang Technology raises US$50 million in Series A financing", "18-year-old upstart entrepreneur" and so on. Click to read the details and go in to see
As expected, a series of reports are related to Ruixiang Technology and Zhang Yida.
This news should be close to home. Good guy, this kid has been working hard for 2 months, and the battle he created is bigger than what he has worked hard for 20 years.
For a moment, Zhang Qinghua felt a little frustrated but also relieved.
The frustration is because my son has achieved such good results after just two months of starting a business. I used to think that if my son didn’t want to work for others after graduation, I would leave the feed factory to him. This can be regarded as a little support from a father to his son!
In other words, a father always wants to create better conditions for his children. Looking at it now, he probably won’t even care about the family’s industry after graduation.
On the other hand, I feel gratified because my children have grown up and are starting to make waves in the business world and build their own careers. Parents don’t have to worry too much about their material life in the future.
If you have the ability to build a company with a current valuation of more than one billion in two months, even if the company goes bankrupt in the future, you can make a living wherever you go with this ability.
Zhang Qinghua considered his words and said to Zhang Yida on the phone:
"You have grown up now and have the ability to make the company as big as it is now.
I don't have the ability to teach and guide you. I just hope that you will keep the word "integrity" in mind in the future. A person will not be established without faith, and a career will not prosper without sincerity.
For employees, partners, and society, we must take integrity as the foundation of our business. Don't damage your credibility by taking advantage of one or two small advantages."
Zhang Yida also responded seriously:
"Okay, Dad, I will definitely keep it in mind."
After thinking about it, Zhang Yida confessed:
“I am actually the major shareholder of Ruixiang Technology, and I am also the chairman now.
At first, I was afraid that you wouldn't invest, so I lied that Lin Zhenyang was starting a business and needed investment.
Now let me confess to you, I own 63% of the shares in Ruixiang Technology."
Zhang Qinghua was not too surprised. He had seen some signs when they drank wine in the capital.
I just didn't expect that Zhang Yida was actually the largest shareholder. At that time, he was probably the second shareholder, and it would be good to have 20 or 30 shares.
Zhang Qinghua smiled and said:
"At that time, I saw that you guys were up to something, but I didn't expect that you were so deeply involved. You must have initiated the entrepreneurial project! Lin Zhenyang and the others were just helping you.
From now on, you won’t be able to trick your father like this. But you did the right thing. If you had said you were going to start your own business, I would definitely not have given you the 1 million.
The first is that I think you can’t do well because you are too young.
The second reason is that I’m afraid of delaying your study, so at this stage, study is the main thing.”
Zhang Yida chuckled and said:
"If you didn't pay that 1 million, I actually had something to do.
Hehe, I took out a mortgage loan of 1.4 million for the two houses in Chengdu.
Don't worry, just listen to what I have to say. I haven't used the money yet, so I will pay it back after the Chinese New Year, and the mortgage on the house will be released."