"Mr. Zhao, Douyu has issued new regulations for carrying goods, requiring anchors, M organizations and live broadcast platforms to sign contracts.
In the future, when e-commerce on the Douyu platform brings goods, the anchor will only be responsible for selling the goods, and the platform will be responsible for completing the supply chain and delivery."
At the high-level meeting of Daya Media, an executive explained to Zhao Erya the new rules of Douyu live broadcast.
“Douyu’s move is to cut off the direct connection between the anchor and the manufacturer?”
Zhao Erya murmured to herself and asked the executives: "How much impact will Douyu's new regulations have on our company?"
"The dog food segment has basically no impact. Douyu has signed a three-year exclusivity agreement with us and Pet.com."
Then the voice changed, and the executive said: "But in other industries, such as beauty and clothing, we are completely controlled by Douyu.
First of all, we can't connect with manufacturers and get the lowest cost price.
If Douyu sets the price, they will definitely get cheated in this link.
Let’s give a simple example: We directly contact the manufacturer of the red interface, the purchase price is 10 yuan a piece, the sales price is 50 yuan, we earn 40 yuan a piece, and the profit after 50% with Douyu is 20 yuan a piece.
Now Douyu directly connects with the manufacturer and sets the cost price to 20 yuan a piece. Without increasing the sales price, our profit will become 15 yuan a piece after 50% with Douyu.
This is pretty good, but I’m afraid Douyu will be greedy and make the cost 30 yuan or 40 yuan for you, then you’ll be completely stunned.”
"Douyu shouldn't be like this! How short-sighted a company would be to be so extreme? It would offend both the anchor and the M organization."
Zhao Erya put forward different opinions.
“Douyu used to rely on the income from live broadcast rewards to walk on one leg. Now that there is an additional live broadcast e-commerce company, can it still make money?
Many anchors have signed long-term contracts with Douyu, and Douyu can use them as much as they want."
These executives have also worked at M before, and they are very clear about the tastes of various live broadcast platforms.
"Our Daya Media is not an ordinary M organization, Mr. Zhang Ruixiang is an important shareholder of Douyu.
Our Daya Media and Ruixiang can be regarded as brother companies! Douyu doesn’t look at the monk’s face but also the Buddha’s face, right?”
An executive who has worked with Douyu laughed and said: "In the face of interests, let alone brother companies, my father's company may not even buy it."
…
"Mr. Cheng, how should we report the cost to Daya Media?"
At Douyu Company, a senior executive came to ask CEO Cheng Shaojie for instructions.
"What are the costs? Just unify them!" Cheng Shaojie was a little confused.
"Ahem, Mr. Cheng, Daya Media is a wholly-owned company of Mr. Zhang Yida." The executive reminded tactfully.
"I know, but so what?"
Cheng Shaojie waved his hand, "Don't worry too much, Ruixiang is an important shareholder of our company, that's right!
But Ruixiang is not the same as Zhang Yida, and Zhang Yida may not necessarily care about a small company like Daya Media."
The senior executive felt that Mr. Cheng was too stubborn and would not even sell Zhang Yida's face!
"Actually, Mr. Cheng, it doesn't matter if we separately quote a cost price to Daya Media.
Even if it’s a good relationship, that’s fine!”
Cheng Shaojie interrupted, "How can there be so many good karma? Ruixiang is willing to invest in Douyu because he values our potential.
Now that live broadcast e-commerce has opened a new chapter for our company, if we don’t seize this opportunity to increase revenue and profits, we will instead engage in these stupid businesses. Wouldn’t it make people laugh?
What employers value is the company's growth and size, not the friendships you have.
So what if we praise Zhang Yida’s bad feet? If Douyu Company is not developing well, he will not look down upon you either.
To make iron, you need to be strong, so let’s consider ourselves first!
You give Daya Media one cost price, and you give other anchors another set of cost prices.
This matter has been spread, and the other anchors are still not rebelling?"
Although the executive didn't care in his heart, he still said obediently: "Well, Mr. Cheng, you are right! We must first ensure our own interests and development."
…
"Mr. Zhao, the people at Douyu are going too far! I was really fooled. They quoted 20 yuan for products priced at 10 yuan by the manufacturer, and 40 yuan for products priced at 20 yuan.
Beauty products, clothing, and basically all kinds of products are twice as high as the manufacturer's price.
No one else can do this!"
A senior executive angrily came to Zhao Erya to complain. The latter frowned slightly and said, "They did this and other anchors didn't protest?"
“Who dares to protest? Let’s not talk about the long-term contract issue, just a live streaming limit can kill the anchor.
Besides, now that there is an additional live broadcast e-commerce company, the income of many anchors has increased significantly.
Although a lot of profits were eaten up by Douyu, in general, the income was much higher than before just from user rewards.
Under this situation, many anchors are very satisfied and naturally will not boycott the platform!"
"Have you negotiated with the Douyu platform?" Zhao Erya asked.
"We negotiated, but it didn't work!" The executive smiled bitterly, "I even mentioned your and Mr. Zhang's names, but it didn't work either.
People at Douyu said that they treat all anchors equally and are fair and just."
"Okay! I got it!"
Zhao Erya then ordered her subordinates, "You should follow Douyu's rules first! There will still be some profit, but it will be less than if we directly connect with the manufacturer.
At this stage, our first goal is to train anchors, and it doesn’t matter if the profit is less.”
The senior executives nodded to express their understanding. There was a big leg behind the company to hug, and it was true that there was no need to worry about profitability.
Executives can think openly, but Zhao Erya is different.
In the evening, when Zhao Erya returned home, she cooked a large table of Zhang Yida's favorite dishes.
Zhao Erya kept adding vegetables to Zhang Yida's bowl, "Try it, this is the twice-cooked pork your mother taught me to make."
When Zhang Yida saw this scene, he felt that the sun was coming out from the west.
This person is both a cook and a waiter. Being courteous for nothing is either an adultery or a theft.
"Tell me, did you stab someone or what?"
Zhang Yida asked while eating the vegetables.
"Betta is too much..."
Zhao Erya began to list all the unfair treatments received by Daya Media.
After listening to this, Zhang Yida smiled and said: "It's nothing! The position of the buttocks is different, and the angle of consideration is different.
In recent years, Douyu has competed with major live streaming platforms for anchors and users, burning a lot of money.
Now that there is live streaming e-commerce, you definitely want to make a comeback?"
"I know, but I think it's a bit too cruel! Even if it's 50/50, it's not enough. You have to do these tricks on top of the cost of goods."
Zhao Erya is still very interested in Daya Media. Zhang Yida once said that Daya Media has the opportunity to be the first Internet celebrity to bring goods.
She has always remembered this sentence and worked hard for it.
Zhang Yida pondered for a moment and said: "Dou Vision is not suitable for starting live broadcast business at the moment. We must focus on short videos."
After a pause, he suddenly said: "Forget it, just buy a live broadcast platform."
"Okay!" Zhao Erya came to Zhang Yida and said, "Principal Wang has a panda live broadcast, I think you can also do one."
"Which one do you want to buy?" Zhao Erya asked again.
“Bilibili!”
…
"Mr. Chen, hello!"
Inside Bilibili, the management of Station B headed by Zhang Yida and Chen Rui shook hands one by one.
Chen Rui was also a little confused. Why did Zhang Yida suddenly think of visiting their company?
Ruixiang led the Series A financing of Station B last year, and also participated in the Series B financing. It is an important shareholder of Station B and currently holds a total of 12% of the shares of Station B.
But it was Ruixiang's CFO Lan Lan who had always dealt with Chen Rui. Zhang Yida rarely interfered with their company's affairs, or it would be more appropriate to describe him as indifferent.
Zhang Yida wants to do a live broadcast, but he doesn’t want TikTok to do it because he’s afraid that TikTok will distract his attention.
As for acquiring other live streaming platforms, Huya is okay, but their parent company Huya Times will definitely not sell the former.
Huya Times has been listed on the market for 12 years. Its stock price has been rising steadily over the years, and there is no shortage of development funds. Huya has never opened financing to the outside world. It is the parent company Huya Times that is transfusing blood.
As for Douyu, the limelight is now even greater than that of Huya, but Zhang Yida is not optimistic about its long-term development.
Station B is different. In addition to live broadcast, Zhang Yida is also interested in its video playback platform.
BAT has Youaiteng, and video platforms have become standard equipment for giants. Ruixiang must have one no matter what.
The most important thing is that 80% of the users of Station B are "Generation Z", that is, the group of young users from 1990 to 2009.
Whoever controls the young Internet users will control the future. DouShi and Huimin Travel are all working hard in this direction.
Chen Rui brought Zhang Yida, Lan Lan and Ruixiang's entourage into the company conference room. After asking his secretary to serve hot tea, he began to test:
"Mr. Zhang, why don't you come to Bilibili and give me some advice?"
"Station B is developing very well, and your management has good leadership! It has suppressed Station A in the past two years."
Zhang Yida shook his head, "I dare not say guidance, because I don't understand the second dimension at all."
Chen Rui, Xu Yi, and Li Ni, the three company executives, all smiled. What Zhang Yida said was also true.
In the early years, Station A was the leader in the two-dimensional community, but now, Station B has already taken over this banner.
"Mr. Zhang, Bilibili will launch Series C financing recently. Are you here for this?" Chen Rui, CEO of Bilibili, asked.
Zhang Yida glanced at Lan Lan, who understood and asked aloud: "How are you finding investors for the C round?"
Xu Yi, president of Bilibili, said with a smile: "Legend Capital and Zhengxin Valley Innovation Capital intend to lead this round of investment."
Zhang Yida and Lan Lan looked at each other and knew that it would be difficult to achieve the purpose of this trip.
Station B has developed very well in the past two years and is very popular among investors. Under such circumstances, if you want to acquire the other party, you may have to spend a lot of money.
Seeing that Zhang Yida and Lan Lan were both silent, Chen Rui guessed that it was about Series C financing?