"Yes, it is precisely because it is more difficult that I want Mr. Beckham's help."
Zhang Yida had a faint smile on his face and looked at each other with the Beckhams.
Beckham smiled bitterly and said, "Mr. Zhang, you think too highly of me. I am just an ordinary retired football player, and the relationship between Manchester United and Tottenham is average.
If you want to buy the 6 clubs I played for - Manchester United, Preston, Real Madrid, LA Galaxy, AC Milan and Paris Saint-Germain - I might be able to say something.
As for Tottenham, I am indeed not very familiar with it, nor do I know their two owners Lewis and Levy."
Co-author: Just now you said that you have some friends in the Premier League who can help me out. Are you just pretending?
Zhang Yida feels that Beckham has not gotten rid of his problems after so many years. For example, his fame is far greater than his strength.
If you can't do something, don't brag so much.
Victoria pulled down her husband's clothes and said to Zhang Yida with a smile: "Mr. Zhang, no matter whether this works or not, I will ask David to contact Mr. Levi.
But don’t have too much hope. Although I am far away in the fashion industry, I have also heard of Mr. Levi.
He has always regarded Tottenham as not for sale, and he is also a billionaire himself, so ordinary conditions cannot impress him."
"Thank you very much! No matter whether things work out or not, I will always support you two!"
Zhang Yida smiled at Victoria. He was really not familiar with the football world and needed a spokesperson to help him contact various clubs.
And Beckham, the famous British star, is undoubtedly a very good candidate!
Of course, if Beckham can't handle it, Zhang Yida also has options.
There is no shortage of such brokers in Europe. As long as you can afford the money, there is nothing you can't do.
Isn’t this how the oil tycoons and Abramovich came to dominate Manchester City and Chelsea?
After settling the matter, Victoria asked with a smile: "I heard that Mr. Zhang also has a pet e-commerce website in China?"
Looking at the woman in front of him, Zhang Yida must know his own industry too well!
Nodding and admitting: "Yes, I have an e-commerce pet e-commerce website in China called Pate.com, as well as a pet medical brand Pate Pet Hospital, and a pet food company Dogfud!"
“Pet Internet?”
"Pet hospital?"
"Dog food?"
Victoria frowned, thinking this naming was a bit too simple!
The art of translation is highlighted. Zhang Yida gave the Chinese name to the company based on the English pronunciation. The Chinese pronunciation is not so straightforward.
On the contrary, it is very foreign! The current situation of the pet market is like this. It is basically dominated by foreign brands, and domestic brands can only do OEM and OEM.
Zhang Yida deliberately chose two "foreign names" to seduce consumers.
In fact, the effect is not very good!
Because before Zhang Yida, many seniors had already done this, such as Marco Polo tiles and mousse mattresses.
This is especially serious in the furniture decoration industry. Register a trademark abroad, give it a "foreign name", and start advertising.
What a "century-old French brand", "from England in the 18th century"...
Even worse than Zhang Yida. Although Zhang Yida has also registered foreign trademarks, he is considering doing business abroad in the future.
At least Zhang Yida is not shameless enough to advertise like this, leaving it up to consumers to identify themselves.
However, Zhang Yida is also a domestic celebrity. With his endorsement, Dogfud and Pate.com are still very good "domestic brands" in the eyes of young people!
"Mr. Zhang, the names of your companies are quite good, but registering trademarks abroad is very troublesome because you have used an entire "industry" as a trademark."
Zhang Yida laughed, shook his head and said: "Our registered trademarks abroad are "Pei te" and "Duo ge fu de", which are not English, but Chinese pinyin."
Victoria couldn't understand the profoundness of Chinese, so she shrugged and said, "It's too complicated. Isn't the Chinese pinyin different from English?"
"Okay, let's not talk about this anymore!"
Victoria looked at her husband again and said to Zhang Yida:
"After David retired, he has been involved in charity activities. The year before last, he and Prince William attended the "Whose Side Do You Support" event organized by the Wildlife Foundation and served as the global ambassador for the event.
David is a very caring person, and his purpose in participating in the event is to draw people's attention to the living environment of wild animals, and to stop and crack down on behaviors that harm wild animals."
Zhang Yida understood what Victoria meant. Didn't he just want an endorsement? As for taking such a big turn?
"Um!"
Zhang Yida nodded, "Mr. Beckham is indeed a very caring person! We at Pate.com are also a very caring organization. We have been donating and initiating the establishment of stray animal shelter centers in China.
Everything Pate.com does is to make our social environment better and to treat every life kindly!
On this point, we have deep spiritual resonance with Mr. Beckham!"
Zhang Yida looked at Beckham again and said with a smile: "If possible, I would like to invite Mr. Beckham to be the spokesperson of our Pate Holdings Group!"
Victoria's eyes lit up, and she felt refreshed when talking to smart people!
She brought her family here to strike up a conversation, and she also helped buy the team. Didn't she just want everyone to cooperate?
David has also retired now, and his entry into the entertainment industry is not going smoothly, and her fashion brand is also in decline.
If you have to maintain a decent life for your family and take care of several children, how can you just sit back and have nothing?
Beckham was a little moved, but he still pretended to be very reserved and said: "I rarely accept endorsements now, but since it was Mr. Zhang who invited me, I must give him face!"
"Thank you so much, Mr. Zhang!" Victoria looked at Zhang Yida with a smile, "I am very much looking forward to cooperating with Mr. Zhang!"
Zhang Yida has long thought about hiring spokespersons for Dogfud and even Pate.com. After all, the development has gradually encountered a bottleneck.
Domestic dog food is dominated by foreign investment, and most Chinese people are superstitious about imported dog food.
If Dogfud wants to increase its popularity, it can only hire a celebrity spokesperson, shoot a commercial, and put it on the entire network.
At present, domestic dog food brands have been developing for some time, and all of them have a small fortune.
Zhang Yida remembered that Li Weijia on the toilet seat in his previous life became the spokesperson of "Crazy Puppy", and Gao Yixiang became the spokesperson of "McFudi"...
Anyway, a large number of dog food factories have a lot of money in their hands, and they all want to advertise and hire spokespersons to expand their market.
After chatting with Beckham for a while, Zhang Yida left.
As for the details of the endorsement contract, and even the price, it is up to the staff of Pate Holdings Group and Beckham's agent to discuss it in detail.
Zhang Yida and Beckham will not discuss this matter directly. On the one hand, it does not follow the process, and on the other hand, it is a bit pricey.
The next day.
Los Angeles.
Musical.ly North America Operations Center.
"Mr. Zhang, you see, the recording video of Musical.ly Music Festival has been widely praised on the Internet.
Many users and people who did not attend the music festival expressed regret and left messages asking us when the next music festival will be held."
Musical.ly North America President Ryan showed Zhang Yida various comments on Facebook and YouTube:
"How cool, these kids are so talented!"
"Musical.ly is a good software that brings a lot of joy to the public!"
“I don’t know about this software, maybe I should download it and give it a try!”
…
"Not bad, Ryan, you organized this event very well!"
Ryan was very happy to receive Zhang Yida's praise and said with a smile: "We still have to thank you, Boss, for your generosity in approving so much funding for us!
If there were not enough funds, I believe that even if the music festival were successfully held, it would not be as sensational as it is now."
Zhang Yi said with a smile: "Okay, don't flatter me! Continue to maintain your current ambition, and I will ask the group headquarters to provide support for every music festival in the future."
"By the way, Boss, our Musical.ly has now expanded to Canada and Mexico. Isn't it a bit inappropriate to call it the North American Operations Center?"
Ryan spread his hands and said, "I really don't want to be promoted, I just want to clear the name of the branch!"
Zhang Yida didn't believe these nonsense. He looked at Ryan and said, "Then we will enter the South American market to expand and open a South American operation center!"
"Boss, I think this is a waste of resources." Ryan shook his head like a rattle and said, "How about setting up an Americas operations center."
"Okay, then you have to build up the South American market first!"
Ryan said confidently: "Boss, don't worry, I will definitely develop the South American market. Then when the time comes, this American president..."
"Here you go!" Zhang Yida waved his hand, "When the number of users in the American market reaches 100 million, we will upgrade the North American Operations Center to the Americas Operations Center and promote you to President of the Americas!"
After receiving Zhang Yida's promise, Ryan was very happy and said with a smile: "The goal is very close. Maybe we can achieve it before Christmas this year!"
"The best, I hope you can receive this Christmas gift that satisfies you!"
Zhang Yida is quite satisfied with Ryan, the branch president who came from Facebook.
After Ma Jun left his post and went to Europe, Ryan took over the responsibility of the North American operations center.
After all, Ryan is a local and has spent several years at Facebook, so he is very familiar with the North American Internet style.
After he took office, he became even more comfortable in publicity and promotion, and he also made use of the resources accumulated at his previous company, Facebook.
For example, cooperate with various media and let them publicize Musical.ly. Cooperate with TV stations and let Musical.ly's small influencers accept interviews and perform programs on TV stations.
"By the way, Boss, some well-known singers are also promoting and pushing some new songs through our platform. I think we should increase some traffic support to attract more musicians to our platform."
"Just take care of this matter!"
"There are also record companies who want to put the newly signed artists on our platform for testing, let them release some works, see the market response, and support whoever is more popular!"
"This is okay. We need to enrich the content of our platform and also give some "grassroots" opportunities to become popular. Don't use all your traffic to praise people from record companies and already famous singers!"
Ryan shook his head, "I'm not that stupid! The most attractive thing about Musical.ly is that new internet celebrities appear every month, which is also the most attractive thing about us."
"Yes!" Zhang Yida nodded, "Currently we have traffic bonus, so people like to come to us!
Without these advantages, why would people come to your place?"
Zhang Yida communicated with Ryan for a while, and after looking at the user growth and activity of Musical.ly in North America in recent months, he left with satisfaction.