Alipay's social road came to an end after just a few days, just as Penguin executives predicted: We don't need to take action, and they will collapse within three months.
Paybay is broken, but Xiaomeng is not!
Not only has the school cuteness not collapsed, it has become more and more popular! There have even been a number of celebrities emerging.
Sun Yue, who was born in 1980, graduated from Changchun University of Science and Technology. After graduation, she entered a network technology company in Pengcheng and became an urban female white-collar worker.
She accidentally saw the news in the newspaper that the "Teacher Recruitment Program" was recruiting volunteers to teach in mountainous areas. She immediately called the registration phone number and finally won out of more than 80 applicants.
In August 2006, she gave up her stable job in an Internet technology company and followed the volunteer team of "Recruiting Teachers to Support Teaching" and went to Anshan Primary School in Dashui Township, Dafang County, Bijie, Qianzhou to start rural teaching.
This stay lasts for ten years!
A woman spent the best ten years of her youth in the mountains, teaching and educating people.
Sun Yue shared every detail of her ten-year teaching career through the school cute platform.
A simple school in the mountains, with no intact glass, shaky windows, classrooms without doors and lights, toilets made of mud walls, tattered but innocent mountain children...
These pictures moved countless cute users who commented and left messages:
"I graduated in the same year, so I'm not as far behind as you!"
"Senior sister, well done, let me learn from you!"
"The conditions are very difficult, can I donate to you?"
…
When Sun Yue registered the first picture in Xiaomeng, she was noticed by the operation team of Xiaomeng, who specially gave her traffic preference.
Her posts are basically recommended to every user in Xiaomeng. Countless users like and forward her posts, and her number of fans has exceeded one million.
Qin Yuefei is a city kid who has drank "foreign ink": he grew up in Chongqing, and when he graduated from high school in 2005, he was admitted to Yale University in the United States with a perfect TOEFL score and enjoyed a full scholarship, becoming the first student in Chongqing.
Students who have been directly admitted to world-class prestigious schools.
In 2011, after receiving a double bachelor's degree and graduating with honors, he did not stay in the United States to work as an urban white-collar worker. Instead, he returned to China and came to a small mountain village at the foot of Hengshan Mountain in Hunan to work as a college student village official.
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In just one year, with no money and no background, he helped the villagers introduce 800,000 yuan in cash to improve the local water conservancy and irrigation system, harden the roads, install street lights, build modern nursing homes, and equip rural teachers and students with tablet computers to carry out information-based teaching...
The villagers affectionately called him "Brother Yale".
In 2013, Brother Yale was named "The Most Beautiful Village Official" by CCTV, earning first-class personal merit for the first time.
When his service period expired in 2014, he believed that "blood transfusion" was not the most sustainable rural development model, so he gave up the opportunity for promotion and transferred to Baiyun Village to continue as a college student village official, using "blood production" to build the countryside.
Brother Yale also shared every detail of his five years as a village official as a college student on School Meng.
Help the villagers plant rice in the fields, mediate conflicts among the villagers, repair electrical appliances...
With a double degree from Yale, Yuzhou was the first person to be directly admitted to a world-famous university. He actually became a village official and was unwilling to be promoted.
It really made countless users on Xiaomeng lose their attention, and at the same time, it also aroused sincere admiration.
Many users on Xiaomeng who are successful entrepreneurs or corporate executives have contacted Yale and expressed their desire to donate or invest in rural areas.
Doctor Luo Shanpeng, who had worked continuously for 20 hours, after performing arm surgery on a patient, fell asleep on the operating table while holding the patient's arm.
I was almost unconscious and worried about poor blood circulation in the patient's arm, so I kept supporting the patient's arm.
This photo also moved countless Xiao Meng users, who lamented that today, when the relationship between doctors and patients in China is so tense, there are still many doctors who are selfless and dedicated.
This is the true benevolence of a doctor, hanging the pot to help the world.
Not only these people, there are countless "Internet celebrities" who have emerged on campus.
Everyone contributes silently in their own positions and contributes to the construction of the motherland.
Under the conscious guidance of the Xiaomeng operation team, many users began to share their daily work.
After Xiaomeng has mastered the user's university information and career information, it can efficiently match the user.
For example: by adjusting the background algorithm, doctors can often see the work routines shared by other colleagues, thereby creating interactions.
After going back and forth and getting to know each other, we added each other as friends and then joined a peer group chat together.
Although everyone is from different parts of the world and not in the same area, this does not prevent everyone from exchanging work experience in the group and complaining about unreasonable family members of patients.
For graduated college students, the experience of being on campus is still very good.
Not only can you easily find alumni, but you can also find peers, exchange work, and connect with cooperation resources.
Among the school’s cute internet celebrities, some have “touching stories” and some are “entrepreneurial heroes.”
Zhang Yida led by example and took the lead in settling in Xiaomeng.
Every day I keep on studying at school to create new things, some of which are work and some of which are life.
Without pouring any chicken soup, it is no different from ordinary users.
It cannot be said that the information exposed in the photo is undoubtedly very high-level to ordinary people.
An office of several hundred square meters, with spacious and bright floor-to-ceiling windows... is indeed a bit pretentious.
In addition, Zhang Yida also mobilized alumni relations and invited hundreds of entrepreneurs who graduated from Peking University to join the school Meng platform.
These people are also very proud of Zhang Yida. Not only did they register for the school cute platform themselves, but they also invited their familiar friends to join.
As soon as entrepreneurs entered the market, people from all walks of life engaged in venture capital funds, banks, and securities also followed suit and settled in Xiaomeng.
For ordinary users, through School Meng, they can not only see the daily work of alumni, but also the daily work of many successful people, and the content does not seem so boring.
From the CBD in Beijing and Shanghai to the vast countryside, Xiao Meng includes a variety of content.
Entrepreneurs, doctors, teachers, scientific researchers... there are all kinds of professions.
College students say it is an eye-opener. Many people fill in their preferences and majors in a daze after the college entrance examination. They have no idea what industry or job they will engage in in the future.
Now that I have seen the daily work life of various industries shared on Xiaomeng, after four years of study, I almost have a good idea of how to choose a career in the future.
The content shared by current college students is not as colorful as that of graduated college students. It is either in the classroom or in the dormitory, or in the cafeteria, playground, library...
For uncles and aunts who have graduated many years ago, it is very interesting to see the campus life shared by these junior students.
But how long can this kind of heat last? No one is sure.
Xun Mi, CEO of Xiaomeng, has been paying attention to various data changes of Xiaomeng, as well as content and community atmosphere.
He made suggestions to Zhang Yida: Use big data algorithms to label users, recommend content of interest, and maintain user activity.
On the other hand, it is necessary to mobilize the enthusiasm of users and make them willing to share their life and work.
This point is mainly for content. Without content, what would users watch?
In addition, Xun Mi also made a suggestion.
Launch a new feature, a personalized news and information product based on big data recommendation algorithms similar to Toutiao.
For graduated college students, everyone has entered the workplace, and there is no such thing as free time to play with school cuteness.
But after Xiaomeng launched the news and information reading function, it became attractive to them.
We need to read news every day. As long as we are willing to open the APP, we can naturally convert some people to play alumni websites and short videos.
Zhang Yida carefully considered Xun Mi's suggestions and felt that they did have merit, so he smiled and said to him: "Your ideas are very good! I decided to adopt them all!"
Xun Mi also showed a satisfied smile. These were all ideas that he had spent countless brain cells on to come up with, and they were finally not in vain.
"By the way, if we want to add a news reading function, our product will be more complex, and the entire UI interface must be adjusted."
After Xun Mi pondered for a moment, "I suggest putting instant messaging on the secondary page. After all, our user relationship chain cannot compete with Penguin.
Even if users meet new friends through Xiaomeng, many of them will add each other on WeChat to chat.”
Zhang Yida nodded. This dog is much deeper than a penguin moat. Without a technological innovation, no one can shake its foundation.
There is no such thing as cutting off a small piece of the WeChat market. Either the entire market will be grabbed, or none of the market will be grabbed. There is no intermediate possibility.
Like Momo, they also take the initiative to socialize with strangers. They chose a market that is completely different from WeChat to have a sip of soup.
Seeing that Zhang Yida agreed, Xun Mi added: "In addition, I suggest making two versions of the APP. One is called the current student version and the other is called the graduate version."
Zhang Yida frowned, "The data is completely separated?"
"That's not what I mean. The data is still interconnected." Xun Mi said with a smile, "What I mean is that students and graduates are people of different ages and social levels.
Current students may be more interested in alumni websites and short videos, and like entertainment.
And graduates may prefer our upcoming news reading feature.
Therefore, the UI interfaces of the two versions will be slightly different, including the interface and buttons."
"I understand what you mean," Zhang Yida nodded slightly, "but what if a current student downloads the graduate version?"
"This is simple. After logging in to verify the identity information, it will directly prevent him from using it and remind him to download the correct version."
"Okay, just try it your way."
Zhang Yida thought for a while and then said: "If we do this, we will almost become an information flow product with text, pictures, and short videos. Social relations will be greatly weakened, and it will be more community-style."
Xun Mi spread his hands and said, "That's almost it! If you don't do it this way, the development of the school's cuteness will be like a raging fire cooking oil. But after the fresh period, there will soon be a wave of loss."
"Okay!"
Zhang Yida didn't want to bother thinking anymore. In his memory, such an Internet product had never appeared, and he didn't know that it would develop like this in the future.
Of course it would be best if it succeeds. A website that covers highly educated intellectuals across the country is still very valuable.
I don’t know if it will take away traffic from Zhihu, LinkedIn, and Maimai?
It doesn’t matter if you fail, you spent hundreds of millions to listen to the sound. Sometimes, happiness is so simple and boring.
"By the way, do you think we should continue with our school beauty rankings?"
Zhang Yida suddenly said, "Hurun is almost ready. We are just waiting for our recommenders to come over."
"Forehead……"
Xun Mi was a little embarrassed and advised: "Mr. Zhang, look at Leech Jinfu's campus diary. We still have to choose the school beauty?
If we do this, we are likely to cause as much trouble as Leech Jinfu!"
Zhang Yida nodded heavily, Xiao Meng did not want to become the "school bustard".
This society is too complex. If you hold a college beauty pageant, it can easily be considered superficial and over-interpreted by the outside world.
"Let's do this! We select based on talent, such as campus entrepreneurship experts, college sports champions, academic champions, singing champions, dancing champions...
By the way, both men and women are welcome! The list is called the Hurun U25 Elite List."