Chapter three hundred and eighty seventh high climb
This year's annual meeting of Zhonghe Group was very lively.
As for DouVi, many top account creators have been invited.
Daigula K., who became famous for his "hip dance".
In fact, there is nothing special about dancing, it’s just that people have seen too many “plastic surgery”, and when they see such a pure and unpretentious girl, they easily become fans.
Her "Butt Shake Dance" video has received tens of millions of likes and over 100 million views, making her one of the most popular female creators on TikTok.
In addition, the modern brother Liu Yuning was also invited.
Because she is a good singer, she was sent to participate in "China's New Singing" by DouShi, and she also achieved a good result of third place. She is also a very popular DouShi celebrity.
In addition, there are Brother M who became popular with "My General", Da Zhuang who became popular with "We Are Different", the creator of "Take You on a Travel", Ren Ran, "Guangdong Ten Years Love Story"
"The creator of Guangdong Rain God...
Wandering in Guangdong for ten years
Sometimes I miss the time when we were together and we have changed
Let the sky connect you and me and miss you
Without the clouds, the sky is still willful
…
As soon as the Guangdong Rain God came on stage and opened his mouth, the atmosphere of the annual meeting reached a climax.
This unattractive young man became popular all over the Internet this year with this song.
His real name is Lu Dayu. He was born in Guangdong in 1987. He is an authentic Cantonese. He is not a migrant worker from other places who came to Guangdong as described in his song.
Someone has analyzed the reasons why this song became so popular.
The most important thing is that the lyrics are easy to understand, and they immediately hit the pain points of today's young people, especially the "Guangpiao" and "Shenpiao" who go south to work.
Moreover, this Guangdong rain god sings very passionately and his emotions are sincere, easily arousing the emotional resonance of many people wandering abroad.
Most of the employees of Zhonghe Group are also "Beijing drifters", and "Jingcheng Jingcheng" was also very popular at that time, expressing the sadness and tears of countless Jing drifters.
I heard a similar song at the annual meeting today. Many employees also recalled their own sad histories and shouted "Rain God~" loudly. The scene was almost like a concert.
In fact, the specifications of this annual meeting are not much worse than those of a concert.
The venue for the annual meeting was chosen at the Wugensong Sports Center. Zhonghe Group’s nearly 10,000 employees filled most of the sports center with more than 17,000 seats.
The sound equipment, stage effects, and lighting arrangements are also of the highest quality.
The lenses of multiple high-definition cameras are aimed at the center of the stage and broadcast live through the Dou Vision platform.
After many considerations, DouShi has decided to officially enter the live broadcast industry starting this year.
The first shot is the "annual meeting live broadcast".
To this end, DouYi has been preheating for activities as early as half a month ago.
Therefore, at 8 o'clock in the evening, countless users clicked on the live broadcast entrance pushed by DouShi's homepage and watched this rare audio-visual feast.
Dozens of TikTok celebrities gathered together to perform their famous songs or dances.
Zhang Yida also thinks the song "Guangdong Love Story" is quite good, and there were various spoof versions of it in his previous life.
"I have lost contact with prostitutes in Guangdong, and sometimes I miss how classic my posture was back then. Let this hotel connect you and me. I miss you..."
The young lady who gave me the money was still willful and insisted on stripping me naked. She would not give up until I had nothing left."
After the Rain God's song was finished, the audience burst into warm applause.
Then, the host announced the entry into the "luck draw".
Not only the employees of Zhonghe Group participate in this lottery, but also the guests at the performance and the audience in front of the mobile phone.
Like Rain God, he won a free monthly riding card from Huimin Bicycle.
Zhonghe Group purchased 2 million free monthly cycling passes from Huimin Bicycle at a low price of 3 yuan each.
The official selling price of Huimin bicycles is 10 yuan each, which is equivalent to a 30% discount on the wholesale price given to Zhonghe Group.
In addition, there are hundreds of thousands of free cycling season passes, half-year passes, and annual passes.
Because the quantity is scarce, the probability of winning is much lower than that of monthly cards.
Zhonghe Group paid a total of more than 12 million yuan to Huimin Travel for this large-scale gift purchase.
Pinduoduo has also issued 10 million discount coupons, "not limited to new and old users, get 10 yuan off when you spend 19 yuan or more".
In addition to attracting new users, it also has the meaning of increasing the repurchase rate of old customers.
Ruixiang Super Brain and Toulonghui One Account provided anti-fraud and anti-smoothing technical support for this event.
All users who watch the live broadcast for more than 5 minutes will be randomly issued a free riding coupon or Pinduoduo shopping coupon.
However, only one account is issued, and the IP and device will also be monitored.
Users who receive gifts can register for Huimin Travel or Pinduoduo APP with their DouShi registered mobile phone number as proof, and the gift coupons will be automatically issued.
If you are an old user, it will be even simpler.
TouRongHui One Account has opened up the account data of all Zhang Yida's companies, making cross-company and cross-platform cooperation the most convenient.
DouShi’s live broadcast of the annual meeting attracted more than 20 million users to watch.
Among them, more than 90% of users watched for more than 5 minutes, which means there are more than 18 million people.
This resulted in a shortage of event prizes, so Lu Qi asked Zhang Yida for instructions.
Zhang Yida did not think about it for too long and added 5 million Huimin Bicycle Free Monthly Passes as event prizes.
Equivalent to the annual meeting of Zhonghe Group, 127 million yuan was distributed just to ordinary users in prizes.
This does not include the costs of employee prizes, stage construction, and on-site decoration for the annual meeting.
Dozens of DouYu celebrities all "volunteer" to perform without charge.
As soon as DouShi posted the news, they came right over and didn't ask about performance fees at all.
Most of these people have good minds. Seeing the successful case of Liu Yuning, everyone has a little bit of caution.
DouVi can package Liu Yuning from an Internet celebrity to a singer. If I am more "behaved", will DouVi package me next?
DouShi is not the kind of company that gives away nothing. Although it did not mention performance fees before, it finally paid "travel fees" to every DouShi celebrity who performed at the annual meeting.
The money is not much, only 50,000 yuan per person. The main thing is to show an attitude. The platform is not condescending, but respects everyone.
The DouShi celebrities who participated in Zhonghe Group’s annual meeting were actually not at a loss, as everyone’s popularity was more or less improved.
Some of them gained hundreds of thousands of followers overnight, while some of them gained millions of followers.
Since DouShi celebrity performances take up most of the annual meeting time, the time for employee performances this year has been greatly compressed.
However, no one complained. Anyway, the rewards that the group should give were adequate, including options and cash.
For Zhonghe Group, this wave is certainly not a loss.
On the surface, only 127 million yuan was given out as gifts, but in fact, the real money spent was the 27 million yuan for Huimin Travel.
Pinduoduo has 10 million 10 yuan discount coupons, and you can earn part of it through product sales.
In addition, Pinduoduo itself is also doing various activities to subsidize and recruit new people.
It can only be said that this time we gather together to do activities, the numbers are more conspicuous. Extend the time to one month, one quarter, and an activity subsidy of 100 million yuan is nothing at all.
In addition, Dou Vision’s live broadcast has also been completely announced through this successful annual meeting marketing.
The outside world also has mixed reviews about Zhonghe Group's annual meeting. Some people say it is very trendy, avant-garde, down-to-earth, and enjoyable for all users;
Some people also say that the Zhonghe Group is grandstanding and entertaining to death.
Zhonghe Group did not pay too much attention to the rumors from the outside world. It is real when the benefits are obtained, and everything else is false.
After Zhonghe Group, Ruixiang, Pate Holdings Group, Huimin Travel Group and other companies also held their own annual meetings.
It's just that it's far less high-profile than the Zhonghe Group. Their employees perform shows and draw lucky draws, and that's it.
…
Zhang Yida did not go home to celebrate the New Year this year. Instead, he and Zhao Erya came to the airport to wait for their parents on New Year's Eve.
Zhang Qinghua, Xia Xiaorong and his wife walked out of the airport and saw Zhao Erya waving to them from a distance.
"Hello uncle, hello aunt!"
After Zhao Erya approached, she said hello obediently. Then she took the suitcase from Xia Xiaorong's hand in a sensible manner.
"Yaya, no need, I can do it myself."
Although Xia Xiaorong said this, her heart was filled with joy.
What she likes most about Zhao Erya is that she is the daughter of a high-ranking official but she is not pampered.
This made her look forward even more to the in-laws who trained such a daughter.
Zhao Erya dragged her suitcase with one hand and held Xia Xiaorong with the other, whispering affectionately.
Xia Xiaorong smiled from time to time, which made Zhang Qinghua and his son who were walking behind look at each other.
"This girl is getting more and more mature. Look at how successful your mother is."
Zhang Yida smiled. The "maturity" his father said should refer to the way he treats others.
Zhao Erya used to be innocent and naive, but since taking charge of Daya Media, the changes have been so drastic that Zhang Yida can't even understand.
Career can make a man mature, and the same goes for women.
Daya Media, Zhang Yida didn’t have many questions.
But he knew that the company was developing very smoothly. Although there were many professional managers to help, Zhao Erya's personal efforts could not be ignored.
When the company was first founded, Zhao Erya often asked this and that.
Now I basically don’t ask Zhang Yida for advice, I can judge and solve many things independently.
Often late at night, Zhao Erya is still answering emails in the study.
This made Zhang Yida once wonder if he was starting to become lazy?
"Have you met her parents? What kind of people are they?"
Zhang Qinghua is also an entrepreneur, and he has had many dealings with officials.
But these officials are not high-level, and most of them are at the bureau level. Those at the ministerial level can be considered as having interacted with each other twice, but only during meetings and watched from a distance in the audience.
In the final analysis, China is an official-based society with four levels: scholars, farmers, industry and commerce. Although the last three have changed their positions, the "shi" have always been at the forefront.
Zhang Qinghua, who has been doing business since the 1990s, has always had a sense of awe for "shi".
This kind of awe is something that Zhang Yida, an Internet company boss who has emerged in the new century, cannot understand and appreciate.
The couple came to the capital to celebrate the New Year, and they were actually invited to meet Zhao Erya's parents.
But he had various concerns, so he wanted to get more clues from his son to carefully analyze the in-laws he was about to meet.
"It's okay. They're all relatively friendly."
Zhang Yida thought about it carefully and found that his father-in-law and his wife were quite good people and did not find anything wrong with them.
He guessed that his father's "small farmer mentality" was causing trouble, so he comforted him and said, "Don't worry! Zhao Erya is definitely a high-ranking candidate when she marries into our family!"