In the end, Huang Xiaofeng agreed to continue working under Zhang Yida for a few years until Green was successfully listed.
Zhang Yida was overjoyed, he had indeed seen the right person.
Because Green is far away in the United States, except for one or two key departments, all other management positions are occupied by foreigners.
If this continues for a long time, it is difficult to say whether it will become an independent small kingdom.
Huang Xiaofeng has been operating Huimin Bicycle for many years. He has experience and ability. He has known him for two or three years. He knows the basics and is a very good candidate for expatriation.
As for the position, Zhang Yida is also considering it. It is definitely not appropriate to give the CEO position all at once.
Not to mention that the current CEO Howard is not doing a bad job. Changing the CEO rashly will also cause shock to the company.
Moreover, Huang Xiaofeng is not familiar with the European and American markets. He suddenly ascended to a high position, and it is hard to say that he has not done as well as Howard.
It is not appropriate for the position to be lowered. No matter how you say it, Huang Xiaofeng has been the CEO of a multi-billion dollar unicorn company.
And because his position is low, it won't be able to restrain Howard.
After some consideration, Zhang Yida decided to let Huang Xiaofeng be the president. This position is only lower than Howard, who is the CEO, and it will not appear too out of the ordinary.
…
"Who asked you to privately increase user loan interest rates?"
A majestic middle-aged man in a suit stepped out of the Rolls-Royce, followed by two men in suits and black sunglasses standing with their hands behind their backs.
"President...there are really too many people applying for Yimin Loan. We can only increase the interest rate and reduce the loans."
A woman holding a folder and dressed in office uniform stood on the roadside, lowered her head and said timidly.
"Change it back to me immediately, and also lower the user borrowing interest rate to the lowest daily interest rate of two ten thousandths."
The middle-aged man has a serious expression and a look of compassion.
"In addition, the quota will be increased to a maximum of 200,000 yuan..."
"Ah?" The female secretary was very surprised and looked very embarrassed, "But..."
"Nothing to worry about, just do it right away."
The middle-aged man waved his hand and said in a non-negotiable tone.
When Xiaogang saw this short video, he burst into laughter.
The acting is very low and can be called amateurish, mainly because the dialogue is so unreliable.
How could there be such a good CEO and reduce user interest rates?
He could still make sense of the increase in the credit limit, after all, the more loans he made, the more money he would make.
However, Xiaogang thought that this month's salary had been spent, and the landlord had already called for rent several times.
"How about giving it a try..."
By some strange mistake, Xiaogang clicked on the loan application advertisement at the bottom left of the video, filled in the registration information, and the download page loaded again.
Following the prompts, Xiaogang downloaded the Yimindai APP.
I went through all the processes including ID card, credit card, Mung Bean credit score authorization...
Then a female voice came from the mobile phone page, "Please blink and open your mouth..."
Xiaogang did it again and waited for the approval result.
Within two minutes, the results came out.
8,000 yuan was approved, which can be borrowed and repaid at any time, and the interest rate is 80%.
"Damn it, it's so heartless, it's a black shop!"
After cursing, Xiaogang thought about borrowing all the money he had already borrowed, so he reluctantly clicked on the withdrawal button.
He comforted himself by borrowing it for one month, with an interest rate of 6 yuan and 40 cents per day, which was only 192 yuan a month, which was not high.
The daily interest rate of Leech Borrower is 5/10,000, while the interest rate of Yimindai is only 1.6 times that of his.
At the same time, Zhang Yida also saw this video.
"Old Chen, why are Yimindai's advertisements so low!"
After getting through Chen Shaojie's phone call, Zhang Yida started to investigate the case from the first sentence.
"Which advertisement? Yimindai is about to go public and is investing heavily in advertising to boost performance.
I don’t know which advertising platform you are talking about, Mr. Zhang?”
"Dirty vision, that CEO, where did he hire the actors? They are amateurs."
Chen Shaojie said "Oh" and said with a smile: "Mr. Zhang, don't tell me, the effect of DouShi's advertising is too good.
5 million yuan was displayed for a week, in exchange for more than 800,000 registered users, and more than 300,000 users were loaned.
After calculation, the cost for a borrowing user is less than 20 yuan. This channel is so good that we decided to renew the contract with Dou Vision for one year."
"Don't change the subject, I'm asking you about advertising copywriting."
Chen Shaojie laughed and said: "The main reason is that it's cheap. Generally speaking, endorsements by film and television stars cost millions or tens of millions.
With this money, it would be great to use it for advertising, in exchange for hundreds of thousands of users.
And generally celebrities don’t like to be endorsed by financial companies. Last year Donghongqiao Financial, endorsed by Master Huang, made a splash.
Many victims left messages on Mr. Huang’s Weibo, wanting to cause trouble for him, saying that he endorsed a fraudulent platform and was not worthy of being a star.
There are also some users who let the baby stay with them for one night and forget about it.
The Diandaibei platform endorsed by the Yuquan brothers has repeatedly stepped on the red line and exposed various campus loan incidents.
Nowadays, the reputation of Internet financial management and borrowing is not very good, and few celebrities dare to accept endorsements.
Mr. Zhang, do you know how much I paid for this group of actors?
It’s less than 50,000 yuan, it’s dirt cheap.”
Zhang Yida frowned, "It's okay if we can't hire celebrities, they don't have to be the endorsers.
However, the connotation of your advertisement should be more refined!
For example, a young entrepreneur is forced into a desperate situation and his company faces bankruptcy.
I borrowed money from all my relatives and friends, but couldn't borrow a penny.
At this time, Yimindai appeared.
The entrepreneurial youth successfully obtained a loan, the company came back to life, the NASDAQ bell was listed, married Bai Fumei, and reached the pinnacle of life..."
Chen Shaojie was speechless for a while, this guy was pretending too much!
Using loans to create a listed company, this advertisement is false propaganda and violates the advertising law.
"I didn't say that my copywriting must be copied. What I mean is that loan advertisements should be more warm and kind. This can deepen the impression of users and build reputation."
Chen Shaojie nodded, "Mr. Zhang, what you said makes sense, but the results are too slow.
Look at how good the advertisements are now. The interest rate, amount, and loan speed are all described.
For users, this simple and crude method is most effective.
If it is too elaborate, it will feel unrealistic and highbrow.”
Zhang Yida didn't speak. Chen Shaojie thought Zhang Yida was dissatisfied, so he quickly added:
"Of course, we will also do the kind of exquisite and connotative advertisements you mentioned, Mr. Zhang.
Advertising forms will be diversified, with many different sets of short videos shot and differentiated placement targeted at different customer groups.
At present, DouYu's advertising platform is still very rough, and the background customer big data portrait is imperfect.
We can only make a general version to test the waters first."
Zhang Yida thought about it and thought so. How elegant can a user who lends you tens of millions of dollars be?
It is better to have down-to-earth advertisements with simple and crude slogans that users can understand at a glance.
"Okay, you can figure it out on your own! But one thing is, you can't make false propaganda."
Chen Shaojie vowed, "Definitely not. Don't worry, Mr. Zhang, I understand."
…
"It's been a few weeks since the Black Hole Engine was launched. How is the effect?"
Faced with Zhang Yida's question, Zhang Lanhui reported: "Currently, it has attracted more than 100 large advertisers, and the single cooperation amount is more than one million yuan..."
Zhang Yida nodded. As a short video platform with more than 100 million daily active users, it is not surprising that DouShi can attract so many companies to invest in advertising.
"Large advertisers are limited after all, and DouYu's advertising sales team still has to focus on small and medium-sized enterprises."
Zhang Lan nodded, "At present, we have established four major sales branches in Beijing and Shanghai Pengyang, and they will cover all provincial capital cities by the end of the year."
"What's the feedback from customers?"
Zhang Lan said: "DouShi has just started commercialization and there is a traffic bonus period. Most customers are very satisfied and are still increasing their advertising budgets.
For small and medium-sized enterprises, the black hole engine is not perfect enough.
Currently, it supports targeting by region, age, gender, first activation time, Android version, iOS version, network, operator, mobile phone brand, etc. Targeting such as app behavior classification, interest classification, etc. is not supported yet.”
"Hurry up, DouShi still needs to achieve its 10 billion revenue target this year."
Zhang Lan nodded solemnly. She also understood the meaning behind the 10 billion revenue, which was related to the equity division of Zhonghe Group.
When Pinduoduo merged with Doushi, one had GMV commitments and the other had revenue commitments.
If anyone fails to complete it, their valuation will be cut off a lot.
If DouYi fails to fulfill its 10 billion revenue commitment, the shareholding ratio of original shareholders, including management, in Zhonghe Group will decrease.
Whether it's to compete for group resources or for her own interests, she has to go all out.
"By the way, Mr. Zhang, there is something I need to report to you."
Zhang Yida asked: "What happened?"
Zhang Lan said: "We found that Toutiao Video was carrying our popular videos on TikTok."
"What's going on? Is Zhang Ming out of ideas?"
Zhang Yida was surprised at first, then smiled and said: "Then have you thought of a countermeasure?"
"It's nonsense to sue them. In our country, copyright awareness is weak.
In recent years, although efforts to combat piracy have been stepped up, legislation and enforcement have always been slow."
Zhang Lan said with a smile: "Toutiao is also very stupid, many short videos are only highly similar, not exactly the same.
In other words, the creativity of our popular TikTok videos was stolen and then re-processed by the creators of Toutiao videos.”
"Well, it's even harder to find reasons for them. We can only condemn them from the moral high ground."
Zhang Lan responded, "Yes, I can only condemn it. I have already asked the public relations team to take action, and all the leading creators of stolen ideas will speak out in major media to support it."
…
A few days later, DouShi’s internal internet celebrities collectively posted on Weibo.
They said that the short video they had worked so hard and racked their brains to create had been plagiarized.
It also called on users to come to Dou Vision to support genuine versions and boycott "parasites".
DouShi’s public relations team has publicized a number of media, and these media have also conducted in-depth reports.
They directly pointed out by name that many creators of headline videos were unmotivated and unoriginal.
As things unfolded, more information was exposed.
A headline video creator named "Rabbit Guaiguai" published a confession.
"I'm very sorry to my fans who have supported me for a long time. I admit that most of my videos were plagiarized by the TikTok creator "Rabbit Ya"...
But I want to say that this was all inspired and instructed by the staff of Toutiao Video..."