Having received US$4.5 billion in financing does not mean that we can sit back and relax.
Zhang Yida convened a group of senior executives from DouYu and held closed-door meetings for three days.
The meeting centered on the theme of "How to successfully achieve 20 billion revenue and win the bet", and a number of senior executives enthusiastically offered their opinions and suggestions.
"RMB 20 billion in revenue may seem like an astronomical figure, but it is not out of reach."
DouVi CEO Zhang Lan stood up and opened the prepared PPT.
She pointed to the histogram played by the PPT and introduced: "To complete this seemingly impossible task, first, we have to break down the goals.
In April, our advertising revenue was 388 million yuan. In May, we increased by 25% on this basis, reaching 485 million yuan;
In June, it continued to maintain a growth of 25%, reaching 606 million yuan;
…
It reached 1.48 billion yuan in October.
In the first 6 months, we maintained a compound growth rate of 25% every month; in the next 6 months, we maintained a compound growth rate of 20% every month.
In November, revenue reached 1.776 billion yuan.
…
In April 2018, revenue reached 4.42 billion yuan.
In 12 months, the total revenue was 23.097 billion.
Not only can the bet be completed, but the company can also gain a US$3 billion valuation increase."
Zhang Lan spoke in detail, and many senior executives in the audience listened attentively.
Because this is a matter of vital interest, Mr. Zhang has already announced that if the bet is successfully completed, a round of option incentives will be given to all senior executives.
If the bet fails, Mr. Zhang will lose a large amount of equity, and executives like them will not be able to do anything good.
Zhang Yida looked at the beautiful growth curve on the big screen in the conference room. He knew that it would be unrealistic to completely follow this curve for growth.
It can only be used as a reference!
It may be that the growth doubled in the first few months and grew at a rate of several percent in the following months.
Zhang Lan may have considered this situation and specially created several different growth models.
Talking on paper doesn't make much sense, but it is also an indispensable part before concrete implementation.
Based on the growth model, the headquarters will assign different sales tasks to advertising sales branches in various locations.
"Next, I will convene the general managers and agents of sales branches in various places to hold a pre-war mobilization meeting."
Zhang Lan said with a smile on her face: "For the sales branch, we will increase the performance commission next to mobilize the enthusiasm and motivation of employees;
For agents, we will adopt a profit-sharing approach to give agents more profit margins."
He looked at other executives and said, "As for the advertising platform and customer delivery experience, I leave it to other colleagues."
Other executives applauded one after another, and they were all confident in winning this battle.
When it was the turn of other executives to speak, someone suggested: "Internet finance has been a popular track in recent years, and many companies have received large amounts of financing.
And they are also keen on advertising online to gain customers. Can Internet finance be listed as a key breakthrough industry?"
"Licensed financial institutions can place advertisements on Douyin, but other Internet financial institutions must pay attention, especially P2P financial management and online loan platforms, which are listed as prohibited industries."
Zhang Yida's words can be regarded as banning a group of colleagues.
In fact, he doesn't want to do this. But these gadgets are too dangerous, just like Ruixiang closing down the Internet financial supermarket.
“For the live streaming business of Digua Video, I think we can strengthen cooperation with Pinduoduo and rely on live streaming to generate a certain amount of revenue and alleviate a certain amount of gambling pressure.”
Hearing other executives mention Digua Video, Zhang Yida remembered this video software with a down-to-earth name.
This was his trump card to check Kuaishou, and he hadn't cared about it for a long time.
“How is the data of Digua Video now?”
Faced with Zhang Yida's question, Zhang Lan's smile diminished and she shook her head slightly, "It's not very good. Currently, there are only four to five million daily active users, and most of them are diverted by Pinduoduo.
We still started a little late, and many of the sinking users were snatched away by Kuaishou.
The most important thing is content. Without good content, you will naturally not be able to attract and retain users.”
"If there are no good creators, then go and find them, or poach Kuaishou."
Zhang Yida said softly "Kuaishou~", it should be the biggest domestic competitor.
Can Penguin be involved in the merger and acquisition of Kuaishou?
In this way, as a private territory, the country can basically focus on international expansion.
Kuaishou is not a hard nut to chew, the foundation has already been dug deep enough.
In the previous life, Douyin and Kuaishou had been in love and fighting each other for many years in China, and finally the war spread abroad.
If we can win Kuaishou and complement Pinduoduo, it won’t be too great for Zhonghe Group.
"How is the cooperation with Diandianchiou going?" Zhang Yida asked again.
Zhang Lan shook her head, "Not very good. Although Diandianchi is mainly engaged in the lower market, it is a fundraising platform after all, and it is more serious.
The main entertainment function of Digua Video is that it is impossible to place advertisements directly on Diandianchi.”
Zhang Yida already has two of the Four Sinking Kings. The other two are Kuaishou and Qutoutiao.
"How is your experience with the Qutoutiao I asked you to contact?"
Zhang Lan replied: "Tan Siliang is not short of money. The Huzhong Advertising Company he founded last time sold for 1.35 billion yuan, and he has long been wealthy and free.
The price of 100 million we offered was not attractive to him."
"Haha, is he planning to ring the bell?"
Zhang Lan chuckled and said, "Maybe! His last entrepreneurial venture was not successful, so who doesn't have a dream of ringing the bell?"
After thinking about it, she asked: "Mr. Zhang, I don't understand why you insist on acquiring this Qutoutiao?"
“Together with Pinduoduo and Diandianchi, we can form traffic complementarity and complete full coverage of sinking traffic.”
Zhang Yida sighed and covered his forehead, "If he really doesn't want to sell it, forget it, we will acquire Xiao Meng.
Let the school's cute news and information team make a headline about something!"
“This is simple, it’s just “earning money online”, “distributing” and “recruiting apprentices”.
Pinduoduo has many operational experts who are proficient in this. As long as they are willing to spend money, I believe it will be a piece of cake to crush Qutoutiao.”
Zhang Yida said "hmm", he naturally knew how Qutoutiao became popular.
However, the operation strategy that Qutoutiao is proud of has also been criticized miserably. The wool party is rampant, the vulgar content is rampant, the reading value is not high, and some content is even transferred from other information platforms...
It is quite enjoyable for users in third- and fourth-tier cities and below to make money while reading, but this model has always been criticized by the elite.
Subsidizing users is a minor issue, but what really makes Zhang Yida a little undecided is the content.
"Why does the sow scream in the middle of the night..."
Some users just like to read this. If you tell me that a certain company raised $4.5 billion in Series A financing, they won’t be interested, and they may not even want to click on it.
…
“Diandianchou has currently formed five major business matrices: Diandian Charity, Diandian Mutual Aid, Diandianchou, Diandian Insurance, and Diandian Health.
It has raised more than 20 billion yuan in total, served more than 1.5 million patients with financial difficulties, and has more than 300 million registered users."
Diandianchi CEO Chen Sheng came to Zhang Yida’s office and reported to the latter.
Zhang Yida is still very satisfied with this report card.
“I heard that Shuidichi has been gaining momentum recently?”
"Yes," Chen Sheng replied, "There are currently four mainstream players on the market. In addition to our two, there are also EasyCho and LoveCho."
“As a serious illness fundraising platform, we must be strict with ourselves and don’t raise money just for the sake of raising money. We must put every bit of love into practice and give it to those who really need help.
Do you get me?"
Chen Sheng nodded, "Mr. Zhang, I understand. Diandianchi will never bring patients who do not meet the fundraising conditions to the platform to raise funds for the sake of performance.
We have been stuck on the review conditions.
In addition, we also have a supervision mechanism. Once any violation is discovered, we will never tolerate it!"
"This puts me at ease!"
Zhang Yida knows that this industry is very muddy. What was originally a good public welfare undertaking was suddenly ruined.
At the end of the day, people in society are unpredictable and everything is focused on money.
“However, I found that other business partners, in order to achieve good results, not only went to hospitals to win over customers, but also deliberately created some sensational and factual copywriting.
The purpose is to get everyone to donate money and increase the success rate of fundraising.
If our platform is too upright, we will suffer some losses. All users will go to other people’s homes.”
Zhang Yida sighed, these days, honest people suffer!
"Forget it, we can't control other people's affairs, we just have to be ourselves."
Zhang Yida asked again: "How is the Sunshine Charity Alliance Chain doing?"
When he mentioned this, Chen Sheng immediately started talking non-stop.
“Our blockchain research institute at Ruixiang Digital Technology Group is awesome. This public chain should be the first commercial application in the industry.
Relying on the Sunshine Chain, the user's entire donation cycle is automatically recorded on the alliance chain, forming a donation account book.
Compared with previous public welfare processes on the Internet, Sunshine Chain has refined every aspect of the flow of donations, and the information left behind is also permanently valid.
The public welfare blockchain solves two major problems in the public welfare field: First, the "sunshine and transparency" of donations, every step of the love support funds, from the donor to the recipient, is clearly visible and is subject to supervision from all walks of life;
Second, after being connected to the "smart protocol", every action supported by Love will be controlled by the protocol, getting rid of human intervention and ensuring the fairness of the action."
Zhang Yida nodded and smiled, the application of public blockchain technology in the public welfare industry couldn't be more suitable.
Taking advantage of the characteristics of "complete decentralization", no organization or individual can tamper with or control the reading and writing of data in the public chain.
Moreover, the data is traceable and the flow of donations is open and transparent.
The biggest pain point of public welfare is openness and transparency. If a user can see where the money he donated finally goes through the blockchain.
Should I buy a Maserati or build a Hope Primary School?
Every user should have a weighing scale in their mind as to whether they should continue to donate money in the future.