Xun Mi was also shocked by this sudden news. He asked Zhang Yida: "Mr. Zhang, why is this? Isn't it good to stay under Ruixiang?"
Zhang Yida shook his head, "Ruixiang's main focus in the future will be cutting-edge technology. If Xiaomeng stays in Ruixiang's system, the parent company will not be able to provide the resources you need for development, and the two parties will be unable to create synergy."
As soon as the words changed, he looked at Xun Mi and said with relief: "Zhonghe Group is different. Their main business direction is social entertainment and social e-commerce."
Xun Mi also understood everything at first glance, and he quickly reacted.
From a long-term development perspective, joining the Zhonghe Group system will undoubtedly be more beneficial to Xiaomeng.
Thinking of this, he felt relieved, nodded and said: "I support your decision!"
Xiao Meng under the leadership of Xun Mi did quite well, so Zhang Yida also valued this talent very much.
So he smiled and said: "After joining Zhonghe Group, in addition to serving as the CEO of Xiaomeng, you will also serve as the vice president of the group.
Work hard, the stage will be as big as your heart is!"
Upon hearing this, Xun Mi felt excited all over. That was the Zhonghe Group with a valuation of US$40 billion!
The ceiling for a school boy is still too low. If he could use this as a springboard to reach a higher stage, he would definitely be willing to do so!
"Thank you Mr. Zhang!"
Zhang Yida waved his hand and said: "Every effort you make, you gain a lot, you deserve it."
"How's the old version of school cute?"
Xun Mi was stunned for a moment before reacting, and said with a smile: "Mr. Zhang, you mean the workplace version of school cuteness, right?"
"Yeah, aren't netizens joking that this is an older version of the school cutie?"
Zhang Yida smiled. From the moment he graduated, his school cutie would also be upgraded to the senior version.
Now you can still appear on the "campus version" of the school, but you will be forcibly evicted on August 1st.
Because the graduation date of college in each school and region is not fixed, it is probably from June to early July.
The school just decided to set August 1st as the day to kick off this year's graduates to the workplace version.
On August 1st, Xiaomeng's backend system will send text messages and APP upgrade pop-ups to each graduate based on the information read from Xuexin.com.
Not upgrading? Sorry, you cannot use the APP function normally.
Xun Mi put away his smile and reported seriously: "In fact, it is very right for us to split the school cuteness into two.
College students and professionals who have graduated from college are two different groups of people, with completely different life attitudes, values, and concerns.
The campus version focuses more on entertainment and campus life services; while professional elites prefer workplace socializing and obtaining valuable information.
The workplace version currently meets these two latter needs.
In the past six months, the number of registered users of the workplace version has increased by more than 13 million, growing faster than the campus version.
In addition, as time goes by, the number of registered users of the workplace version will account for an increasing proportion of the total users of the school version."
Zhang Yida nodded, the workplace version accounts for an increasing proportion of school cuteness, this is a natural phenomenon.
The campus version is like a reservoir that is filled and drained at the same time. Freshmen are admitted and students graduate every year, so the water level can only be maintained at a balanced level.
To reach the limit, it will only capture the 27 million college students in China. Perhaps as the number of college admissions increases every year, this number may exceed 30 million in the future.
The ceiling of this market is very low, and the market is very fixed, it’s only that big.
The workplace version is different. Last year’s target market was 88 million college graduates.
By this year, including Zhang Yida and others' 7.95 million college graduates, the target market has reached 96 million, approaching 100 million.
This market is constantly expanding!
School Meng is just a product launched by Zhang Yida on a whim to enter the campus market and intercept young users in advance.
After all, youth is hope. If you start first, you can also seize some opportunities in the fierce Internet war in the future.
But now, Zhang Yida found that the seedling was a little crooked and continued to move in an unpredictable direction.
Today's school cute, no matter in the previous life or this life, can't find highly benchmarked products.
Zhang Yida had a rough idea in mind, using the campus version as the entrance to the funnel and filtering it to the workplace version four years later.
Make use of the products and services provided by the workplace version to allow users to settle down and stay in this software for a long time.
The campus version is okay. It can be seen that current college students are very satisfied with the functions and services currently provided by Jiaomeng.
The workplace version is a lot more troublesome, because workplace social networking has never developed in China.
There are many reasons, but it boils down to products and services.
Zhang Yida asked Xun Mi again: "I heard that Shen Boyang resigned?"
Xun Mi nodded, "He officially announced his resignation a few days ago and will no longer serve as the president of LinkedIn China, but he will continue to serve as the chairman of Danke Apartments."
This is also a veteran entrepreneur. He has worked at Yahoo and Google. Later, he founded Nuomi.com, sold it to Qiandu, and then joined LinkedIn China.
Zhang Yida lamented: "Such a powerful person has not brought LinkedIn China up. The water in workplace social networking is too muddy."
Xun Mi shook his head, "I don't think so. Ultimately, LinkedIn headquarters has too many constraints, and the Chinese team has too little decision-making power.
Last year, Shen Boyang also mentioned in his speech "How to Break the Curse of Failure of Multinational Companies in China" that if multinational Internet companies want to succeed in China, they must do three things well: people, structure, and products.
What an irony, I stopped eating this year.
But the main reason still doesn't lie with him, it lies with LinkedIn headquarters.
I heard that although Shen Boyang has the privilege of reporting directly to the headquarters, he can only make one-hour overseas phone calls once a week to communicate product and strategy issues.
If there are differences between the two parties, it will take even longer to implement it.
When Kai-Fu Lee was the president of Google Greater China, he also complained: The small matter of finding an assistant was rejected by the headquarters four times. This kind of decision-making speed can never keep up with the Chinese Internet that "runs fast in small steps and iterates quickly" and believes in the law of the jungle.
company."
"hold head high!"
Zhang Yida nodded in agreement. The lessons learned from these foreign companies gave him a lot of inspiration.
The globalization of DouYu will also face these problems, such as rigid decision-making mechanisms, insufficient respect for localization, etc.
But the slightly better thing is that DouYu products do not particularly need localization transformation, the main thing is the content.
There is no problem with the same UI interface in all countries around the world. The key is that the content is attractive.
"LinkedIn China's technology platform architecture all uses foreign models and is compatible with more than 200 countries and dozens of language versions. It has not made any changes or adjustments for a market as huge as China."
Xun Mi sneered, "Now I'm fine, I've paid the price for my arrogance.
In addition to the sluggish development, there were also problems with their internal team, and senior executives in both the operations and marketing departments resigned.
User activity is also declining, and many active users have become zombie users and no longer update information."
LinkedIn China’s UI interface is notoriously ugly, and the user experience is even worse.
Moreover, some product logic is very uncomfortable for users who have adapted to Chinese APPs. Zhang Yida also experienced this in his previous life.
It really feels like I'm using software from several years ago. After using it once, I really don't want to log in a second time unless I have to.
“LinkedIn has always been labeled “useful but boring” by the outside world.
“Too much English, too many foreigners”, this overly lofty tone was not recognized by the outside world at first, and would also give non-foreign company users a sense of distance.
The user experience is average, the dwell time is short, the page lacks design, is too serious, and is not interactive. More users like to use LinkedIn as a query tool, which has also led to the delay in the frequency of LinkedIn users using it to a higher level..."
Xun Mi reviewed the failure of LinkedIn China in recent years and analyzed it very clearly.
"So how can we avoid these pitfalls that LinkedIn has stepped on? At the same time, we can strengthen our workplace social platform."
Xun Mi straightened his body. This was an opportunity to leave a good impression on his boss.
“First of all, workplace socialization ~ workplace socialization, the workplace is just a specific scene that triggers social needs, and the essence is still focused on social interaction.
Positioning tools that are more practical will make the product less sticky than those "interesting" social products.
LinkedIn once made an attempt and launched "LinkedIn Insights", inviting big names such as Shen Beipeng, Li Kaifu, and Yang Zhiyuan to the platform.
However, these big guys don’t have time to play LinkedIn every day.
After users have been excited for a while, they haven’t opened the LinkedIn APP for a long time.
Because fans like them cannot pay attention to the latest information from opinion leaders after landing on LinkedIn, nor can they get direct or indirect communication.”
Xun Mi's voice changed, "Of course, it's difficult for us to do things that LinkedIn can't do.
I think what we need to bring to users the most is workplace social value.
To put it in a vulgar way: it is nothing more than having a good job, then getting promoted and getting a raise, and reaching the top of your life.
Although we cannot directly provide users with a job, we can provide users with job opportunities, such as recruitment platforms;
Although it cannot directly give users promotions, salary increases, and reaching the pinnacle of life, it can help users broaden their network of contacts.
The core is to focus on the connection between people and better people and help them build a bridge of communication!
Functions such as interest groups and secondary network recommendation need to be strengthened and further explored.
The news information function should gradually become industry news and be presented to users as an information flow based on algorithm recommendations.
In addition, when the time is right, you can also launch workplace UGC content and pay for knowledge.
In the field of recruitment, the application of AI technology can be strengthened to solve pain points, accurately carry out job recommendation, job matching, and recruitment feedback to improve efficiency. At the same time, it can also form a differentiated development strategy from other recruitment platforms..."
Xun Mi put forward many practical suggestions, and Zhang Yida listened very carefully.
While listening, I am still thinking.
Xun Mi suddenly paused and then said: "Maimai has two good functions. Should we learn from them?"
“Anonymous gossip and red envelope system?”
Xun Mi laughed and said, "Mr. Zhang, do you know all this?"
Zhang Yida smiled and said nothing. The red envelope function is in line with Chinese characteristics. Anonymous gossip can complain about the company and the unspoken rules of the workplace, which is very eye-catching.
It can also be regarded as a kind of content operation!
"Anonymous gossip is a double-edged sword. If done well, it can attract users. If done poorly, it will be malicious slander and synonymous with vulgarity."
Xun Mi nodded in agreement and said with a smile: "After review, the development strategy is already very clear.
Workplace social networking, job recruitment, and industry news headlines are the main functions. Later, we will continue to iterate and improve the product based on data and user feedback."
"In that case, wouldn't it be inappropriate to call me Xiao Meng?" Xun Mi asked again.
"Well, let's call him Bole. I hope every user can become a Chollima and meet his own Bole on the platform!"