"Knives Out" developed by NetEase was launched at the end of October, becoming the first mobile chicken game in China.
Ding Sanshi looked at the feedback from the game department and saw that the situation was very good. He was very happy. With a wave of his hand, he arranged a celebration banquet for the development team.
PlayerUnknown's Battlegrounds has been at the top of the charts for dozens of weeks since it was released on Steam. Counting the money makes me feel cramped.
Under this circumstance, Ding Sanshi naturally also noticed Blue Hole Studio, the development company behind PlayerUnknown's Battlegrounds.
After understanding the background of the blue hole, Ding Sanshi secretly regretted it.
Why don't I have such a good tone?
Even if that kid Zhang Yida has created two super unicorns in China, he can acquire a game company in South Korea and develop a game that is popular around the world.
Is this justified?
While Ding Sanshi complained, he sent someone to contact Zhang Yida and wanted to talk about the agency game.
He doesn’t have much confidence in being an agent for PlayerUnknown’s Battlegrounds.
Because Zhang Yida has surpassed the Great Qiangzi and became Xiao Ma Ge's top horse.
Obviously, Zhang Yida has a closer relationship with Penguin.
Sure enough, NetEase's proxy request was rejected.
But what Ding Sanshi couldn't figure out was that Penguin didn't get the agency rights either.
Then, news broke that Zhang Yida and Penguin were at odds.
Ding Sanshi did not watch the excitement too much, but seized the opportunity and asked the game research and development department to quickly develop a mobile chicken game.
He has been coveting King of Glory for a long time. If NetEase could make a national-level mobile game that is comparable to King of Glory, it would be great.
He gradually figured out the reason why Zhang Yida and Penguin had a falling out.
Zhonghe wants to enter the big entertainment industry, no wonder Penguin has such a big reaction.
This is a good opportunity!
While Ding Sanshi lamented his good luck, he urged the team to speed up research and development.
This time, he wants to seize the lead from Penguin and Zhonghe and be the first to launch a domestic mobile game of chicken fighting.
With the first-mover advantage in hand, by the time Penguin and Zhonghe react, the user stickiness of Knives Out may have already been formed.
It must be said that Ding Sanshi's strategy was very successful.
Knives Out was kept secret very well, and Penguin and Zhang Yida learned the news just before its release.
The PC version of PlayerUnknown's Battlegrounds is very popular, and many gamers in China are playing it.
As soon as Knives Out was launched, a large number of players with early adopter mentality fell into the trap.
For a time, live broadcast platforms and short video platforms were all flooded with content about this game.
There are few who don’t love gun shooting games, especially male players.
With the sound of gunfire, the enemies turned into boxes one by one.
This kind of pleasant spiritual enjoyment cannot be experienced in real life.
CrossFire proved that there is a market for gun-fighting shooting games as early as nine years ago, and there is no shortage of fans in China.
As the first company to launch a mobile game, NetEase has indeed succeeded, with the number of users of Knives Out rising steadily.
Players are calling friends one after another and starting to form teams to play games; anchors and short video content creators are also changing their positions, hoping to reap a new wave of traffic dividends.
While Ding Sanshi and his team were celebrating the success of Knives Out, Zhang Yida was also having a meeting with the Zhonghe Game team.
“Have you all experienced Knives Out? Let’s talk about your opinions on this game.”
Zhang Yida admired Ding Sanshi's behavior of "sneaking into the village".
Penguin and himself were still arguing with each other, but unexpectedly, Ding Sanshi hummed and figured out the mobile game first.
The mobile game development team of Zhonghe Games includes people sent from Blue Hole as well as professional game developers hired from China.
One thing these people all have in common is that they have been immersed in game development for many years.
At this time, the comments about Knives Out were endless.
"The game Knives Out is still too rough. Let's talk about game optimization first. Its lagging problem is very serious. I tried to get stuck in the wall, but it was so stuck that I couldn't shoot..."
"Also, there are so many bugs that people can't complain."
"The picture quality is not good either. It's not even close to the quality of PlayerUnknown's Battlegrounds that we strive to improve."
…
Hearing so many complaints, Zhang Yida chuckled. It seemed that Knives Out was really not that good.
These game developers speak more straightforwardly, and what is good is good, and what is bad is bad, and they do not modify their words too much.
"Don't underestimate the enemy! It is said that the response to Knives Out has been quite good since it was launched, and the number of users has skyrocketed."
Several programmers frowned, "That's because it's lucky. It was the first to launch a mobile game, and users are curious about it."
Another programmer said: "I think it's because it's free. Our PC version costs 98 yuan. And computers are definitely not as convenient as mobile phones.
As for mobile games, you can play them at work, at home, and even when you go to the toilet..."
Zhang Yida also agrees with this view. Free mobile games are definitely a powerful tool for harvesting users.
Compared with the PC version, the mobile game is much less difficult to operate and can attract a large number of female users.
With the addition of girls, it will in turn promote the popularity of the game.
After all, men and women match each other, so isn’t it tiring to eat chicken?
"How is the testing of our mobile game going? When will it be launched?" Zhang Yida asked again.
"Actually, the testing is almost complete and it can be launched at any time. However, Knives Out has already been launched first, so we can't be the first.
I suggest that we make a summary of the problems exposed in Knives Out and then test our game.
The launch time may have to be delayed by a week or two."
Zhang Yida nodded, "I agree, to make high-quality games, you must have such an attitude, be responsible for the players, and be responsible for the players' RMB."
Several programmers chuckled. They all knew that Mr. Zhang could not get sand into his eyes.
The PC version of PlayerUnknown's Battlegrounds has been so successful, but he still urges Blue Hole not to relax and to extend the life of the game as much as possible.
How to extend it?
A large part of the money earned was invested in research and development, upgrading the game graphics and exploring more gameplay modes.
In addition, there is zero tolerance for bugs and plug-ins. If a vulnerability is discovered, it will be repaired as soon as possible.
Plug-ins are blocked one after another!
Although Mr. Zhang doesn’t understand game development, he seems to understand players very well.
There is a reason why you can create such a big business from scratch. Several programmers nodded secretly.
"The game ranking level I requested, and one-click video sharing... these small functions should be added!"
Several programmers nodded, "Mr. Zhang, don't worry, they have been added. Our game can definitely make a difference with Knives Out."
Zhang Yida nodded with satisfaction, and after some encouragement, he was ready to end the meeting.
At this time, a Korean employee suddenly said: "President, I think this Knives Out is too similar to our PlayerUnknown's Battlegrounds.
The gameplay, modes, even props, and chicken-fighting slogans are all very similar. Should we sue him for infringement?
What qualifications does this kind of pirated game have to compete with our PlayerUnknown's Battlegrounds? All players must know that Knives Out is a liar and a thief."
Several other Chinese employees glanced at the Koreans and cursed.
This Korean just loves to show off, so he usually just pretends to be cool at work. Now when he comes to Mr. Zhang, he still wants to show off.
"It's difficult. The gameplay and modes are not protected by copyright. If we really dig deeper, our PlayerUnknown's Battlegrounds is also suspected of plagiarizing H1Z1."
Zhang Yida sighed, trying to restrict NetEase through this move was basically impossible.
In the past life, Blue Hole also sued NetEase for infringement in the United States, but the result was nothing.
In addition, he has also consulted legal affairs. This kind of thing is a mess in the country.
Both NetEase and Zhonghe are large companies, and they may be involved in numerous lawsuits and eventually settle out of court.
"That's right, if we could sue, CS wouldn't have let CF falter for so many years." Chinese employees who are well aware of the national situation also spoke one after another.
The Korean employees were a little disappointed. For such a good suggestion, they expected to get a compliment from the president, but there was nothing.
Zhang Yida looked at the Korean employees and said with a smile: "Although your suggestions cannot be adopted, your enthusiastic speech is still worthy of praise.
Everyone should learn more from Jin Xiaozhong!"
Jin Xiaozhong's face turned red with excitement. I didn't expect that the president would still remember my name. It's such an honor for me.
Zhang Yida usually can't remember the names of several employees, but he can't help it. Whose name is Jin Xiaozhong is impressive.
Although several Chinese employees were a little unconvinced, they all nodded and answered "yes."
Jin Xiaozhong's suggestion gave Zhang Yida a sudden inspiration. It was not convenient to tell these game developers the details.
…
Two weeks later, PUBG Mobile was officially launched.
Major platforms such as TikTok, Kuaishou, Bilibili, Rocket Video, and Panda Live are filled with promotional advertisements.
A large number of hardcore fans of the PC version of PlayerUnknown's Battlegrounds have been waiting for a long time. They downloaded the APP immediately and started to experience the game.
These people obviously know the relationship between Blue Hole and Zhonghe. In their opinion, this is a pure-blooded chicken game, not the copycat version outside.
Thanks to Zhang Yida, the PC version of PlayerUnknown's Battlegrounds does not have as many bugs and cheats as the previous version, and its reputation among users is much better.
Therefore, countless users come here because of the Blue Hole brand.
Due to the ban on QQ and WeChat, users can only choose to register for account authorization on several major platforms such as Touronghui, DouShi, and Kuaishou.
As soon as they enter the game, the clear picture quality and smooth game page conquer the user at once.
This Ta Ma is a boutique game company, NetEase is doing all kinds of stuff.
Users who have experienced Knives Out will immediately feel the difference between the two games.
Some users found a button with a "camera" symbol in the upper right corner, and when they clicked it, it actually started recording.
After recording, you can actually share the video files to a video editing software called "Clip".
After carefully trimming the video in the clip, you can share it to multiple platforms such as TikTok, Kuaishou, and Bilibili with one click.
This is so useful that many users have started sharing their wonderful videos in the game.
Landing guns, blocking bridges, speeding pursuits, ambushing snipers... Various game clips have appeared in the short videos and live broadcast products of Zhonghe Group.
Many users, including women, began to ask the video publisher what the game was called? Where can I download it?
Platforms such as DouShi, Kuaishou, and Bilibili have also thoughtfully placed a large game advertisement on their homepage, including a jump link for game downloads.
Zhonghe Group has mobilized all its resources to help promote and guide PlayerUnknown's Battlegrounds.
The effect is of course very good.
At this time, Penguin and NetEase were both unable to sit still.