The self-developed chicken-fighting mobile game with high hopes from Bonima, Stimulating Battlefield, was launched on December 5th!
This day also happens to be the last day of the three-day meeting of the Internet Conference.
By choosing such a time point to launch a mobile game, Penguin’s approach is somewhat thought-provoking.
Could it be that while all the big bosses were having a meeting in Wuzhen, they staged a secret plot to plot against Chen Cang?
The media is very concerned about the results of Stimulating Battlefield after it went online, because this is the first head-on collision between Penguin and Zhonghe Group.
In the end, will the wave behind defeat the wave in front, or will the penguin defend its status as the king of the game?
As press releases were published online, the attention of the entire Internet was attracted.
Penguin went to full throttle and mobilized all its resources, including QQ Space and WeChat Moments, to push game advertisements.
PlayerUnknown's Battlegrounds, a subsidiary of Zhonghe Games, announced the official start of the S1 season, launching seven major tiers: Bronze Bronze, Unyielding Silver, Valiant Gold, Tenacity Platinum, Immortal Diamond, Crown of Glory, and Super Ace.
In addition to the Super Ace, the other six major ranks are also divided into five smaller levels.
The reason why there are so many levels is to fully mobilize players' winning mentality and desire to upgrade.
Reflected in the game, the effect is to increase the user's usage time; in addition, having a level as a standard makes it easier to match the game and avoid tragedies such as masters massacring novices.
In addition, a batch of new props were also launched, including new clothing, as well as new vehicles, shared bicycles, motorcycles, Wuling Hongguang, Weilan electric vehicles, and BYD all appeared.
Whether it’s a rank or a brand new prop, it’s actually been developed and designed a long time ago.
The reason for the delay in launching is to wait for Penguin to launch its own mobile chicken game.
Now that Penguin has revealed his sword, Zhang Yida no longer hides it, and uses all his trump cards.
The data of Stimulating Battlefield is good. On the day it was launched, the number of registered users exceeded 10 million.
But in the next few days, something started to go wrong, and the user growth momentum suddenly slowed down.
In addition, users continue to start to lose, and the user activity of Stimulating Battlefield begins to decline.
After some investigation, Penguin finally figured out the situation.
PlayerUnknown's Battlegrounds was released nearly a month early. In addition to having the first-mover advantage, it also has a short video and live broadcast platform owned by Zhonghe Group to help promote it.
Platforms such as DouShi and Kuaishou use algorithms and tags to continuously push short game videos uploaded by users to attract more players to join.
In addition, the live broadcast platforms of DouShi, Kuaishou and Bilibili have also attracted a large number of chicken-fighting game anchors.
For the sake of traffic, these people emphasize keywords such as "genuine" and "Blue Hole Premium" to users every day.
Anyway, just lick Zhonghe Group shamelessly, because if you lick well, you will get greater exposure and your fans will increase.
In their minds, only PlayerUnknown's Battlegrounds is the genuine mobile chicken game, and the others have become copycats?
For most ordinary users, they don't care whether it's genuine or pirated, as long as the game is fun.
PlayerUnknown's Battlegrounds, with its ranks and various weird vehicles, is obviously more attractive to users.
In addition, because Penguin did not obtain the authorization from Blue Hole, in order to avoid some intellectual property disputes, it made many changes when copying the game.
If there were no PlayerUnknown's Battlegrounds, the gap would not be apparent. But with the jewel of PlayerUnknown's Battlegrounds in front of them, the two can compete.
Exciting Battlefield was not supposed to be launched so soon, but Bonima saw that NetEase and Zhonghe had launched the game one after another.
Afraid that he would have no chance if he went online too late, he urged Photon Studio to take the lead in producing the work.
In a hurry, Photon Studio relied on its excellent game development skills to ensure that there were no major problems with the game Stimulating the Battlefield, but there were still many flaws in some details.
These flaws need to be fixed one by one in subsequent version updates.
Never treat players as fools, you can still tell whether a game is good or bad.
After Bonima held the Internet conference, he returned to the company and immediately received the news that the game had a bad start.
After scolding the person in charge of Photon Studio, Bonima pinned his hopes on Tianmei Studio again.
Penguin likes horse racing when working on internal projects, so two teams are working on the same project at the same time.
In addition to the exciting battlefield of Photon, Penguin has another trump card that he has yet to play.
This trump card is the All-Army Attack currently being developed by Tianmei Studio.
In addition, Tianmei Studio is also a well-known game studio, having developed "Honor of Kings", as well as "Tiantian Cool Run", "Tiantian Love Elimination" and other Tiantian series of well-known games.
…
After the 4th Wuzhen Internet Conference came to an end, two pictures of the dinner party were circulated on the Internet.
One is Ding Sanshi Dinner Party, and the other is "Dongxing Dinner Party".
Many netizens find it strange that Jack Ma is not in the two photos.
For this reason, some voices on social media joked: "Hold on, Jack!"
Jack Ma responded when interviewed by the Beijing News and several other media:
"I want to organize a dinner party, the best in the world, but what's the point? This is not what I want to express."
"They didn't invite me to these dinners, and if they did, I wouldn't have time."
"What a big deal it is to have a meal. Ahli's meal is as good as any meal in the world."
"The dinner party I like has nothing to do with the public. It should be about my own life, singing and bragging. I like it all over the world."
"I entertain singers, kings, and prime ministers, and I perform magic tricks for them. I don't talk about work."
Faced with statements such as "Jack Ma is isolated in Wuzhen" and "Jack Ma holds on" on social media.
Jackma laughed and said, "Can one meal defeat me? You're kidding."
In addition, some people also noticed that Zhang Yida only appeared at the Ding Sanshi dinner party and did not appear at the subsequent Dongxing game.
Netizens who knew that Zhonghe Group and Penguin had a falling out expressed their understanding.
Zhang Yida is no longer a member of the Penguin family and will definitely not join in the fun.
A reporter released a photo of Zhang Yida leisurely drinking tea in a tea house by the river.
The photo was taken on the evening of December 4th, which happened to be the night of Dongxing Bureau.
The reporter also conducted a brief interview with Zhang Yida.
Reporter: "Hello, Mr. Zhang! I'm surprised to see you here."
Zhang Yida: "Haha, I am also an ordinary person. I like to wander around and drink tea."
Reporter: "It is said that Ruixiang and Zhonghe have nearly 1 billion overseas users combined. Is this true?"
Zhang Yida: “It’s true, we have users in most countries and regions around the world.”
Reporter: "Everyone has been curious about why Ruixiang and Zhonghe are so keen on going overseas?"
Zhang Yida: "Actually, this problem is very simple. China only occupies a quarter of the global market, and the larger market is overseas."
Reporter: "There is also a saying that domestic BAT has too many advantages, and Ruixiang and Zhonghe can only seek development overseas?"
Zhang Yida: "This statement is not consistent with reality. Zhonghe occupies 80% of the domestic short video market. Can we not survive in China? The answer is no.
Choosing to explore overseas markets is also the pursuit of myself and all employees in the company.
We aspire to create a global Chinese technology company in our own hands."
Reporter: “I heard the key words national rejuvenation and global technology companies in many of your speeches. Are these words related?”
Zhang Yida: “Of course, China has always copied the United States, but the Dou Vision app can be regarded as a Chinese original and is very popular around the world.
Without TikTok, there might be products like TikTok and TikTok.
What do I mean? It means that after so many years of development, China's Internet technology and talent reserves have reached a certain level.
We have slowly caught up with developed countries.
In addition, the domestic Internet dividend has reached its peak, and I call on entrepreneurs to focus more on overseas.
Step out of the country, go out and have a look, and get on a bigger stage."
Reporter: “As Chinese Internet companies gain a foothold overseas, does this mean that the country is one step closer to national rejuvenation?”
Zhang Yida: "That's understandable! But the Internet is just one branch of various industries. The whole society should work hard to achieve the great rejuvenation of the Chinese nation."
…
After this report was published, it still aroused heated discussions among netizens.
Someone joked: "Zhang Yida has already set his sights on the world, and some people are still forming cliques to discuss how to protect this shabby thing at home."
Someone else said: "This time I am standing by Zhang Yida. Although many of the content on Doufu is too repetitive, as our country's most successful Internet product overseas, it has greatly made the Chinese people feel proud and proud."
"PlayerUnknown's Battlegrounds is also very good. The mobile game has topped the App Store rankings in many countries!"
"Looking forward to Zhonghe/Ruixiang becoming a global technology giant, come on!"
"A responsible entrepreneur, it is said that Zhang Yida has paid billions in taxes and donated billions!"
Jack Ma did not participate, and neither did Zhang Yida. The Dongxing Bureau run by the members of the Penguin Department seemed a bit petty.
In addition, Jack Ma also hinted: There is nothing wrong with the dinner itself. It is great to get together in the industry to eat and drink, but it is not appropriate to over-interpret it.
Jianghu is a place where loyalty and friendship are emphasized. It should not be a place for fighting, but a place for sharing.
When Huang Xin saw these comments and comments online, he felt quite uncomfortable. He secretly vowed not to hold such gatherings next year. It was so low-key.
On December 11, China UnionPay joined hands with commercial banks, payment institutions and other industry parties to jointly develop, build, maintain and operate the mobile payment APP Cloud Quick Pass.
This APP has three core functions: collection and payment, enjoying discounts, and card management.
Together with UnionPay Mobile QuickPass and UnionPay QR code payment, they are the three major mobile payment products of UnionPay.
Anyone with a discerning eye can see who this product is targeting.
Mobile payment has added new players, and the three mainstream players, Alipay, WeChat Pay and Mobao Pay, are all feeling the pressure.