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Chapter 50 All-out attack

After Zhang Yida said goodbye to his parents at the airport, he returned to the capital alone.

As soon as he arrived in the capital, he immediately threw himself into the intense work.

First, Yimin Investment Management Company. As the business became more and more complex, Zhang Yida carried out group reorganization in order to facilitate management:

Yimin Investment Management Co., Ltd. was changed and upgraded to Yimin Financial Information Service Group, referred to as "Yimin Financial Services".

It has 4 wholly-owned subsidiaries:

The operating entity of the Yimin Financial Management platform is Beijing Yimin Financial Management Internet Financial Services Co., Ltd.;

Yimin Wealth operating entity, Jingcheng Yimin Wealth Management Co., Ltd.;

The operating entity of Yimindai, an online loan platform, is Beijing Yimindai Financial Information Services Co., Ltd.;

The operating entity of the offline loan platform Yimin Puhui is Beijing Yimin Puhui Information Consulting Co., Ltd.

In 2014, Yimin Financial Services Group plans to take three steps:

The first step is to reduce financial cooperation with external lending companies and gradually lend funds out through its own platforms Yimindai and Yimin Puhui.

The second step is to completely stop funding cooperation with external lending companies, and all loans will be completed by the own lending platform.

The third step is to connect the self-owned loan platform with other financial institutions for financial cooperation, including but not limited to banks, P2P, small loan companies, etc.

When Zhang Yida announced the news at the meeting, Chen Shaojie looked excited.

Chen Shaojie knows that the opportunity for Yimin Dai and Yimin Puhui has come. It seems that the group will increase its resource allocation to the loan platform this year.

Zhang Yida continued:

“My current thinking is this: as a loan platform, we can walk on two legs: online and offline.

Yimindai online loan application platform will increase cooperation with Ruixiang, with Ruixiang responsible for traffic input and customer recommendation. Yimindai only needs to do a good job in review, loan disbursement and post-loan management.

Currently, there is only one Yimindai product, and the APP is named Yimindai Loan.

The customer application process is to download the APP, register and log in, and upload information for authorization. This includes uploading ID cards, authorizing the People's Bank of China to inquire about credit information, inquire about social security provident funds, upload credit card bills, and many other steps.

Yimin Puhui will open two branches in Beijing and Chengdu to carry out pilot work. If the results are good, large-scale replication and promotion will be carried out across the country.

At present, Yimin Puhui products have three types: Housing Yidai, Car Yidai, and Xinyidai. They correspond to application qualifications, housing, cars, and credit respectively.

In the customer's application process, the loan store salesperson first signs the information, uploads the information to the system backend, and the risk control system conducts a preliminary review. If the application passes, the final review is carried out by a manual reviewer.

There are three biggest difficulties in developing loan business: customer acquisition, risk control, and collection, which respectively correspond to the three links before the loan, during the loan, and after the loan.

Customer acquisition can be supported by Ruixiang. For risk control, we have to rely entirely on our own technology. We will first be responsible for the collection of customers who are overdue within 3 months, and those who are overdue for more than 3 months will be handed over to the cooperative asset management company.

Follow up.

What I care most about is risk control, Mr. Chen, are there any problems in this area?"

Seeing Zhang Yida looking at him, Chen Shaojie raised his chest confidently and said:

"Mr. Zhang, don't worry about this. The Eagle Eye system we developed has gone through multiple rounds of testing and can complete the collection, identification and cross-verification of information in more than 300 dimensions within 30 seconds. Under the Eagle Eye, we are guaranteed to make Laolai

There is no escape.”

Zhang Yida smiled and said: "That's great! I'm looking forward to Hawkeye's performance."

Of course I’m looking forward to it! He worked hard to recruit dozens of programmers in the field of big data technology applications and senior bank risk control professionals to join Yimindai.

These dozens of technical elites worked hard for several months and worked overtime even during the New Year. They worked hard and finally spent 30 million to build this risk control system.

If this system fails, Zhang Yida will probably go crazy. You must know that the capital chain of Yimin Financial Services is very tight now. After spending 30 million yuan on risk control research and development, the group's liquidity is already less than 70 million yuan.

Yimin Financial Services is now full of energy from top to bottom to make a great turnaround this year, complete the bet, and get rid of its losses.

Ding Siyao, Fan Hongyang, and Chen Shaojie also took the lead and rushed to the front line. The entire company was running at high speed like a sophisticated engine.

Ruixiang Jinke Group has established two new subsidiaries, namely Jingcheng Mung Bean Credit Management Co., Ltd. and Jingcheng Tiance Technology Co., Ltd., bringing the number of subsidiaries to 7.

What do Mung Bean Credit and Tiance Technology do?

In Zhang Yida's plan, Mung Bean Credit is a product that objectively presents an individual's credit status through cloud computing, machine learning and other technologies.

Based on the Internet financial data of Ruixiang Jinke's products, it has established data cooperation with public institutions and partners such as the Social Security Inquiry Network and the Housing Provident Fund Inquiry Network.

Different from traditional credit data, Mung Bean credit data covers almost all financial asset fields such as credit card repayment management, loans, transfers, financial management, social security provident fund payments, financial accounting, etc.

"Mung Bean Credit" can conduct credit assessments on users by analyzing a large amount of financial transaction and behavioral data. These credit assessments can help Internet financial companies make conclusions about users' repayment willingness and ability, and then provide users with rapid credit and

Cash installment service.

Therefore, after the product is formed, Mung Bean Credit will continue to cooperate with major Internet financial platforms. While earning cooperation fees, it will also further absorb data from other platforms to improve its products.

Furthermore, it will also continue to consolidate Ruixiang Technology’s position as a “third-party Internet financial technology service platform”.

Tiance Technology provides big data analysis products and operations and risk control solutions for Internet financial companies.

To put it simply, it is to sell an advertising analysis system, plus an operation system, and a risk control system.

Ruixiang Technology started with traffic advertising. Selling advertising analysis systems is definitely a golden name, and it has a steady stream of customers.

There is also a market for operating systems, and the growth rate of Ruixiang Technology is the best advertisement.

As for the risk control system, it is necessary to cooperate with Mung Bean Credit to collect and analyze the data of the entire Ruixiang Jinke Group, form various reports, and finally develop a mature risk control system.

In the future, cooperation with major Internet financial companies will not only be limited to customer acquisition advertising and traffic, but also include credit management, technology output and other aspects.

Maybe there will be fierce competition with Leech Financial Services, which is exciting and sour just thinking about it.

At the following internal high-level meeting of Ruixiang Jinke, Zhang Yida issued several orders:

"First, accelerate the incubation of the two major projects of Mung Bean Credit and Tiance Technology. The tasks will be adjusted to the highest priority of the group and all resources will be allocated first.

Second, establish a government public relations department and carry out cooperation with various government websites such as the Social Security Inquiry Network and the Provident Fund Inquiry Network. After the cooperation is reached, the social security and provident fund inquiry portals will be opened in the group's various product APPs, and relevant data will be collected after obtaining user authorization.

Third, launch the strategic layout of Big Payment, and based on the existing Internet financial B2C cooperation, horizontally develop other industries, such as developing cooperation with game companies to provide them with recharge payment entrances."

Having said this, Zhang Yida paused, glanced at the senior executives of the subsidiaries present, and said calmly:

“Have you tried this year’s Spring Festival WeChat red envelope?”

Lin Zhenyang said with a smile: "After having fun, I gave out thousands of yuan in red envelopes. This idea is really interesting."

"Yes, this plan is so awesome, it's the first of its kind."

"I think Penguin has another trump card, and the giants are getting bigger and bigger!"



Other senior executives also gave speeches one after another, praising Penguin's excellent products and planning and so on.

Seeing that everyone was getting more and more excited as they discussed, Zhang Yida waved his hand to stop everyone. After quiet, he spoke:

“Jack Ma called this WeChat red envelope a sneak attack on Ahri’s Pearl Island launched by Penguin.

Do you know why?

They are all seizing the C2C personal payment market.

What's the use of stealing it?

Do finance, do big data finance.

If finance is the blood of the economy, then payment is the blood vessel of finance and the core infrastructure of a country's financial system.

What am I saying this for?

The future is an era of cashless transactions and digital payments.

We Ruixiang hold Internet payment and mobile payment licenses. How can we not rush in and get a piece of the pie?

Moreover, payment data is related to our entire financial strategy. Without this part of data, there is no way to improve the products of Mung Bean Credit and Tiance Technology.

Therefore, no matter how difficult it is, we must launch this project.

If we do it, we may fail. If we don’t do it, we will always be trapped in a corner and make some miserable money!"

Seeing that Zhang Yida became more and more interested as he talked, Lei Dongming couldn't help coughing his throat and reminded:

"Mr. Zhang, we all understand what you are saying. We also understand the strategic importance, but how can we compete with the giants? It is impossible to get fire sticks to resist aircraft and cannons?

Moreover, the company currently does not have sufficient liquidity. Taking on too many projects at once will only distract our energy and cause huge pressure on the company."

Zhang Yida glanced at Lei Dongming, who looked at him sincerely.

Lei Dongming came to Ruihuanghuang and liked the environment full of positive energy and vitality, and the company's business has been growing steadily.

But now that he was about to launch such a big strategic project, he was afraid that the good situation that Ruixiang had finally won would be ruined, so he couldn't help but give his advice bluntly.

Zhang Yida glanced appreciatively at Lei Dongming, who had a stiff head, smiled at him, and then said:

"Mr. Lei, this is a good question?

What can we do to compete with the giants? Moreover, the company's energy will be dispersed, causing huge pressure on the company.

Let me explain here, I am not asking everyone to die, I already have a complete plan. To fight against the giants, it is useless to just rely on your head.

The company currently focuses on the development of Mung Bean Credit and Tiance Technology.

However, for personal payment C2C, we must first make some splash.

Next, we will start the B round of financing. Half of the raised money will be given to Mung Bean Credit and Tiance Technology, and the other half will be invested in the payment battlefield.

If we can hold on to some share in the payment battlefield, with 5% or 10%, we can start Series C financing.

As long as there is market share there, even if it is not much, venture capital will invest in us.

What is venture capital? An institution that seeks high returns amidst high risks.

They bet on Ahri and Penguin. Even if they win, how many times can they earn? 0.5 times? 1 times?

Besides, the giants are not short of money now and will not take their money.

If you bet on us and win, or if we compete with the giants, it would not be unusual to earn 10 times the bottom line, or dozens of times.

What to do? We don’t have to teach them.

What we need to do is to occupy a position on the payment battlefield, hold it firmly, and look for opportunities to expand.

As long as we are victorious, there will be an endless supply of ammunition for the rear."


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