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Chapter 531 Revitalize Again (2/5)

Some reporters have unearthed more details about the "Cristiano Ronaldo transfer"!

Musical.ly, a popular short video application in Europe, spent 180 million euros to sign a three-year commercial endorsement contract with Ronaldo.

A short video application, leaning towards entertainment and trend, please ask a sports star to endorse it.

If you think about it carefully, it doesn't seem unreasonable.

The number of fans on Instagram exceeds 145 million, ranking first in the world!

Including Facebook and Twitter, the number of fans exceeds 300 million!

Whether on or off the court, he is a well-known star.

Someone started a discussion on the Internet and uncovered Neymar's transfer news that year.

Qatar Sports Investment Group, which owns Paris Saint-Germain, has hired Neymar as its ambassador for the 2022 World Cup and will pay him 300 million euros in endorsement fees.

Neymar will use 220 million euros of it to activate the liquidated damages clause in his contract with Barcelona.

In this way, in form, Neymar paid the penalty "out of his own pocket", and Paris Saint-Germain was able to avoid UEFA's Financial Fair Play supervision.

The operation method is not clever, but it is very effective.

Everyone knows that this is tantamount to exploiting a loophole, but it is not illegal at all.

Compared with Ronaldo, many people have turned their attention to Zhang Yida.

Labels such as "23 years old", "self-made", "worth hundreds of billions of dollars", "the richest man in Asia", "younger and richer than Zuckerberg" were attached to Zhang Yida.

The public is always interested in the super rich.

Especially after Zhang Yida bought AC Milan, he poached Cristiano Ronaldo in his first move, which was a big deal and immediately aroused the curiosity of the outside world.

The public is very concerned about who Zhang Yida's next target will be.

Someone with good intentions left a message on the official website of Barcelona Club, asking them to keep an eye on Messi, set the liquidated damages higher, and increase the salary to prevent him from being poached.

Similarly, Neymar's Paris Saint-Germain and other well-known star clubs were friendly "warned" by netizens one by one.

South Korean fans feel that their country's superstar "Son Heung-min" is very likely to become the next target to be poached and form a teammate with Cristiano Ronaldo to sweep across Europe.

Not to mention the domestic fans, they were all jubilant and spontaneously left messages on Zhang Yida’s Weibo.

"From today onwards, I am an AC Milan fan!"

"I love it, the CEO matches the CEO, awesome!"

"Is Mr. Zhang interested in acquiring domestic clubs? If that's not possible, it would be fine to bring the martial arts king to AC Milan for training!"



The discussion in Europe is still going on, but it has extended to other areas, not even related to football at all.

Some economists asked why the United States had Zuckerberg, and even China had Zhang Yida.

What happened to Europe?

Solidification of classes, serious lack of technological innovation, slow economic growth...a series of issues were brought up for discussion.



In addition to inviting Ronaldo to be its spokesperson, Musical.ly also provided a sponsorship contract to the Milan club.

Then, Ruixiang Games, Ruixiang Sports, Singapore Airlines and other companies also provided a sponsorship contract.

AC Milan's revenue in the 2016-2017 fiscal year was only 191.7 million euros, a decrease of more than 20 million euros compared with the previous year's revenue of 214.6 million euros.

This number is not only far lower than Manchester United, Real Madrid and Barcelona, ​​which have annual revenue of over 600 million euros, but has even fallen out of the list of the top 20 clubs by revenue.

Although he is still on the list of a wealthy family, his competition results and income are already that of a "pseudo-rich family".

In addition, it still has liabilities of more than 100 million euros, and its annual losses are also more than 100 million euros. In the past five years, the cumulative losses have exceeded 400 million euros.

The most depressing thing is that the AC Milan club's revenue has been hovering around 200 million euros for 15 consecutive years.

The good word is "the performance of strength is stable", the bad word is "failed to outperform inflation".

However, after several "huge" sponsorship contracts came in, it directly increased the club's cash flow by more than 350 million euros. Together with the 50 million euros in the previous capital increase, there is no problem in paying off the debt.

In terms of income, because it is a long-term contract, it needs to be recorded and amortized over several years.

However, AC Milan's revenue this year should be able to firmly enter the "300 million euro club".

As for the revenue balance, it is estimated to be a bit uncertain, but it will not be as large a loss as before.

Once the losses increase, penalties from UEFA will follow one after another, which is simply annoying.

The first task Zhang Yida gave to the club's new CEO Gazidis was to "settle the accounts" and fill all the financial black holes.

From the moment he takes over, AC Milan must get rid of all historical baggage and reborn from the ashes.

Gazidis is also well-known in the circle of professional football club managers and is known as a business genius.

During his ten years as Arsenal CEO, Arsenal's sporting performance was not outstanding, but its commercial revenue doubled.

He has a keen business sense and first-class business negotiation skills. He has also done business with Rwanda, one of the poorest countries in Africa.

This deal brought Arsenal 35 million euros in sponsorship, and the price paid was only a small "Visit Rwanda" advertisement on the left sleeve of Arsenal's jersey.

Of course, hiring him is not cheap either. His salary is 4 million euros a year, which is higher than the salary of some of the club's stars.

Gazidis expressed different opinions on some of Zhang Yida's orders, saying: "Mr. Zhang, I think it is inappropriate to make a major change to the team now.

First of all, we can't play in the Champions League this year and can only play in the Europa League. We don't need to spend a lot of money to recruit big-name stars.

Secondly, if players are being sold off now, the price cannot be afforded based on the club’s performance in recent years.

If you sell one, you will lose one, and the financial situation will not look good.”

Zhang Yida knew how bad the mess Li left behind was, so he spent 200 million euros to buy back a bunch of players who were not cost-effective.

If you sell it now, you will definitely lose money.

Zhang Yida looked at Van Gaal again, wanting to ask for his opinion.

This handsome man has thick hair and is still in high spirits despite being nearly 70 years old.

In China, he is affectionately called "Chef Fan" by netizens because he likes to spend high prices to acquire players, so he quoted the scene of auctioning wheelchairs in the sketch starring Zhao Benshan and Fan Wei.

Later, it spread widely with "Deal! Put it on Chef Fan!"

Van Gaal looked serious and was deeply grateful to Zhang Yida for inviting him to be the coach.

In the past two years, he failed to improve Manchester United's results and wanted to retire after class.

As a result, I still felt a little unwilling and had to prove myself to the world again.

"There is no rush to sell people. In the new season, we will polish the lineup and transform the team at the same time.

Players who do not meet the requirements of the new lineup and are not cost-effective will be sent away!"

Chef Fan is the kind of person who doesn't talk much. He can express all his thoughts in just a few words.

"Okay, you are the coach, I will listen to you!"

Just when Van Gaal showed a smile, he was very pleased with this sentence.

Zhang Yida added seriously: "I give you unreserved trust, Mr. Van Gaal, and I hope you will repay this trust with actual results."

"It's natural!"

Van Gaal also put away his smile and said seriously: "If I can't return to the Champions League this season, I'll take the initiative to resign from you, Mr. Zhang!"

"good!"

Zhang Yida is not hypocritical. He has given so many resources, but if he cannot lead the team to progress, he can only replace him.

Zhang Yida looked at Gazidis again and asked: "What's the attitude of UEFA? Are you willing to revoke the penalty against us?"

Gazidis became excited when he mentioned this.

He said very excitedly, "Serie A officials helped us intercede, and then I revealed that Rockets Video intends to win the mainland China network broadcast rights for the Champions League...

UEFA officials also felt that the punishment was a bit too severe and decided to reduce our punishment.

But they also have requirements. The club must reach revenue balance before June 2021, and in addition there must be a symbolic... penalty!"

Zhang Yida frowned. The Champions League broadcast was very limited in attracting traffic to video websites. He was willing to acquire the copyright at a cost of 100 million yuan a year, mainly to give UEFA a little sweetness.

As for the copyright of the five major leagues, this still needs to be expanded a little bit and compete with Penguin Video.

"How much is the fine?" Zhang Yida asked.

Gazidis said: "It was originally 12 million euros, but I reduced it to 4 million euros."

I thought that I didn't have much money, so being able to settle with UEFA early would also be helpful for launching the next business plan.

So Zhang Yida replied, "Okay, you are responsible for communicating with UEFA officials and asking them to withdraw the penalty decision as soon as possible."

Gazidis smiled and nodded, admiring the boss's courage. He was indeed a business tycoon. Although he was very young, he was really resolute in doing things.

Then, Zhang Yida convened a meeting with the club management to briefly get to know the new team members.

Zhang Yida didn't have anything else to say, and just conveyed one meaning: "We are going to compete in the Champions League this season. If we succeed, we will get a salary increase and bonuses!"

The management also knew Zhang Yida's worth and assets, and did not think it was a loose shot.

These foreigners are very realistic. When they heard about salary increases and bonuses, they were all very excited.

As for talking about ideals, that will never work.


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