After arranging all the affairs of the Milan club, Zhang Yida embarked on his journey back to China.
The 2018-19 Serie A season will not start until August 19, which is nearly a month away from the start.
The preliminary preparations for the opening of Xianduoduo have been completed, and he needs to attend the ribbon-cutting ceremony in person.
On July 25th, four Xianduoduo stores opened simultaneously in Beijing, Magic City, Yangcheng and Pengcheng.
The Xianduoduo APP has also been officially launched. After many rounds of modifications and tests, the functions are very complete, including purchasing fresh products, placing orders for delivery, etc.
But the promotion is very Buddhist, because there are only four offline stores, and they are all located in first-tier cities.
Promoting more registered users in other regions will have no practical effect. The best way is to be down-to-earth and focus on users in already established cities.
Several mainstream applications such as Touronghui, Pinduoduo, DouShi, and Kuaishou push advertisements based on user location information.
“Downloading is a gift, and you will get 888 yuan of fresh food shopping coupons when you register...”
Users of Beijing-Shanghai Pengyang continued to receive APP advertisements one week before Xianduoduo opened.
Some users clicked on the ad and took a closer look. It turned out to be another Hema fresh product. They were not interested. They could buy groceries anywhere, so why bother traveling so far?
Simply cut off the ads.
There are also some users who are relatively young, mainly born in the 80s and 90s, and they are relatively receptive to new affairs.
I had heard about Hema Fresh Food online before, and some of them even went into the store to experience it.
There's nothing wrong with it except that it's expensive.
The vegetables and fruits are very fresh and of good quality, which is suitable for the emerging middle class like them.
Besides, isn’t there an 888 yuan fresh food shopping coupon? It’s not bad to enjoy the registration benefits.
There are also some people who are hesitant and have never bought anything from Pinduoduo, but they heard that the quality is not very good.
Now this Xian Duoduo, you don’t need to think about it to know that he and Pinduoduo are the same mother.
This made them very hesitant!
Zhang Yida attended the opening ceremony of Beijing's first outlet store, and the scene was crowded with people.
As the largest shopping mall in western Beijing, Capital Outlet integrates fashion shopping, leisure and entertainment, children's experience, catering and gourmet food, with an annual passenger flow of tens of millions.
The reason why Xianduoduo is willing to pay such a high rent to open here is because it wants to take advantage of the other party's customer flow.
Zhang Yida walked into the shopping mall, accompanied by his bodyguards, Xianduoduo CEO Xie Zheyuan and a group of 20 or 30 people.
At the door, the outlet management greeted him with a smile, exchanged greetings, and walked in with Zhang Yida and his entourage.
The senior management of Capital Group attaches great importance to the cooperation with Ruixiang. In addition to providing certain rent reductions and exemptions, they also provide the best rental spaces.
While Ruixiang was taking advantage of the other party’s customer traffic, the other party also wanted Ruixiang’s Dishu and Kuaishou to help expose and promote the shopping mall.
Zhang Yida immediately agreed to this resource exchange.
Anyway, Xian Duoduo needs to be promoted, and giving the outlet a location to be exposed is incidental and not troublesome.
When the consumers who came to the shopping mall heard that the big shot was coming, they all stopped shopping and formed a line of people to watch Zhang Yida and his party.
In addition to the surging crowds in the hall downstairs, there are also dense numbers of heads poking out from the railings on each floor...
The crowd shouted "Dad Zhang", which caused roars of laughter and made Zhang Yida embarrassed;
Someone else shouted loudly, "Mr. Zhang, my salary hasn't been paid this month. Can I pay it back a few days later?"...
…
People picked up their mobile phones one after another and started taking pictures.
I met the richest man and I must post it on Moments today.
Zhang Yida smiled and waved in all directions to the consumers upstairs and downstairs. Without stopping too much, he walked to the elevator and went down to the first floor below.
Xianduoduo's logo is very interesting. On the left is a very abstract cartoon fish, on the right is a sheep character made of vegetable branches, and the "two dots" on the top are two apples.
The purpose is very simple, it is to let users guess what is sold in the store when they see the logo.
When I walked into Xianduoduo, there were already many customers shopping inside.
It doesn't look much different from an ordinary supermarket. In addition to rows of shelves, it is also divided into several regional sections such as fresh ingredients, semi-finished products, and robot restaurants.
The floor of the store is very clean and the lights are very bright, making it comfortable to look at.
Xie Zheyuan stood next to Zhang Yida and introduced the layout of the fresh food supermarket to the latter one by one.
"Xianduoduo has a total of more than 6,000 products from more than 100 countries..."
"As for seafood, there are more than 200 kinds in the store. All common types on the market can be bought here..."
…
After walking to the restaurant area, Xie Zheyuan introduced: "Let's talk about the robot restaurant. If customers want to dine in the restaurant, they only need to use the Xianduoduo APP to order and select seats remotely."
He pointed to the rows of screens at the entrance of the restaurant, "You can also choose seats through this."
Zhang Yida and his party sat down in the restaurant, followed Xie Zheyuan's instructions, scanned the QR code on the desktop, and started ordering on the APP.
After ordering your meal, you can also see the cooking progress and delivery process through the screen in front of the table.
Zhang Yida looked at it very carefully. There was a transparent glass room similar to a logistics warehouse. There was an automatic robotic arm inside, which controlled the delivery of fresh ingredients from the shelves to the kitchen window.
Xie Zheyuan explained, “We have implemented digital management of all catering processing processes, and also added unmanned design.
However, limited by technology and the short time it has been involved in the industry, the robots in the kitchen can only do some simple processing...
As for more profound dishes and methods, they are not yet available.
For example, cooking, including Hema Fresh Food, must be done by people."
Xie Zheyuan was very enthusiastic about the conversation and introduced Zhang Yida to a complete set of digital solutions from the table to the kitchen.
"From ordering to rough processing, finishing to thermal processing, every node of the dishes is recorded by the system.
Which customer placed the order for each dish, which chef processed it, and the processing node at what time are completely transparent.
On the one hand, it provides customers with full traceability, and on the other hand, kitchen management can also be absolutely clear and digital, making everyone's work efficiency both transparent and controllable."
Half an hour later, dishes after dishes were transported through the square boxes at a racing speed from the slide next to the table to the table next to Zhang Yida and others.
The lid of the box opens automatically, the indicator light flashes, and there is a voice reminder to prompt customers to pick up their meal.
Because of the digital system, everything from the customer to the table to the dishes is coded and there will be no mistakes.
Xie Zheyuan said with a smile: "This transmission system is not simple either. It uses sound, image and other hybrid sensing technologies to realize obstacle recognition, avoidance and food detection.
And the food delivery speed is about 40 seconds on average, which is more accurate, faster and more cost-effective than traditional waiters manually delivering food."
Zhang Yida smiled and nodded. Overall, he was quite satisfied. Although he was not as good as Hema, he was not inferior to his counterpart.
The group of people took out dishes one after another, brought them to the table and started eating.
“Tastes good!”
Zhang Yida gave a thumbs up, and the surrounding customers laughed.
Zhang Yida really does not brag about himself. The chefs hired by Xianduoduo Restaurant have been screened at all levels, and their skills are definitely above the qualified line.
Even he, who is used to eating delicacies from the mountains and seas, can't find much fault with it, which is actually fine.
Compared with Hema, Xianduoduo is more user-friendly for payment. You can use Xianduoduo or Toulonghui APP for payment.
Hema has always been criticized by users for the fact that they must use Hema to pay.
As a result, after downloading Hema Fresh Products, I still have to jump to Paybay to make payment.
This is not about taking off your pants and farting, this is about forcing users to download the Hema APP.
Xie Zheyuan then led Zhang Yida and his party to several areas of the store, which are the takeout section.
Several clerks with POS guns were busy picking goods. They picked up the goods in the area, put them in bags, and hung them on hanging chains. The goods were then sent to the back yard for collection.
After the packaging is completed in the background, it is handed over to the delivery person for delivery. The whole process should not exceed 10 minutes.
After receiving the package, the deliveryman rides on the electric bike and rushes to the user's home.
Currently, it only delivers within a 3-kilometer radius and takes no more than 20 minutes.
That is to say, the total time from user placing an order to door-to-door delivery does not exceed 30 minutes, which is the benchmark Hema.
Delivery workers are recruited by Xian Duoduo themselves, and they provide electric vehicles, raincoats, kneepads, helmets, jackets and other equipment.
In addition, a distribution system has been specially developed for this purpose.
For now, Xianduoduo's entire hardware and software costs are frighteningly high. There are mainly only 4 stores, and the costs cannot be diluted.
"Mr. Zhang, I think we should speed up the pace?"
Xie Zheyuan frowned and said, "Hema Xiansheng has more than 60 stores. In the first half of this year alone, it opened 40 new stores. At the same time, it has also entered second- and third-tier cities."
Zhang Yida shook his head, "Sinking is not a panacea. First-tier cities may not be sensitive to the prices of fresh food e-commerce. After all, the quality is there.
How did Pinduoduo succeed? I don’t need to say more!”
Zhang Yida said seriously, "First, we must run through the current profit models of the four stores. Before breakthroughs in technology, supply chain and various cost controls are made, they are not suitable for sinking."
"Yes, I understand."
Xie Zheyuan nodded. Indeed, his mentality was a bit unbalanced. He was too focused on his opponent and neglected himself.
"Our opponent is not Ahri, but ourselves!"
Zhang Yida smiled and said, "Their current lead may not necessarily be the real lead."