Five hundred and thirtieth eight chapters upward resistance
"Well, Mr. Zhang, everything has been clarified. It is true that our review work was not done properly."
In Indonesia, Ma Jun, who had just finished communicating with the communications department, immediately reported the results of the communication to Zhang Yida in China.
He sighed, "At that time, the Indonesian side showed me those "banned" videos, and any rebuttal was feeble.
A teenager was dancing, and suddenly the camera switched to a corpse...
Therefore, our products have been criticized as being negative and spreading negative energy.
The video quickly went viral and prompted subsequent complaints and online petitions.
I have the primary responsibility for this matter, as I was busy developing international emerging markets, thus neglecting the operational and audit aspects."
Zhang Yida interrupted, "We will talk about punishment and accountability later. What is the attitude of the Indonesian regulatory authorities? Can the ban be lifted? When will the ban be lifted?"
Ma Jun communicated this issue, and the Indonesian side also gave a clear answer.
He said 1510, “The Indonesian side has said that as long as the illegal content on the platform is removed, the ban can still be lifted.
BIGO LIVE, a live broadcast platform operated by YY in Southeast Asia, was blocked from the website the year before last because its content violated Indonesia's strict regulations on naked body display.
But after the content was cleared, they were released."
Zhang Yida felt a lot more relieved that the matter was not as serious as expected.
It seems that there is no need to use some connections. After all, it is better not to owe a favor if you can.
Just resolve it within normal business rules.
…
Musical.ly suffered setbacks in Indonesia, and there are endless voices in the market that are saying bad things about the company.
Su Hua reported to Zhang Yida that the employees in the short video business group were in a low mood and were greatly affected by this incident.
Zhang Yida understands his employees very well. After all, besides money, he loves his current job and also has the ideal of changing the world.
Although Musical.ly is far from changing the world, it is the first international application launched in China, and every employee involved in R&D and operations is honored.
Now that I have seen my hard work being banned in Indonesia, it is normal to feel lost and less motivated to work.
In order to correctly guide employees' emotions, Zhang Yida personally wrote an all-employee letter and sent it to each employee's mailbox.
"Hello, colleagues!
Everyone should have heard about the recent setbacks in the group's development in Indonesia...
Ruixiang has always been a company that aspires to become the world's top technology company. From the moment the company was established in October 2013, the seeds of the dream were sown.
We have embarked on a road that Chinese technology companies have never taken before. The road ahead is always full of unknowns and thorns...
A little setback will not stop Ruixiang, we will only continue to stride forward with a more steady pace..."
The entire letter from all members is filled with thousands of words, all of which contain Zhang Yida's truest emotions.
At this point, even if Musical.ly fails overseas, it can still maintain its position as the third pole of the domestic Internet.
But Zhang Yida is dissatisfied with the status quo. Musical.ly can help Ruixiang become one of the top few Internet technology companies in the world, instead of just sitting at home and making a fortune like a rich man.
At this time, good news came from the short video business group.
A large number of government agencies such as "Safe Lin'an", "Observation of Shu Province", the State-owned Assets Supervision and Administration Commission, the Beijing City Special Police Corps, and the National Museum have chosen to settle in DouShi and Kuaishou.
The emergence of "official chatting" is not only to break the serious and stereotyped old official image and create a cute and trendy new media image.
More importantly, we want the public to feel that the government departments are down-to-earth and sincere in wanting to "integrate" with the masses.
The large-scale presence of official media at this time shows that government departments have also noticed the influence of short videos.
At the same time, this is also an affirmation of Ruixiang’s development achievements.
Sure enough, there were many voices on the Internet who doubted that Ruixiang had encountered Waterloo and was about to go downhill.
Ruixiang also reciprocated and adjusted the algorithm mechanism to give major official media a very large traffic exposure.
After spending a week to remove objectionable content, Musical.ly was also unblocked by the Indonesian government, and Indonesian users can use the Musical.ly app normally again.
However, a sharp drop in the number of active users is unavoidable.
After such a turmoil, Musical.ly is not only severely damaged, but it will also take at least several months to restore the number of active users to its previous level.
After encountering such a setback, Ruixiang also learned from experience, established new offices in various Asian countries, recruited local teams, and implemented localized audits.
…
After half a year of research and development and promotion, Facebook finally launched its short video brand Lasso.
Zhang Yida held a "specially processed" mobile phone and experienced this short video application that Zuckerberg had high hopes for.
A blond foreign girl, who looks to be around 20 years old, but may actually be only 16 or 17 years old, is swaying her body to the beat of the music in the video.
Zhang Yida slid the screen and the next video appeared.
A young black man was lip-syncing and singing, a black rap style, and the lyrics were incomprehensible.
After continuing to play for a while, Zhang Yida put down his phone.
I still have a high opinion of Zagerberg. Compared to Musical.ly, this Lasso has no innovation at all.
Even the UI interface for likes and reposts, as well as categorizing content by tags, following creator accounts, etc. are exactly the same as Musical.ly.
Zhang Yida looked at Ma Jun, who had just returned from the United States. As the president of the international business group, he was also very busy. After finishing his work in Indonesia, he went to the United States to spy on military affairs.
"How has the response been since Lasso was launched in North America?" Zhang Yida asked.
Ma Jun swept away the gloom of the previous period with a faint smile on his face.
He heard that Facebook had launched a short video application, and he was a little uneasy at first.
As a result, I arrived in Silicon Valley and asked a consulting company to help me investigate. After seeing the report, I felt relieved.
"Zuckerberg has made a good plan, and Facebook is also very serious about product development and promotion.
Lasso can be logged in directly through a Fastagram account, and the content can also be shared to Facebook Stories. In the future, functions such as sharing to Instagram will be added.
But these selling points obviously cannot convince young people to buy it.
It’s an indisputable fact that Facebook doesn’t like young people.”
Ma Jun looked at Zhang Yida and added: "Compared with Facebook, I am actually more worried about YouTube joining the short video application competition."
Zhang Yida nodded, there are many original video bloggers on YouTube, and there is no shortage of content genes.
If this company launches a short video application, it may indeed become a strong rival to Musical.ly.
In addition, Google Play, the parent company of YouTube, also has Google Play, an application download market. If it gets stuck, Musical.ly will die.
The outside world only sees that Musical.ly is booming, but they don’t know that it is really walking on thin ice.
"It seems that the plan to launch long-form videos overseas has to be slowed down."
Ma Jun pondered for a moment and then said, "Currently Musical.ly is still on the rise, and this segmented track alone is enough for us to develop for another two or three years.
Before the fundamentals are stabilized, it is not recommended to provoke the giant Google again.
Google is not Facebook, so it’s not easy to deal with.”
Zhang Yida naturally understands these truths. Although Chinese technology companies have achieved certain results in going overseas in recent years.
But most of them are in emerging markets such as Southeast Asia, India, and Africa, and they are all small and segmented tracks, which have not caused particularly big conflicts with Silicon Valley giants.
For emerging markets, the infrastructure is poor, and although there are many users, it is difficult to monetize. These are generally accepted views, and Silicon Valley companies do not think highly of these useless things.
"Okay, I understand. I will focus on short videos first, and wait until the product data is comparable to Facebook's four major products."