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Chapter 572 Game Investment

"In the Wanli Korean War, Toyotomi Hideyoshi mobilized 140,000 troops. If the Ming Dynasty hadn't sent troops, Lee's Korea might have been destroyed."

Zhang Yida studied history and is very familiar with this period of history.

"The Battle of Myeongryang, which was so praised by the Koreans, was of no importance in this war, but Yi Sun-shin fought well, so he was almost named the God of War by the Koreans.

This period of history is more well-known among Koreans and Japanese people.

On the contrary, in China, there are not many people who know it very well."

Zhang Lan nodded, "In this case, it is more suitable to focus on the Japanese and Korean markets."

Zhang Yida admitted that the IP of this story is not well-known enough, and the key still depends on whether the game is well-made.

IP is conducive to dissemination, but it is not a necessary condition for a good game.

"Okay, let's settle it then. We will release a strategy mobile game with the Wanli Korean War as the background."

Zhang Lan feels that there are too few games in terms of the current size of Ruixiang Games.

After some discussion, we decided to make a mobile card game with the background of Water Margin, and a MOBA game with the background of The Legend of the Gods.

There are 108 heroes in Water Margin, so it is not difficult to make a mobile card game.

The characters are all made into Q-versions, which are cute and cute, which is also conducive to dissemination on short video platforms.

MOBA client games include LOL and Dota2, and mobile games are dominated by Honor of Kings.

However, it is very difficult for a MOBA based on the Legend of the Gods to fight its way out.

In terms of game design, where is the battlefield set up? How many roads? How many wild monsters? Whether to use teleportation or the five elements escape method, these all need to be carefully studied.

Zhang Yida couldn't take care of it. All these things need to be left to game professionals.

Although I am the boss, I am also a layman. It is not beautiful to point fingers.

Ruixiang Games received the development task of three games at once, and felt it was a bit difficult, so naturally it turned its attention to its peers.

Ruixiang made no secret of his ambitions for the gaming industry, which made both Penguin and Pig Factory feel a lot of pressure.

It doesn't matter to small and medium-sized manufacturers. Anyway, whether Ruixiang enters the market or not, they are trying to survive in the cracks.



After receiving Zhang Yida's instructions, Zhang Lan invested in several mobile game companies with valuations of hundreds of millions or billions of yuan.

In addition to the upstream and downstream layout, there is also the implication of venture capital investment.

It would be really amazing if we could replicate the investment myth of Zhang Yida's investment in the Blue Hole.

However, this probability is too small. If any company makes a mobile game with a monthly revenue of over 100 million, she will be satisfied.

Li Longfei, CEO of Longyuan Network in Chengdu, saw Zhang Lan off politely and almost jumped with joy.

Ruixiang Group wants to invest in another company. Based on a post-money valuation of RMB 1 billion, it will invest a full RMB 100 million.

There are many mobile game companies in Chengdu, but they are scattered but not strong. Those that can raise hundreds of millions of funds are even rarer.

It is no exaggeration to say that after Longyuan Network received this 100 million investment, it directly entered the first echelon of local mobile game companies in Chengdu.

Moreover, this is not an ordinary VC investment, it is a strategic investment from Ruixiang, the third largest Internet giant in China.

Li Longfei thought that he had climbed a big tree this time, and with his sharpness, he might be able to go out to sea and make money.

Finally, you can also publish a few small games on the casual game distribution platform on DouShi and Kuaishou, and enjoy the pleasure brought by the resource tilt.

It seems that Ruixiang's second headquarters in Chengdu is about to be opened. When the office space is available, you can rent a floor to deepen the relationship.

Li Longfei hummed a song and walked into the office with brisk steps.

After thinking about it, I feel that in order to forge the iron, you still need to be hardworking. Although you have received investment from Ruixiang, you still have to work harder to avoid making the boss feel that you are worthless.

He dialed a number and called a little brother he had just met.

The little brother was originally a game player, but later he felt that the current games were not fun anymore, so he and four other friends formed a game studio called "Giant Bird Duoduo" and are developing a game "Dota Auto Chess"

.

He felt that he could still pay some attention to it, even though there was a high chance that the game would be a flop.

What if it succeeds?

It cannot be said that it will be successful, the probability is so small that it can be ignored.

Five people, who have never worked in a big company, can make any decent games.

However, these young guys still have great ideas in making games, but they suffer from experience.

If this game can become a little popular, my company can also help with operations and distribution, and get a small share of the pie.

Zhang Lan and his team flew to Shanghai, and through the matchmaking between IDG and Price Capital, they came to Lilith Game Company.

This company is not like Longyuan Network, which is already very famous in the industry.

Founder and CEO Wang Xinwen was born in 1987. He was responsible for the planning and operation of PC games at Penguin Northern Lights Studio. He resigned in 2013 and founded Lilith Game Company, and launched "Dota Legend" in 2014.

Renamed "Xiao Bing Bing Legend".

"Dota Legend" quickly became popular in China after its launch, with monthly revenue exceeding 200 million yuan. As a result, the valuation of Lilith Game, which was founded one year ago, reached 5 billion yuan.

Since then, Lilith Games has continued to develop and represent many popular mobile games with monthly sales of over 100 million, such as "Sword and Home" and "Magic Emblem".

Lilith has also launched mobile games such as "Sword and Expedition" and "Awakening of Kingdoms" overseas. Its revenue can rank among the top 20 Chinese mobile game manufacturers overseas.

When it comes to which industry in China can create wealth the fastest, gaming and Internet finance are the only ones.

Internet finance is no longer viable starting this year, but gaming companies are relatively stable.

Zhang Lan has read Lilith’s information and thinks this company looks pretty good in all aspects.

She knew that if this company hadn't been sued by Valve and Blizzard over the copyright issues of "Dota Legend", it would probably be even better than it is now.

The exact amount of compensation was not disclosed to the outside world. It was only described as "sky-high".

When Zhang Lan and Wang Xinwen talked about this past event, the latter seemed very relaxed and calm.

“I was still too young at the time and thought the problem might not be big, but it turned out to be a big problem.

Foreign companies have zero tolerance for copyright issues and would rather lose money than litigate you."

Wang Xinwen smiled and said, "But it's not without its benefits. Since then, we have paid more attention to IP and copyright issues.

Fortunately, it's just "Dota Legend". If it were "PlayerUnknown's Battlegrounds", the compensation would be unimaginable."

Zhang Lan smiled faintly, "I heard that Dota Legend was pushed overseas at that time, and was also reproduced in pixels by others?"

"Yes," Wang Xinwen nodded, "it was our overseas publisher uCool at the time. Seeing that our game was doing well, they reskinned it and released the game.

In the European and American markets at that time, the monthly revenue reached tens of millions of dollars, and the advertisement even reached the Super Bowl in the United States.

When our games were launched in the US market, American players still accused us of plagiarism and uCool was the original."

Zhang Lan thinks this should be a characteristic of Lilith games. The art style is rare in China and is very international, so it can achieve certain results in Europe and the United States.

After chatting for a while, Zhang Lan also expressed his intention to come and Ruixiang was interested in investing in Lilith Game Company.

Wang Xinwen was a little confused because his company was not short of money.

Since its establishment, it has received angel investment of 2 million yuan from IDG and Gaorong Capital in 2013. In 2016, Fang Wang Sicong entered the market for business cooperation.

Since then, I have never raised funds again. After all, I have too much money. I have invested in more than a dozen game companies, including some well-known game companies like Gaia Interactive Entertainment and Hero Interactive Entertainment.


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