“A huge sum of money is sitting in your account, but you don’t know how to use it?”
Tang Xianzhi tilted his head and looked at Zhao Erya, "Do you think this is a kind of sadness?"
"Sad for what?"
Zhao Erya smiled and said, "Didn't you say you want to create IP?"
Tang Xianzhi sighed, "I know this. The key is to have a direction? Our thinking is in chaos now."
At first, Tang Xianzhi was very excited when he heard that the company had received 600 million yuan in investment and its valuation reached 3.6 billion yuan.
Although her shareholding is not high, only 1%, and after dilution by venture capital, only 0.83% is left, but it is still a huge amount of money.
But after some time, after calming down, she found that this IP was really difficult to build, and it was much more difficult to operate than an internet celebrity agency.
Zhao Erya and Tang Xianzhi discussed it for a long time and put forward numerous ideas, which were quickly overturned.
Exhausted physically and mentally, Zhao Erya returned home and found Zhang Yida sitting in the living room with a white cylindrical...
Teacup? It doesn’t look like it either?
"Is this a smart speaker?"
Zhao Erya immediately realized that Xiaoai classmates and Tmall Elf appeared on the market last year.
In the middle of this year, Xiaodu was also released.
She also asked Zhang Yida many times if Ruixiang had any ideas in this regard and developed its own artificial intelligence speaker.
Zhang Yida smiled and said, "Yes, after struggling for so long, it finally worked out."
From the bottom of his heart, Zhang Yida is not satisfied with this research and development progress.
But who makes Ruixiang have a weak foundation? The IoT department should be given more time.
Looking at the fluorescent white cylindrical speaker with a cartoon elephant logo printed on the front, you can tell it is a Ruixiang product.
Zhao Erya tried to wake up the device, "Classmate Xiaorui~"
"Here he is, here he is~"
Zhao Erya was a little excited when she heard that the speaker actually responded to her.
She just called it casually, but she didn't expect it to actually be called by this name.
Zhang Yida was a little curious, "How do you know it's called Classmate Xiaorui?"
Zhao Erya rolled her eyes, feeling that this question was not nutritious at all.
"If you don't call her Rui Xiang Elf, then she must be called Classmate Xiao Rui or Classmate Xiao Xiang. I'll just call you whoever you want."
Zhang Yida smiled "hehe", and his friends and businessmen bundled their own brand names, so Ruixiang naturally had to learn a lot.
"How does this work?"
Zhang Yida handed the phone to Zhao Erya and said: "There is an APP, you can play it by yourself, listen to music, listen to news, tell stories, take online classes, control smart home...
You can also go to Pinduoduo to buy things, collect energy from Ruixiang Forest, credit card repayment reminders, and asset inventory. In short, it has a variety of functions, which are similar to those of several other friends."
"Play me a song called "Confession Balloon" by Jay Chou."
Zhao Erya shouted to classmate Xiaorui.
"Sorry, there is no copyright at the moment."
Zhao Erya was dumbfounded and asked Zhang Yida: "How come there is no copyright? You can't even listen to Jay Chou's songs. Your speaker has lost at least 10 million people in the market."
Zhang Yida spread his hands and said, "There is no way. Penguin Music doesn't license it to us, so we can only cooperate with Zhuchang's Cloud Music."
Speaking of this, Zhang Yida is also very angry, and music copyright has always been a big scar in his heart.
As a result, Ruixiang can only make waves overseas now. All domestic copyrights have been licensed to Penguin by the three major record companies, and it will take another year or two to expire.
"Oh, that's it!"
Zhao Erya didn't say anything more. She also knew Ruixiang's current situation with several giants.
After experiencing the speaker for a while, Zhao Erya suddenly remembered that she still had important questions that she had not asked.
So I put down my phone and asked: "We have encountered some difficulties in IP creation..."
She stated all the problems she encountered to Zhang Yida again, looking at him eagerly: "What should we do now?"
Zhang Yida smiled and said, "I heard from Teacher Xu that in front of him and Wang Qiong, you kept your expression straight and talked about IP incubation strategies."
Zhao Erya's face turned red, "Isn't this how entrepreneurs raise money? With money, there will be a solution."
"Wow, have you realized this level yet?"
Zhang Yida joked, "Yes, it's a step up from PPT financing."
Zhao Erya chuckled, "That's right, it's all because of your teachings. I wasn't like this before."
Zhang Yida quickly stopped the topic when he thought that he had indeed given her some advice before raising funds.
"I have two suggestions!"
Zhang Yida lay on his back on the sofa, twisted his neck and waist, and sighed, "Hey, I have too much work, my neck is sore and my shoulders are sore."
Zhao Erya understood, took off her shoes, climbed onto the sofa, and quickly massaged her back.
Zhang Yida said while enjoying the service, "You have to make some statistics first to see the popular trends in animation content in recent years.
Then push a bunch of virtual 3D images in a targeted manner. Anyway, you also have an account matrix, so you can recommend them to a wave of traffic.
Whichever one is more popular, we will slowly allocate resources to it.
When the IP gradually matures, start to give it derivative stories and expand the audience bit by bit..."
Zhao Erya smiled and said, "I have discussed this with the fairy, but it's just not as mature and detailed as your plan."
Zhang Yida reminded again, "You are a small company now. Don't rush into movies. Start with short videos."
Zhao Erya didn't think anything was wrong. Although it was valued at 3.6 billion, in front of him, it was indeed just a small company.
"Is there another plan?" Zhao Erya asked again.
"You know the Marvel Universe, right?"
Zhao Erya nodded.
Zhang Yida said: "Ruixiang has invested in an animation studio called "Diao Keli", and they are producing an animated film called "Nezha: The Devil Boy Comes to the World".
You can go check them out, they should be finished soon."
"But what does this have to do with the Marvel Universe?" Zhao Erya was confused.
"Can we create a God-Fengting universe? Nezha, Yang Jian, Lei Zhenzi, Jiang Ziya... there are so many characters."
Zhao Erya understood a little bit and asked: "Do you mean to list the gods from The Romance of the Gods in one movie, and finally start the Battle of the Gods?"
Zhang Yida nodded, "It's almost like that, but in terms of timeline, it may take ten years to plan, and a strong screenwriter is needed to connect the story and characters."
Zhao Erya thinks this idea is really good, but do you have that much money to support this big project?
She asked: "Such a big project must require a lot of money, right?"
Zhang Yida nodded and sighed, "Money is a trivial matter, but the copyright of Fengshenyan is free, which brings a lot of uncertainty to our plan."
Zhao Erya thought for a while and asked: "You mean the video became popular and someone followed suit?"
Zhang Yida smiled bitterly, "Yeah, you shoot Nezha, he shoots Lei Zhenzi.
The filming team is different and the quality of the film is different, so it is very likely that this project will be ruined."
Zhao Erya also wanted to understand the problem and said with considerable agreement: "This is true, if a bad movie ruins the entire series, it is better to have the copyright in hand."
Zhang Yida laughed when he heard this, "I also want the original copyright, but these famous works and myths have been circulated for thousands of years before they became famous today.
There are no such great writers and screenwriters in this generation."
Zhao Erya blinked, "That's true. The Marvel Universe has achieved today's glory through decades of comic book promotion."
Zhang Yida waved his hand, "Let's not talk about this anymore. What I mean is that you cooperate with them to complete the animation shooting of the supporting characters Taiyi or Ao Bing.
Regardless of whether someone will come out to disrupt the situation in the future, let’s work hard first.”