Zhang Yida is sitting in the Musical.ly India office, enjoying the short videos shot by his three brothers.
Indian movies play well, but from time to time there will be a musical that makes people laugh. This shows that Ah San is very passionate about dance.
Since Musical.ly was launched in India for more than a year, the number of users has been soaring. Currently, the number of monthly active users in India is approaching the 50 million mark.
Leaving aside the domestic market, India must be the largest potential market for Musical.ly user growth, while the United States is the main revenue source market.
This is because the United States has a developed economy and one user can support dozens of Indian users.
When it comes to advertising, one charges dollars and the other charges rupees. There is no comparison.
Musical.ly India Director Nikhil Gandhi followed Ma Jun and Lan Lan into the office. This was his first time meeting the big boss, and he said hello to Zhang Yida very excitedly.
Zhang Yida asked the three of them to sit down and looked at Nikhil.
"Nikhil, are your family related to Mahatma Gandhi's family?"
Zhang Yida is more interested in this. You must know that the Gandhi family has produced several prime ministers and has a deep foundation in the Congress Party.
Nikhil waved his hands repeatedly, "No, Boss, you misunderstood. In India, there are many people with the surname Gandhi. I come from a businessman family and belong to the Vaishya caste in India."
Zhang Yida nodded. He thought that Nikhil was from a political family and Vaisya belonged to the third caste.
The current Prime Minister of India, Modi, is from this caste, which is not bad at all. At least he is still an ordinary citizen.
Zhang Yida exchanged pleasantries with him and then asked about the current development of Musical.ly in India.
Speaking of this, Nikhil was very excited, "Boss, I think the Musical.ly app is very suitable for us in India. There has never been such a software that has swept the entire India at such a fast speed.
But this is also because of your good leadership, Boss. Localized content + localized team are also one of the magic weapons for our success."
Zhang Yida smiled, saying that when it comes to flattering Nikhil, he still lacks some skills and is far from being able to moisturize things silently. The traces of his performance are too obvious.
"alright!"
Zhang Yida waved his hand to stop Nikhil and said: "You have made great contributions. Keep working hard. Bonuses and options are no longer a dream."
When Nikhil heard this, the smile on his face grew even stronger.
"Next we plan to strengthen the recognition of social organizations in India through some corporate social responsibility strategies."
Zhang Yida nodded, this is a good idea, DouShi also does this in China.
"What work have you carried out so far?" Zhang Yida asked, "Have you encountered any problems and need help?"
Nikhil smiled and replied, "Fortunately, everything is going well so far. We have reached cooperation with the Haryana police and will launch a round of public education activities through Musical.ly to remind users to guard against online fraud.
The National Skills Development Corporation of India has also reached a cooperation with us and will provide career-related training to Indian users, hoping to realize the vision of "Technical India" with the help of Musical.ly.
In addition, Musical.ly also plans to conduct some challenges in conjunction with local festivals in India.
For example, during the "International Yoga Day", Musical.ly India plans to launch the #YogaDay2019 theme challenge activity, aiming to increase the visibility of yoga.
The travel theme challenge #YehMeraIndia plans to invite Musical.ly users to share their wonderful moments traveling in India with the world and show the charm of India. Relevant organizations such as state tourism offices have expressed their hope to join our activities..."
Zhang Yida looked at Ma Jun, who smiled and said, "This is actually the same routine in China. We copied these routines to India and made certain adjustments to suit the local culture.
So far, the results are quite good.”
Zhang Yida nodded, "This is very good. All the good and mature solutions in China can be brought overseas to try out the water!"
It not only saves marketing and advertising costs, but also brings some substantial benefits to some local social organizations."
Ma Jun nodded slightly, turned to look at Nikhil, and said, "Please introduce to Mr. Zhang the current short video competition situation in India."
Nikhil said "Okay" and started to introduce.
“There are currently two main competitors, one is Likee short video owned by YY, and the other is Vmate incubated by Ali UC.
Viva Video owned by Xiaoying, Clip, ShareChat and other short video platforms invested by Shunwei Capital ranked in the second echelon.
However, they are still far from us. Likee and Vmate have tens of millions of active users, while the second-tier short videos only have a few million or even hundreds of thousands of active users.
We and Likee are both content media, and our main traffic is used to ensure the browsing experience of content consumers. The content is mainly high-quality;
Vmate has avoided some competition and chosen to be driven by the content community. The main traffic is used to ensure the experience feedback of content producers. The content quality of the platform is worse than that of us and Likee, but it pays more attention to the interaction of content publishers and basic traffic guarantee.
.”
Zhang Yida scratched his head, and without paying attention, Ahri made a quick move in India.
Mistake! Mistake!
As for the Happy Reunion Era, Zhang Yida has not underestimated this person. He has been making a fortune overseas, especially in live broadcasting. It is simply the Chinese company with the highest overseas income.
Zhang Yida looked at Ma Jun and asked: "What do you think of the Indian market? Will we launch another product like "Kuaishou" to cover different levels of people?"
Ma Jun shook his head, "Although Vmate has achieved certain results, it is still far from us and Likee. Content media is destined to be the real avenue, and the rest are just small steps."
Nikhil couldn't understand Chinese, and he was secretly anxious. He thought to himself: I must find a Chinese teacher later and learn Chinese well.
Since he has chosen the big ship of Musical.ly, he naturally wants to achieve better development.
It would be terrible to communicate with the big boss if you don't understand Chinese.
His idol is Google CEO Pichai, an Indian-American who became a working emperor from an engineer.
It would be nice to think about it and be able to become the CEO of Ruixiang Group one day.
In his opinion, Ruixiang Group definitely has the potential to grow into a market value of hundreds of billions of dollars.
As long as we capture the global short video market and have over 2 billion monthly active users, we can easily beat Facebook and kick YouTube.
To achieve this goal, China can contribute at most 600-700 million users, and the Indian region it controls is expected to win 400-500 million users.
He is quite rational. Although the two countries have similar populations, with India having only 100 million more people than China, mobile Internet coverage is different. India currently has more than 400 million Internet users, while China has almost twice that number.
Therefore, the number of short video users in India can reach the order of 400-500 million, and the level of activity must be very high.
If I help Musical.ly capture an entire Indian market and be promoted to the position of Musical.ly CEO or Ma Junna, it shouldn’t be a problem, right?
Then he would climb up step by step and become a working emperor, an idol in the eyes of young Indians!
Zhang Yida was debating with Ma Jun whether to launch another short video APP? Which user group should it target? Should it focus on differentiated markets?
Ma Jun is stubborn and believes that investing the money to promote new products in Musical.ly will undoubtedly better consolidate the leading position in the Indian market.
And launching a new product will consume a huge amount of resources and money, which is not cost-effective!
Zhang Yida wants to use two or even three products to strangle other players on this track.