After arriving in Singapore, the plane did not stop at Changi Airport, but at Seletar Airport, which is an airport that mainly receives private jets.
Although Singapore has a small land area, various facilities are extremely rich and complete, otherwise it would not attract so many immigrants every year.
For example, Zhang Yida's fellow countryman, Zhang Yong, chairman of Haidilao, immigrated to Singapore.
After Haidilao went public last year, information about Zhang Yong’s immigration was exposed. This businessman is the richest man in Singapore with a net worth of US$13.8 billion.
In the words of netizens: The Chinese helped create the richest man in Singapore, and Haidilao became a "foreign company"... Netizens gave mixed reviews.
Liu Chang, the daughter of Xinwang Group Chairman Liu Yonghao, is also a Singaporean. Wall Street tycoon Rogers, Facebook co-founder Edward Saverin, etc. have also immigrated to Singapore.
It is understood that in Singapore, a "global legal tax haven", the maximum personal income tax does not exceed 20%, the maximum corporate income tax is 17%, and there is no capital gains tax or inheritance tax.
If it was just for tax avoidance and no other reasons, Zhang Yida felt that these people were too short-sighted, or were self-interested to the extreme.
After getting off the plane, Zhang Yida and his entourage boarded a motorcade sent by Grab Group to greet them and drove to Grab's headquarters.
Grab's US$300 million headquarters is still under construction and will not be officially completed until the end of 2020. Currently, more than 3,000 employees in the entire headquarters still work in rented office buildings.
Chen Bingyao is a Malaysian and very polite. He greeted Zhang Yida and his party at the foot of the office building early.
As the chairman of a unicorn company with a valuation of over US$30 billion, he would not have done this, but he did it anyway.
Ruixiang holds 40% of Grab's shares and is the most important shareholder.
In addition, he also admires Zhang Yida. Every time he communicates with Zhang Yida, he always gets some unexpected gains.
Standing side by side with him is Makarim, the current CEO of Grab and the former CEO of GoJek.
After the merger of the two companies, he was appointed CEO of Grab Group as agreed.
The two of them greeted him warmly. After greeting Zhang Yida, they exchanged a few words with Chen Rui, Ma Jun, Zhang Lan and others, and then greeted the group to enter the office building.
In a large conference room, Zhang Lan stood up and played a PPT, showing the content strategy that Ruixiang planned to develop in Southeast Asia, including a complete content ecological chain of text-music-video-games.
Chen Bingyao and Makarim were both listening attentively. This was a good opportunity to "Copy to a".
The entrepreneurial projects they have continuously launched over the years have a strong Chinese imprint, and they have visited outstanding mobile Internet startups in China more than once or twice.
Their goal is to become the Ahri, Penguin, and Ruixiang of Southeast Asia!
As for Qiandu, because Google is here, there is basically no chance.
"For example, the film and television drama adapted from the "Martial Arts World" novel will save a lot of copyright fees. Once the film and television drama becomes popular, it will contribute a big IP to the game, and the game live broadcast will also be completed on its own platform..."
Zhang Lan listed successful cases in China through groups of data charts.
The biggest contradiction between Ruixiang and Penguin lies in this. Although they have competed for food in the past, they were not as threatening as Ruixiang.
In novels and audios, Penguin is the undisputed overlord. Qiandu, Ahri, and Ruixiang combined are not enough to defeat him.
In terms of games and videos, including short videos, Ruixiang is stronger than Ahri. There are too many Qiandu and it has become Penguin’s biggest problem.
Even if Ruixiang wants to acquire a small game studio like Giant Bird Duoduo, Penguin will come to block it.
Zhang Yida sat aside and gently rubbed his eyebrows. At present, he rarely interferes in the company's actual business.
More importantly, we should look at the development of Ruixiang from a strategic perspective.
For example, the war with Ahri and Penguin, the potential risks brought by geopolitical issues to overseas businesses, where is Ruixiang’s next 100 billion growth point...etc.
After hearing what Zhang Lan said, Chen Bingyao also raised his own doubts very insightfully: "Based on the successful experience of China's long videos and international video streaming platforms such as Netflix and Disney+, in order to attract users to pay, the quality of the content must be
It's the top priority.
VIU currently focuses on Korean dramas, Japanese dramas, Indian dramas, etc., and has cooperated with high-quality content production companies in many countries, including HBO Asia, South Korea's KBS, MBC, SBS and other major TV stations.
How should we break the situation? Mainland Chinese TV series? Or cooperate with local production companies?
If we choose to cooperate with Japanese and Korean production companies, it is possible to drive up the price of content."
Zhang Yida knows VIU, which is a streaming media platform owned by PCCW. There is also VIU TV in Hong Kong.
Li Zekai also talked to him about the Li family fund being the cornerstone investor when Ruixiang went public.
But things are fickle, and before you even know your horoscope for investing, you are about to become a competitor.
However, he is not worried about what special ideas VIU and the Lijiacheng family behind it will have. At worst, the matter of taking shares will just become a dirty thing, and it is not an indispensable investment.
Zhang Lan explained to Chen Bingyao, "In recent years, Chinese costume TV dramas have been very popular among users in Southeast Asia. Most of them are adapted from online novels and are also suitable for game adaptations.
Cooperation with local production companies is also inevitable. Chinese content cannot fill the entire streaming media, and Chinese online dramas are not yet invincible.
As for cooperation with Korean and Japanese production companies, we will not consider this for now.
The market is so big, we still need to differentiate and compete for a period of time before we need to see the red with a bayonet."
"The bayonet is red?"
Chen Bingyao thought for a while and asked with a smile: "Does this mean close combat? It's very vivid."
Although this guy is of Malaysian Chinese origin, he does not speak Mandarin. He does know some Cantonese and simple Chinese culture.
Zhang Yida smiled and joked, "I think you can study Chinese carefully. You will definitely learn a lot of knowledge from it."
Chen Bingyao smiled awkwardly, "Actually, I also received Chinese education when I was a child, and then I went to study abroad, so my level is a little different.
But I will listen carefully to your suggestion and study Chinese carefully."
Makarim didn't pay much attention to their banter and just smiled in agreement.
Then he said seriously, "When I was still running GoJek, I had considered launching a streaming service.
The idea proposed by Ruixiang is exactly what I want.
According to a joint report released by Google, Temasek and Bain & Company, the industry output value of video, music, games and online advertising in Southeast Asia will grow from US$13 billion in 2018 to US$32 billion in 2025.
This is undoubtedly a very large market, and it is also suitable for Grab to continue to expand its borders and consolidate its position as the largest Internet company in Southeast Asia.
That is, how should this cooperation be carried out specifically? Or what does Grab need to do and what obligations does it need to fulfill?"
Zhang Lan nodded, "Our idea is for Ruixiang and Grab to jointly launch a streaming media platform. We hold 51% of the shares and you hold 49%.
Rui has always provided technical and content support, and Grab has provided traffic and local public relations support.
Of course, our Musical.ly, Resso and other applications will also provide traffic support for video streaming platforms."
"Well!"
Makarim nodded, turned to look at Chen Bingyao, and asked the latter's opinion.
What opinions does Chen Bingyao have? Ruixiang is so large and it is the largest shareholder of Grab.
He smiled and said: "I have no problem, let's just settle it for now!"
Zhang Yida didn't interrupt during the whole process, and the cooperation was just a matter of course.
However, this is far from a success, and the alliance with Grab is just expected.
If we really want to establish a foothold in Southeast Asia, we still have to fight a lot of hard battles and tough battles.