The staff of Pate Holdings pushed open the door of the conference room. Zhang Yida asked his father to go first while he followed behind.
Walking into the conference room, dozens of eyes fell on Zhang Qinghua, all curious about the father of the richest man.
Zhang Yida's family is a bit special, just the opposite of Wang Jianlin and his son.
Zhang Qinghua usually keeps a low profile and never accepts any interviews. He only occasionally appears in public, but he never mentions his son.
The little man also has his own survival wisdom. As a father, he is trying his best to avoid causing any trouble for his son.
Under the recommendation of Zhang Sanshi, Zhang Yida and his father shook hands with dozens of CEOs and chairman of the board who came to participate in the merger.
Then, under the witness of all parties, the intention to acquire agreement was signed.
Ruipeng and Birugi are two of the larger acquisition targets. Their founder, Peng Yonghe, had a warm chat with Zhang Yida after signing the agreement for a long time.
"Mr. Zhang, I am very happy and honored to be able to work with you."
Peng Yonghe said with a smile: "Ruipeng was established 15 years earlier than Pate Holdings, but its development speed lags far behind Pate Holdings.
Not only are they opening new hospitals at a pace not slower than ours, but they are also opening more pet e-commerce, medicines, and food.
Two years ago, some people said that a dominant killer appeared in the pet racing circuit, but many people still didn't believe it.
Looking at the merged Pate Holdings Group, I believe they have nothing to say!"
Zhang Yida laughed and said, "Mr. Peng is so complimentary. The development of Pate Holdings can reach a new level this time, thanks to your great help.
Now that we are all shareholders of the company and partners fighting side by side, there is no need to differentiate between you and me."
After the merger is completed, Peng Yonghe will also become a shareholder of Pate Holdings with nearly two points of shareholding, and will also serve as president of the pet medical business group.
Therefore, he still wanted to have a better relationship with Zhang Yida, the major shareholder and actual controller.
Biruji had a lot to say to Zhang Yida for a long time. Seeing such a good opportunity, he couldn't help but ask: "Mr. Zhang, I have always been curious about the secret of Dogfud's growth.
Are short video ads and influencer marketing really that powerful?”
BiRigi is actually doing very well in domestic pet food, focusing on the mid-to-high-end and first- and second-tier city markets. It ranks among the top three in terms of sales on Taobao, and the fourth place is the Internet celebrity brand "Crazy Puppy".
Zhang Yida had dealt with this person in his previous life, and knew that he was an overseas student who went abroad in 1990. He was quick to accept new things, and even hired Tmall's top pet industry leader to serve as CEO. This shows that this person has great interest in online channels.
Pay attention to!
"What do you think of crazy puppies?"
Zhang Yida did not answer the question directly, but asked about his views on this newly rising internet celebrity brand.
"It's amazing. It's almost catching up with Pate.com in terms of marketing, but it's still far behind in terms of capital and resources."
After a long pause, he said, "Of course, this is just a marketing aspect, it's hard to say about quality control.
I heard that they also hired a postdoctoral fellow from Yale University School of Medicine to serve as chief scientist, and it seems that they attach great importance to the research and development of new products.
Didn't they just recently receive 300 million yuan in financing from Fuxing Group? Counting last year's A round of 100 million yuan, they raised 400 million yuan in one year.
Of course, this cannot be compared with Pate Holdings, but it is enough to envy our peers."
Zhang Yida nodded, "Yes, more and more young people are raising dogs and cats, and even "cat petting" has become a subculture.
If you want to reach and impress this group of young people, who are called the natives of the Internet, the channel for brand advertising is very important, and at the same time, advertising creativity and form are also very important.
The most important thing is what you just mentioned, quality control!
If quality control is not done well, it will be disastrous!
The Internet and online advertising are also a double-edged sword, with good reputation and faster natural fermentation.
If there are any food safety issues, they will spread very quickly, and the damage to the brand is simply difficult to measure.
Dogford's profit margin has never been high. On the one hand, a lot of money is spent on marketing and advertising, and on the other hand, it is costs.
We have a heart to build an everlasting foundation, and naturally we will not be greedy for small profits in front of us.
Those who are greedy for small profits will eventually lose the watermelon and pick up the sesame seeds."
Xu Jiu nodded lightly and said, "I have learned the lesson. Dogfud has been focusing on online efforts since its establishment.
But we rely too much on offline dealers and don’t put enough effort into brand building and communication.”
"It doesn't matter. After you become the president of the pet food business group, you can go to Dogford to do more research, and you will find many unexpected gains."
After the merger for a long time, Pate Holdings Group holds less than 1% of the shares, only about 0.9%.
But he is also an experienced veteran in the industry. Zhang Yida did not promote his father to be the president, but chose to keep it for a long time. He also felt that it was more suitable for his father to be a symbolic chairman than to serve as the president of the business group.
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As for Zhang Qinghua, he has no more pursuits in his career. He just sticks to the Dogford production factory that he built by himself, and he is very satisfied.
"Pet Industry Alliance?"
For a long time, I was looking at the updates posted by a friend in the pet circle on my mobile phone, and I was thinking softly.
Looking at the photos, there are quite a few big names, including Renaissance Capital’s Guo Kuangchang, Crazy Puppy CEO Cui Jia, Ruipai CEO Li Shoujun…
"Did you see it too?" Peng Yonghe asked for a long time.
Peng Yonghe continued to scroll through his circle of friends and found that more than ten or twenty friends from the pet circle had attended the meeting and had also shared photos of the event.
The more he looked at it, the more he felt something was wrong. Why didn't he invite himself?
Is Ruipeng not qualified? As a person second only to Gao Ling in the pet medical field, what does it mean that he is not even invited?
Zhang Yida saw that the two people looked strange and asked, "What happened?"
The two handed the phone to Zhang Yida and asked him to take a look.
“Pet medical treatment includes Ruipai and Aibel, pet e-commerce includes Boqi.com and E-Pet Mall, and pet food includes Crazy Puppy, McFoody, and Newick…
There are also Guangdian Capital, Fuxing Capital, listed companies Rip Biotech, China Pet Holdings, Petty Holdings, Xinwang Group’s subsidiary Maoning Pet Control, joint-stock companies LeChong, Pet Control Innovation..."
Zhang Yida looked at the photos carefully and found that he knew about ten or twenty big brands.
Looking at the densely packed brand logos on the sign-in wall, it seems that there are hundreds of companies participating in the conference.
What do so many people want to do when they get together?
"You haven't received the invitation yet?"
Zhang Yida narrowed his eyes and asked aloud.
Both of them shook their heads. If they had received the invitation, they wouldn't be so surprised.
Zhang Sanshi and Shen Beipeng walked over with dark faces.
"Fuxing Capital, Xinwang Group, Ruipai and others have joined forces to form a pet industry alliance."
Zhang Sanshi's face was heavy, "At the forum, they said some very bad things.
It is said that some people want to be the monopolist of the industry and the sinner of the industry, and I call on the participating companies to unite to seek a chance for themselves and the industry."
Shen Beipeng said coldly: "We just signed the intention to acquire the agreement, and they came here.
Although he didn’t mention his name, there is no doubt that he is definitely here for us.”
Peng Yonghe and Xu Jiu both frowned. Do they want to isolate Pate Holdings?
They turned to look at Zhang Yida, wanting to hear what the richest man had to do to break the situation.