“Theoretically, some users are used to buying a certain brand of dog food or cat food.
But if we find that the brand is no longer in our store, we may look for substitutes, or we may go to Taobao or Tmall to buy it, which will cause a loss of users and a drop in orders.”
Zhang Yida analyzed, “But we are different from ordinary e-commerce companies. We have been cultivating KOLs in the pet industry, and they are planting grass for ordinary users.
If a brand disappears, we can also cultivate new brands to fill the gap in the market.
Maybe it will take time to make up for it and it will cause a short-term decline in our performance, but it will definitely not kill us.
What’s more, in addition to e-commerce, Pate.com also has online consultation, pet dating, sharing, education and other sectors, which will attract and retain users.”
Zhang Sanshi nodded, indicating that he understood. He was afraid that the enemy would spend all his money at once and severely damage the Pate Network.
…
Within a few days, vertical e-commerce companies such as Ali and Boqi.com took action.
For the pet food products that have chosen them as the exclusive sales platform, the supply sellers have provided traffic support and given a certain tilt in the search weight.
At the same time, Renaissance Capital invested in Ruipai Pet Hospital and Boqi.com, and also brought the two companies together to cooperate to launch O2O services and deliver medicine and food in the same city.
This is just copying and imitating Pate.com and Pate Hospital.
Coupled with the investment of Crazy Puppy, Renaissance Capital has put together hospitals, food, and e-commerce. Compared with Pate Holdings, there is only one pharmaceutical company missing.
Guo Kuangchang has a good relationship with Jack Ma, and he also put Ruipai Pet Hospital on the word-of-mouth website and reached a cooperation with Ele.me Delivery.
There are some not-so-well-established sellers on Pate.com who believed their lies and joined vertical e-commerce companies such as Ali or Boqi.com.
After joining, Ahri and Boqi.com also fulfilled their promises and increased traffic. The store business was very good, better than on Pet.com.
However, sellers with annual sales of tens of millions on Pet.com are hesitant and do not dare to leave Pet.com, and are still waiting and watching.
Sellers with annual sales of over 100 million take the Pet Alliance meeting seriously. They have stores on various e-commerce platforms such as Ali, Pate.com, and Boqi.com.
Every store is doing good business, so it’s impossible to give up on any of them.
Ahri and Boqi.com didn’t chase people away. After all, there was no reason to push business outside.
Renaissance Capital was so anxious that it ran around trying to convince these bosses.
These bosses just do Tai Chi and argue that they need to convene a board meeting or discuss with shareholders.
What's more, they offered to let Renaissance Capital invest in them, and then they closed the Pate.com store and worked wholeheartedly for Boss Guo.
Naturally, Renaissance Capital cannot agree to this condition. With so many companies, how much money will Renaissance Capital have to spend?
Among the hundreds of companies that participated in the founding meeting of the Pet Alliance that day, except for some companies that had no cooperation with Pate Holdings and were willing to gather under Boss Guo, few other companies were really willing to break up with Pate Holdings.
Especially when they found that companies that had not joined the Pet Alliance were supported by Petnet traffic.
I cursed in my heart and felt that I had suffered a huge loss this time.
So some companies, while clamoring to withdraw from the alliance, called the top management of Pate Holdings and invited them to dinner to express their support for Pate Holdings.
There is nothing better than this among all sentient beings.
The Pet Alliance engaged in such a big battle, but in the end it only poached a group of small and medium-sized sellers, which did not damage the foundation of Pet.com at all.
Afterwards, when Boss Guo and other initiators of the alliance held a summary meeting, they also admitted that he and others had underestimated the influence of Pate Holdings.
This company has taken deep roots in the industry, and a small move really cannot shake its position.
If we really want to shake Pate Holdings, there is no way out, and we need to spend a lot of money.
Invest in brand owners, or in other words, pay to help brand owners bear the losses of withdrawing stores from Pet.com.
But doing so would be too much of an investment.
Boqi.com cannot handle so many sellers, and a large part of them may still flow into the Ali system.
Naturally, Ah Li was not willing to pay the money.
For Ali, the only thing related to the pet market is an e-commerce company.
No matter how good and extreme Pet.com is, it cannot monopolize the pet e-commerce track.
On the contrary, Pate Holdings is getting stronger and stronger, and those who are being tightened are players such as Fuxing Capital and Xinwang Group who have made heavy bets in the pet market.
If Renaissance Capital and Xinwang Group are willing to spend money to poach sellers from Pate.com, Ahri will be happy to see the success and can also provide a small amount of advertising traffic.
As for the rest, Ahri is not the one who was taken advantage of.
The big allies have plots against each other, and the smaller allies are even more passive. Boss Guo, the initiator of the alliance, is a bit confused.
A lot of money has been spent, and Boss Guo is naturally not willing to let Pate Holdings continue to dominate the entire track, while they can only eat scraps on the sidelines.
But there are only two options before Boss Guo. One is to stop the loss and admit defeat and eat some leftovers.
The other option is to keep betting, bet big, and have a big fight with Pate Holdings.
Behind Pate Holdings stood Zhang Yida, Gaoling Capital, and Black Shirt Capital, which made Boss Guo feel a little frightened. Compared with his own financial resources, he was far behind.
Boss Guo was still unwilling to give up and planned to go to Taishan Club, Jiangnan Club and other entrepreneur clubs to find a few allies.
When everyone adds firewood, the flames are high, and at the same time, it can also reduce some of his personal investment risks.
…
Zhang Yida also thought that the consortium headed by Renaissance Capital would launch some big move, but ended up making a small fuss, giving everyone a false alarm.
Including Zhang Sanshi and Shen Beipeng were also a little surprised. After working for a long time, they didn't even break out any real money. Who will work hard for you?
The money was actually spent, but it was invested in high-quality targets such as Crazy Puppy, Boqi.com, and Ruipai Hospital.
This naturally makes the following small and medium-sized enterprises lack motivation and are unwilling to be used as a gun.
The integration work of Pate Holdings is also being carried out one after another, and the difficulty is mainly concentrated in the medical business group.
There are more than 1,500 pet hospitals, more than 1,000 legal entities, and more than a dozen brands.
With so many hospitals and nearly 20,000 employees, Pate Holdings plans to manage them through a model of headquarters functional departments plus regional operating departments.
Among them, the headquarters plans to set up ten functional departments, including finance department, legal department, administration and human resources, marketing, training academy, investment development, beauty sales, information technology, medical technology and expert committee;
The regional operations department plans to set up seven regions: East China, Dawan, North China, Northeast China, Central China, West China, and South China.
In order to leverage economies of scale and prevent large-scale corruption in lower-level hospitals, Pate Holdings has also established a supply chain department, which is responsible for all the group's procurement needs and warehousing supply support, and conducts procurement in a centralized, transparent, and large-scale manner.
In addition, Pate Holdings integrates the group's Vetter International Veterinary College, Midland Continental Advanced Veterinary College, Zhiyue University and Bayside Entrepreneurship University, and plans to establish an education and training department.
It not only carries out professional pet medical education for veterinary professionals, but also provides professional pet grooming education, pet industry business education, and recruits external students, contributing a new revenue to Pate Holdings.
In addition, the medical business group also plans to set up a team of hundreds of people to be responsible for the group's informatization construction, create a unified IT system, and develop big data, AI medical and other cutting-edge scientific and technological directions.