Zhang Yida also feels that the development of Resso is too slow, at least compared to Musical.ly.
In the content section, what Ruixiang lacks the most is music puzzles.
The three major record music copyrights in mainland China are all monopolized by Penguin, so Ruixiang can only find a way out overseas.
But now Resso is not ranked well overseas, which does affect Ruixiang's content ecological closed loop, and its listing will also have an impact on its valuation.
Mayer started out in digital media and was very familiar with the development theories of video and music streaming. When he analyzed it with Zhang Yida, he was very eloquent.
"Musical.ly has a huge market among young people in Europe and the United States. If we spend a lot of money to launch it in the European and American markets, such as launching a monthly experience card.
After the experience expires, let the user share and invite 5 friends, and we will give them another one-month monthly membership.
At the same time, we design an invitation event page so that every Resso user can share it in the form of a short video to his or her Musical.ly.
Through this kind of viral marketing, all Musical.ly users will be washed away and all of them will become our registered users.
As for attracting users to pay..."
Mayer pinched her chin, thought for a while, and said: "I suggest you learn from Dou+ in the Chinese market, buy a music membership, and get a free video heating.
In order to allow more people to see the short videos they shoot, I believe many people will not be stingy about buying a membership that only costs 10 US dollars or 10 euros."
Zhang Yida thought for a while and said: "What if there are tens of millions of paying users?
Then isn’t everyone the same? From 10 exposures to 1,000 collective exposures?
This is not okay, doing this will have an impact on the background algorithm recommendation."
Mayer smiled and said, "Boss, I know what you are worried about.
In fact, there is no need to worry. As long as we strictly control the quantity and data parameters, it will not only not affect the ecology of the platform, but may also drive the popularity of the Dou+ function.
For example, if you buy a one-year membership, we will give you 10,000 views as a gift, while a one-month membership will only get 800 or 1,000 views.
When the number of paying users increases, we will provide membership benefits to users in other forms, such as video stickers, props, etc. that need to be purchased for a fee.
In short, there are many ways, but the top priority is to increase the number of paying users first, isn’t it?”
Zhang Yida touched his head and glanced at Mayer. There are a lot of tricks!
Seeing that Zhang Yida didn't speak, Mayer continued: "Isn't Rocket TV already logged in to Malaysia? Let's have a joint membership with Resso.
There is also Wuxia World, this Chinese online novel website is also very popular. If there are any high-quality novels emerging, you can also list them on Musical.ly hot searches.
At the same time, we can also let Resso engage in joint membership!
Currently, the Musical.ly account system is connected to the martial arts world. We can recommend some Chinese-style music to novel readers who watch videos to attract them to download Resso.
Resso can also launch audio novels, which not only attracts online readers, but also converts some music users into novel readers.
Also, don’t forget about our game section, “PlayerUnknown’s Battlegrounds”, “Sword and Expedition” and “Awakening of Nations” are all very popular games overseas.
We can give music membership packages to game recharge players, or organize some joint activities...
Grab in Southeast Asia, Toss in South Korea, PayPay in Japan, BBPay in India, Transsion Holdings in Pakistan, Bangladesh, and Africa...
The power of these partners can be used to help us promote Resso, a music streaming application."
Zhang Yida took a breath, not because Mayer's proposal was so amazing.
But unknowingly, so many of Ruixiang's products have been exported overseas and an ecosystem has been formed.
Long and short videos, games, online articles, music, and content ecology are beginning to take shape.
In addition, Ruixiang has also invested in dozens of overseas unicorns or e-wallet companies, all of which have good cooperative relationships.
After these forces are integrated, even Biari and Penguin can do well overseas.
Because the two giants lack a flagship product to build a content ecosystem, Ruixiang has Musical.ly.
"These are some immature ideas of mine, what do you think, Boss?" Mayer asked with a smile.
Zhang Yida nodded with satisfaction, "You have just joined the job, and you already know so much about Ruixiang's ecology and investment landscape. You have put in a lot of effort!"
Mayer laughed and said, "If you don't even understand your own company, how can you do your job well?"
…
Pinduoduo made headlines again!
Tesla, Weilan, Ideal, and Xpeng, the four major new energy vehicles, have joined Pinduoduo’s tens of billions subsidy plan, and will launch a group buying event for thousands of people, with car purchases discounted by RMB 20,000!
Many car buyers who want to buy new energy vehicles come here to shop.
This group of people is mainly middle class and pursues quality of life. They have always looked down on the very low-end Pinduoduo, thinking that they are all inferior products.
Pinduoduo first subsidized home appliances and mobile phones, and now it has begun to subsidize cars. It is the price butcher to the end!
Some heavy users of Pinduoduo shout "I Pinduoduo". They usually send some "pinduoduo commands" to Moments or send them to friends to ask for help in bargaining, but they are often looked down upon.
Now they are very happy. Don’t they look down on Pinduoduo who sells low-end products? They are now selling new energy vehicles worth hundreds of thousands.
There are also some users who have never bought anything on Pinduoduo and don’t believe that Pinduoduo will spend such a large amount of money, 40,000 cars from 4 brands, which is a living subsidy of 800 million yuan.
Is it worth it for 40,000 high-quality customers?
Moreover, these users may only register for Pinduoduo to buy a car once, and then continue to buy Goudong and Tmall. Isn’t Pinduoduo a free subsidy?
This group of people helped Pinduoduo settle various accounts and posted them on major social platforms, which aroused heated discussions among netizens.
People who have no need to buy a car just watch the excitement, and it doesn’t matter to them no matter how much the subsidy is, or whether the car is fake or not.
The self-media also joined in the fun. Some say that Yanhuang Investment has invested in the four major new energy vehicles. Zhang Yida is a shareholder, so they must be genuine.
Some users who just bought the four major new energy vehicles have given up!
I just bought a car first, and you can get a 20,000 yuan discount!
No! You need to return the car or refund the difference.
Some people found the offline direct sales or dealer stores of the four major new energy vehicles and wanted to get an explanation.
Dealers and directly-operated stores could not withstand the pressure and called the headquarters one after another.
At the same time, the online accounts of the four major new energy vehicles also received a large number of private messages and messages. Some people bought the cars and asked for explanations. There were also people asking whether Pinduoduo cooperated with you and whether the cars were genuine.
The four major new energy vehicles have remained silent and have not responded to the outside world.